Staffing and organizing product management<br />Steve Johnson, Pragmatic Marketing<br />sjohnson@pragmaticmarketing.com<br...
1582 responses overall<br />1044 respondents have product management titles<br />Product management survey <br />116<br />...
Profile of a product manager (including product marketing and product management)<br />Product management activities<br />...
Profile of a product manager<br />
Total compensation range<br />
Impact of experience on total compensation<br />
Technical impact on base salary<br />
Activities of product management<br />
product marketing<br />product management<br />
product marketing<br />product management<br />
Strategy<br />Marketing<br />Technical<br />
Strategy<br />Marketing<br />Technical<br />
Strategy<br />Marketing<br />Technical<br />
Reporting structure<br />
Reporting structure<br />
Product management is becoming more strategic<br />More report directly to CEO or product management<br />Fewer report to ...
Steve Johnsonsjohnson@pragmaticmarketing.comSlides available at www.slideshare.net/sjohnson717<br />Read my blog at www.pr...
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Organizing Product Management

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  • Three skill-sets.
  • My interview questions
  • Organizing Product Management

    1. 1. Staffing and organizing product management<br />Steve Johnson, Pragmatic Marketing<br />sjohnson@pragmaticmarketing.com<br />Follow me on twitter @ sjohnson717<br />Read my blog at www.productmarketing.com<br />
    2. 2.
    3. 3. 1582 responses overall<br />1044 respondents have product management titles<br />Product management survey <br />116<br />169<br />1233<br />169<br />
    4. 4. Profile of a product manager (including product marketing and product management)<br />Product management activities<br />Organizational alignment<br />Compensation<br />Survey focus<br />
    5. 5. Profile of a product manager<br />
    6. 6. Total compensation range<br />
    7. 7. Impact of experience on total compensation<br />
    8. 8. Technical impact on base salary<br />
    9. 9. Activities of product management<br />
    10. 10. product marketing<br />product management<br />
    11. 11. product marketing<br />product management<br />
    12. 12. Strategy<br />Marketing<br />Technical<br />
    13. 13. Strategy<br />Marketing<br />Technical<br />
    14. 14. Strategy<br />Marketing<br />Technical<br />
    15. 15.
    16. 16. Reporting structure<br />
    17. 17. Reporting structure<br />
    18. 18.
    19. 19. Product management is becoming more strategic<br />More report directly to CEO or product management<br />Fewer report to marketing or sales<br />Being organizationally separated from development<br />Actual focus of task orientation is impacted by organizational alignment<br />Experience and technical skills have the most impact on salary<br />Conclusions <br />
    20. 20.
    21. 21. Steve Johnsonsjohnson@pragmaticmarketing.comSlides available at www.slideshare.net/sjohnson717<br />Read my blog at www.productmarketing.com<br />
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