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Mainstreet ppt

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  • 1. Activity CentrePerformance MeasurementNational Mainstreet Australia Conference
  • 2. Do you enjoy mainstreets like this?
  • 3. Or this?
  • 4. Question:How do we plan for vibrant mainstreetsthat are not all competing for the samediminishing retail catchment?
  • 5. SunshinePrecinctTour
  • 6. 8.255.707.758.757.612.696.508.136.155.860.001.002.003.004.005.006.007.008.009.0010.00Sydney Road, Brunswick
  • 7. Contents Activity Centre Performance Assessment Toolkit Eight criteria and metrics for measuring performance Mainstreet assessment examples – precinct tours Purpose of measuring criteria and how achieving high performancecan contribute to successful centres How this analysis can be used in planning
  • 8. Toolkit Developed to assist WA planning moveaway from retail floorspace caps Metrics form part of WA State PlanningPolicy Activity Centres for Perth & Peel Being used by local governments forLocal Commercial and Activity CentreStrategies (LCACS) Used by centre owners to obtainapproval for redevelopment/expansion –but also seeing commercial benefits Explanatory ‘Toolkit’ produced forProperty Council WA and SAActivityCentrePerformanceToolkit
  • 9. Chapel Street, South Yarra/PrahranEconomic Sustainability: 8.23 out of 10Urban Form: 7.75 out of 10
  • 10. Sydney Road, BrunswickEconomic Sustainability: 7.61 out of 10Urban Form: 5.86 out of 10
  • 11. Acland St, Fitzroy St & Esplanade, StKildaEconomic Sustainability: 6.75 out of 10Urban Form: 8.19 out of 10
  • 12. Hampshire Road, SunshineEconomic Sustainability: 6.18 out of 10Urban Form: 5.91 out of 10
  • 13. Activity Intensity6.804.705.505.707.400.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00Average MainstreetSunshineSt KildaSydney RdChapel StIntensityMetrics: Residential density Employment density
  • 14. New residential development in Sunshine
  • 15. ActivityDiversity7.757.508.258.258.000.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00Average MainstreetSunshineSt KildaSydney RdChapel StDiversity
  • 16. Employment6.756.005.757.758.750.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00Average MainstreetSunshineSt KildaSydney RdChapel StEmployment
  • 17. Accessibility8.256.507.508.758.750.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00Average MainstreetSunshineSt KildaSydney RdChapel StAccessibility
  • 18. UrbanQuality5.834.098.592.696.400.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00Average MainstreetSunshineSt KildaSydney RdChapel StQuality
  • 19. UrbanAmenity7.196.258.286.507.500.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00Average MainstreetSunshineSt KildaSydney RdChapel StAmenity
  • 20. Mobility7.866.887.818.139.380.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00Average MainstreetSunshineSt KildaSydney RdChapel StMobility
  • 21. 7.346.418.076.157.710.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00Average MainstreetSunshineSt KildaSydney RdChapel StSafetySafety
  • 22. 8.237.616.756.187.755.868.195.910.001.002.003.004.005.006.007.008.009.0010.00Chapel St Sydney Rd St Kilda SunshineEconomicUrban Form
  • 23. Why are these metrics useful? Economic metrics relate to the number anddiversity of users, and their ability to utilise thecentre Urban form metrics relate to attractiveness ofcentre to users - visitors, residents orbusinesses
  • 24. Common goal of successful centres Centres are more sustainable, active andutilised, and therefore more successful Greater commercial revenue, betterplaces, greater labour productivity, uplift inproperty values, greater employment self-sufficiency More efficient and effective urban form Goal shared by all of us
  • 25. Who Problem SolutionEveryoneDecision-making without anevidence baseCreate a database of centreassessments using a consistent set ofmetricsAspire to be like successfulexample centres but not sure howLearn lessons and implement actionsfrom other cities and centres throughnational benchmarkingPrecinctAssociationWitness the day-to-day issues butlack control over the big pictureGet better informed through centreassessment - to take action in areas ofcontrol, and influence higher decisionmakingCentre OwnerNeed approval to redevelop butdon’t know how to demonstratewider benefits of the proposalAssess the current centre, and assesshow the DA will affect futureperformance against each of themetricsHow can we use this analysis?
  • 26. Who Problem SolutionPlanningAuthorityWant to maximise the potentialof urban development andinfrastructure investment butlack criteria for decision-makingAssess the current centre, and assesshow the masterplan will affectfuture performance against each ofthe metricsLocalGovernmentCaught between stategovernment policy and targets,and private sector developmentpressures.Measure the performance of eachcentre in the LGA network todetermine their role and visionwithin a Local Activity CentreStrategyStateGovernmentNeeds to focus resources andset sub-regional targets withoutknowledge of individual centreperformanceAssess the highest performing andmost economically valuable centresand fund infrastructure to maximisetheir wider economic and socialimpact
  • 27. In Conclusion Common goal of everyone here is to createsuccessful, interesting, accessible centres andmain streets. Common experience across Australia Different tools and levers available to differentauthorities Common starting point is consistent measurement Lots of data available that isn’t being used to fullpotential