Meaning of the word “PRAGYA” PRA = Moving Forward GYA = Knowledge OR Wisdom An awakened consciousness

Ideology of Pragya TV Pragya wants to bring all its viewers closer to a better and improved self . Enable them to practice optimism in daily living and create an environment of harmony around them. believes that the key to living a life of purity, simplicity, nobility and dignity is to awaken to the reality of Self Consciousness which brings true happiness, peace and gives a purpose to life. Because of ignorance of one's Real Self, man is unable to think or act wisely and righteously, that’s why spiritual masters gave topmost priority to Sadhana of Self-Realization. Hence Pragya derives from the teachings of renowned social reformer Pt Shriram Sharma Acharya who says “Hum Badlenge, Yug Badlega”

Pragya wants to bring all its viewers closer to a better and improved self .

Enable them to practice optimism in daily living and create an environment of

harmony around them.

believes that the key to living a life of purity, simplicity, nobility and dignity is

to awaken to the reality of Self Consciousness which brings true happiness,

peace and gives a purpose to life.

Because of ignorance of one's Real Self, man is unable to think or act wisely

and righteously, that’s why spiritual masters gave topmost priority to Sadhana

of Self-Realization.

Hence Pragya derives from the teachings of renowned social reformer Pt

Shriram Sharma Acharya who says “Hum Badlenge, Yug Badlega”

Positioning PRAGYA Wellness / Wellbeing

What does wellness mean to people Healthy mind & healthy body Healthy Lifestyle Meditation State of mind Looking good, feeling good Yoga Inner peace Comfortable being with self Peace of mind, adequate bank balance Etc

Healthy mind & healthy body

Healthy Lifestyle

Meditation

State of mind

Looking good, feeling good

Yoga

Inner peace

Comfortable being with self

Peace of mind, adequate bank balance

Etc

Wellness has various dimensions Wellness/ Well being Mental Spiritual Social Physical

Across the board, we are a generation of WORRYWARTS Relationship problems / Breaking relationship Family problems Health problems / Emergence of new life style diseases Money Career Insecurities Cost of living Children’s education Terrorism What if……..

Across the board, we are a generation of WORRYWARTS

Relationship problems / Breaking relationship

Family problems

Health problems / Emergence of new life style diseases

Money

Career

Insecurities

Cost of living

Children’s education

Terrorism

What if……..

Why wellness is important In today’s stress full times…we need to have strength to face tomorrow To be able to live an extraordinary life Is duniye mein koi to aasra chahiye If we are good and happy…others will be happy too…and that will reflect in our life need of positive ideas related to their daily lives. Lack of guidance Art of time management , work management etc

In today’s stress full times…we need to have strength to face

tomorrow

To be able to live an extraordinary life

Is duniye mein koi to aasra chahiye

If we are good and happy…others will be happy too…and that

will reflect in our life

need of positive ideas related to their daily lives.

Lack of guidance

Art of time management , work management etc

Wellness & Pragya Search for a guide to lead them through life’s stresses and make the most of their lives

Why do people resort to Pragya / Wellness / Wellbeing People who want help with their relationship problems People who want to increase their confidence levels People looking at ways increase personal productivity People looking for ways to experience the difference they make in their lives People who face insecurity and want to get rid of it People who are tired of health problems that are not enabling them to live a full life People who want unbiased guidance Landmark forum research

People who want help with their relationship problems

People who want to increase their confidence levels

People looking at ways increase personal productivity

People looking for ways to experience the difference they

make in their lives

People who face insecurity and want to get rid of it

People who are tired of health problems that are not enabling them to live a full life

People who want unbiased guidance

Landmark forum research

Pragya TG People who consider life as an ongoing opportunity People not satisfied with reaching plateau Going beyond current levels of performance High interest in shaping their lives Taking corrective steps to reshape lives Who want to make right choices More of a psychographic profiling

People who consider life as an ongoing opportunity

People not satisfied with reaching plateau

Going beyond current levels of performance

High interest in shaping their lives

Taking corrective steps to reshape lives

Who want to make right choices

Pragya TG According to landmark forum research on who is participating in their programmes Age-wise Cutting across demographic profile 18-24 8% 25-34 32% 35-44 30% 45+ 30% Less than high school 5% High school 9% Some college 30% Graduates 28% Post graduates 18%

Pragya Content Based on Scientific Spiritualism Work life ethics / Self motivation Positive Knowledge / Myths buster Help Society / social issues Relationship issues Heritage and history Spiritual Travelling / Religious Travelling Yoga / Meditation Natural therapies for diseases Connection with inner self Life after death / Past Life Traditional Beauty Products / Home made remedies Herbal products / Vegetarian Food

Based on Scientific Spiritualism

Work life ethics / Self motivation

Positive Knowledge / Myths buster

Help Society / social issues

Relationship issues

Heritage and history

Spiritual Travelling / Religious Travelling

Yoga / Meditation

Natural therapies for diseases

Connection with inner self

Life after death / Past Life

Traditional Beauty Products / Home made remedies

Herbal products / Vegetarian Food

Pragya Look & Feel The colours and tone of the channel are soft and pleasing. Soothing the nerves at once. Audio or the music used in packaging and each program has the tone of fusion which is very pleasant to ears. Our anchors are well educated, pleasant and endowed with higher sensibilities of wisdom, fortitude and patience. We are in the business of people and our channel offers solutions on every subject for the Common Man . We are here to make life simpler for the Common Man so He is our celebrity.

The colours and tone of the channel are soft and pleasing. Soothing the

nerves at once.

Audio or the music used in packaging and each program has the tone of

fusion which is very pleasant to ears.

Our anchors are well educated, pleasant and endowed with higher sensibilities of

wisdom, fortitude and patience.

We are in the business of people and our channel offers solutions on

every subject for the Common Man . We are here to make life simpler

for the Common Man so He is our celebrity.

Pragya Look & Feel

Pragya FPC Pragya’s content is different in the spirit and the treatment of the programmes and we still working on bands to improve and further add the innovative ideas. FPC is been devised in three bands: Morning Band 7:00 AM – 9:00 AM Better Living (Monday to Sunday) Noon/Afternoon Band 11:00 AM – 2:00 PM For U Ladies (Monday – Friday) Evening Band 6:30 PM – 10:30 PM For the Family (Monday – Friday)

Pragya’s content is different in the spirit and the treatment of the programmes and we still working on bands to improve and further add the innovative ideas.

FPC is been devised in three bands:

Morning Band 7:00 AM – 9:00 AM

Better Living (Monday to Sunday)

Noon/Afternoon Band 11:00 AM – 2:00 PM

For U Ladies (Monday – Friday)

Evening Band 6:30 PM – 10:30 PM

For the Family (Monday – Friday)

Pragya FPC Utho Jaago - A complete package of spirituality, health, lifestyle and infotainment Good Morning Yoga - The teaching of yoga and its power to heal the diseases and the implications of yoga in daily life Just For Women - Everything a woman would like to know be it beauty, food, interior and special corners or scientific significances of rituals. Call for Care - As women have less time for themselves. Now care is just a phone call away. Jaago Re Jaago - Involve the viewers to solve their problems related to their `legal, human, consumer and any kind of rights etc. Yuva The power - Studio based chat show anchored by a Sr journalist who unfolds the story of the young achievers to insipre the young generation. Menz – Its all about you - It’s a uniquely packaged show related to the men’s Health

Utho Jaago - A complete package of spirituality, health, lifestyle and infotainment

Good Morning Yoga - The teaching of yoga and its power to heal the diseases

and the implications of yoga in daily life

Just For Women - Everything a woman would like to know be it beauty, food,

interior and special corners or scientific significances of rituals.

Call for Care - As women have less time for themselves. Now care is just a phone

call away.

Jaago Re Jaago - Involve the viewers to solve their problems related to their `legal, human, consumer and any kind of rights etc.

Yuva The power - Studio based chat show anchored by a Sr journalist who unfolds

the story of the young achievers to insipre the young generation.

Menz – Its all about you - It’s a uniquely packaged show related to the men’s

Health

Pragya FPC Specials Discover Yourself - A new world opens to the viewer, now the subjects like “ Dreams” “fear and phobias” are major highlight of the show Love u zindagi - we track life of a drug addict and goes to show the contrast between the drugs inflicted verse the drug free life. Ek aur eklavya - Every ordinary life has some extraordinary traits. These heroes work silently on their humanitarian mission Ek pankh ki udaan - Its about those differently able persons fight back to the life irrespective of all odds and become the inspiration for millions.

Specials

Discover Yourself - A new world opens to the viewer, now the subjects like

“ Dreams” “fear and phobias” are major highlight of the show

Love u zindagi - we track life of a drug addict and goes to show the contrast

between the drugs inflicted verse the drug free life.

Ek aur eklavya - Every ordinary life has some extraordinary traits. These heroes

work silently on their humanitarian mission

Ek pankh ki udaan - Its about those differently able persons fight back to the

life irrespective of all odds and become the inspiration for millions.

Upcoming Shows Bhoolna Bhool Jaaoge – We shall be making this show with Mr Biswaroop Roy Choudhury who is a Guinness book record holder for sharpest memory. The show will be full of humour and at the same time will give tips for memorising our routine task which we generally forget. Sankalp - Hum badlenge Yug badlega – The anchor based show with reality check. In this show we shall be doing the reality check in the main market areas on topics like female foeticide, widow marriage, biggest religion is humanity etc. 36 se 63 - This Game Show will for the first time bring together Real time Mother and daughter-in-laws, Devrani-Jethanis, Son and Father-in-laws in a healthy and light war of wits. Parents ka Child Junction – Our experts will guide the parents how to handle children and their problems according to their age.

Bhoolna Bhool Jaaoge – We shall be making this show with Mr Biswaroop Roy

Choudhury who is a Guinness book record holder for sharpest memory. The

show will be full of humour and at the same time will give tips for memorising

our routine task which we generally forget.

Sankalp - Hum badlenge Yug badlega – The anchor based show with reality

check. In this show we shall be doing the reality check in the main market areas

on topics like female foeticide, widow marriage, biggest religion is humanity etc.

36 se 63 - This Game Show will for the first time bring together Real time Mother

and daughter-in-laws, Devrani-Jethanis, Son and Father-in-laws in a healthy and

light war of wits.

Parents ka Child Junction – Our experts will guide the parents how to handle

children and their problems according to their age.

Distribution Key Markets Delhi & NCR Uttranchal Punjab Haryana Rajasthan Himachal Pradesh Maharashtra Orissa Uttranchal Uttar Pradesh Madhya Pradesh

Key Markets

Delhi & NCR

Uttranchal

Punjab

Haryana

Rajasthan

Himachal Pradesh

Maharashtra

Orissa

Uttranchal

Uttar Pradesh

Madhya Pradesh

Marketing Strategy Outdoor Activation A Yoga Session /Meditation Classes Given By The Expert In MNCs & big corporate houses. Personality Development Workshops/ Counseling Sessions / Self Motivation Classes In Corporate sector Participation as a Media Partner in the events relevant to our ideology Organize events Reality shows to generate content and promote the channel Cross channel promotion News paper Inserts Internet Radio

Outdoor Activation

A Yoga Session /Meditation Classes Given By The Expert In MNCs & big

corporate houses.

Personality Development Workshops/ Counseling Sessions / Self Motivation

Classes In Corporate sector

Participation as a Media Partner in the events relevant to our ideology

Organize events

Reality shows to generate content and promote the channel

Cross channel promotion

News paper Inserts

Internet

Radio

Summary We LISTEN, we GUIDE, we AWAKEN Only an awakened self can create an awakened Society For More Switch to Pragya and experience this for yourself Or log onto www.pragyatv.com