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The Power of Community

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Presentation NAtional AMrkeing Conference by (Heryanto Agung Putra, Direktur SDM PT. Garuda Indonesia Airlines)

Presentation NAtional AMrkeing Conference by (Heryanto Agung Putra, Direktur SDM PT. Garuda Indonesia Airlines)

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  • Presented at National Marketing Conference, 14 February 2013.
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  • 1. The Power of Community Jakarta, 14 February 2013Garuda’s PPM marketing conference 14 Feb 2013 Page 1
  • 2. No More Business as Usual... Productivity and The IT Revolution The Global Efficiency (1970) (1990) Economic The Global Scientific The Security turbulence Economic The Global Issues (2000) Management (1895) (2008) Recession Economy (1985) (2012) Garuda harus melakukan tindakan korporasi yang lebih cepat, lebih murah, lebih baik, dan lebih cerdas/smart sesuai kondisi saat ini dan kedepan …Garuda’s PPM marketing conference 14 Feb 2013 Page 2
  • 3. History suggests that the world undergoes INFORMATION ERA different stages of Intangible Assets the economy CREATIVE ECONOMY INDUSTRIAL ERA FINANCIAL & PHYSICAL ASSETS INDUSTRIAL ECONOMY AGRICULTURE ERA PHYSICAL ASSETS AGRICULTURAL ECONOMYGaruda’s PPM marketing conference 14 Feb 2013 Page 3
  • 4. INFORMATION ERA Intangible Assets Now, We Face the C Generation CREATIVE ECONOMY • Connected • Communicating • Content Centric • Computerized • Community oriented • Always ClickingGaruda’s PPM marketing conference 14 Feb 2013 Page 4
  • 5. Internet, media as well as social media are a necessity in the creative economy. People become well connectedGaruda’s PPM marketing conference 14 Feb 2013 Page 5
  • 6. In the inter-connected world, customer is becoming well-informed. Why don’t use the fact to engage them in the product design • Focus group • Biking discussions • Aircraft delivery • Appreciation nights • Casual dinner • Survey & • Futsal casual match Questionnaires • Be present at social • Feedback forms events • Familiarization flights • Etc. FORMAL INFORMAL EVENT EVENT Biking is increasingly becoming popular events where GA could informally obtain honest suggestions and feedbacksGaruda’s PPM marketing conference 14 Feb 2013 Page 6
  • 7. GA’s bike events are gaining popularity. The number of participants is growing and they come from a variety of backgrounds SOCIALITES CORPORATE GOVERNMENT EXECUTIVES BUSINESSMEN OFFICERS & WOMENGaruda’s PPM marketing conference 14 Feb 2013 Page 7
  • 8. Garuda Group Cycling Community is the soul of the eventsIn the near future: South Korea, AmsterdamGaruda’s PPM marketing conference 14 Feb 2013 Page 8
  • 9. Company Customer Operant Operant Resources Resources Co – Creation Co – Creation Value ValueGaruda’s PPM marketing conference 14 Feb 2013 Page 9
  • 10. Thank YouGaruda’s PPM marketing conference 14 Feb 2013 Page 10