Wellness Opportunity In India

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Presentation at FICCI conference

Presentation at FICCI conference

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  • 1. INVESTMENT IN WELLNESS INDUSTRYFICCI Wellness 2010Mumbai, August 25, 2010 4/14/2011 1
  • 2. WELLNESS: A HUGE GROWTHOPPORTUNITY• Industry estimate: Rs. 11,000 Crore• Growing at 30 - 35% per annum Rs. 3,500 Crore Incremental Business per annum!
  • 3. HOUSEHOLDS WITH INCOME> RS. 50 LAKHGREW 8 TIMES IN THE PAST DECADE Number of households (figures in ‘000)16001400 4 lakh households 141 > Rs. 50 L income1200 2551000 10,000+800 5,001 - 10,000600 52 103 1,037 2,001 - 5,000400 20200 40 454 201 0 2001-02 2005-06 2009-10 SOURCE: NACAER 4/14/2011 4
  • 4. INDIA: TOP 10 HEALTH PROBLEMS Frequent colds/flu 41% Headaches/Migraines 40% Stress 37% Gastrointestinal/digestive problems 37% Anemia (iron deficiency) 34% Sleep problems 34% Joint health problems 34% Diabetes 33% Bone health/strength 33% Tiredness, lack of energy 33% SOURCE: HEALTH FOCUS INTERNATIONAL 4/14/2011 5
  • 5. INDIA: OPPORTUNITIES FOR WELLNESS Frequent colds/flu 41% Headaches/Migraines 40% Stress 37% Gastrointestinal/digestive problems 37% Anemia (iron deficiency) 34% Sleep problems 34% Joint health problems 34% Diabetes 33% Bone health/strength 33% Tiredness, lack of energy 33% SOURCE: HEALTH FOCUS INTERNATIONAL 4/14/2011 6
  • 6. “LOSS OF CONTROL” FEELING:OPPORTUNITY FOR WELLNESS INDUSTRY ChangeStrongly agree/agree 2000 2003 2005 2008 ‘08 vs. ‘00My short-term health depends on 95% 87% 86% 81% -14how well I take care of myselfAs long as I take care of my heathday-to-day, the long term will take 90% 87% 83% 69% -21care of itselfI have a great deal of control over my 89% 72% 77% 67% -22future healthMy stress levels can be managed by 93% 83% 82% 60% -33meIf I take the right actions, I have a 85% 66% 78% 56% -29good chance of avoiding cancer SOURCE: HEALTH FOCUS INTERNATIONAL 4/14/2011 7
  • 7. SPAS, GYMS & SALONS –WORTH INVESTING?• Estimated SPA rooms (organized sector): 2,000 – 2,500• Estimated number of gyms: 5,000• Availability will undoubtedly double in next 3 – 5 years.• Is it worth investing? – Rs. 1.5 to 2.5 crores for a gym – Rs. 30 – 50 lakhs for a fitness & slimming center – Rs. 12 – 25 lakhs for a day spa/ beauty salon 4/14/2011 8
  • 8. BUILD A LONG TERM MODEL OF SUCCESS• Just being there is not a guarantee for success• Competition will get stronger• For investment to payback – focus on the business structure & strategy 4/14/2011 9
  • 9. THE PILLARS OF SUCCESS Service Branding Quality Loyalty Pricing 4/14/2011 10
  • 10. SUCCESS STRATEGIES - 1 Motivate Train Monitor Service Quality 4/14/2011 11
  • 11. SUCCESS STRATEGIES - 2 Reward Cross- Service sell Loyalty 4/14/2011 12
  • 12. SUCCESS STRATEGIES - 3 Unique Proposition Target Brand Segment Experience Branding 4/14/2011 13
  • 13. SUCCESS STRATEGIES - 4 Competition Special Target Offers/ Segment Deals Pricing 4/14/2011 14
  • 14. THANK YOUPRANESH.MISRA@BRANDSCAPESWORLDWIDE.COM 4/14/2011 15