Brochure Prasetiya Mulya Graduate School of Business
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Brochure Prasetiya Mulya Graduate School of Business Document Transcript

  • 1. Welcome to the business school that will take you to see the world from a different perspective. Welcome to Prasetiya Mulya.CONTENTS 3 4 7 Prasetiya Mulya Foundation Message from The Dean Why Prasetiya Mulya ? 9 Prasetiya Mulya Business School 10 MM Faculty Members 14 Atmosphere 16 Facilities 18 Student Profiles 23 Program Curriculum 24 Regular MM 30 Executive MM in Business Management 36 Executive MM in Strategic Management 43 Learning Program 44 Learning Methods 46 Business Plan 47 CEO & Guest Lecture 48 Student Activities 49 International Competition 51 Career Development & Business Networking 52 Career Development 54 Alumni Relations 56 Corporate Partners 61 Program Admission
  • 2. Best practice education is a collective debt of the current generation to future generations. Djisman Simandjuntak Chairman of the Prasetiya Mulya Foundation Professor of Business EconomicsBuilding 2, PMBS Cilandak Campus
  • 3. prasetiya mulyaFoundationThe Prasetiya Mulya Foundation The schools various programs have contributed to the development of Indonesian business entrepreneurs(Yayasan Prasetiya Mulya (YPM)) was and professionals in acquiring the best managementestablished by a group of prominent practices needed in the global world. The Prasetiya MulyaIndonesia businessmen in Jakarta, Foundation moves forward to fulfill its noble pledge in19 May 1980. educating Indonesian people.Initially, Prasetiya Mulyas philanthropic mission spread into Board of Trusteesseveral programs and activities such as social projects, Chairman YA YAYAscholarship programs, assistance to victims of natural UL Soedono Salim* AN S M PRASETIYAdisasters, etc. The founders, intellectuals with business Members Eka Tjipta Widjaja* William Soeryadjaya* (RIP) Anthoni Salimbackgrounds, realized that Prasetiya Mulyas core mission Ciputra, Dr. Ir. Edwin Soeryadjaya Frankie Nurimba, Dipl.Ing. (RIP) Franky Oesman Widjaja Harry Tjan Silalahi, SH Ibrahim Risjadshould contribute to building the nation through intellectual Ipung Kurnia, MBA Jauw Tjong Kie Jusuf Wanandi, SHenhancement thus through education and training Kaharudin Ongko M. Hadi Soesastro, Dr (RIP) Mochtar Riady, Dr. Mulyadi Budiman Osbert Lyman Prajogo Pangestu Sofjan Wanandi H. Sudwikatmono (RIP)programs in business and management. Suhargo Gondo Kusumo (RIP) The Ning King Usman Admadjaja Supervisory BoardIn the 2nd year of its 30 years of establishment, Prasetiya ChairmanMulya or Noble Pledge Foundation, set up the Prasetiya T. P. Rachmat, Ir.Mulya Business School renown as the leading educational Members Antonius J. Supit G. Sulistiyanto S., Ir.institution offering degree and non degree programs Board of Executivesin the field of business to help advance the business Chairmancommunity and improve the competence of Indonesian Prof. Dr. Djisman Simandjuntakbusinesspeople. The school pioneered in 1982 the first MembersMaster of Business Administration (MBA) program in Treasurer: Angeline Sutedja, MBA Secretary: Prasasto Sudyatmiko, SHIndonesia, now by decree called by Magister Management Baritono Pangestu Budiarsa Sastrawinata Danandjaja Wanandi Franciscus Welirang Leopard Lyman Michael J.P. Widjajaprogram. Mintardjo Halim Tedy Djuhar *Honorable Lifetime Leader 3
  • 4. MESSAGEFROM THE deanDear respected business leaders, Socialization and network on the international scope with world class business schools at GSVC ascertainNothing is more difficult than mapping the future business Prasetiya Mulya Business School’s conviction thatdirection. Advanced and developed countries can not todays and future global society will depend on thebe expected to be the generators of global economy initiative of the business world to actualize the "Tripleanymore. The statement "Our global economy is so Bottom Line". A business in line with the times is afragile" at the G-20 group summit held on June 20, 2010 business that not only focuses on creating profit, butin Toronto still echoes loudly. If there are still some drivers also empowering the community and restoring andon the global economy, it would be the economic activity preserving the environment. Failure in these threeof developing economies especially China and India. But aspects will shake the society’s order and result in planetno one knows how long this can last. Earth being no longer able to support life.In the midst of this high uncertainty it would be best if Prasetiya Mulya Business School was born 30 years agoeach of us hold on to the motto: "Do not wait for reform. with the breath of life: "Give and youll be given". MoreReinvent !”. Dawning onto the ripe age of 30 in 2012, than 80 prominent national business people who foundedPrasetiya Mulya Business School takes the initiative to the Prasetiya Mulya Foundation believe in giving some ofplace education on higher ground. The acknowledgement their fortune for the noble cause to educate the nation’sfor this initiative is evidenced by the awards won for people, the nations need for professional managersfour consecutive years (2008-2011) by teams from the will be fulfilled. That belief has been proven through thegraduate/Master Program, students of management, accomplishments of the Prasetiya Mulya Business School.particularly in the Global Social Venture Competition If you share the same belief with the vision of the Prasetiya(GSVC), Haas Business School, University of California at Mulya Business School, do not hesitate to join us. ThroughBerkeley. sustainable business we can renew Indonesia and the world.4 MESSAGE FROM THE DEAN
  • 5. Prof. Sammy Kristamuljana, Ph.DDean of Prasetiya Mulya Business School 5
  • 6. Give and you will be given. - Anonymous -
  • 7. Faculty Members Atmosphere Facilities Student ProfilesWHyprasetiya mulya ?With more than 29 years experience develop the best solutions in any situation. High levels of interaction and involvement in groups and inter-in business education, Prasetiya group discussions whilst practicing applicative businessMulya has consistently developed its concepts are the right means to improve competencies.professional approach in providing The learning process encompassed in the Prasetiya Mulyahigher education services in the areas MM programs is designed through learning experience.of business and management. These The Prasetiya Mulya curriculum is regularly adjusteddevelopments are based on Prasetiya towards developments in the business world and toMulya’s commitment to serving the prepare students to face changes and uncertainties in thelearning needs of businesses and future business environment.businesspeople.Prasetiya Mulya recognizes that every challenge inthe business sector is unique, dynamic and complex. Prasetiya Mulya MM programs received an A-category accreditation, grade A. (National Accreditation Agency,Therefore, business players must acquire good business 2011 - 2016)knowledge and competence to be able to find the bestsolutions for every situation in creative, effective and Prasetiya Mulya Business School is a member of the Association of Asia-Pacific Business Schools (AAPBS), asrealistic ways. Prasetiya Mulya answers this challenge well as the International Association to Advance Collegiateby establishing business education programs that are Schools of Business (AACSB International).practice-oriented, comprehensive, relevant and current, Prasetiya Mulya was also voted the private business schoolto prepare future business players and leaders as well as of choice by executives and fresh graduates and receivedresearchers. the highest rating in Indonesia (SWA Magazine, July 2008). Prasetiya Mulya is the best private business school and theIn addition to providing learning subjects, Prasetiya Mulya first rank as recommended (100%) by alumni.Master of Management (MM) programs focus on improving (SWA Magazine Survey, November 2009)students’ strategic learning capacities and readiness to 7
  • 8. Library8 PR ASETIYA MULYA BUSINESS SCHOOL
  • 9. Many sources of knowledgeare made available at Prasetiya Mulya –not only its complete collection of business books,but also its faculty members, peer students andthrough sharing sessions with other business players,the wide network of alumni as well as itswi-fi equipped internet facilities throughout the campus. MENGAPA PR ASET YA MULYA? 9
  • 10. MM FACULTY MEMBERSPrasetiya Mulya MM faculty Prasetiya Mulya Business Schools MM Faculty Members meet academic credentials according to subjects theymembers are professionals, teach and also master good, effective and attractiveexperienced practitioners with teaching techniques. They work to establish a relaxed butgood educational credentials serious atmosphere in class where students are activelyfrom domestic as well as foreign involved in every learning session, to gain maximuminstitutions. benefit from the learning process. Their extensive experience in their fields of expertise enrich their teaching materials and case studies presented in class. The enhancement of Prasetiya Mulya civitas academia is shown by having 6 home grown full time Faculty Members who are honored profesorship in various steam of management.FACULTY MEMBER region of university background ACADEMIC qUALIFICATION BACKGROUND OF FACULTY MEMBER 24%27% 33% 15% Europe USA Asia 67% Dr/Ph.D Australia Master 34%10 PR ASETIYA MULYA BUSINESS SCHOOL
  • 11. Prof. Dr. Djisman S. Simandjuntak SE (Parahyangan University, Indonesia)Professor of Business Economics Dipl Rer-Pol (Cologne, Germany)(Prasetiya Mulya Business School, Indonesia) Dr (Cologne, Germany)Prof. Djisman S. Simandjuntak is the chairman, executive board of the Centre for Strategic and International Studies(CSIS) Foundation and has served several times as a research consultant for the Asian Development Bank. He iscurrently the chairman of the Indonesian Institute for Corporate Directorship’s (IICD) Supervisory Board, and thechairman of the Prasetiya Mulya Foundation. Professor Djisman is also a member of the Expert Group for FeasibilityStudies on the East Asia Free Trade Area, an expert advisor to the Indonesia-Korea Economic Cooperation Committee,and a member of the Indonesian National Research Council and the American Association for the Advancement ofScience.Prof. Sammy Kristamuljana, Ph.D SE Ak (University of Indonesia)Professor of Strategic Management MSM (Arthur D Little MEI, Cambridge, USA)(Prasetiya Mulya Business School, Indonesia) PhD (City University, London, UK)Prof. Sammy Kristamuljana, Ph.D is the dean of the Prasetiya Mulya Business School, and specializes in strategicmanagement. Before joining Prasetiya Mulya Business School in 1983, Prof. Sammy Kristamuljana was a chiefaccountant of Bank Dagang Nasional Indonesia. Not only has he written case studies, but his scientific articles havebeen published in a number of journals and magazines, and he is an active member of the Editorial Board of theaccredited management and business journal "Integritas".Prof. Ignas G. Sidik, DBA Ir. (Bandung Institute of Technology, Indonesia)Professor of Finance and Marketing MBA (Wharton School, University of Pennsylvania, USA)(Prasetiya Mulya Business School, Indonesia) DBA (Boston University, USA)Professor Ignas G. Sidik’s professional career included time spent working as a director of PT Multi Adi Cipta Persada,as a general manager in a service company and as an entrepreneur. Prof. Ignas G. Sidik is also active in writing and hascontributed to a number of journals in both national and international management forums. His articles, among others,includes Indonesia: A Country in Transition (2003) which he wrote together with Don Rahtz, as well as The Application ofCETSCALE Measure in Indonesia; An Empirical Test.Prof. Dr. Andreas Budihardjo Drs. M.Pd (IKIP Surabaya, Indonesia)Professor of Human Resource Management M.Psi (University of Indonesia)(Prasetiya Mulya Business School, Indonesia) PhD (University of Groningen, the Netherlands)Before joining Prasetiya Mulya, Prof. Dr. Andreas Budihardjo was employed as a human resources management expertfor the General Motors & Isuzu training center, and as a consultant in a number of private enterprises. In addition toteaching and providing management consultancy services, Prof. Dr. Andreas Budiharjo is also an active public speaker.Besides working at Prasetiya Mulya, he also teaches organizational psychology, learning organization and knowledgemanagement in the graduate psychology program of the University of Indonesia.Prof. Agus W. Soehadi, Ph.D Ir. (Bogor Institute of Agricultural, Indonesia)Professor of Marketing M.Si (Bandung Institue of Technology, Indonesia)(Prasetiya Mulya Business School, Indonesia) PhD (University of Strathclyde, Scotland, UK)Prof. Agus W. Soehadis expertise covers strategic marketing, brand management, retail marketing, market research,community marketing and entrepreneurship. His research papers and writings are published in accredited scientific,national and international journals for example Journal of Strategic Marketing (UK based), EMAC Proceedings (Europeanbased), MEG Proceedings (UK based) and BAMP Proceedings (UK based). Currently Prof. Agus W. Soehadi is the VP-Education, International Advertising Association (IAA), IAMS board member and academic leader for the developmentof Internationally Accepted Marketing Standards (IAMS) and Co-Founder of ICE (Indonesian Consumunity Expo). Prof.Agus W. Soehadi is a team leader of GEM (Global Entrepreneurship Monitor) Indonesia, External Expert Security Council(Wantanas) and VP HIPKI (Indonesian Training and Courses Assembly). He also contributes teaching in the DoctoralProgram, University of Indonesia and Bogor Institute of Agricultural, IPB.Prof. Djoko Wintoro, Ph.D SE (Tarumanagara University, Indonesia)Professor of Business Finance MCom (University of Wollongong, Australia)(Prasetiya Mulya Business School, Indonesia) Ph.D (University of Wollongong, Australia)As Research Director at Prasetiya Mulya, his expertise covers Corporate Finance, Advanced Corporate Finance,Corporate Growth, Institution Depositors, Investment Management and Financial Management. His research writingsare published in accredited scientific journals such as Indonesia Capital Market Review, "The Credibility of IDX(Indonesian Stock Exchange)" and Business Management Journal "Renewal of the Corporate Finance Function”. Severalpapers were presented at international conferences like the 2nd International Conference on Business ManagamentResearch, Jakarta, 15-16 August 2007 with the paper "How Can Emerging Stock Exchange Survive in the Global EraCompetition", and "Reborn From Crisis", the CEO Forum, Jakarta, 26 August 2009. mengapa prasetiya mulya ? 11
  • 12. 1 2 3 4 5 6 7 8 10 9 11 12 13 14 15ECONOMY & STRATEGY 6. Indria Handoko, MM MARKETING DEPARTMENT ST (Parahyangan University, Indonesia)DEPARTMENT MM (Prasetiya Mulya Business School, 11. DANIEL HARYANTO, MM1. FELIX FERRYANTO LUKMAN, MM Indonesia) S.Kom (Binus University,Indonesia) SPi (Bogor Institute of Agricultural, Ph.D Candidate (Manchester Business MM (IPMI, Indonesia) Indonesia) School, UK) MM (Bogor Institute of Agricultural, 12. Dr. Eka ArDianto, MM Indonesia) 7. Juliati Tedjasasmita Gunadi, MBA Ir. (Sepuluh Nopember Institute of Dra (Padjadjaran University, Indonesia) Technology, Indonesia)2. Paul s. Oppusunggu, MM MBA (Monash University, Australia) MM (Prasetiya Mulya Business School, SE (University of Indonesia, Indonesia) Indonesia) MM (Prasetiya Mulya Business School, 8. Lenny Sunaryo, Ph.D Dr. (University of Indonesia, Indonesia) Jakarta, Indonesia) BCom (Concordia Univ, Canada) MM (Prasetiya Mulya Business School, 13. Istijanto, MM, MCom Indonesia) SE (Atma Jaya Catholic University,HUMAN RESOURCES & MCom (Otago University, New Zealand) Yogjakarta, Indonesia)ORGANIZATIONS DEPARTMENT Ph.D (Otago University, New Zealand) MM (Gadjah Mada University, Indonesia) MCom (University of New South Wales,3. Dr. Achmad Setyo Hadi 9. LIES DAHLIA, MM Australia) Drs (Gadjah Mada University, Indonesia) ST (Bandung Institute of Technology, Dr. Candidate (University of Indonesia, M.Sc (University of Colorado, USA) Indonesia) Indonesia) Dr. (Bremen University, Germany) MM (Prasetiya Mulya Business School, Jakarta, Indonesia) 14. Robby T. Poniman, MBA4. Franky Supriyadi, MBA Drs. Med (Tarumanagara University, Ir. (Bandung Institute of Technology, 10. Dr. Willem Dagi Indonesia) Indonesia) Ir. (Hasanuddin University, Indonesia) MBA (Univeristy of Texas, El Paso, USA) MBA (University of Pittsburgh, USA) MM (Bogor Institute of Agricultural, Ph.D Candidate (Univ of Pittsburgh, USA) Indonesia) Dr. (Bogor Institute of Agricultural, FINANCE DEPARTMENT5. Gregorius Pratiknyo, MBA Indonesia) Drs (Gadjah Mada University, Indonesia) 15. Arief Fadhilah, MBA MBA (University of Southern California, USA) SE.Ak (University of Indonesia, Indonesia) MBA (Putra Malaysia University, Malaysia)12 PR ASETIYA MULYA BUSINESS SCHOOL
  • 13. 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 3116. ARNOLD KAUDIN, MM, M.com OPERATIONS & SUPPLY CHAIN ADJUNCT FACULTY MEMBER SE (Padjadjaran University, Indonesia) DEPARTMENT 27. Adhi Hendra Baskara E., MBA MM (Gadjah Mada University, Indonesia) M.Com (The University of Sydney, Australia) 22. Ade Febransyah, Ph.D E (University of Indonesia, Indonesia) S Ir. (Bandung Institute of Technology, BA (San Francisco University, USA) M17. Deddi Tedjakumara, MM Indonesia) ST (Padjadjaran University, Indonesia) 28. Dr. HARRIS TURINO KURNIAWAN MSME (Oklahoma State University, USA) MM (Prasetiya Mulya Business School, r. (Satya Wacana Christian University I Ph.D (North Carolina State University, USA) Indonesia) Kristen, Indonesia) MM (Prasetiya Mulya Business School,18. Lukas Setia Atmaja, Ph.D 23. Elliot Simangunsong, Ph.D Indonesia) SE (Atma Jaya Catholic University, Ir (Bogor Institute of Agricultural, Indonesia) MSi (University of Indonesia, Indonesia) Yogjakarta, Indonesia) MM (University of Indonesia, Indonesia) Dr (University of Indonesia, Indonesia) MSc (University of Wisconsin, Madison, USA) Ph.D (Lancaster Univ, UK) Ph.D (Monash University, Australia) 29. Michael Adriyanto, MM 24. F.X. Hongyanto Setio, MBA .Psi (Padjadjaran University, Indonesia) S19. Nico Fernando Samad, MMT, MBP Ir. (Gadjah Mada University, Indonesia) MM (Prasetiya Mulya Business School, SE (University of Jambi, Indonesia) MBA (Griffith University, Australia) Jakarta, Indonesia) MMT (Bandung Institute of Technology, 25. Hendro ADIARSO Tj, MBA 30. Ida Juda Widjojo, Ph.D Indonesia) Ir. (Bandung Institute of Technology, iplom Kaufmann (Universitas des D MBP (University of South Australia, Australia) Indonesia) Saarlandes, Germany)20. SANDY HARIANTO, M.BUS.Acc MBA (TSM Business School, University of MBA (Katholieke Universiteit Leuven, SE (STIE SUPRA, Indonesia) Twente, Netherlands) Belgium) M.Buss.Acc (Monash University, Australia) Ph. D Candidate (Cranfield University, UK) Ph. D (University of Bern, Switzerland) 21. Wijantini, Ph.D 26. Nugroho Suryo, Ph.D 31. Joseph Belly UtarjA, MBA SE (Parahyangan University, Indonesia) Ir. (Gadjah Mada University, Indonesia) ST (Bandung Institute of Technology, MBA (University of Dallas, USA) MBA (University of Wisconsin, Madison, Indonesia) Ph.D (University of Birmingham, UK) USA) MBA (Melbourne Business School, University Ph.D (AGSM, Australia) of Melbourne, Australia) 13
  • 14. AtmosPHEREThe Prasetiya Mulya Business School Campus offers everything students could require, including accommodation for different budgets available near the- Cilandak Campus, is strategically campus, serviced apartments, condominiums, townlocated in Cilandak Barat, South houses, guesthouses and hotels.Jakarta. The campus, with its superblocation and facilities, provides Boarding rooms are also available for long-stayingthe ideal learning environment students. These rooms are conveniently located near thefor students and the business campus in Cilandak, Fatmawati, Lebak Bulus, Pondokcommunity, making the learning Indah, Cipete and Pondok Labu areas. Rents vary greatly,process more effective. but most come in the range of Rp 750,000 up to Rp 2,000,000 a month.Prasetiya Mulya Cilandak Campus is located on TBSimatupang road (adjacent to the Jakarta Outer Ring There are a variety of shops and commercial areasToll Road) where the surrounding area is south Jakartas located near the campus, including traditional markets,popular central business district. Many multinational, convenience stores, supermarkets (Hero, 7-Eleven, Giant,private, and state-owned companies have their head Food Mart, All Fresh, Matahari and Ranch Market) andoffices in this area. hypermarkets (Carrefour, Giant and Lotte Mart). Pondok Indah Mall, one of the first modern malls in Indonesia,South Jakarta is known for its various subcultures. Nearby is just 10 minutes from the campus. Only five minutescampus is Kemang, famous for its entertainment, cultural from the campus is Cilandak Town Square (Citos), aspots and abundance of restaurants, cafes and galleries. popular spot and meeting point that combines shopping,Kemang is also home to 80 percent of Jakarta’s expatriate restaurants, apartments and a sports center. There arecommunity. This area is located less than 20 minutes from also plenty of public facilities near the campus, includingPrasetiya Mulya. Another prominent area near the campus mosques, churches, hospitals, clinics, drug stores, banks,is Jakarta’s upscale residential area, Pondok Indah. business centers, internet cafes, and the post office.The area surrounding the Prasetiya Mulya Cilandak14 PR ASETIYA MULYA BUSINESS SCHOOL
  • 15. "To manage a corporation well and drive "I realized it is important tothe business, leaders must have vision experience a unique learning-the big dream-, the persistance and program for my careerfortitude to make it happen. Prasetiya advancement. Through PrasetiyaMulya Business School is the right Mulya’s comprehensive MMplace to learn and gain inspiration. The program, I broadened myschool lay down the strong foundationof business knowledge through its perspectives equipping mededicated lecturers and extensively to make financially wise anddeveloped network. The program and strategic business decisions.fellow classmates, rich in experience and I was also able to representexpertise, provide the right inspirational the school and Indonesia in aenvironment that enrich the grooming global competition lending theprocess for future business leaders to opportunity to network on alead, contribute and develop others." worldwide level." Yolling MuisSyamsurizal Munaf, ST, MM (Alumnus of Executive MM in Business Management,(Alumnus of Regular MM 1995) 2007)Director & Chief Financial OfficerPT. Medco Energi International, Tbk Head of Finance Department, PT. Panin Life • Runner Up Winner, Global Social Venture Competition 2008, Berkeley, USA “Prasetiya Mulya provides an extensive curriculum which enhances my ability to analyze issues from different perspectives and to get an all round view of the situation on hand. Combined with practical group assignments, I enhanced my analytical abilities as well as developed interpersonal skills in managing team dynamics. These abilities have proven to be very beneficial in the corporate world." Windrio Indrasempurno (Alumnus of Regular MM 2009) PT Suzuki Indomobil Best Graduate 2009 • Runner Up Winner, BEI-CFA Research Report Competition 2009 • 15
  • 16. AuditoriumFaCILITIESBuilding facilities include two main can also use the study hall, the activity hall, plaza or gazebo around the campus park as places to study orbuildings for teaching-learning to hold group discussions. The computer laboratoryactivities, library and computer lab. complete with both fixed line and wire internet connectionsThere is a dining hall, a study hall is used also to conduct business simulations. Alsoand also other supporting campus available is an Indonesian Stock Exchange corner withfacilities, providing the complete data access and stock market information referencedlearning atmosphere at Prasetiya from the Indonesian Market Quotes (IMQ) as well as theMulya. IDX database. Wi-Fi facilities are available in all parts of the campus compound.In the main building, there is an auditorium and severalamphitheatre classrooms equipped with LCD projectors, For lunch and dinner, a dining hall is available with roomdesktop computers and other multimedia equipment to to seat 250 people. There is also the Prasetiya Mulyasupport interactive teaching and learning, and each room Store (PMStore), Book Store and a food court facility tois arranged to facilitate class discussions. Also available meet students’ daily needs. In the campus there are alsois the business library, one of the best in the country, with parking facilities, with around-the-clock security, a largea collection of more than 30,000 books, domestic and Muslim prayer room and a sporting area, i.e. a futsal cuminternational journals, the ABI CD ROM, a wide range of basketball court.magazines and internet access for literature research.The library also has thousands of business plans whichrepresents the students’ final projects containing feasibilitystudies of various industries and businesses.The calm and comfortable environment in the libraryencourages students to spend long hours there. Students16 PR ASETIYA MULYA BUSINESS SCHOOL
  • 17. Dining HallPM Book Store "I felt the need to learn about business and management, when I was in the engineering profession. Prasetiya Mulya broadened my career views, enhanced my knowledge, and stretched my abilities and skills to the maximum. The learning experience transformed me, I am confident and competent to face the endless changes in the business world." Waldo Hutapea, ST, MM (Alumnus of Regular MM Program 2005) Brand Manager - PT. Garudafood Putra Putri Jaya 17
  • 18. STUDENT PROFILESPrasetiya Mulya Business School In the past years, Prasetiya Mulya students’ profiles have varied greatly in terms of their educational andcontinuously strives to provide the professional backgrounds. Students’ educationalbest learning process and offers Master backgrounds have ranged from economics, engineering,of Management (MM) programs information management, social sciences to arts andto suit students’ needs and specific graphic design. In terms of professional backgrounds,characteristics. The MM programs students have also varied from consultants to financialavailable are the Regular MM, managers, human resource managers, account managers,Executive Business Management MM engineers, creative directors, auditors, tax specialists,and Executive Strategic Management HR generalists, portfolio managers, marketing managers, training managers, plant managers, doctors, pharmacists,MM. directors, entrepreneurs and others. They have come from various industries, ranging from the oil and gas sector, hospitals, pharmaceuticals, agriculture, wood industry, banking and financial industries as well as the mass media. With such diverse range of student profiles and learning processes demanding interaction among peer students, the doors for students to exchange experience and insights are wide open. Prasetiya Mulya students also have unprecedented opportunities to build business networks that can help enhance their chosen career path.18 PR ASETIYA MULYA BUSINESS SCHOOL
  • 19. “The school introduced the latest concepts and cases to discuss, delivered by competent faculty members, and provided"Prasetiya Mulya Business School equipped applicable knowledge to myme with pertinent management knowledge. professional works. The programThe balance of theory, applied knowledge shaped me to think strategicallyand high quality selected case discussions in from several point of views.class strengthened my confidence and belief I wish more professionals canthat I will survive and continue to grow in any gain the same experience inorganization. By the virtue of Prasetiya Mulya Prasetiya Mulya.”Business School, I see life so green." Fera DamayantiDR. Waluyo (Alumnus of Executive MM in Business Management 2010)(Alumnus of Executive MM in Strategic Management 1996) Head of Pharma Business - Dexa MedicaDirector of General Affair, PT Pertamina (Persero) • Graduate The Best in Class with DistinctionFormer Vice President, BP Indonesia 2010“Prasetiya Mulya brings the opportunity to explore businessmanagement concepts and application in the real world.The unique learning experience and the school atmosphereshape vivid working attitudes which represent high qualitystandard of business practices. The best yet is that the schoolfacilitates students eager to join international competitionsby increasing their business insights through enhancementof horizons and experience, and building extensive network.Thank God I experienced all and felt the beat!”Fadli Cahyono(Alumnus of Regular MM 2009)Commercial & Operations Finance Manager - Fonterra Brand Indonesia• Best Graduate 2009• Team Finalist - Global Social Venture Competition, South East Asia Round 2009• Sampoerna Foundation Graduate Scholarship 2007-2009• National Finalist, Ristek-Novartis Indonesia Biotechnology Leadership Camp 2008 19
  • 20. MM STUDENT PROFILE (2009-2011) University Background % Age % REGULAR MM Parahyangan Catholic University 17.65 20 - 25 years 66.67 Bandung Institute of Technology 12.75 26 - 30 years 32.35 Bina Nusantara University 11.76 > 30 years 0.98 University of Indonesia 10.29 Undergraduate Background % Trisakti University 6.37 Working Experience % Engineering 31.86 Atma Jaya Catholic University 3.92 < 1 year 28.28 Economics 25.00 Swiss German University 3.43 1 - 2 years 33.33 Computer Science 14.22 Gadjah Mada University 2.94 3 - 4 years 33.33 Social Science 6.86 Pelita Harapan University 2.94 > 4 years 5.06 Design 3.92 Tarumanagara University 2.45 Psychology 2.45 Bogor Agricultural University 1.96 Position % Microbiology 1.96 Padjajaran University 1.96 Law 1.47 Prasetiya Mulya Business School 1.47 Fresh Graduate 55.92 Food Technology 1.47 Maranatha Christian University 1.47 Staff / Officer 31.28 Literature 0.98 Diponegoro University 0.98 Entrepreneur 4.74 Biomedical Science 0.98 Petra Christian University 0.98 Manager 3.32 Geography 0.98 Other State Universities 2.94 Assistant Manager 2.37 Maths and Statistics 0.98 Other Private Universities 5.41 Supervisor 1.42 Engineering Physics 0.49 Overseas 8.33 Department Head 0.95 Others 6.38 20 PR ASETIYA MULYA BUSINESS SCHOOL
  • 21. MM STUDENT PROFILE (2009-2011) Position % EXECUTIVE Staff / Officer 58.45 BUSINESS MANAGEMENT MM Supervisor 14.02 Manager 13.04 Assistant Manager 6.28Age % University Background % Director 3.8621 - 25 years 4.35 University of Indonesia 16.02 Entrepreneur 2.4226 - 30 years 65.22 Bina Nusantara University 11.65 Department Head 1.9331 - 35 years 24.15 Bandung Institute of Technology 8.74 > 35 years 6.28 Trisakti University 9.22 Professional Background % Parahyangan Catholic University 7.77 Finance & Banking 17.96 Padjajaran University 6.80Undergraduate Background % Chemical 11.65 Atma Jaya Catholic University 6.31 Consumer Goods 11.17Engineering 35.58 Brawijaya University 2.43 Oil, Gas & Natural Resources 7.77Economics 29.33 Gadjah Mada University 2.43 Media & Entertainment 6.80Computer Science 16.35 Pelita Harapan University 3.40 Insurance 6.80Social Science 6.25 Tarumanagara University 3.40 Retail 5.83Law 3.37 Swiss German University 1.46 Health & Pharmacy 3.88Agriculture 1.92 Bogor Agricultural University 1.46 Government 3.40Psychology 1.44 Other State Universities 5.34 Automotive 3.40Literature 0.96 Other Private Universities 7.28 Consultant 2.43Design 0.96 Overseas 6.31 Property & Construction 1.46Maths & Statistics 0.48 Logistics & Transportation 0.97Others 3.36 Working Experience % Telecommunication & IT 0.97 Manufacturing 0.49 2 - 3 years 57.00 4 - 5 years 26.57 Research & Education 0.49 > 5 years 16.43 Food, Drink and Beverages 0.49 Others 14.04 Position %Manager 52.89Senior Manager 19.23 EXECUTIVEProfessional 11.54 STRATEGIC MANAGEMENT MMDirector 10.58CEO/CFO 2.88Entrepreneur/Owner 1.92Commissioner 0.96 Age % University Background %Professional Background % < 30 years 4.81 Bandung Institute of Technology 17.32 31 - 35 years 27.88 University of Indonesia 16.35Oil, Gas & Natural Resources 18.27 36 - 40 years 33.65 Gadjah Mada University 8.65Finance & Banking 12.51 41 - 45 years 25.00 Parahyangan Catholic University 5.77Telecommunication & IT 12.51 > 45 years 8.66 Padjajaran University 5.77Manufacturing 10.58 Atma Jaya Catholic University 4.81Logistics & Transportation 6.73 Trisakti University 3.85 Undergraduate Background % Bogor Agricultural University 2.88Health & Pharmacy 6.73Consultant 6.73 Engineering 47.13 Diponegoro University 1.92Media & Entertainment 5.77 Economics 32.69 Tarumanagara University 1.92Property & Construction 2.88 Agriculture 4.81 Maranatha Christian University 0.96Insurance 1.92 Aeronautics 1.92 Other State Universities 6.73Food and Beverage 1.92 Law 1.92 Other Private Universities 14.42Automotive 0.96 Social Science 1.92 Overseas 8.65Consumer Goods 0.96 Computer Science 1.92Government 0.96 Literature 0.96 Working Experience %Chemical 0.96 Nuclear Engineering 0.96 5 - 10 years 51.43Research and Education 0.96 Psychology 0.96 10 - 15 years 30.48Others 8.65 Others 4.81 16 - 20 years 13.33 > 20 years 4.76 21
  • 22. Multifunction HallThe program’s comprehensive and applicativecurriculum prepares business players and leaderswith necessary knowledge while sharpening other skillsneeded in the business world and in life.
  • 23. Regular MM Executive Business Management MM Executive Strategic Management MMPROGRAMCURRICULUMPrasetiya Mulya Business School Critical thinking and class discussions are important to shape the class students, not only learning from theoffers three MM programs Faculty members but also frequently from each other.individually designed and targeted at Faculty members serve as mediators or facilitatorsdifferent goals. These are the Regular conducting the teaching process in a very interactive andMM, Executive MM in Business dynamic manner.Management and Executive MM inStrategic Management programs. The curriculum for the MM Programs are adjusted periodically to keep pace with developments in theWith more than 25 years experience, Prasetiya Mulyas business world and also, regional and international focusprofessionalsm and committment to business education is given that require students to be aware of socio-culturalhas earned it recognition as one of the top Business changes, thus ensuring students are prepared for all theSchools in Indonesia. This recognition is backed by challenges they will encounter upon graduation and in theirsurveys conducted by leading business magazines and workplace.newspapers covering local, state-owned and multinationalenterprises employing Prasetiya Mulya graduates. 23
  • 24. Acquatech Team Regional Finalist, Global Social Venture Competition - South East Asia Round, 2010, Bangkok Thailand.regulAr mmThe regular MM program is an The program consists of four trimesters (1 trimester = 4 months), and offers two majors, i.e. Marketingintensive full-time program that Management and Finance Management. In this regularruns for 16 months, and is especially program, the emphasis is on students’ mastering conceptsprepared for those who have and techniques. In addition to business knowledge, thiscompleted their undergraduate program also places emphasis on character building and(S1) degree and have limited work self development. Students in this program will receiveexperience. training in various business skill areas including meetings, negotiations, presentations and interviews, as well as communication in the workplace. The program also offers other important subjects such as business law, group dynamics, business ethics, taxation and information management systems. The Regular MM program requires the completion of 49 Trimester Credit Units (CU) and 12 business workshop units. Classes run five days a week, from 8.30 a.m. to 4.15 p.m. "With my industrial engineering background, I learned management and gained valuable business perspective in Prasetiya Mulya, very close to what I face in the real business world, I became the youngest person who succeeded in establishing the Lexus business in Indonesia. In the global automotive business, one must have engineering, marketing, finance, and HR know how and good business intuition, besides having the neccessary personal skills, all very important determining factors, for a promising career in the future." Adrian Tirtadjaja, ST, MM (Alumnus of Regular MM 2003) General Manager Lexus Indonesia - PT. Toyota Astra Motor24 PROGRAM CURRICULUM
  • 25. REGULAR MMcurriculum description BUSINESS & interpersonal skills workshop trimester SUBJECT credit trimester SUBJECT workshop unit unit MatriCULATION AKI 501 Financial Accounting 0 Trimester 1 BEC 609 Fundamentals of 2 BEC 605 Fundamentals of Business 0 Communication English WSP 601 Introduction to Business 1 OPR 511 Statistics for Business 0 Law STA 501 Strategic Planning: 0 MJN 603 Ethics in Business 1 Analytical Tools & Trimester 2 AKI 603 Taxation 1 Techniques MJN 602 Group Dynamics 2 BEC 610 Meeting, Negotiations, 2 Trimester 1 AKI 701 Managerial Accounting 3 Presentation & Interviews EKN 707 Economics for Business 3 Trimester 3 BEC 611 Doing Your Job: 2 MJN 701 Organizational Behaviour 3 Communication in the MKT 703 Consumer Behaviour 3 Workplace Trimester 2 FIN 702 Corporate Financial 3 FIN 602 Management Information 1 Management System MKT 701 Marketing Management 3 Total workshop unit 12 MJN 705 Human Resources 3 Management ELECTIVE SUBJECTS OPR 703 Operations Management 3 minimum 10 students Trimester 3 STA 702 Strategic Management 3 MAJOR SUBJECT credit STA 703 Business Plan 1 1 unit FIN 721 Investment Management 3 MARKETING MKT 731 Services Marketing 2 FIN 723 International Finance 3 MKT 742 Brand Management 2 FINANCE FIN 720 Advanced Corporate 3 MKT 745 Business to Business 2 Finance Marketing MKT 721 Marketing Research 3 MKT 747 Experiential Marketing 2 MKT 723 Strategic Marketing 3 FINANCE FIN 757 Financial Risk Management 2 MARKETING MKT 725 Integrated Marketing 3 FIN 759 Business Financing 2 Communication FIN760 Business Valuation 2 Trimester 4 STA 706 Business Strategy 3 Simulation MANAGEMENT MJN 735 Organizational Diagnostic 2 STA 703 Business Plan 2 5 Elective Course 1 2 Elective Course 2 2 Total Credit 49Note:• One trimester equals to 14 weeks of class meetings (approximately 4 months)• cu = credit unit; wu = workshop unit• 1 session = 1.5 hour• Program duration : 16 months ( five days a week from Monday to Friday)• Monday: 8.30 - 16.15 WIB and Friday: 08.15 - 16.45 WIB• Elective subjects requires minimum of 10 class attendees 25
  • 26. SUBJECT DESCRIPTIONMATRIculation MKT 703 Consumer Behaviour 3 Credit Unit / Prerequisite: NoneAKI 501 Financial Accounting This is a foundation course in Marketing. In this course, through consumer0 Credit Unit / Prerequisite: None analysis framework various topics are studied in detail such as consumerDesigned to discuss the nature of accounting, the company’s financial report, cognition and affection, consumer perception, consumer preference,the elements of financial statements, and the analysis of financial statements. consumer knowledge, and consumer decision making.With these discussions, the students are expected to be able to understandfinancial accounting in the language of business. BEC 609 Fundamentals of Communication 2 Workshop Unit / Prerequisite: BEC 605BEC 605 Fundamentals of Business English Designed to provide students with the fundamentals of business English0 Credit Unit / Prerequisite: None that are necessary for learning and practicing managerial communicationDesigned to provide students with business English communicative skills skills required in subsequent BEC courses. The activities focus on enhancingnecessary for subsequent BEC courses. The activities focus on fixing gaps in reading, writing, listening and speaking skills. The language functions taught,grammar, as well as, enhancing reading, writing, listening and speaking skills. include: participating in meetings; talking about jobs and responsibilities;The language function taught relate to the following areas: meeting people; telephoning to make arrangements; arranging a schedule/meeting; askingtelephoning; meetings; making arrangements; business travel; company polite questions; describing the structure of an organization; writing letters,visits; and tackling problems. memos and short reports; asking for opinions; discussing a company’s history; discussing careers and past experiences; using a problem solvingOPR 511 Statistics for Business model; making suggestions; considering possibilities.0 Credit Unit / Prerequisite: NoneTo equip the students with statistical basic concepts as tools in advanced WSP 601 Introduction to Business Lawcourses as well as for future practical applications in business decision 1 Workshop Unit / Prerequisite: Nonemaking contexts. This course provides an introduction to laws effecting business. It aims to provide students with a basic knowledge of law and legal processes inSTA 501 STRATEGIC PLANNING: Indonesia, leading to an examination of the bankruptcy law, corporate law, lawAnalytical TOOLS AND TECHNIQUES of contract, labor or employment law.0 Credit Unit / Prerequisite: NoneThe strategic management process may seem to be privilege of the top MJN 603 Ethics in Businesslevel managers. Application of top-down approach in the formulation, 1 Workshop Unit / Prerequisite: Noneimplementation and evaluation of practical Strategic Planning result in In this course, students will gain insight in ethical decision making, generallymiddle-level managers acting as doers or executioners. This situation and in the business context. In particular, they will acquire the following basicscannot accomodate the current needs of the business world. Participation of ethics, business ethics; identification and differentiation between ethicalfrom all levels of management in the overall process of Strategic Planning and legal issues; analytical tools and methods; application of concepts andmanagement is expected to increase corporate effectiveness to achive tools in ethical decision making.the companys vision and mission, and the quality of the Strategic Planninginput process itself. To deliver maximum participation, managers shouldequip themselves with analytical tools and techniques developed in strategic TRIMESTER 2management. FIN 702 Corporate Financial Management 3 Credit Unit / Prerequisite: None This course examines the role of finance in supporting the functional areastrimester 1 of a firm, and fosters an understanding of how financial decisions can create value. Students are expected to master the following topics: basic analyticalAKI 701 Managerial Accounting skills and principles of corporate finance; functions of modern capital markets3 Credit Unit / Prerequisite: None and financial institutions; standard techniques of analysis, capital budgeting,This course is a graduate level exploration of managerial accounting. The discounted cash flow valuation, and risk analysis.course will cover the three streams of managerial accounting; cost andcosting, operational decision support and management control. MKT 701 Marketing Management 3 Credit Unit / Prerequisite: MKT 703EKN 707 Economics for Business Marketing management emphasizes managing customer value. It is a3 Credit Unit / Prerequisite: None study of choosing, creating, delivering, and communicating customerEconomics for Business is introductory to—and also be a review of— value. It involves marketing information system, development, design,economics. The emphasis of discussions is on business-related topics of and implementation of marketing programs. After this course participantseconomics. The microeconomics sessions focus on the basics of the market should be able to demonstrate the integration of managing customer value,and market structures whereas in the macroeconomics session discussions and conduct presentation of marketing programs through the use of bothare on emacroeconomic variables, performance, and policies. The students qualitative and quantitative data.are expected to gain basic understanding about the framework as to howbusinesses are both influencing and influenced by the market (micro, MJN 705 Human Resources Managementindustrial level) and by the macroeconomic variables working in the economy 3 Credit Unit / Prerequisite: MJN 701as whole. Upon completing this course, participants are expected to be able to discuss the role and functions of Human Resource Management in an organization;MJN 701 Organizational Behaviour and to apply the concept of human resource management in the organization3 Credit Unit / Prerequisite: None level in order to achieve the organization goals.The course is about organizations and how they operate in a world that israpidly changing. It will focus on people working together & contributingindividually within the organization. The course will provide an opportunityto develop a perspective and skills for managing people effectively inorganization.26 PROGRAM CURRICULUM
  • 27. OPR 703 Operations Management FIN 721 Investment Management3 Credit Unit / Prerequisite: None 3 Credit Unit / Prerequisite: FIN 702This course introduces students to concepts and techniques related to the This course discusses analytical frameworks and empirical evidence indesign, planning, control, and improvement of service and manufacturing investment management. The first part of this course focuses on equityoperations. The course attempts to make students conversant in the analysis. Portfolio strategy and technical analysis are the focus of the secondlanguage of operations management, provide the students with quantitative part.and qualitative tools to analyze basic operations issues, and allow studentsto see the role of operations management in the overall strategy of the firm. FIN 723 International FinanceAfter completing this course, students are expected to understand the role of 3 Credit Unit / Prerequisite: FIN 702operations management in the overall business strategy of the firm; to grasp This subject will give an understanding of the recent progress of internationalthe idea of creating value through operations management and to be better financial system. Students will be guided to understand the instrumentsequipped in analyzing, managing, and improving processes in the service in international financial market, applied customarily in global companies’sector as well as manufacturing firms. financial decision-making. This subject will analyze the quantitative and also the qualitative aspects. The students will be greatly involved in financialAKI 603 Taxation analysis to sharpen their ability in making financial decision.1 Workshop Unit / Prerequisite: NoneThis course provides an introduction to taxation effecting business. It aims to MKT 721 Marketing Researchprovide students with a basic knowledge in taxation processes in Indonesia. 3 Credit Unit / Prerequisite: MKT 701 This course considers the gathering of marketing-related data fromBEC 610 Meeting, Negotiations, Presentations and individuals and organizations, with particular emphasis on integrating problemInterviews formulation, research design, questionnaire construction, and sampling so2 Workshop Unit / Prerequisite: BEC 609 as to yield the most valuable information. Also studied are the proper useTBEC 610 is designed to provide students with specific business English of statistical methods and the use of computers for data analysis. Bothcommunicative skill relevant to the job interviewing process. The activities qualitative and quantitative research methods are discussed. In order to gainenhance writing, speaking and listening skills. The language functions taught, a deeper understanding of what is involved in marketing research; studentsinclude: preparing for, and chairing, meetings; preparing for, and participating will undertake a research project.in, negotiations; preparing and giving presentations; producing effectivewritten communication; applying for a job; preparing for, and participating in, MKT 723 Strategic Marketinginterviews. 3 Credit Unit / Prerequisite: MKT 701 This course is built around a commitment to develop market-basedMJN 602 Group Dynamics competitiveness, reflecting the fact that any business success is in its ability2 Workshop Unit / Prerequisite: None to win the customer’s preferences against competitors’ offerings. StudentsThis program is designed to improve student’s sensitivity, empathy and are expected to examine critical issues required in the making of high-levelpeople skills to work effectively in a team. Students people skills are and strategic marketing decision making in a business. This course takes theenhanced by implementing the Johari’s Window Concept. Students are perspective of both the functional and the business levels because strategicgrouped into relatively small groups guided by faculty members to practice marketing decisions can be taken from the level of a Marketing Manager,“sensitivity skills”, such as active listening, assertive communication, and a General Manager, or a Business-Unit CEO. In most cases, corporate-levelbeing open and positive. They are, thus trained to practice high emotional CEOs need also to understand the conceptual framework in winning theintelligence and to develop a positive personality. In order to be effective, this markets served by their business units.training is conducted outside Jakarta. MKT 725 Integrated Marketing Communication 3 Credit Unit / Prerequisite: MKT 701 This course takes an analytical approach to the study of Integrated MarketingTRIMESTER 3 Communication. Attention focuses are on the relationship between product brand or company image with marketing communications forms, suchSTA 702 Strategic Management as: advertising, sales promotion, personal selling, public relations, and3 Credit Unit / Prerequisite: all basic & functional management subjects experiential contact.During the course each student will accustom himself/herself to act as anactive member in the Team of Strategic Leaders of a firm taken from the case BEC 611 Doing Your Job: Communication in thethat will be discussed in class. Interaction with peers while learning together Workplacein class and doing group assignment will enhance understanding and enable 2 Workshop Unit / Prerequisite: BEC 610students to (1) identify and understand the Resultant model of Strategic TBEC 611 is designed to provide students with specific business Englishmanagement and the configuration of seven elements in the urgency communicative skills relevant to the workplace. The activities enhancemanagement process (2) understand fully and adopt the configuration of writing, speaking and listening skills. The language functions taught, include:seven elements of the "urgency management process" as a guide to practise assessing candidates; written correspondence; reporting on progress;strategic management (3) understand the power of strategic and organization describing trends; discussing products and services; comparing options;levers in the transformation process, the importance of Business Definition workplace meetings; and effective presentations skills.and Firm Position (4) take advantage in applying the Resultant Models wayof thinking for bringing new perspective to the companys strategic planning FIN 602 Management Information Systemscycle, making business plans and identify a firms Resultant with respect to to 1 Workshop Unit / Prerequisite: Nonethe current organization conditions and critical situations. This course gives an overview of information technology and an understanding of the strategic importance of information systems inFIN 720 Advanced Corporate Finance organizations. Students will be exposed to the vocabulary of MIS. Students3 Credit Unit / Prerequisite: FIN 702 will not be computer programmers at the end of this course. They will beDiscusses the growth of companies via diversification that includes reasons able to intelligently discuss and assess information systems requirements,for diversification, the relationship between headquarter and business unit, strategy, and issues on the job and be techno-literate.business group building political capital, corporate investment via acquisitionand strategic alliance, capital structure for diversified company, private equitymarket and corporate turnaround restructuring. 27
  • 28. TRIMESTER 4 MKT 747 Experiential Marketing 2 Credit Unit / Prerequisite: NoneSTA 706 Business Strategic Simulation Experience marketing provides facilitation beyond the product function. It3 Credit Unit / Prerequisite: STA 702 provides sensory, emotional, cognitive, behavioral, and relational values toBusiness Strategy Simulation is a multi-disciplined learning method which consumers (Schmitt, 1999). The brand engages the consumer holistically.places and involves students to actively in run a virtual business. This The aim of experience marketing is to establish memorable moments tovirtual business environment model the real world and reflect actual world the consumers. In the Experiential Marketing class, the students will learnpractices. The students will set up a company, manage and maximize about how to differentiate the brand through experience, how to involve theits value through the application of their business knowledge and their consumers when they encounter with the product, and how to establish aintegrative management skills. The business Strategy Simulation requires long-term relationship between brand and consumers.the implementation of holistic rational decision making and cooperativeteamwork. Thus the students are expected to be able to overcome the FIN 751 BANK MANAGEMENTfunctional as well as the strategic problems of their company, and to 2 Credit Unit / Prerequisite: Nonecompete under competitive and uncertain situation. This course is designed to enhance students’ interest in banking practices and problems. Students are expected to master basic management principlesSTA 703 Business Plan of the bank and made aware of the issues of risk, regulation, technology and6 Credit Unit / Prerequisite: all management functional courses competition that bankers see as their greatest challenges in modern banking.This is the final project to demonstrate student’s ability in implementingbusiness concepts at general industrial and firm specific environments. FIN 757 FINANCIAL Risk ManagementBased on a scenario analysis, the environmental opportunities and threats 2 Credit Unit / Prerequisite: FIN 723are explored to create a viable Business Plan. The assessment of strengths This subject discusses the key topics of corporate risk management,and weaknesses is conducted to measure its feasibility. The strategic and operational risk, financial risk and business risk management from thefunctional aspects are discussed systematically in the group to present a perspective of non-financial corporations. The course focuses on knowing thecomprehensive Business Plan. theories and practices of risk management and building problem solving skills as needed by managers. Various teaching methods are used in this subject.Business Plan Examination Lectures are used to explain and discuss the theoretical framework of riskCredit Unit integrated to STA 703 Business Plan / Prerequisite: The student management required to analyze the cases. The case method is used to buildmust have submitted the business plan and have acquired 49 credit units and develop problem-solving skills in terms of formulating case definitions, the(Regular MM) and should pass all compulsory supporting subjects with GPA case analysis framework, and proposing case recommendations.(Grade Point Average) of or higher than 3.0 without C, D, F, I and NP grade.The comprehensive exam is the final assessment of the Business Plan. FIN 759 Business FinancingStudents who have submitted their Business Plan have to defend it before the 2 Credit Unit / Prerequisite: FIN 721panel of examiners. Using a lecture and discussion teaching format, this course provides the background in the concepts, processes and institutions in the financing of business enterprises both at early stage and growth/expansion stage. Topics covered within this course are equity financing (ownership, warrants, LLCELECTIVE SUBJECT and LPE), debt financing (bank loans, factoring, revenue participation/royalty financing, and private debt), friends, angels, venture capital sources andMKT 731 ServiceS Marketing licensing and franchising. Students should be able to explain the reasons why2 Credit Unit / Prerequisite: MKT 701 businesses need short-term and or long-term financing, be able to identifyServices marketing emphasize managing customer experience. It is a study and describe the main sources of capital funds for businesses, and applyof understanding customers in service encounters, building the service knowledge and skills to practical situations.model, managing the customer interface, and implementing profitable servicestrategies. It involves service marketing information system, development, FIN760 Business Valuationdesign, and implementation of service marketing programs. 2 Credit Unit / Prerequisite: FIN 721, FIN 720 This course is a graduate level exploration of business valuation. It is actuallyMKT 742 Brand Management designed for students with career interest in corporate finance, investment2 Credit Unit / Prerequisite: MKT 701 banking, securities analysis or corporate investment. Since it is an electiveThe course examines the complete brand management process from the course, anyone who is interested in issues pertaining to valuation can alsoperspective of the brand manager. It covers the strategic decisions that take this course. A good understanding of accounting and corporate financemust be made in three areas (1) the development and introduction of new is important in valuation. Students attending in this course are the coreproducts/brands—from idea stage to commercialization; (2) the marketing subjects of financial accounting and corporate finance. The familiarity of usingof existing brands, with emphasis on building, measuring, managing, and spreadsheet (MS Excel) is a must.leveraging brand equity; and (3) the marketing of product modifications,product line extensions, brand extensions, and product deletions. MNJ 735 Organizational consulting: diagnosis and designMKT 745 Business to Business Marketing 2 Credit Unit / Prerequisite: None2 Credit Unit / Prerequisite: MKT 701 The highly competitive business environment nowadays requires companiesBusiness-to-Business Marketing is a graduate level marketing elective course. to be professionally managed. As a result, many changes in the organizationFor maximum benefit from this course,, students should have marketing should be in good order to survive and even grow. Organization dimensions,management knowledge, prior to taking this elective course. The purpose such as culture, strategy, managerial style and structure have to beof this course is to help students to understand marketing activities between effectively identified before change is carried out. This course discussesfirms/organizations. Upon completion of this elective course, students should ways to diagnose organization dimensions and elements and make effectivebe able to understand the distinctive nature of the marketing tasks when the organizational changes to increase its performance. Scientific approachescustomer is an organization; understand the growing role of marketing within and concept is introduced and discussed so that change agents can manageindustrial companies; have insights into ways in which a number of marketing the changes effectively.concept and techniques can be used by the business-to business marketingmanager.28
  • 29. prasetiya mulya scholarshipsPrasetiya Mulya Business School offers scholarships forthe full time Graduate Magister in Management degree "Learning is always my passion. I want toprogram (Regular MM Program). develop myself through education because I believe that education will broadenFuture Leaders Scholarship opens for highly talented my perspective, enrich my knowledgeindividuals with leadership potential and who are and beneficially shape my future. I want tocommitted to contribute to the business community andnational development. It covers tuition fees, books, and contribute my knowledge to people aroundliving allowance. me and to the business community. I think I can contribute more with higher education.Graduate Program Scholarships open for highly The Prasetiya Mulya Future Leadersmotivated students with excellent academic qualities Scholarship gave me the chance to gainbut financially disadvantaged. Preference is given to more knowledge and skills that beneficiallycandidates who possess the necessary aptitude, personal supported my career."qualities and interest in management. Prasetiya MulyaBusiness School offers this scholarship for the regular full Dhiah Karsiwulantime degree program. (Alumnus of Regular MM 2010) Project Analyst - PT. Agrinergy IndonesiaInformation on requirements, terms, and conditions, forms • Team Finalist - Global Social Venture Competition, South East Asia Round 2010and instructions can be read and downloaded from the • Prasetiya Mulya Future Leaders Scholarship 2008Prasetiya Mulya website at www.pmbs.ac.id. Applicants Awardeeare suggested to read the general information on the • Prasetiya Mulya Management Society President 2009 -website thoroughly prior to applying. 2010 29
  • 30. Amandes Team Global Finalist & Winner of Innovation Award, Global Social Venture Competition, 2010, Berkeley USA.EXECUTIVE MMin BUSINESS MANAGEMENTThe Executive MM in Business The Executive MM in Business Management combines the curriculum and classroom atmosphere with a dynamicManagement program is a part-time and intensive learning experience. The program is on aprogram designed for undergraduate part-time basis designed for those who seek to acquiredegree holders with at least two years knowledge, conceptual understanding of business andworking experience. management and expand their networks. It fits young professionals who are climbing the managerial ladder. The focus is on Business management, offering two minor subjects: Marketing management and Finance management. The program requires 43 Trimester Credit Units (CU), to be completed in 5 trimesters (1 trimester equals 4 months). Course days are Monday, Wednesday and Friday (from 6.15 p.m. to 9.30 p.m.)30 PROGRAM CURRICULUM
  • 31. EXECUTIVE MM in BUSINESS ManAGEMENTcurriculum description ELECTIVE SUBJECTs minimum 10 studentstrimester SUBJECT credit MAJOR SUBJECT credit unit unitMatriCULATION AKI 501 Financial Accounting 0 MARKETING MKT 731 Services Marketing 2 EKN 503 Economics for Business 0 MKT 742 Brand Management 2 OPR 511 Statistics for Business 0 MKT 743 Value-Based Marketing 2 MKT 745 Business to Business 2 MarketingTrimester 1 AKI 701 Managerial Accounting 3 FINANCE FIN 746 Investment Management 2 MKT 702 Consumer Behaviour 2 FIN 749 Corporate Restructuring 2 MJN 709 Organizational Dynamics 3 FIN 757 Financial Risk 2 MJN 707 Ethics in Business 1 ManagementTrimester 2 FIN 702 Corporate Financial 3 FIN 759 Business Financing 2 Management FIN 758 Financial Strategy 2 MKT 701 Marketing Management 3 STA 734 Social Venture 2 MJN 705 Human Resources 3 ManagementTrimester 3 OPR 703 Operations Management 3 Note: STA 702 Strategic Management 3 • One trimester equals to 14 weeks of class meetings FIN 720 Advanced Corporate 3 (approximately 4 months) FINANCE • cu = credit unit Finance • 1 session = 1.5 hour MARKETING MKT 721 Marketing Research 3 • Program duration : 20 months (3 days in week, Monday,Trimester 4 STA 703 Business Plan 1 1 Wednesday, and Friday, from 18.15 to 21.30) STA 706 Business Strategy 3 • Elective subjects are held every Tuesday and Thursday Simulation FINANCE FIN 723 International Finance 3 MARKETING MKT 723 Strategic Marketing 3 Elective Course 1 2Trimester 5 Elective Course 2 2 STA 703 Business Plan 2 5Total Credit 43 "Prasetiya Mulya offers a life-long learning experience, it’s beyond knowledge. The faculty members excellent dedication and total commitment is at par with the dynamics of the global business environment, and it gives us added value. The program focuses not only on teamwork and collaboration in the classroom but also a tough competition among the best which resulted in superior business graduates. Leader creates leaders, and Prasetiya Mulya shapes us to become strong business leaders.” Kenny Hartanto (Alumnus Executive MM in Business Management 2009) Product Manager - PT. Agel Langgeng • Best in Class 2009 31
  • 32. SUBJECT DESCRIPTIONMATRICULATION effectiveness in an organization through managing organization culture and structure.AKI 501 Financial Accounting0 Credit Unit / Prerequisite: NoneDesigned to discuss the nature of accounting, the company’s financial TRIMESTER 2report, the elements of financial statements, and the analysis of financialstatements. Through these discussions, the students are expected to be able FIN 702 Corporate Financial Managementto understand the financial accounting as the language of business. 3 Credit Unit / Prerequisite: None This course examines the role of finance in supporting the functional areas ofEKN 503 Economics for Business a firm, and fosters an understanding of how financial decisions themselves0 Credit Unit / Prerequisite: None can create value. Students are expected to master the following topicsEconomics for Business is introductory to—and also be a review of— after attending the course: basic analytical skills and principles of corporateeconomics. The emphasis of discussions is on business-related topics of finance; functions of modern capital markets and financial institutions;economics. The microeconomics sessions focus on the basics of the market standard techniques of analysis, including capital budgeting, discounted cashand market structures whereas in the macroeconomics session discussions flow valuation, and risk analysis.are on emacroeconomic variables, performance, and policies. The studentsare expected to gain basic understanding about the framework as to how MKT 701 Marketing Managementbusinesses are both influencing and influenced by the market (micro, 3 Credit Unit / Prerequisite: MKT 702industrial level) and by the macroeconomic variables working in the economy Marketing management emphasizes managing customer value. It is aas whole. study of choosing, creating, delivering, and communicating customer value. It involves marketing information system, development, design, andOPR 511 Statistics for Business implementation of marketing programs. After this course students should0 Credit Unit / Prerequisite: None be able to demonstrate the integration of managing customer value, andTo equip students with statistical basic concepts as tools in advanced conduct presentation of marketing programs through the use of bothcourses as well as for future practical applications in business decision qualitative and quantitative data.making contexts. MJN 705 Human Resources Management 3 Credit Unit / Prerequisite: MJN 701TRIMESTER 1 Upon completing this course, students are expected to be able to understand the role and functions of Human Resource Management in an organization;AKI 701 Managerial Accounting and to apply the concept of human resource management in the organization3 Credit Unit / Prerequisite: None in order to achieve the organizational goals.The main objective of this course is to provide the students with anunderstanding of theories and ability to implement the mechanics andconcepts of managerial accounting in a strategic business unit. With thiscourse, students are expected to understand how managerial accounting TRIMESTER 3contributes in creating value within a dynamic business environment i.e.planning, control, and cost management systems, and using accounting OPR 703 Operations Managementinformation in decision making. 3 Credit Unit / Prerequisite: None This course introduces students to concepts and techniques related to theMKT 702 Consumer Behaviour design, planning, control, and improvement of service and manufacturing2 Credit Unit / Prerequisite: None operations. The course attempts to make students conversant in theIn this course, through consumer analysis framework, students study in language of operations management, provide the students with quantitativedetail various topics such as consumer cognition and affection, consumer and qualitative tools to analyze basic operations issues, and allow studentsperception, consumer preference, consumer knowledge, and consumer to see the role of operations management in the overall strategy of the firm.decision making. After completing this course, students are expected to understand the role of operations management in the overall business strategy of the firm; to graspMJN 707 Ethics in Business the idea of creating value through operations management and to be better1 Credit Unit / Prerequisite: None equipped in analyzing, managing, and improving processes in the serviceIn this course, students will gain insights in ethical decision making, generally sector as well as manufacturing firms.and in the business context. In particular, they will find out the following: (1)Basic of ethics, business ethics (2) analytical tools and methods in ethical FIN 720 Advanced Corporate Financedecision making (3) individual and organizational factors which influence 3 Credit Unit / Prerequisite: FIN 702ethical decision making (4) corporate social responsibility and good corporate Discusses growth companies via diversification that includes reasons forgovernance (5) application of concepts and tools in ethical decision making. diversification, the relationship between headquarter and business unit, business group building political capital, corporate investment via acquisitionMJN 709 Organizational Dynamics and strategic alliance, capital structure for diversified company, private equity3 Credit Unit / Prerequisite: None market and corporate turnaround restructuring.The course discusses how organizations are managed in a rapidly changingworld. It focuses on how people work together & contribute within an MKT 721 Marketing Researchorganization. The course provides insights and approaches to manage 3 Credit Unit / Prerequisite: MKT 701people effectively in an organization. After completing the course, students This course covers the gathering of marketing-related data from individualsare expected to be able (1) to understand, and manage people effectively and organizations, with particular emphasis on integrating problemin dynamic organizational settings, (2) to increase teamwork effectiveness formulation, research design, questionnaire construction, and samplingthrough goal setting, motivation and leadership, (3) to increase leadership to yield the most valuable information. Also studied are the proper useknowledge and skills based on several leadership approaches, (4) to apply of statistical methods and the use of computers for data analysis. Bothvarious conflict management techniques, (5) to improve communication skills qualitative and quantitative research methods are discussed. In order to gainbased on effective communication concepts and (6) to manage change and a deeper understanding of what is involved in marketing research students will undertake a research project assignment.32 PROGRAM CURRICULUM
  • 33. STA 702 Strategic Management STA 706 Business StrategY Simulation3 Credit Unit / Prerequisite: all basic & functional management subjects 3 Credit Unit / Prerequisite: STA 702During the course each student will accustom himself/herself to act as an Business Strategy Simulation is a multi-disciplined learning method whichactive member in the Team of Strategic Leaders of a firm taken from the case places and involves students to actively in run a virtual business. This virtualthat will be discussed in class. Interaction with peers while learning together business environment is a model of the real world and reflect actual worldin class and doing group assignment will enhance understanding and enable practices. The students will set up a company, manage and maximizestudents to (1) identify and understand the Resultant model of Strategic its value through the application of their business knowledge and theirmanagement and the configuration of seven elements in the urgency integrative management skills. The business Strategy Simulation requiresmanagement process (2) understand fully and adopt the configuration of the implementation of holistic rational decision making and cooperativeseven elements of the "urgency management process" as a guide to practise teamwork. Thus students are expected to be able to overcome the functionalstrategic management (3) understand the power of strategic and organization as well as the strategic problems of their company, and to compete under alevers in the transformation process, the importance of Business Definition competitive and uncertain situation.and Firm Position (4) take advantage in applying the Resultant Models wayof thinking for bringing new perspective to the companys strategic planningcycle, making business plans and identify a firms Resultant with respect to tothe current organization conditions and critical situations. TRIMESTER 5 STA 703 Business PlanTRIMESTER 4 STA 703 BUSINESS PLAN 6 Credit Unit / Prerequisite: all management functional courses and STA 702FIN 723 International Finance This is the final project assignment to demonstrate students ability in3 Credit Unit / Prerequisite: FIN 702 implementing business concepts to real economic, general industrial andThis subject will give an understanding of the recent progress of international firm specific environments. Based on a scenario analysis, the environmentalfinancial system. Students will be guided to understand the instruments opportunities and threats will be explored to creative a viable Businessin international financial market, applied customarily in global companies’ Plan. The assessment of strengths and weaknesses will be conducted tofinancial decision-making. This subject will analyze the quantitative and also measure its feasibility. The strategic and functional aspects are discussedthe qualitative aspects. The students will be greatly involved in financial systematically to present a comprehensive Business Plan.analysis to sharpen their ability in making financial decision. Business Plan ExaminationMKT 723 Strategic Marketing Credit Unit integrated to STA 703 Business Plan / Prerequisite: The3 Credit Unit / Prerequisite: MKT 701 student must have submitted the business plan and have acquired 43This course is built around development of market-based competitiveness, credit units (Executive MM in Business Management) and should pass allreflecting the fact that any business success is in its ability to win the compulsory supporting subjects with GPA (Grade Point Average) of orcustomer’s preferences against competitors’ offerings. Students will examine higher than 3.0 without C, D, F, I and NP grade.critical issues required in the making of high-level and strategic marketing The comprehensive exam is the final assessment of the Business Plan.decision making in any business. This course takes the perspective of both Students who have submitted their Business Plan have to defend itthe functional and the business levels as strategic marketing decisions can be before the panel of examiners.taken from the level a Marketing Manager, a General Manager, or a Business-Unit CEO. In most cases, corporate-level CEOs need also to understand theconceptual framework in winning the markets served by their business units. 33
  • 34. ELECTIVE COURSES MKT 731 ServiceS Marketing 2 Credit Unit / Prerequisite: MKT 701 Services marketing emphasize managing customer experience. It is a studyMKT 742 Brand Management of understanding customer in service encounters, building the service model,2 Credit Unit / Prerequisite: MKT 701 managing the customer interface, and implementing profitable serviceThe course examines the complete brand management process from the strategies. It involves service marketing information system, development,perspective of the brand manager. It covers the strategic decisions that must design, and implementation of service marketing programs.be made in three areas (1) the development and introduction of new products/brands—from idea stage to commercialization; (2) the marketing of existing FIN 746 Investment Managementbrands, with emphasis on building, measuring, managing, and leveraging 2 Credit Units/ Prerequisite: FIN 702brand equity; and (3) the marketing of product modifications, product line This course deals with analytical frameworks and empirical evidences inextensions, brand extensions, and product deletions. investment management with main focus on equity. Equity investment management consists of equity analysis and portfolio analysis. In equityMKT 743 Value Based Marketing analysis, students learn to use available fundamental tools to assess2 Credit Unit / Prerequisite: MKT 701 economic value of a company. Along with the analysis, multiples andValue-based marketing is founded on shareholder value analysis – a well- technical approach will also be discussed to examine their strengths andaccepted body of financial theory and set of techniques. Shareholder value weaknesses. Portfolio analysis covers portfolio theory, equilibrium behavioranalysis states that the value of the business is increased when managers of a single asset within a well diversified portfolio and portfolio performancemake decisions that increase the discounted value of all future cash flows. measurement. In addition, this course will review the modern investmentThis course shows that shareholder value approach offers enormous theory (i.e., Markowitz model and CAPM) and discuss efficient marketopportunities for marketing. First, it enables the purpose of marketing in hypothesis, behavioral finance and options.commercial firms to be clearly defined. Second, it explains how marketingstrategies need to be evaluated. Third, rigorously exploring the effects on FIN 749 Corporate Restructuringshareholder value. 2 Credit Unit / Prerequisite: FIN 720The course is organized around the problems marketers face. In particular, In certain adverse conditions, companies need to make breakthroughs inthe three major topics of the course correspond to the three major problems order to survive, maintain or accelerate their growth. Restructuring is aaddressed by marketers. That contribute significantly towards generating part and an option of the strategy. Topics discussed in this subject, include:future cash flows. Topics include (1) Managing the Customers, (2) Managing company revitalizing , turnaround, business restructuring, operationalthe Brand and (3) Managing the Network. restructuring, financial restructuring, company strategies, and political restructuring.MKT 745 Business to Business Marketing2 Credit Unit / Prerequisite: MKT 701 FIN 757 FINANCIAL Risk ManagementBusiness-to-Business Marketing is a graduate level marketing elective 2 Credit Unit / Prerequisite: FIN 723course. For maximum benefit, students should have marketing management This subject discusses the key topics of corporate risk management,knowledge, prior taking this elective course. The purpose of this course operational risk, financial risk and business risk management from theis to help students to understand marketing activities between firms/ perspective of non-financial corporations. The course focuses on knowingorganizations. Upon completion of this elective course, students will the theories and practices of risk management and building problem solvingunderstand the distinctive nature of the marketing tasks when the customer skills as needed by managers. Various teaching methods are used in thisis an organization; understand the growing role of marketing within industrial subject. Lectures are used to explain and discuss the theoretical frameworkcompanies; gain insights into ways in which a number of marketing concepts of risk management is required to analyze the cases. The case methodand techniques can be used by the business-to business marketing manager. is used to build and develop problem-solving skills in terms of formulating case definitions, the case analysis framework, and proposing case recommendations. 34 PROGRAM CURRICULUM
  • 35. BUSINESS NETWORKOne of the major benefits of attending the program isbuilding a network for career development and accessto Prasetiya Mulya alumni network. Developing a networkof contacts is important for a successful career andacquiring business opportunities.Students who join the program come fromvarious industries such as finance and banking,telecommunication, energy, consumer goods,manufacturing, media, health services and pharmaceutical,property and construction, distribution/logistics,automotive and other industries. Developing businessnetworking skills is critical during the program. "At Prasetiya Mulya I harvested knowledge,Not only developing a network in the class, Prasetiya nourishing experiences, accrued business senseMulya opens various other networks that come and professionalism through the invaluablefrom lecturers, CEOs and guest speakers, business interaction and shared experiences amongprofessionals and practitioners, industry experts, andalumni through various school activities and alumni events students, pertinent basic ingredients to face theopening the doors to business opportunities. global business battleground. I gained strength and determination, the garnish for future career acceleration. This rare situation, being with talented colleagues from many leading companies with diverse backgrounds, lent to my learning experience. It’s really amazing that I had this chance to learn at Prasetiya Mulya, my almamater, I am truly proud of." Widhiharto Rah Wicaksono, ST, MM (Alumnus of Executive MM in Business Management, 2005) • Business Development Manager- PT. Nutrifood Indonesia 35
  • 36. StemCell Team Finalist the mai Bangkok Business Challenge @Sasin 2009 - Bangkok Thiland.EXECUTIVESTRATEGIC MANAGEMENT MMTo be a highly inspirational business The program is a part-time program designed for business practitioners who are undergraduate degree holders withdecision maker, you continuously at least five years work experience and holding seniorneed new perspectives in managing managerial positions. This program is also a perfect andbusinesses. Prasetiya Mulya offers strategic means to establish a strong business networkthe Executive Strategic Management with other executives who are also intent on becomingMM Program for businessmen with excellent business leaders. This Executive MM programsexperience, managerial positions main focus is on Strategic Management, with emphasis onand in need of strengthening their complex management and business decision making atstrategic competences in corporate strategic levels. Competencies in managing companies in dynamic business environments will be the basis for everymanagement . classroom discussion during 20 months of study. The program requires 41 Trimester Credit Units (CU), to be completed in 5 trimesters (1 trimester equals 4 months). Course days are Monday, Wednesday and Friday (from 6.15 p.m. to 9.30 p.m.)36 PROGRAM CURRICULUM
  • 37. EXECUTIVE MM in Strategic ManAGEMENTcurriculum description ELECTIVE SUBJECTs minimum 10 studentstrimester SUBJECT credit MAJOR SUBJECT credit unit unitMatriCULATION OPR 512 Business Decision Analysis 0 MARKETING MKT 742 Brand Management 2 AKI 503 Accounting for Managers 0 MKT 743 Value-Based Marketing 2 MKT 745 Business-to-Business 2 MarketingTrimester 1 FIN 702 Corporate Financial 3 Management FINANCE FIN 740 Advanced Corporate 2 Finance MKT 701 Marketing Management 3 FIN 746 Investment Management 2 MJN 708 Organization & Human 3 Capital Management FIN 748 Financial Engineering 2Trimester 2 OPR 703 Operations Management 3 FIN 749 Corporate Restructuring 2 EKN 708 Economic Policy Analysis 3 FIN 752 Building Corporate Growth 2 MKT 723 Strategic Marketing 3 FIN 753 International Finance 2Trimester 3 STA 702 Strategic Management 3 mANAGEMENT MJN 735 Organizational Consulting: 2 Diagnosis and Design STA 725 Corporate Risk 3 Management MJN 745 Strategic Innovation 2 Management STA 724 Business Process 3 Management MJN 746 Performance Management 2Trimester 4 STA 705 Business Strategy 2 MJN 747 Comparative Management 2 Simulation OPERATION OPR 721 Supply Chain Management 2 STA 703 Business Plan 1 2 MJN 722 Strategic Human 2 Resources Management Note: • One trimester equals to 14 weeks of class meetings Elective Course 1 2 (approximately 4 months)Trimester 5 STA 703 Business Plan 2 4 • cu = credit unit Elective Course 2 2 • 1 session = 1.5 hour • Program duration : 20 months (3 days a week, Monday, Wednesday, and Friday, from 18.15 to 21.30)Total Credit 41 • Elective subjects are held every Tuesday and Thursday “I re-affirm that I have made the right decision to join Prasetiya Mulya MM Program, as recommended by colleagues and friends. By virtue of its integrated program encompassing theories, application and shared experiences, my knowledge and horizons are now widely broadened. Learning in Prasetiya Mulya supports my career development significantly. It transformed me to become a professional consultant for numerous companies striving for future dramatic growth” Endang Sri Murtiyoningsih (Alumnus of Executive MM in Strategic Management 2010) Independent Consultant • Best Graduate 2010 • Team Finalist & Best Business Plan Presentation Award, The Mai Bangkok Business Challenge @ Sasin, Bangkok, Thailand 2010 37
  • 38. SUBJECT DESCRIPTIONmatriculation TRIMESTER 2AKI 503 Accounting for Manager MKT 723 Strategic Marketing0 Credit Unit / Prerequisite: None 3 Credit Unit / Prerequisite: MKT 701The objective of this course in accounting is to relate concepts with This course is about how to develop market-based competitiveness, reflectingbusiness practices. The students learn to use the accounting knowledge for the fact that any business success is in its ability to win the customer’sdecision making process, and avoid fraud by installing proper management preferences against competitors’ offerings. Students will examine criticalcontrols. This course will cover the following areas: fundamental concepts issues required in the making of high-level and strategic marketing decisionin accounting, financial statements, financial ratios, basic concepts in making in a business. This course takes the perspective of both the functionalmanagement accounting, management accounting systems, taxation and and the business levels because strategic marketing decisions can be takenadvanced fraud. from the level of a Marketing Manager, a General Manager, or a Business- Unit CEO. In most cases, corporate-level CEOs need also to understand theOPR 512 Business Decision Analysis conceptual framework in winning the markets served by their business units.0 Credit Unit / Prerequisite: NoneIn practice, making decisions in business environment is difficult due to EKN 708 Economic Policy Analysisuncertainty, conflicting objectives, and ill-structured problems. The objective 3 Credit Unit / Prerequisite: Noneof this course is to teach students to make better decisions. After completing Business Economics explores the behavior of consumers, producers,this course, students will have sound conceptual knowledge and be better markets and open economies from economics perspectives. Goodequipped with a variety of approaches in structuring, analyzing, and understanding of how actors interact in the external environments is amongsynthesizing decision problems. The knowledge given in this course will help important ingredients to the success of the firm in pursuing its goals.students to think clearly about values, objectives, alternatives, consequences,risks and uncertainties, and enable them to come up with sound judgments OPR 703 Operations Managementand choices, which are logical and defensible. 3 Credit Unit / Prerequisite: OPR 512 Operations Management is one of the functions in every organization. Although there is a trend toward focusing on business processes and cross- functional teams, the functions of Operations Management still remain.TRIMESTER 1 Organizational performance depends on how good the operations function is being undertaken in the company.FIN 702 Corporate Financial Management The objective of this course is to understand the concept and application of3 Credit Unit / Prerequisite: AKI 503 Operations Management in practice. Therefore, in each meeting, the studentsThis course discusses basic principles of finance and provides practical tools will discuss two mini cases that are relevant to the topic being learned.for financial decisions and valuation. During the course, the students willlearn: (1) Financial Policy: The factors that determine a companys need forexternal financing, be it debt or equity. Also the optimal mix of debt and equity TRIMESTER 3financing; and (2) Valuation: The tools needed for valuing investment projects,including the determination of the relevant cash flows and the appropriate STA 702 Strategic Managementdiscount rate. Students will use these basic tools to select investment 3 Credit Unit / Prerequisite: all basic & functional management subjectsprojects and value companies. During the course each student will accustom himself/herself to act as anAt the end of this course, the students will have a comprehensive active member in the Team of Strategic Leaders of a firm taken from theunderstanding of the concepts and theories of corporate finance and be able case that will be discussed in class. Interaction with peers while learningto apply them in creating and maximizing shareholders’ value. together in class and doing group assignment is expected to make the students able to (1) Identify and get an agreement about the CurrentMKT 701 Marketing Management Resultant and/or New Resultant of various firms from the cases that are3 Credit Unit / Prerequisite: Nona discussed in class, (2) Understand fully the power of Strategic Issue andThis course introduces marketing concepts and provide the students to Organization Levers to create Resultant in terms of the strategic directionunderstanding of Marketing Management. Creating, providing, communicating and the momentum to energize the organization member, and the meaningand bonding the Superior Customer Value are the subjects of this study. The of Business Definition and Firm Position to build self-confidence among thecourse also challenges students to explore the practical implication of the member and self-image in the environment and (3) Take advantage of theirmarketing process in the market and to comprehend the link between theory customary practice in applying the Resultant Model’s way of thinking to otherand practice. Also given is, knowledge of the customer, competitor and purposes, for example to bring a new perspective in the company’s strategicenvironment which will help advance strategic decision-making. planning cycle, to make a business plan, and to find out a firm’s ResultantUpon the completion of this course, the students (1) Understand the from the speech of its Top Executives.importance of marketing management in developing a marketing strategy, (2)Use skills to help understand customers, competitors and environments, (3) STA 724 Business Process ManagementCreate, provide, communicate and bond the Values for customers, (4) Apply 3 Credit Unit / Prerequisite: OPR 703the theory of marketing management in the real world and (5) Use marketing In this course, the students will learn (1) How to achieve competitive strategyconcepts to make business decisions from market-based and resource-based view, (2) How to manage companies according to the new business paradigm, (3) How to successfully build WorldMJN 708 Organization & Human Capital Management Class performance using Suryo’s Framework and Roadmap, (4) How to think3 Credit Unit / Prerequisite: None horizontally as well as vertically about ways to manage a business, (5) How toAfter following this course, students (1) understand how and why knowledge organize people and work in an organization which manages according to itscan deliver a sustainable competitive advantage, (2) understand the role of business process model, (6) About process improvement programs – Kaizen,intellectual capital in achieving corporate goals, (3) understand, predict and Benchmarking, Reengineering, Key Performance Indicators, Six Sigma Way,influence the behavior of others such as motivation, leadership, structure, Process-Based Management Systems, (7) How to achieve “Fast, Right, andculture, change management, conflict and team building in dynamic Successful” process improvement and measure the results of improvementorganizational settings, (4) understand how to recruit and retain talented against world class standards.employees, (5) understand how to create a total reward system and (6) tocomprehend the importance conducting business ethically.38 PROGRAM CURRICULUM
  • 39. STA 725 Corporate Risk Management ELECTIVE SUBJECTS3 Credit Unit / Prerequisite: STA 702Discusses the key topics of corporate risk management, operational risk, FIN 740 Advanced Corporate Financefinancial risk and business risk management from the perspective of non- 2 Credit Units / Prerequisite: FIN 702financial corporations. The course focuses on knowing the theories and This subject covers areas of business diversification, relations betweenpractices of risk management and building problem solving skills as needed headquarters and subsidiaries, corporate investment policies, funding forby managers. Various teaching methods are used in this subject. Lectures are innovative companies, corporate governance, as well as buying and sellingused to explain and discuss the theoretical framework of risk management is companies.required to analyze the cases. The case method is used to build and developproblem-solving skills in terms of formulating case definitions, the case FIN 746 Investment Managementanalysis framework, and proposing case recommendations. Students are 2 Credit Units/ Prerequisite: FIN 702asked to do a survey in order to find the best practices of risk management This course deals with analytical frameworks and empirical evidences inin Indonesia. investment management with main focus on equity. Equity investment management consists of equity analysis and portfolio analysis. In equity analysis, students will be encouraged to use available fundamental tools to assess economic value of a company. Along with the analysis, multiples andTRIMESTER 4 technical approach will also be discussed to examine their strengths and weaknesses. Portfolio analysis covers portfolio theory, equilibrium behaviorSTA 705 Business StrategY Simulation of a single asset within a well diversified portfolio and portfolio performance2 Credit Unit / Prerequisite: STA 702 measurement. In addition, this course will review the modern investmentBusiness Strategy Simulation is a multi-disciplined learning method which theory (i.e., Markowitz model and CAPM) and discuss efficient marketplaces and involves students to actively run a virtual business. This virtual hypothesis, behavioral finance and options.business environment is a model of the real world that reflect actual worldpractices. The students will set up a company, manage and maximize FIN 748 Financial Engineeringits value through the application of their business knowledge and their 2 Credit Unit / Prerequisite: FIN 746integrative management skills. The business Strategy Simulation requires The objective of this subject is to study about tools and techniques forthe implementation of holistic rational decision making and cooperative financial risk management with derivative instruments. The topics are: Cashteamwork. Thus the students learn to be able to overcome the functional markets, forward rates, FRAs, financial futures, interest rate futures, indexas well as the strategic problems of their company, and to compete under futures, swaps, options, exotic option, currency risk management, interestcompetitive and uncertain situations. risk management, equity risk management, commodity risk management, structured finance. The focus of this subject is on tools and application on riskMJN 722 Strategic Human Resources Management management.2 Credit Unit / Prerequisite: NoneThis subject focuses on strategic approaches to maximize the utilization FIN 749 Corporate Restructuringof human resources (HR). There are two main domains of Strategic Human 2 Credit Unit / Prerequisite: FIN 720Resources Management (SHRM). The first is a differentiation strategy, i.e. In certain conditions, companies need to make breakthroughs in order toplacing an individual in a job according to their competences. The process survive, maintain or accelerate their growth. Restructuring is a part andbegins in selection and recruitment, and goes on to training and development, an option of the strategy. Some topics discussed in this subject, include:performance appraisal, compensation, as well as designing and redesigning company revitalizing , turnaround, business restructuring, operationalwork systems. The second is an integration strategy, i.e. synergizing restructuring, financial restructuring, company strategies, and politicaland coordinating individuals within their working units in accordance with restructuring.corporate level strategy. This process includes employee relations, diversity,rightsizing, organizational culture and organizational design perspectives. FIN 752 Building Corporate GrowthThis subject also introduces SHRM concepts and model frameworks, as 2 Credit Units/ Prerequisite: Nonewell as important Human Resource Management factors that could improve This subject discusses strategic thinking for building corporate growth asorganizational effectiveness in a strategic way. a development agenda of a CEO. Areas that this subject covers include corporate diversification and organic growth; managing growth paths and growth stages; making decisions on whether to diversify or not; acquisitionTRIMESTER 5 and strategic partnership for accelerated growth; corporate politics to support corporate growth; managing relations between headquartersSTA 703 Business Plan and Strategic Business Units (SBU); ways to get out of growth crises;6 Credit Unit / Prerequisite: all management functional courses and STA 702 diversification; and restructuring for development.This is the final project to demonstrate student’s ability in implementingbusiness concepts to real economic, general industrial and firm specific FIN 753 International Financeenvironment based on a scenario analysis, the environmental opportunities 2 Unit Credits / Prerequisite: FIN 702and threats are explored to create a viable Business Plan. The assessment This subject will give an understanding of the recent international financialof strengths and weaknesses is conducted to measure its feasibility. The system progress. Students are guided to understand the instruments instrategic and functional aspects are discussed systematically to present a international financial market, are applied customarily in the global companies’comprehensive Business Plan. financial decision-making. This subject will analyze the quantitative and qualitative aspects. The students will learn to (1) understand the Balance ofBusiness Plan Examination Payments impact toward the foreign exchange volatility (2) understand theCredit Unit integrated to STA 703 Business Plan / Prerequisite: The available hedging instruments to anticipate the business and market risks duestudent must have submitted the business plan and have acquired 41 to the foreign exchange and interest rate volatility (3) understand the strategycredit units (Executive MM in Strategic Management) and should pass all for managing foreign exchange and accounting exposure, which influencecompulsory supporting subjects with GPA (Grade Point Average) of or the company cash flows (4) undestand the multinational comapnies workinghigher than 3.0 without C, D, F, I and NP grade. capital and investment management, related to the economical and piloticalThe comprehensive exam is the final assessment of the Business Plan. risks, such as block fund and nationalization (5) understand the feasibilityStudents who have submitted their Business Plan have to defend it study forinternational business.before the panel of examiners. 39
  • 40. MKT 742 Brand Management MJN 735 ORGANIZATIONAL CONSULTING: DIAGNOSIS AND2 Credit Unit / Prerequisite: MKT 701 DESIGNThe course examines the complete brand management process from the 2 Credit Units / Prerequisite: Noneperspective of the brand manager. It covers the strategic decisions that The highly competitive business environment nowadays requires companiesmust be made in three areas (1) the development and introduction of new to be professionally managed. As a result, many changes in the organizationproducts/brands—from idea stage to commercialization; (2) the marketing should be in order to survive and grow. Organization dimensions, suchof existing brands, with emphasis on building, measuring, managing, and as culture, strategy, managerial style and structure have to be effectivelyleveraging brand equity; and (3) the marketing of product modifications, identified before change is carried out. This course discusses ways toproduct line extensions, brand extensions, and product deletions. diagnose organization dimensions and elements and make effective organizational changes to increase its performance. Scientific approachesMKT 743 Value Based Marketing and concept is introduced and discussed so that change agents can manage2 Credit Unit / Prerequisite: MKT 701 the changes effectively.Value-based marketing in founded on shareholder value analysis – a well-accepted body of financial theory and set of techniques. Shareholder value MJN 745 Strategic Innovation Managementanalysis states that the value of the business is increased when managers 2 Credit Units / Prerequisite: Nonemake decisions that increase the discounted value of all future cash flows. This course provides a strategy framework for managing innovationsThis course shows that shareholder value approach offers enormous in businesses. The emphasis is on the development and application ofopportunities for marketing. First, it enables the purpose of marketing in models that demonstrate the interactions between competition, pattern ofcommercial firms to be clearly defined. Second, it explains how marketing technological and market dynamics, and the structure and developmentstrategies need to be evaluated. Third, rigorously exploring the effects on of internal firm capabilities. These models can provide the framework forshareholder value. The course is organized around the problems marketers planning when deciding which initiatives to invest in, how to structure theface. In particular, the three major topics of the course correspond to the resources to gain competitive advantage over other firms, and how to use thethree major problems addressed by marketers. Those problems contribute capabilities to exploit innovative activities. The course is addressed to thosesignificantly for generating future cash flows. Also discussed are the interested in managing a business where internal or external innovation is aproblems of (1) Managing the Customers, (2) Managing the Brand and (3) necessity for competition.Managing the Network. MJN 747 COMPARATIVE MANAGEMENTMKT 745 Business to Business Marketing 2 Credit Units / Prerequisite: None2 Credit Unit / Prerequisite: MKT 701 In the globalization era, managers and executives face challenges inBusiness-to-Business Marketing is a graduate level marketing elective course. international business, in which the influence of culture is inevitable. ThisIn order to maximize benefit, students should have marketing management subject discusses ways for managing cultures professionally. Rather thanknowledge, prior taking this elective course. The purpose of this course is to perceiving cultural differences as threats to be overcome. This subject willhelp students to understand marketing activities between firms/organizations. challenge the students to enjoy the richness of cultural diferences and createUpon completion of this elective course, students should be able to synergy.understand the distinctive nature of the marketing tasks when the customeris an organization; understand the growing role of marketing within industrial OPR 741 Supply Chain Managementcompanies; have insights into ways in which a number of marketing concepts 2 Credit Units / Prerequisite: Noneand techniques can be used by the business-to business marketing manager. This subject studies optimal ways to meet the products and services needs of an organization. The topics covered in this subject include determiningMJN 746 Performance Management and planning supply needs, analyzing supply markets and developing supply2 Credit Unit / Prerequisite: STA 702 strategies. This course considers management of the supply chain in a globalThis course studies how to set and measure corporate organization environment from a managerial perspective. The course is divided into threeperformance in a comprehensive and integrative method in order to achieve related key areas namely - the strategic role of the supply chain, key driverscorporate vision and business strategy. The method is recognized as one of of supply chain performance, and analytical tools and techniques for supplythe effective management tools in strategy mapping operational processes. chain analysis. After completing the course, a student is expected to gainOne topic discussed in this subject include balanced scorecard framework. knowledge and tools to evaluate a current supply chain and recommend design changes to supply chain processes.40 PROGRAM CURRICULUM
  • 41. THE MASTERCLASSThe learning process in the MM Executive-StrategicManagement program emphasize on applied learning on “The Business Plan as the final projecta strategic level to produce Business Leaders, with vision represents the rounding up of Prasetiyafor the future (visionary leaders). Mulya’s comprehensive learning process that caters to all business pillars.The flagship course in this learning process is the The school’s dedicated and professionalMasterClass Program. The program participants notonly learn from case studies which are usually written up Faculty Members are really supportiveones, but also real cases directly from the source with and are very open as discussionresponsible incumbents present to discuss with. This is partners. No doubt, the experiencea breakthrough made by the Prasetiya Mulya Business I gained is very encouraging andSchool to bring all the students of the MM Executive-Strategic Management program closer to business reality. I am driven to contribute even further inThe concept of MasterClass is to bring the company the business world.”board room to the classroom. MasterClass also prepare Agus Budi Tjahjonostudents to feel and get adapted to the boardroom’s Alumnus of Executive MM in Strategic Management MMtensed pressure. The students discuss with directors of 2009a company as if they are really members of the board of Director - PT Pasifik Satelit Nusantaradirectors forwarding and communicating ideas, responses • Best in Class 2009and solutions to problems faced by the company.The program is divided into 2 (two) meetings, in the firstmeeting the company directors explain the vision, missionand strategy of their company and then the problemsand challenges faced. In the second meeting, the studentteams present their perspective and propose ideas andsolutions to the board of directors.Through this program students experience real businessissues where they can apply their knowledge gained inlearning. The company gains thoroughly thought outfeedback based on academically sound concepts andalternative solutions from the world of education. 41
  • 42. As a business school founded by members of the country’s business community, Prasetiya Mulya offers leading graduate and undergraduate business programs that emphasize learning by actually implementing business concepts in real-world situations.National Winner & Regional Finalist Team,BEI-CFA Research Report Competition 2008 - Singapore. 42 PR ASETIYA MULYA BUSINESS SCHOOL
  • 43. Learning Method Business Plan CEO & Guest Lecture Student Activities International CompetitionsLEARNINGpROGRAMPrasetiya Mulya Business School Prasetiya Mulya is supported by over 40 faculty members who are highly qualified, professors, doctorate and full-places itself as partner to the time master’s degree holders from leading universitieslearning process. A comfortable both domestic and foreign. Full-time, competent andatmosphere can be felt across the dedicated faculty members provide students with addedcampus and friendship is reflected opportunities to interact directly during academic activitiesin the relationship between as well as outside the classroom for discussions andstudents and faculty members. The consultation during their study at Prasetiya Mulya.learning process and activities arefacilitated by faculty members with Prasetiya Mulya MM programs emphasize the importance of both mastering concepts and implementing themstrong business and educational when managing a business. Therefore, the learningbackgrounds. process, classroom interaction and discussions proceed dynamically, involving active participation from faculty members, students and business or industry players. The assignments will guide the students to understand real business practices by involvement in field projects where students can interact directly with business players and learn from real cases. 43
  • 44. LEARNING METHODSThe teaching-learning method In each trimester, a CEO lecture is organized, where students get to meet and hear, business leaders orapplied at Prasetiya Mulya uses an prominent guest speakers share their knowledge andeclectic approach, i.e. combining experience. Regular MM students also get to experiencenumerous methods including field assignments including industry visits and study tours.lectures, case studies, games, films, Learning through active interaction with other studentsdebates, workshops, business with diverse backgrounds and strengths in their own fieldssimulations as well as individual and will enrich the student’s knowledge and understanding ofgroup assignments. business, gaining valuable insights during their study at Prasetiya Mulya Business School. The final assignment at the end of the study period is a group assignment to produce a comprehensive and feasible Business Plan. This Business Plan is a mandatory prerequisite to complete the program, and all students will have to face a final comprehensive examination where their Business Plan will be evaluated.44 LEARNING PROGRAM
  • 45. Language of Instruction completed all the subjects covering basic knowledge ofThe language of instruction is Indonesian. However, functional management and strategic management.English is actively used. A number of subjects use Englishas the language of instruction. Almost all textbooks and In this subject, students are divided into groups, eachreference books are in English. A relatively high level of group an individual company with the goal to maximizeEnglish language competency is required to be admitted shareholders’ value. Through this simulation studentsto the Prasetiya Mulya MM programs. learn to solve both functional and strategic problems in their company. Students will feel the dynamism of real lifeBusiness Strategy Simulation business competition in competing with the other groups.Since the inception of Prasetiya Mulya MM programs,business simulation was developed as a subject of study, At the end of the business simulation, each group as aIt was designed to so that students compete in virtual corporation must present an accountability report of thebusiness environments – models of the real business company’s overall performance in a shareholders generalworld - reflecting business practices in the real world. This meeting (RUPS).subject is offered in the last trimester after students have "Many things I learned in Prasetiya Mulya, especially expanding perspectives, analyzing and finding solutions to existing problems in various industries. Case studies enrich my knowledge of the challenges and strategies in the company. Besides knowledge, the formation of team work and soft skills are also important thingsto learn here. So, if you really want to learn the business, here is the right place." Aldila Delarani (Alumnus of Regular MM 2010) Business Development Executive - PT. TripatraTeam Finalist - Global Social Venture Competition, South East Asia Round 2010 • 45
  • 46. Flexi Air TeamBUSINESS PLANChanges in local and global MM students, who come from diverse undergraduate discipline are taught how to think, analyze and devise aenvironments are the challenge thorough business plan upon joining the business school.for all business players. Current Their numerous perspectives and experiences blendissues plaguing the food, energy, to produce a business plan specific to Prasetiya Mulyainformation and transportation, Business School.industries and finance can also beperceived as opportunities. With Using this comprehensive business plan methodologyPrasetiya Mulya’s unique business adopted by PMBS students find solutions to local andplan methodology, students at the global environment challenges, with a focus on relevant issues in society. The business plan should have anPrasetiya Mulya Business School important influence over business social communitieslearn how to use their locally (profit, people and planet perspective). The Prasetiyaacquired knowledge to devise Mulya Business School business plan is not just a papersolutions for global issues. business plan, but is the result of rigorous thinking that can be implemented in the real world.46 LEARNING PROGRAM
  • 47. ceo & GUEST LECTUREThe CEO lectures by chief executive The CEOs and leaders of business and non-profit organizations who have given CEO lectures at Prasetiyaofficers of prominent corporations Mulya include :and non-profit organizations provide • Herris B. Simanjuntak (PT Jiwasraya)students the opportunity to know • Jusman Syafii Djamal (Minister of Transportation)and interact directly with CEOs. • Prof. Iskandar Alisjahbana (PT Bio Nusantara Teknologi) • Ishadi S.K. (Trans Corp)Students gain comprehensive overview of the values • Arif Siregar, Ph.D (PT International Nickel Indonesia, Tbk)and leadership skills CEOs adopt when building their • Betti Alisjahbana (PT IBM Indonesia)companies, which will add value to their own perspective • Ari H. Soemarno (PT Pertamina)when running their own businesses. The CEOs share with • Lester Lee (Johnson & Johnson Indonesia)students how they formulate their company’s corporate • Ir. Ferry A. Soetikno, MSc, MBA (PT. Dexa Medica)vision, lead their organizations to implement those visions • Sigit Pramono, MM (Chairman of Perbanas)and make strategic decisions in a dynamic environment. • Sudhamek A.W.S., SH, SE (PT. Garuda Food Group)The CEO lecture enrich students’ knowledge, perspective • Irwan Hidayat (PT Sido Muncul)and judgment to better equip them when they manage • Darwin Silalahi (PT Shell Indonesia)their own companies. • Gevi W. Achdiat (Microsoft Indonesia) • Jos Luhukay, Ph.D (PT Bank Danamon Indonesia) • Palgunadi Setyawan (Parasahabat Foundation) • Lukas Widjaja (Kontan - Kompas Gramedia) • Hasnul Suhaimi (PT Excelcomindo Pratama, Tbk) • Faisal Basri (PT Irsa) • Pryono Sugiarto (PT Astra International, Tbk) • etc. Note : Prasetiya Mulya Alumnus (in italics). 47
  • 48. STUDENT ACTIVITIESStudents of the Regular MM program The MS activities include both academic and non-academic activities. The MS also invites Prasetiya Mulya alumni,lead and manage The Prasetiya Mulya business players and experts on certain fields or studyManagement Society (MS), through subject material to take part in the numerous activities itwhich students can participate and organizes. Clubs inside the Management Society, such asdeploy their organizational and the Marketing Club, the Entrepreneur Club, the Financeleadership skills through extra- Club, the Social Club, the Consulting Club and the Personalcurricular activities. Development Club, put together many of the MS activities.In addition to the formal management classes, students Academic activities organized by the MS includetake to strengthening their management skills and competitions, seminars, talk shows, workshops andinsights. Students can also improve their organizational time-sharing activities around management issues, self-skills, apply their management knowledge as well as development and career development in the businessdevelop their soft skills by participating in activities world. Together with the Career Development division, MSorganized by the MS. also organizes a Career Day toward the end of the Regular MM program. Other events and activities organized by theThe MS gives students the opportunity to enhance their MS include book fairs, movie and classical music nights,leadership, teamwork, time management, negotiation and volunteer social work, blood donation, aikido, sportsdecision-making skills. In addition, the activities organized week and choir. Students can also enroll in golf and tableby the Management Society aim to create an attractive manners workshops. Other regular activities include aand varied learning environment as well as develop social night to welcome new students and bid farewell tostudents’ potential and comradeship. graduating students.48 LEARNING PROGRAM
  • 49. EcoFaeBrick Team Global Winner of Global Social Venture Competition, 2010, Berkeley USA.INTERNATIONAL COMPETITIONSPrasetiya Mulya Business School 2010 • Global Finalist & Special Award in Innovation, Global Socialas pioneer of the MBA program in Venture Competition 2010 – UC Berkeley, USAIndonesia always strive for the best. • South East Asia Finalist, Global Social Venture CompetitionStudents are always encouraged to 2010 – Bangkok, Thailandparticipate in various competitions • Finalist & Best Business Plan Presentation Award, the mai Bangkok Business Challenge @Sasin 2010 – Bangkok,either at the national, regional or Thailandinternational level. • Runner Up Winner, Indonesian Young Woman FuturePrasetiya Mulya students are encouraged to participate in Business Leader Award 2010various business-related competitions or in youth-related 2009personal and knowledge development programmes. • Winner (World Champion), Global Social VenturePrasetiya Mulya students are reputed for winning various Competition 2009 – UC Berkeley, USAnational, regional, and international competitions. In 2009, • Semi-finalist, the mai Bangkok Business Challenge @Sasin"EcoFaeBrick", a team of Regular MM students won First 2009 – BangkokPlace in the Global Social Venture Competition (GSVC) • National Delegate, Novartis International Biotechnologyheld at Haas School of Business, UC Berkeley, USA. Leadership Camp 2009 – Cambridge, Boston, USAThis achievement in 2009 succeeded the achievement • Runner Up Winner, BEI-CFA Research Report Competition 2009in 2008 when PMBS entered this competition for thefirst time and won runners up in the GSVC at Berkeley. 2008PMBS annually participates in The Mai Bangkok Business • Runner Up Winner, Global Social Venture CompetitionChallenge Competition, SASIN and other regional business 2008 - UC Berkeley, USAcompetitions. • National Delegate, Novartis International Biotechnology Leadership Camp 2008 – HongkongPrasetiya Mulya students have also participated in • Gourami Business Challenge 2008 by Shell – Malaysiainternational events as the Indonesian delegation • Finalist Wirausaha Muda Mandiri 2008or representative i.e youth forum, young leaders • 2nd Runner Up, Young Marketing Champions 2008 (SWA)conferences and other activites,which lend to the • Winner, BEI-CFA Research Report Competition 2008improvement of our students global network andcompetencies as well as exposure to global happenings 49
  • 50. Prasetiya Mulyas Students abilities and competence to be change agents of business and management is further augmented by the career development and services center and prepares them to be corporate assets.
  • 51. Career Development Alumni Corporate PartnersCAREER DEVELOPMENT &BUSINESS NETWORKingIn the reality of the business world, The Prasetiya Mulya Business School in partnering with prominent companies provides the gateway to endlesshaving a wide network is pertinent possibilities in career choices. Through the Careerand a significant aspect. To cultivate Development & Services Center, the education thatbusiness and career advancement, sharpen Prasetiya Mulya students’ competence andThe Prasetiya Mulya Business School abilities to be change agents of business and managementhas a large network of over 3,600 is augmented. Empowerment of the students throughalumni, working in many companies softskill enhancement and solid preparation to enter theand different industries, in Indonesia work market is constantly made available to each studentand overseas. in the form of enrichment workshops and career talks. That way students are well-informed on the real workingThe Prasetiya Mulya Business School is reputable for world, able to make right choices from the invaluableclose connections with the business sector. Every insight into industry gained, know what is expected ofyear, many leading companies in Indonesia actively them and succeed as corporate assets.recruit MM graduates from Prasetiya Mulya. A number Prasetiya Mulya Career Development and Services Centerof companies regularly enroll their star employees and partner with top companies in their activities to attract andexecutives in Prasetiya Mulya MM programs, for example recruit invaluable talents through On Campus Recruitment,Aneka Tambang, Askes Indonesia, BCA, Bank Mandiri, Career Day, Preparation workshops and Career Talks.BRI, Bogasari, British Petroleum (BP), Conoco PhillipsIndonesia, Ericsson Indonesia, the Medco Group, MeadJohnson Indonesia, PLN Persero, Sanghiang Perkasa,the Vinoti Group, Citibank, Sinarmas Group, etc. 51
  • 52. CAREER DEVELOPMENTThe Prasetiya Mulya Career services. Counseling services include psychological counseling (self-awareness, goal setting, dealingDevelopment division organizes with personal issues), advice on career choices afterprograms to equip students, graduation as well as career development. These servicesespecially the Regular MM students are available for current students as well as alumni.with the opportunity to develop theirskills or competencies from the on- Career Daystart of their study at the Prasetiya Career Day, a full day event, aims to bring togetherMulya Business School. recruiters and graduating students and include presentations from participating companies. Career DayCareer Development Programs include: is conducted twice a year, about three months beforeBusiness English skills: report writing, negotiation, graduation.presentation and interview skills.Soft skills workshop: communications, creativity, On-campus Recruitmentleadership, teamwork, conflict management and decision- In addition to the Career day, several companies domaking. on-campus recruitment, which basically is a companySensitivity training (GroupDynamics): group activities to presentation to familiarize the company, its policies andimprove self-awareness and self-development. culture to students, followed by a recruitment process.Career preparation workshop: writing resumes, cover This is to ensure students make well-informed decisions onletters and mastering interview techniques. career choices.Other activities: Golf classes, table manners and groomingworkshops. Distribution of Resume Compilation Book. The Career Development division actively distributesCounseling Program/ Individual Consultation a book with a compilation of the current resumes ofThe Career Development Division has a team of Prasetiya Mulya graduates to be selected by companies.psychologists providing consultations or counseling52 CAREER DEVELOPMENT & BUSINESS NETWORKING
  • 53. Career Day where Regular MM Students meet directly with recruiting companies.INDUSTRY ParticipantS in THE CAREER DAY 2010 2% 2% 5% 2% 7% 15% 10% Automotive 5% Banking 15% Construction 8% Consulting 3% 8% Cosmetic 2% Pharmaceutical 7% Finance Service 13% 3% FMCG 24% Manufacturing 10% 2% Media 7% 24% Oil and Gas 2% 7% Retail 2% Telecommunication & IT 2% 13%"Being at Prasetiya Mulya Business School (PMBS) was a life-changing experience. Not only did I feel challenged academicallythrough lectures, assignments and the Business Plan project,but I have gained great friends from various backgroundsand working experiences and developed invaluable businessknowledge and way of thinking through the many case studies andgroup assignments, which gave me a broad context that I couldadapt to different issue areas today and in the future."Raden Ayu Mislihah(Alumnus of Executive MM in Business Management 2010)Entrepreneur• Best in Class with distinction 2010 53
  • 54. alumni RELATIONSOver the duration of the Prasetiya Students joining Prasetiya Mulya and especially as alumni, become part of a larger business network and haveMulya MM program, students access to life-long learning. More than 3,600 alumninot only enhance their business work in a wide range industries and companies, holdacumen and skills, but also widen various positions ranging from staff to CEOs as well astheir business network, by forging company owners. Alumni can opt to further their businessrelationships with other students knowledge and tap into current and new business trendsfrom different educational and work by taking a subject of their choice in the graduate programbackgrounds. or enrolling in an executive development program at Prasetiya Mulya Business School. Alumni also have special access to Prasetiya Mulya library services. In addition, alumni are welcome to attend guest lectures, workshops and seminars run by Prasetiya Mulya on various topics ranging from functional management, business ethics, corporate social responsibility, global competition to entrepreneurship. Prasetiya Mulya News is a newsletter published by the alumni relations division at Prasetiya Mulya. It acts as a medium of communication for all Prasetiya Mulya MM and undergraduate alumni where upated information about current and future activities at the business school and from the alumni association is reported.54 CAREER DEVELOPMENT & BUSINESS NETWORKING
  • 55. Alumni Networking DinnerThe Association of Prasetiya Mulya Alumni or Ikatan AlumniPrasetiya Mulya (IKAPRAMA) regularly organizes activities,such as seminars, panel discussions on management andbusiness issues networking dinners and tournaments.IKAPRAMA also puts together social activities as part of itscontribution to society, such as blood donations, financialhelp to orphanages, as well as free medication for theunder-privileged.Formal and informal networking activities are held regularlythrough alumni dinners and meetings in a number ofcities and towns. Class or alumni reunions serve as auseful means to maintain network and business contacts.Workshops on topics such as self-development andcurrent industry or general business issues are alsocreated during these reunions. There are available emailand internet groups formed to facilitate sharing anddiscussion amongst the alumni.In addition, there is an association of golfers, mostlyPrasetiya Mulya alumni named Perkumpulan GolfPrasetiya Mulya (PGPM) which also actively participate infunding Prasetiya Mulya scholarships for high-performingundergraduate students. 55
  • 56. CORPORATE PARTNERSThe Prasetiya Mulya Business Forestry (Forestry Middle Management Development program), Bank Syariah Mandiri (Middle ManagementSchool is the trusted partner for Development Program) and Triputra (Managersmany national and multinational Development Program).companies in the area of humanresource, academic cooperation, Prasetiya Mulya is the trusted partner of Internationalconsultation, research and graduate Enterprise Singapore, an agency under the Ministryrecruitment. of Trade and Industry Singapore entrusted to run an International Business Fellowship (IBF) program to provideManagement training programs have been conducted a comprehensive introduction and overview of businessin a number of companies, including Astra International in Indonesia, encompassing economic, social, legal and(Astra Middle Management Program), Indosat culture dimensions.(Managerial Competence II), the Kompas GramediaGroup (Management Development program, Middle Since 1984, besides directly recruiting Prasetiya MulyaManagement Development program), Tirta Investama, MM graduates, many companies have also providednow Aqua Danone (Leadership Development program for scholarships enabling their best employees to enroll insupervisors & managers), Pertamina (Leadership Training), Prasetiya Mulya MM programs.Telkom (Leadership Training), Palyja (ManagementDevelopment program for supervisors & Fast Track MDP In addition, being involved in the students’ business plansfor managers), INTI (Leadership Training), Pos Indonesia in their last year inspire many corporate leaders and(Functional Skills course, Leadership Skills course), business players from those companies to regularly comeAerowisata (Management Development program: Level to campus to share their knowledge with the PrasetiyaA, B and C), Angkasa Pura I (Managerial Training: junior, Mulya students through CEO and guest lectures. Prasetiyamiddle and senior level), Bank Central Asia (Achievement Mulyas extensive relationship with company partnersMotivation training, Business Process Improvement), BNI facilitate students to conduct surveys, research and(Management Development training program I), Sinarmas industrial visits directly on the field.56 CAREER DEVELOPMENT & BUSINESS NETWORKING
  • 57. CORPORATE PARTNERS IN TRAINING PROGRAMs include:Adira Finance Dos Ni Roha Microsoft Indonesia Summarecon AgungAdira Insurance Dow Chemical Pacific Novartis Biochemie Surveyor IndonesiaAplikanusa Lintasarta Foremost Indonesia Otto Multiartha TaspenAjinomoto Freeport Indonesia Pembangunan Perumahan TelkomselAnugrah Pharmindo Lestari Friesche Vlag Indonesia Perum Perhutani Tesori MuliaAqua Danone Garuda Indonesia Perum Perumnas The Jakarta PostArutmin Indonesia Kelompok Kompas Gramedia Perum Peruri TificoAsahiman Subentra Chemical Group Modern Petrokimia Gresik Tiga RaksaAsuransi Jiwasraya Indah Kiat Pfizer Indonesia Trakindo UtamaBPPN Indomobil Niaga PGN Tunggal GroupBahana Artha Ventura Jasa Angkasa Semesta Plaza Indonesia Realty Unilever IndonesiaBank DKI Jasa Marga PLN United TractorsBanpu Group Kalbe Farma Prudential Life Assurance Unocal IndonesiaBNI Kayaba Indonesia Ratelindo Yamaha Music Manufacturing AsiaBursa Efek Jakarta Kompas Rekayasa Industri Yogya GroupCaltex Pacific Indonesia Konimex Pharmaceutical Schlumberger Yuasa Battery IndonesiaCharoen Pokphan Lippobank Schneider IndonesiaConoco Phillips Maruwai Coal Siemens IndonesiaDaimler Chrysler Indonesia Medco Sinarmas GroupRECRUITER COMPANIES include:3M Indonesia Bogasari Flour Mills Jaya Real Property Schneider IndonesiaAC Nielsen Indonesia Bumi Serpong Damai Johnson & Johnson Indonesia TRAC Astra Rent a CarAdira Dinamika Multi Finance Charoen Pokhpand Indonesia Kao Indonesia Shell IndonesiaAgung Podomoro Group Ciputra Group Kino Group Sinarmas GroupAndrewTani & Co Citigroup Matahari Graha Fantasi Standard Chartered BankAnugrah Argon Medica Commonwealth Bank Medco E&P Indonesia Sun Life Financial IndonesiaAsco Dinamika Mobilindo Darya Varia Laboratoria Mobile-8 Telecom SynovateAstra Credit Companies Datascrip Multipolar Corp TelkomselAstra International Djarum Novartis Indonesia Tempo IntimediaAsuransi Adira Dinamika Ernst & Young Nutrifood Indonesia Tirta Investama (Danone Aqua)Asuransi Astra Buana Excelcomindo Pratama Orang Tua Group Toyota Astra MotorBank Danamon Femina Group Orix Indonesia Finance Toyota Motor ManufacturingBank HSBC Indonesia Fonterra Brands Indonesia Pharos Indonesia IndonesiaBank Mega Frisian Flag Indonesia PLN Trans 7Bank Niaga Gajah Tunggal Procter & Gamble Unilever IndonesiaBank Permata GE Consumer Finance Indonesia Prudential Life Assurance Valbury Asia FuturesBCA Gunung Sewu Kencana PZ. Cussons IndonesiaBentoel Group Heinz ABC Indonesia Research InternationalBerlian Laju Tanker HM. Sampoerna Samudera IndonesiaBhakti Investama Hutchison CP Telecommunication Sari HusadaBlue Bird Group Infomedia Nusantara Sayap Mas Utama“Pursuing and attaining my graduate degree from Prasetiya Mulya Business Schoolis the best professional decision I have ever made. Prasetiya Mulya facilitated mewith progress beyond my wildest dreams. Seven years ago, nobody especiallymyself, would have believed I would be a successful Marketing Manager achievingthe “Young Marketer Award” and “Indonesian Young Woman Future BusinessLeader Award”. Now that I am, I’ve had to change all my goals because I haveaccomplished them all. If you are looking for an education to enhance your moveinto the next millennium, Prasetiya Mulya is the best option. It will “Unlock YourPotential”. It Really DOES.”Anita Feng(Alumnus of Regular MM Class of 2005)Marketing Manager Consumer, SMART Tbk• Top Five Young Marketer Champion, SWA Magazine (2009)• Indonesian Young Woman Future Business Leader Award, Runner Up Winner, SWA Magazine (2010) 57
  • 58. The talented people from various backgrounds and competencies you meet at Prasetiya Mulyawill provide you with a range of insights and opportunities, and give you experiences you never expected.
  • 59. Prasetiya Mulya Business School provides three MM programs: Regular MM, Executive in Business Management MM and Executive in Strategic Management MM. Our admission process only select the best students into our MM programs, those who will strive for the best in the Prasetiya Mulyas MM programs and be ready to compete in the real business world, locally and globally.60
  • 60. Student Admission Information Session LocationProgramADMISSIONSTUDENT ADMISSION REGISTRATION PROCESSThe Prasetiya Mulya MM program, executed in trimesters Free registration forms can be collected from Prasetiya(1 trimester equals 4 months), runs two - three intakes a Mulya campus or sent by post upon request. Forms canyear. Each program is preceded by a matriculation course, also be downloaded from the Prasetiya Mulya Businesswhich runs for between six to eight weeks before the first School website at www.pmbs.ac.id.trimester starts. Prospective students can register directly at the PrasetiyaPrasetiya Mulya MM programs accept prospective Mulya campus premises by completing the registrationstudent applications all year round. The selection tests forms and supplying the required supporting documents,are scheduled on fixed dates. The selection and student or by visiting the Prasetiya Mulya Business School websiteadmission process is conducted approximately four at www.pmbs.ac.id. After registering online, applicants willto six months before the matriculation session starts. receive a registration confirmation. Applicants are requiredGenerally the selection process takes place between to send all supporting documents to the admission officeOctober and December for the program beginning in before application can be proccesed. The registration feeMarch the following year, between March and May for the can be deposited directly at the Prasetiya Mulya cashierprogram beginning in July the same year, and between on campus premises, or transferred into Prasetiya Mulya’sJuly and September for the program beginning in October. bank account. A copy of the registration fee payment receipt should be attached with the other registration documents. 61
  • 61. To be admitted into the Prasetiya Mulya MM program, SUPPORTING DOCUMENTSapplicants must meet a number of admission Applicants must provide:requirements: • Copies of their S1 Certificate and an accompanying• Applicants must have completed an S1 or any other transcript that has been certified by the issuing undergraduate degree from an accredited higher faculty or university. The Directorate General of education institution. Higher Education (DIKTI) must certify qualifications• Work experience: The regular MM program does not obtained overseas as equivalent to an S1 certificate. require any work experience. The Executive Business Information about this can be found at www.dikti.or.id. Management MM program requires at least two • Two recommendation letters, using the years of work experience. The Executive Strategic recommendation letter forms provided. Management MM program requires at least five Recommendation letters should come from lecturers years of work experience, two years of which are at for S1 graduates and, for those with work experience, managerial level. from their current or previous supervisors, or from• Applicants must fill out and complete the registration senior members of social, community or political form, submit the required supporting documents and organizations. the accompanying essay. • For businesspeople, their business partners can write• Applicants must complete and pass the Prasetiya their recommendation letters. Mulya MM scheduled written selection tests which • For employees, a reference letter from the company include an Academic Potential Test (TPA), an English stating the current status of employment is required test, a Psychological test and a case analysis to be submitted. (for the Executive Strategic Management MM • Copy of an ID card (KTP/Driver License/Passports). program). Successful candidates shall go through • 5 passport-size color photos, 3x4. the second selection phase which include an in-depth • An essay witten by the applicant on a required topic of interview. minimal 1000 words. Prasetiya Mulya MM Programs are executed for two or three times a year. Registration for the program is open for the entire year. The admission for the program is conducted up to six months in advance before the program commences. Each program begins with matriculation, beginning in March, June, or October. S2 MM Jan Feb r May r Apr M May Jun Jul Aug Sept Oct Nov Dec Program MARCH INTAKE New Trimester JULY INTAKE New Trimester OCTOBER New Trimester INTAKE62 PROGRAM ADMISSION
  • 62. INFORMATION SESSION SIT-INPrasetiya Mulya encourages prospective students to meet Prospective applicants interested in experiencing theand consult with the marketing and admission teams as uniqueness of our learning atmosphere are invited to joinwell as faculty members. Prospective students can get a current MM program class as an observer, as part ofin touch directly with alumni and current Prasetiya Mulya our sit-in program. Prospective applicants are welcomestudents. Prasetiya Mulya hosts a number of formal to join our sit-in programs, providing the class is not full.activities to provide more comprehensive information This sit-in program helps prospective applicants make theand to explain programs to prospective students. These right decision. Please contact our Marketing and Customeractivities are normally organized before a new program Relations or email your details to mm@pmbs.ac.id tostarts. register for this service. This service is only available to prospective applicants who have made prior appointments.For further information, prospective applicants should visitour campus and attend the information session to find CAMPUS VISITout more about our programs. Applicants can visit the Our marketing and admission teams encourage prospectivePrasetiya Mulya campus every weekday from 8.00 a.m. students to visit Prasetiya Mulya during working hours,to 5 p.m. Please visit our website www.pmbs.ac.id to and facilitate meetings with current students or facultyregister for the information session. members, for more comprehensive information about Prasetiya Mulya MM programs, check out campus facilities and activities. REGISTRATION For information about registration, selection tests, interviews and other stages of the selection process, please contact our MM Program admission division. E-mail : admission@pmbs.ac.id Phone : (021) 751-1126, 750-0463, 765-7257 Fax : (021) 750-0462 PROGRAM COMMENCEMENT The Prasetiya Mulya MM program commencement schedule is as follow: • MM Regular (every March and October) • MM Executive in Business Management For information about other programs available at (every March, June and October) Prasetiya Mulya Business School, please contact our • MM Executive in Strategic Management Marketing & Customer Relations (every March and June) E-mail : mm@pmbs.ac.id Our Programs are trimester based system Phone : (021) 751-1126, 750-0463, 765-7257 (1 trimester equals 4 months) Fax : (021) 751-1128 63
  • 63. DKI JAKARTA MAP JAVA SEA NORTH JAKARTA WEST JAKARTASoekarno Hatta CENTRAL JAKARTA Cengkareng Prasetiya Mulya Business School - Cilandak Campus Location Airport EAST JAKARTA SOUTH JAKARTA Halim Perdana Kusuma Airport Train Station Bus Station INDONESIA SOUTH JAKARTA JAVA ISLAND JAKARTA U To Blok M imp uk ruk/ To S on Jer To PRAPANCA Keb Pd. Indah Mosque To BSD Se Cit rpo y ng / Lotte Mart Toll Gate Ciputat Raya HIJ AU R AYA B UIL DIN G Pondok Indah Hospital H Kristal Hotel Toll Gate Pondok Pinang Barat JO RR (Ja ka rta Ou Ar-Rahman ter Mosque Rin Keuangan gR Mosque oa d- TB. S H ima tupa ng / To TMII/ Lebak Bulus Mercure Hotel R.A. Kart ini) Kp. Rambutan Bus Station Toll Gate Pondok Pinang Timur Toll Gate Toll Gate Garda Oto Fatmawati Barat Toll Gate Ampera Barat Toll Gate Lebak Bulus Insurance Fatmawati Timur Ampera Timur Stadiun Cilandak UNTAR Commerce Campus 3 Fatmawati Center Hospital BATAN tal Distric i Hospi Cilandak Marine / Navy Area at FatmawPrasetiya Mulya Business School ia located strategically in West Cilandak, South Jakarta. Prasetiya Mulya Business School is easily accessible, as itis located next to the TB. Simatupang toll road (Jakarta Outer Ringroad), which connects Serpong – Pondok Indah - Senayan - Jakarta Inner Ringroad- Jagorawi toll and Cikampek toll. Public transport such as taxi and bus are easily accessible from the front of the campus. It takes only 1 hour fromSoekarno – Hatta International Airport, 40 minutes from Halim Perdanakusumah Airport, 1.5 hours from Gambir train station, 30 minutes from Blok M busterminal, 20 minutes from Kampung Rambutan bus terminal and 10 minutes from Lebak Bulus bus terminal to get to Prasetiya Mulya Business School.64