A Business proposal to Raymonds India LTD.

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A business proposal plan

A business proposal plan

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  • 1.  Want to cater to a niche segment of upper class society People who believe on physical presence more important than physical appearance. Company will tie up with two leading retail chains namely central and shoppers’ stop Company want to be leading fragrance Manufacturing company in next 10 years.
  • 2.  Customer: Shoppers’ stop has 94 stores in Pan India, from that it will be launched in leading metro cities.
  • 3.  Competitors: It used Saffron leaf Oil which is not implemented yet , our competitive advantage. The top competitors for us will be calvin klean, burberrys, benetton, armani, ravlon, jaguar etc.
  • 4.  Company: Leading apparel making firm Raymonds
  • 5.  Context: Want to increase the share value in share market. To get recognition in fragrance industry in international markets. Want to generate revenue from the new formula it innovated to extract fragrance oil from saffron leaf.
  • 6.  To enhance the company’s brand image and increase the brand value. Brand Equity 10 5 0 Brand Equity
  • 7.  Pull Strategy
  • 8.  Meant only for those customers who can afford to shop for atleast Rs.15000 one time It will only be targeted in Metro cities.
  • 9.  Meant for those of physical presence rather than appearance.
  • 10.  Product:
  • 11.  Price: Rs 25000. Premium pricing
  • 12.  Place: Exclusive