Organizing Product Management

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Organizing Product Management

  1. 1. Staffing and organizing product management<br />Steve Johnson, Pragmatic Marketing<br />sjohnson@pragmaticmarketing.com<br />Follow me on twitter @ sjohnson717<br />Read my blog at www.productmarketing.com<br />
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  3. 3. 1582 responses overall<br />1044 respondents have product management titles<br />Product management survey <br />116<br />169<br />1233<br />169<br />
  4. 4. Profile of a product manager (including product marketing and product management)<br />Product management activities<br />Organizational alignment<br />Compensation<br />Survey focus<br />
  5. 5. Profile of a product manager<br />
  6. 6. Total compensation range<br />
  7. 7. Impact of experience on total compensation<br />
  8. 8. Technical impact on base salary<br />
  9. 9. Activities of product management<br />
  10. 10. product marketing<br />product management<br />
  11. 11. product marketing<br />product management<br />
  12. 12. Strategy<br />Marketing<br />Technical<br />
  13. 13. Strategy<br />Marketing<br />Technical<br />
  14. 14. Strategy<br />Marketing<br />Technical<br />
  15. 15.
  16. 16. Reporting structure<br />
  17. 17. Reporting structure<br />
  18. 18.
  19. 19. Product management is becoming more strategic<br />More report directly to CEO or product management<br />Fewer report to marketing or sales<br />Being organizationally separated from development<br />Actual focus of task orientation is impacted by organizational alignment<br />Experience and technical skills have the most impact on salary<br />Conclusions <br />
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  21. 21. Steve Johnsonsjohnson@pragmaticmarketing.comSlides available at www.slideshare.net/sjohnson717<br />Read my blog at www.productmarketing.com<br />

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