Manage Your Job Hunt

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Manage Your Job Hunt

  1. 1. Why Would Anyone Want to Hire YOU?<br />Manage Your Career <br />using the <br />Pragmatic Marketing Framework™<br /> Steve JohnsonPragmatic Marketingsjohnson@PragmaticMarketing.comTwitter: @sjohnson717<br />© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com<br />
  2. 2. Manage <br />yourself like<br />a product<br />
  3. 3. 1<br />What is your distinctive competence?<br />What is your story?<br />© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com<br />
  4. 4. 2<br />What market problems do you solve?<br />© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com<br />
  5. 5. 3<br />How do you define your target market?<br />© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com<br />
  6. 6. 4<br />Who are the buyer personas and what is their buying process?<br />© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com<br />
  7. 7. 5<br />How have you established thought leadership?<br />© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com<br />See www.productmarketing.com<br />
  8. 8. 6<br />What is yourpricing?<br />© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com<br />See www.pragmaticmarketing.com/survey<br />
  9. 9. 7<br />Are you doingwin/loss analysis?<br />© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com<br />
  10. 10. 8<br />What is yourProduct Roadmap?<br />© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com<br />
  11. 11.
  12. 12. Manage your career strategically. Be president, not janitor!<br />© 1993-2009 Pragmatic Marketing, Inc. www.PragmaticMarketing.com<br />
  13. 13. Your resume is a spec sheet. What is your brochure? <br />Perform SEO for your resume. Do you have the right terms? <br />What does your internet presence say about you?<br />What is your feedback loop?<br />

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