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Case study - adidas originals - by letsintern
Case study - adidas originals - by letsintern
Case study - adidas originals - by letsintern
Case study - adidas originals - by letsintern
Case study - adidas originals - by letsintern
Case study - adidas originals - by letsintern
Case study - adidas originals - by letsintern
Case study - adidas originals - by letsintern
Case study - adidas originals - by letsintern
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Case study - adidas originals - by letsintern

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  • 1. CASE STUDY Client : adidas Originals world’s most iconic street-wear brandYOUTH:INK – Brand Engagement by Lets Intern Talent | Youth Marketing
  • 2. OBJECTIVE Establish street style fashion as an under-ground alternative culture in colleges by engaging influencers who echo the brand value. Talent | Youth Marketing
  • 3. APPROACH• 60 Influencers hired as brand ambassadors• Delhi, Mumbai, Bangalore and Chandigarh• Influencer profiles ( Age 18 -25 ) . B-boys & B-girls . Graffiti pros . Skateboarders . DJ’s . Bloggers . Musicians . Beat-boxers . Photographers . Parkour enthusiasts . Originals Talent | Youth Marketing
  • 4. SELECTION• Leverage the letsintern.com database• In campus branding via posters• Leveraging LetsIntern social media Talent | Youth Marketing
  • 5. PROGRAM• To flaunt the brand on campus / youth hangouts• To build workshops and events around original talent in small communities in and around adidas original stores• Create content for the brand• Drive engagement with brand through music gigs, store launches and discount vouchers• Drive GENUINE Social Media Talent | Youth Marketing
  • 6. Talent | Youth Marketing
  • 7. Talent | Youth Marketing
  • 8. RESULTS• Collaborations of student artists across cities to create music, art and sub culture waves.• Hundreds of genuine user postings with brand workshops, images or user created content professing brand love on social media• Successful music events and store launches with jam packed stores.• And more…….*Confidentiality clauses restrict sharing more details of particular program Talent | Youth Marketing
  • 9. Thanks! If you want to build a brand community for your brand. Get in touch.. Salman Noor: Salman.noor@letsintern.comPranay Swarup: pranay.swarup@letsintern.com Talent | Youth Marketing

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