Want to cater to a niche segment of upper class society People who believe on physical presence more important than physical appearance. Company will tie up with two leading retail chains namely central and shoppers’ stop Company want to be leading fragrance Manufacturing company in next 10 years.
Customer: Shoppers’ stop has 94 stores in Pan India, from that it will be launched in leading metro cities.
Competitors: It used Saffron leaf Oil which is not implemented yet , our competitive advantage. The top competitors for us will be calvin klean, burberrys, benetton, armani, ravlon, jaguar etc.
Company: Leading apparel making firm Raymonds
Context: Want to increase the share value in share market. To get recognition in fragrance industry in international markets. Want to generate revenue from the new formula it innovated to extract fragrance oil from saffron leaf.
To enhance the company’s brand image and increase the brand value. Brand Equity 10 5 0 Brand Equity