Economic Analysis of LGAsRegional growth projections Understand how centres compete with or complement each other, where employment is best directed and extent to which expansion will be required over time
A diverse mix of users and activity are desirable for an economically, environmentally and socially sustainable city, enabling users to access multiple needs with fewer trips and contributing to higher rates of employment self-sufficiency.
Co-locating activity within a vibrant, intense space ensures walkability, social interaction and economic activation. Intense agglomerations of activity have been shown to increase industry productivity.
Marion Area = 33haNorwood covers approx 200ha
Acp toolkit presentation sa 2012
Activity CentrePerformance Toolkit Toolkit Briefing for Property Council Members
Pracsys Economics• Urban and employment economics• Translating ‘sustainability, livability, prosperity’ objectives into measurable outcomes• Evidence-based decision making
Policy Environment A tivityC c entre Perform eT anc oolkitReview of capital citystrategic planning systemsReport to the Council of Australian Governments23 December 2011
Plan for Greater Adelaide• Promote mixed-use activity centres• Develop higher density residential within and adjacent to centres• Design specialist centres with clusters of key economic and service activity• Transform traditional centres into transit- oriented developments promoting efficient use of infrastructure
What does this mean for centre owners?• Redevelopment/expansion plans need to focus on a range of performance indicators to receive approval• Surrounding land uses can contribute to the success of the retail core• Increased intensity of residential and commercial development means more immediate centre users• More transport mode options means easier access and less reliance on expanding vehicle catchments
Toolkit Approach• Specify outcomes rather than inputs• Measure outcomes• Make system transparent and common to all• Use benchmarks• Work with market• Assess function of whole network• Ensure centre strategies are practical and implementable• Achieve common goal of successful centres
Method of Assessment1. Regional economic analysis • Role of centre within the region2. Centre performance assessment • Economic sustainability • Best practice urban form3. Benchmarking • Same level in hierarchy • Different level in hierarchy • Centres in other cities4. Master plan assessment • Gaps and opportunities
Regional AnalysisActivity allocation –understand theactivity (populationand employment)load expected ofeach centre in thenetwork
Dimensions of measurementEconomic Sustainability Urban Form Diversity Urban Quality Intensity Urban Amenity Employment Centre Mobility Accessibility Safety
DiversityMixed Use Proportion of jobs in the centre in categories other than retailEquitability How evenly jobs are distributed to ensure that all amenities are represented (and certain land use categories do not dominate the mix at the expense of others)A diverse mix of users andactivity increases trading hours,multi-purpose trips and local jobopportunities
IntensityResidential Density Dwellings per hectare 400m and 800m walkable catchmentEmployment Density Jobs per hectare Destination zones Plot ratio (if floor space data available)Co-locating activity ensureswalkability, social interaction andeconomic activation
Malls and Main Streets Economic Metric Marion Norwood Mixed Use Percentage 38% 82% Shannons Equitability 0.54 0.81Index Residential Density 400m 9.59 17.97 Employment Density 90 30 Employment Scale 2,979 6,558 Strategic Employment (%) 3% 18% • All types of centre have a role to play • Important to look at alternative employment & services provision within region (i.e. Tonsley Park to provide strategic jobs within City of Marion)
Advantages of main streets• Monocultural centres find it difficult to diversify due to specific built form constraints• Multiple ownership presents a greater ability to adapt the user mix• Main streets integrate retail, office, entertainment and residential uses which leads to greater diversity, intensity and employment quality• Main streets can be a key focus of urban form improvements
PCA members should….• Prepare centre development plans against all eight outcome areas• Explain how these outcomes translate to ‘success’ for the centre• Encourage decision makers to use evidence to support their decisions and be outcomes focused• Contact Pracsys for a scorecard www.pracsys.com.au/toolkit-briefing/
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