Market Research       on Frendz Corner       forIncreasing Sales                     Submitted by:-                      G...
Background• An approximate monthly turnover of Rs.3 Lakhs.• Opened in April „12.• Customer Traffic –  – Students of Indira...
Why Frendz Corner?• Seems to be a promising venture among  its competitors.• For Competitors -  – In the long run it can b...
Business Objective• To increase the customer base• To increase sales by 5% in a span of  approximately 2 months.
Strategy1. Preliminary Survey –  – Conducted with few experts for gauging    factors responsible for selection of    resta...
Contd …3. Segmentation -  – Information about the respondents is collected    to segment them.4. Positioning –  – Determin...
Research Objective• Find the Factors Responsible for the  growth in sales.• Segment the respondents into clusters in  orde...
Analysis Plan1. Factor Analysis –  – Done to obtain the most important factors    from the respondents.2. Cluster Analysis...
Contd …3. Frequency Distribution –  – Calculated the percentage wise satisfaction    level for Frendz Corner.4. Multi-Dime...
Findings1. Factor Analysis –
Prominent Factors          Suggested NameQuality + Quantity + Hygiene        ClassAmbience + Location+ Service     Atmosph...
2. Cluster Analysis –
1: High End CustomersThe cluster involves• Low emphasis on “Reviews and Recommendations”• Moderate emphasis on “Previous e...
2: Value for MoneyThe cluster involves:• High emphasis on “Reviews and Recommendations”• Very High emphasis on “Previous E...
3: Quality ConsciousThe cluster involves:• High emphasis on “Reviews and Recommendations”• Very High emphasis on “Previous...
4: Economy CustomersThe cluster involves:• Moderate emphasis on “Reviews and Recommendations”• High emphasis on “Previous ...
3. MDS –  a) Cluster 1: High End People• Quality + Service + Hygiene• Value Offered by Amul is more, Frendz  Corner is on ...
b) Cluster 2: Value for Money• Previous Experience + Price + Quality +  Service + Hygiene• Offered by Amul is better, Fren...
c) Cluster 3: Quality Conscious• Quality• Best quality Frendz Corner is on 1st , Amul  is on 2nd .
d) Cluster 4: Economical• Price + Previous Experience• Amul is on 1st , Frendz Corner is on 3rd
Recommendations1. Cluster 1 (Service Oriented)• Interaction with the customer must be increased.• The dining table should ...
2. Cluster 2 (Reference Oriented)• At the time of bill payment, restaurant  owner must ask the customer about the  food. D...
3. Cluster 3 (Quality Oriented)• The U.S.P. of restaurant is “Quality”. A tagline  suggested -Frendz Corner – “A Quality F...
Thank You
Market Research on Frendz Corner
Market Research on Frendz Corner
Market Research on Frendz Corner
Market Research on Frendz Corner
Market Research on Frendz Corner
Market Research on Frendz Corner
Market Research on Frendz Corner
Market Research on Frendz Corner
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Market Research on Frendz Corner

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A Market Research Project performed on a new local restaurant for increasing its sales.

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Market Research on Frendz Corner

  1. 1. Market Research on Frendz Corner forIncreasing Sales Submitted by:- Garima Saini Rahul Singh Mahesh Kumar Mukul Chaudhary Pranjal Mathur
  2. 2. Background• An approximate monthly turnover of Rs.3 Lakhs.• Opened in April „12.• Customer Traffic – – Students of Indira and Sri Balaji Society – Travellers passing by.
  3. 3. Why Frendz Corner?• Seems to be a promising venture among its competitors.• For Competitors - – In the long run it can be a market leader.• For Us – – A new challenging subject matter to work upon.
  4. 4. Business Objective• To increase the customer base• To increase sales by 5% in a span of approximately 2 months.
  5. 5. Strategy1. Preliminary Survey – – Conducted with few experts for gauging factors responsible for selection of restaurant.2. Few questions are asked from the respondents regarding importance of the factors they consider.
  6. 6. Contd …3. Segmentation - – Information about the respondents is collected to segment them.4. Positioning – – Determined by their perceptions about Frendz Corner on the basis of the factors.
  7. 7. Research Objective• Find the Factors Responsible for the growth in sales.• Segment the respondents into clusters in order to increase sales.
  8. 8. Analysis Plan1. Factor Analysis – – Done to obtain the most important factors from the respondents.2. Cluster Analysis – – Respondents are segmented into various clusters on the basis of the response recorded.
  9. 9. Contd …3. Frequency Distribution – – Calculated the percentage wise satisfaction level for Frendz Corner.4. Multi-Dimensional Scaling – – Cluster-wise Perceptual Map is obtained showing the positioning of the Frendz Corner and its competitors with respect to dimensions (factors) so obtained.
  10. 10. Findings1. Factor Analysis –
  11. 11. Prominent Factors Suggested NameQuality + Quantity + Hygiene ClassAmbience + Location+ Service AtmosphereRecommendation + Previous Reference Experience Value Prices + Entertainment
  12. 12. 2. Cluster Analysis –
  13. 13. 1: High End CustomersThe cluster involves• Low emphasis on “Reviews and Recommendations”• Moderate emphasis on “Previous experience”• Moderate emphasis on “Prices”• Very High emphasis on “Quality”• Moderate emphasis on “Location and Ambience”• High emphasis on “Service”• Low emphasis on “Entertainment”• Moderate emphasis on “Quantity”• Very High emphasis on “Hygiene”
  14. 14. 2: Value for MoneyThe cluster involves:• High emphasis on “Reviews and Recommendations”• Very High emphasis on “Previous Experience”• Very High emphasis on “Prices”• very High emphasis on “Quality”• High emphasis on “Location and Ambience”• Very High emphasis on “Service”• Low emphasis on “Entertainment”• High emphasis on “Quantity”• Very High emphasis on “Hygiene”
  15. 15. 3: Quality ConsciousThe cluster involves:• High emphasis on “Reviews and Recommendations”• Very High emphasis on “Previous Experience”• Moderate emphasis on “Prices”• Extremely High emphasis on “Quality”• Very High emphasis on “Location and Ambience”• Very High emphasis on „Service”• High emphasis on “Entertainment”• High emphasis on “Quantity”• Very High emphasis on “Hygiene”
  16. 16. 4: Economy CustomersThe cluster involves:• Moderate emphasis on “Reviews and Recommendations”• High emphasis on “Previous Experience”• High emphasis on “Prices”• Moderate emphasis on “Quality”• Low emphasis on “Location and Ambience”• Moderate emphasis on “Service”• Moderate emphasis on “Entertainment”• Moderate emphasis on “Quantity”• Very low emphasis on “Hygiene”
  17. 17. 3. MDS – a) Cluster 1: High End People• Quality + Service + Hygiene• Value Offered by Amul is more, Frendz Corner is on 3rd .
  18. 18. b) Cluster 2: Value for Money• Previous Experience + Price + Quality + Service + Hygiene• Offered by Amul is better, Frendz Corner is on 4th
  19. 19. c) Cluster 3: Quality Conscious• Quality• Best quality Frendz Corner is on 1st , Amul is on 2nd .
  20. 20. d) Cluster 4: Economical• Price + Previous Experience• Amul is on 1st , Frendz Corner is on 3rd
  21. 21. Recommendations1. Cluster 1 (Service Oriented)• Interaction with the customer must be increased.• The dining table should be addressed as soon as order is placed.• Customer should be asked for any kind of drinks or starters.• Menu has to include starters, main course and deserts.
  22. 22. 2. Cluster 2 (Reference Oriented)• At the time of bill payment, restaurant owner must ask the customer about the food. Did he like it and do the needful, if any.
  23. 23. 3. Cluster 3 (Quality Oriented)• The U.S.P. of restaurant is “Quality”. A tagline suggested -Frendz Corner – “A Quality Food Restaurant”to emphasize the quality being offered
  24. 24. Thank You

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