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8966 product life cycle & marketing strategies
 

8966 product life cycle & marketing strategies

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  • Chapter 1 Page
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  • A Style is a basic and distinctive mode of expression appearing in a field of human endeavor. Styles appear in homes, clothing, art etc. A Fashion is a currently accepted or popular style in a given field. Fashion pass through four stages: Distinctiveness, emulation, mass fashion, decline. Fads are fashions that comes quickly into public view , are adopted with great zeal, peak early, and decline very fast.

8966 product life cycle & marketing strategies 8966 product life cycle & marketing strategies Presentation Transcript

  • Pr L Cycl oduct ife e
  • Product Life Cycleproduct life cycle is the course of a product’s sales and profits over time.product life cycle(PLC) deals with the life of a product in the market with respect to business or commercial costs and sales measures.
  • Why a product life cycle?1. Products have a limited life.2. Products sales pass through distinct stages, each posing different challenges, opportunities and problems to the seller.3. Profits rise and fall at different stages of the product life cycle.4. Products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each life – cycle stages.
  • Product Life CycleSales andProfits Sales Profits TimeProduct Introduction Growth Maturity DeclineDevelop-ment Sales and Profits Over the Product’s Lifetime
  • Introduction Stage of the PLCSummary of Characteristics, Objectives, & Strategies
  • Growth Stage of the PLCSummary of Characteristics, Objectives, & Strategies
  • Maturity Stage of the PLCSummary of Characteristics, Objectives, & Strategies
  • Decline Stage of the PLCSummary of Characteristics, Objectives, & Strategies
  • Three special categories of PLC
  • REFERENCES• MARKETING MANAGEMENT BY - P. KOTLER, KELLER, KOSHY AND JHA WWW.GOOGLE.COM
  • Thank You