Your SlideShare is downloading. ×
Esteril
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Esteril

319
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
319
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 3URWRFRORGHOLPSLH]DGHVLQIHFFLyQ HVWHULOL]DFLyQGHOPDWHULDOHTXLSDPLHQWRYHKtFXORVVDQLWDULRV 352722/2(/,03,(=$ (6,1)(,21 (67(5,/,=$,Ï1 (/ 0$7(5,$/(48,3$0,(172 9(+Ë8/26 6$1,7$5,26 ZZZHPHUJHQFLDVHVRUJ -RVp5DPyQ$JXLODU5HJXHUR 0iODJD(VSDxDZZZHPHUJHQFLDVHVRUJ-RVp5DPyQ$JXLODU5HJXHUR0iODJD(VSDxD
  • 2. /,03,(=$(6,1)(,21(67(5,/,=$,21(/0$7(5,$/(48,3$0,(1729(+Ë8/26 6$1,7$5,26 3URWRFRORGHUHFRPHQGDFLyQGHXVR
  • 3. 3iJLQD GH
  • 4. ,1,(,1,( ,17528,21 21(3726%$6,26 $*(17(648,0,26(8622081 $/2+2/(6 2038(6726/25$26 ,(7,/(175,$0,1$,QVWUXQHWŠ3ROYR
  • 5. /25852(%(1=$/21,2$UPLOŠ
  • 6. 3(52;,2(+,52*(12$JXD2[LJHQDGD
  • 7. 329,21$2$$%HWDGLQHŠ
  • 8. (7(5*(17(6$1,21,2612,21,26 352(,0,(172($3/,$,Ð13$5$/26,9(56260$7(5,$/(6683(5),,(6(6,1)(,21(/0$7(5,$/217$0,1$2219,+ %,%/,2*5$),$ 3iJLQD GH
  • 9. ,17528,21 /DVWpFQLFDVGHGHVLQIHFFLyQTXtPLFDDSDUHFLHURQSRUSULPHUDYH]DPHGLDGRVGHOVLJORSDVDGRSHUR OD YHUGDGHUD GLIXVLyQ GH ORV PpWRGRV GH DVHSVLD DQWLVHSVLD QR VH SURGXMR KDVWD SULQFLSLRV GHODFWXDOHVGHHQWRQFHVVHKDQLGRGHVFXEULHQGRXWLOL]DQGRQXHYDVWpFQLFDVGHGHVLQIHFFLyQWDQWRItVLFDVFRPR TXtPLFDV TXH VXFHVLYDPHQWH KDQ VLGR VXVWLWXLGDV SRU RWUDV PiV SRWHQWHV OOHJiQGRVH HQ ODDFWXDOLGDG D GLVSRQHU GH XQ DUVHQDO GH SURGXFWRV SURFHGLPLHQWRV GHO TXH SRGHPRV VHUYLUQRV HQ ODHPHUJHQFLD 1XHVWUD ODERU GLDULD SRU VXV HVSHFLDOHV FDUDFWHUtVWLFDV UHTXLHUH TXH WRGRV ORV SURIHVLRQDOHV GHOHTXLSRHVWpQIDPLOLDUL]DGRVFRQODVWpFQLFDVGHOLPSLH]DGHVLQIHFFLyQ HVWHULOL]DFLyQ(QHVWHVHQWLGRHOSUHVHQWH WUDEDMR WLHQH OD ILQDOLGDG GH VHUYLU GH UHYLVLyQ HQ OR TXH D HVWH FDPSR VH UHILHUH TXH QR SRULQJUDWRRiULGRTXHSXHGDSDUHFHUHVPHQRVLPSRUWDQWHSDUDODFRQVHFXFLyQGHXQEXHQUHVXOWDGRILQDOHQODDVLVWHQFLDDOSDFLHQWHFUtWLFR21(3726%$6,26RQWDPLQDFLyQ 3UHVHQFLDGHPLFURRUJDQLVPRVSDWyJHQRV ,QIHFFLyQ± (VODFRORQL]DFLyQGHFXDOTXLHUJHUPHQSDWyJHQRHQHORUJDQLVPRDFRQVHFXHQFLDGHOFXDOSXHGHDSDUHFHUXQDHQIHUPHGDG$VHSVLD $XVHQFLD GHPLFURRUJDQLVPRVSDWyJHQRV(VWHULOLGDG $XVHQFLDGHFXDOTXLHUIRUPDGHYLGDLQFOXHQGRODVHVSRUDV(VSRUDV )RUPDVFHOXODUHVGHEDFWHULDVKRQJRVTXHOHVSHUPLWHQYLYLUHQFLUFXQVWDQFLDVSUHFDULDV6HKDOODQ HQ XQ HVWDGR GH YLGD ODWHQWH VLQ QLQJXQD DFWLYLGDG PHWDEyOLFD FRQ XQ LQFUHPHQWR GH ODUHVLVWHQFLDDWHPSHUDWXUDVH[WUHPDVDORVDJHQWHVTXtPLFRV*HUPLFLGD 7pUPLQRTXHGHILQHGHIRUPDJHQHUDODWRGRDJHQWHFDSD]GHGHVWUXLUPLFURRUJDQLVPRV%DFWHULRVWiWLFR DJHQWHTXHLQKLEHHOFUHFLPLHQWREDFWHULDQRVLQGHVWUXLUIRU]RVDPHQWHODVEDFWHULDV$QWLVpSWLFR 6XVWDQFLDTXHGHVWUXHORVPLFURRUJDQLVPRVRLQKLEHVXPXOWLSOLFDFLyQTXHHVWiLQGLFDGDSDUDVHUDSOLFDGDVREUHWHMLGRVYLYRVHVLQIHFWDQWH $JHQWHTXHGHVWUXHORVPLFURRUJDQLVPRVSHURQRVXVHVSRUDV
  • 10. TXHVRQGHDSOLFDFLyQH[FOXVLYDVREUHREMHWRVLQDQLPDGRV/LPSLH]D (VHOSURFHVRGHHOLPLQDFLyQGHUHVWRVRUJiQLFRVHLQRJiQLFRVGHXQDVXSHUILFLH/DVXFLHGDGLQWHUILHUHHQFXDOTXLHUWpFQLFDGHGHVLQIHFFLyQHVWHULOL]DFLyQGHDKtTXHODOLPSLH]DVHDXQDFRQGLFLyQSUHYLDHLQH[FXVDEOHDGLFKRVSURFHGLPLHQWRV 3DUDGHVSUHQGHUORVUHVWRVGHVXFLHGDGVHXWLOL]DUiXQDVXVWDQFLDGHWHUJHQWHDFRPSDxDGRGHODDFFLyQ PHFiQLFD FHSLOODGR
  • 11. VH UHDOL]DUi XQ HQMXDJDGR H[KDXVWLYR GHO PDWHULDO8Q VHFDGR PLQXFLRVRIDYRUHFHUiVXFRQVHUYDFLyQHVLQIHFFLyQ (VHOSURFHVRGHGHVWUXFFLyQGHPLFURRUJDQLVPRVSDWyJHQRVGHXQDVXSHUILFLHLQDQLPDGDFRQH[FHSFLyQGHODVHVSRUDV /DHILFDFLDGHODGHVLQIHFFLyQGHSHQGHGHYDULRVIDFWRUHV
  • 12. HOWLSRGHFRQWDPLQDFLyQGHOPDWHULDO
  • 13. HODFDOLGDGGHODOLPSLH]DSUHYLD
  • 14. HODFRQFHQWUDFLyQGHOGHVLQIHFWDQWH
  • 15. HO WLHPSR GH FRQWDFWR GHO PDWHULDO FRQ HO GHVLQIHFWDQWH (Q JHQHUDO VH UHFRPLHQGD XQ WLHPSRGHPLQXWRV
  • 16. HODFRQILJXUDFLyQGHOREMHWRDGHVLQIHFWDU 3iJLQD GH
  • 17. ([LVWHQPpWRGRVGHGHVLQIHFFLyQWDQWRItVLFRVFRPRTXtPLFRV/RVSULPHURVVHVDOHQGHOiPELWRGH FRQRFLPLHQWRV QHFHVDULRV SDUD HO WUDEDMR HQ OD HPHUJHQFLD GH DKt TXH QRV FHQWUDUHPRV HQ ORVVHJXQGRVHVGHFLUHQORVGHVLQIHFWDQWHV$HOORVOHGHGLFDUHPRVHOVLJXLHQWHFDStWXOR(VWHULOL]DFLyQ (VHOSURFHVRGHGHVWUXFFLyQUDGLFDOGHWRGRVORVPLFURRUJDQLVPRVLQFOXLGDVVXVIRUPDVGHUHVLVWHQFLDVHVSRUDV
  • 18. TXHSXHGDQH[LVWLUHQODVXSHUILFLHRHQHOHVSHVRUGHXQREMHWRFXDOTXLHUD/DHVWHULOL]DFLyQHVPiVXQDWHQGHQFLDDXQDVLWXDFLyQLGHDOTXHXQDUHDOLGDGFRQVLGHUiQGRVHHVWHULOL]DGRXQREMHWRFXDQGRORVDJHQWHVYLYRVVHKDQUHGXFLGRHQpODXQDPLOORQpVLPDSDUWH $O LJXDO TXH HQ HO FDVR GH OD GHVLQIHFFLyQ SRGHPRV XWLOL]DU PpWRGRV ItVLFRV TXtPLFRV /RVItVLFRVVRQGHUHDOL]DFLyQFDVLH[FOXVLYDGHORVVHUYLFLRVGHHVWHULOL]DFLyQGHOKRVSLWDO/RVTXtPLFRVSRUVXSDUWHSXHGHQVHUOOHYDGRVDFDERGLUHFWDPHQWHSRUHOSURIHVLRQDOGHODHPHUJHQFLDJUDFLDVDOHPSOHRGH GLYHUVRV DJHQWH (VWRV YHQGUtDQ D VHU ORV PLVPRV GHVLQIHFWDQWHV SHUR D PDRU FRQFHQWUDFLyQ SHUPLWLpQGROHXQWLHPSRVXSHULRUGHFRQWDFWRFRQHOPDWHULDO (Q UHODFLyQ DO LQVWUXPHQWDO TXH GHED VHU HQYLDGR DO VHUYLFLR GH HVWHULOL]DFLyQ VHUi PXLPSRUWDQWHREVHUYDUORVSURWRFRORVTXHDOUHVSHFWRWHQJDHOKRVSLWDOTXHHQJHQHUDOKDFHQUHIHUHQFLDDODOLPSLH]DSUHYLDDOHPSDTXHWDGR (Q OD VLJXLHQWH WDEOD VH SUHVHQWD D PRGR GH UHVXPHQ OD FDSDFLGDG JHUPLFLGD GH ORV GLIHUHQWHVQLYHOHVGHGHVLQIHFFLyQHVWHULOL]DFLyQ )250$6 0,52%$7( 9,586 0(,26 9,586 9(*(7$7,9$6 5,$6 %$,/2 21/,3,26 3(48(f26 6,1 (6325$6 ( %$7 7%x /,3,26z 9,586 y(67(5,/,=$,21 (6,1)($/7$ (6,1)(0(,$ (6,1)(%$-$ HVWUXHORVPLFURRUJDQLVPRV 1RGHVWUXHORVPLFURRUJDQLVPRVx /DVPLFREDFWHULDVVRQPiVUHVLVWHQWHVTXHRWUDVIRUPDVYHJHWDWLYDVEDFWHULDQDVORFXDOVHGHEHDODOWRFRQWHQLGRGHOtSLGRVGHVXSDUHGFHOXODU$QLYHOGHODERUDWRULRODPLFREDFWHULDFRP~QPHQWHXWLOL]DGDHQORVH[SHULPHQWRVHVODGHOD7%y (MHPSORVGHYLUXVPHGLDQRVFRQOtSLGRVVRQHOGHKHUSHVODLQIOXHQ]Dz (MHPSORVGHYLUXVSHTXHxRVVLQOtSLGRVVRQHOGHODSROLRHOFR[VDFNLH $*(17(648,0,26(8622081 (QJHQHUDOWRGRVORVDJHQWHVTXtPLFRVSXHGHQVHULQFOXLGRVEDMRHOHStJUDIHGHGHVLQIHFWDQWHVDTXHHQPDRURPHQRUPHGLGDVHUiQFDSDFHVGHSURGXFLUODPXHUWHGHPLFURRUJDQLVPRV /DVSULQFLSDOHVFRQGLFLRQHVTXHGHEHUHXQLUFXDOTXLHUGHVLQIHFWDQWHVRQ
  • 19. $OWRSRGHUJHUPLFLGD
  • 20. $PSOLRHVSHFWUR
  • 21. *UDQSRGHUGHSHQHWUDFLyQ 3iJLQD GH
  • 22. )DFLOLGDGGHDSOLFDFLyQ
  • 23. 1RVHUWy[LFRV
  • 24. (VWDELOLGDGWUDVGLVROXFLyQ
  • 25. 1RHVWURSHDUORVPDWHULDOHVVREUHORVTXHVHDSOLFD
  • 26. (VFDVRFRVWR $ FRQWLQXDFLyQ VH HQXPHUDQ ORV SULQFLSDOHV DJHQWHV TXtPLFRV GH OLPSLH]D GHVLQIHFFLyQ HVWHULOL]DFLyQDVtFRPRVXVFDUDFWHUtVWLFDVPiVVREUHVDOLHQWHV */87$5$/(+,2 ,QVWUXQHWŠ(VSRULFLGD
  • 27. 6X XWLOL]DFLyQ DO HQ VROXFLyQ WDPSRQDGD FRQ VDOHV VyGLFDVGH IHQRO KDFHQ GH HVWH SURGXFWRXQR GH ORV PiV SRWHQWHV GHVLQIHFWDQWHV FRQ FDSDFLGDG SDUD GHVWUXLU HVSRUDV (V SRU HOOR TXH SXHGHFRQVLGHUiUVHOHFRPRXQHVWHULOL]DQWHTXtPLFR 3UHYLDPHQWHDVXHPSOHRKDTXHSURFHGHUDDFWLYDUODVROXFLyQORTXHFRQVLVWHHQDOFDOLQL]DUHOSURGXFWRKDVWDXQS+GH± (OSHUtRGRGHHVWDELOLGDGGHHVWDPH]FODHVGHXQPHV (QVXXWLOL]DFLyQFRPRGHVLQIHFWDQWHSXHGHGLOXLUVHODVROXFLyQDFWLYDGDDORHQDJXDHQIXQFLyQGHVtVHVRVSHFKDRQRODSUHVHQFLDGHOYLUXVGHO6,$RKHSDWLWLV%GHMDUGHQWURHOPDWHULDOGXUDQWHPLQXWRV6LVHXWLOL]DFRPRHVWHULOL]DQWHQRVHGLOXLUiHOPDWHULDOGHEHUiTXHGDUVXPHUJLGRGXUDQWH KRUDV PLQXWRV 1RVRWURV KDELWXDOPHQWH UHDOL]DUHPRV OD GLOXFLyQ SDUD OR TXHPH]FODUHPRVORVPOHODVROXFLyQDFWLYDGDFRQDJXDKDVWDXQWRWDOGHOLWURV 1R HV FRUURVLYR PDQWLHQH VX DFWLYLGDG HQ SUHVHQFLD GH PDWHULD RUJiQLFD 3XHGH SURYRFDULUULWDFLyQGHODSLHOHQFDVRGHFRQWDFWRGHORVRMRVVLODKDELWDFLyQQRHVWiELHQYHQWLODGD ([LVWHQ RWUDV SUHVHQWDFLRQHV GHO JOXWDUDOGHKtGR D GLVWLQWDV FRQFHQWUDFLRQHV HQ GLVROXFLyQ FRQRWURV DJHQWHV FRPR HO IRUPRO TXH VH XWLOL]DQ FRPR OLPSLDGRU GHVLQIHFWDQWH VLPXOWiQHDPHQWH HM,QVWUXQHWŠ6XSHUILFLHV
  • 28. $/2+2/(6 RPRGHVLQIHFWDQWHVHXWLOL]DQGRVFRPSXHVWRVHODOFRKROHWtOLFRHODOFRKROLVRSURStOLFRFXDVSURSLHGDGHVEDFWHULFLGDVKDQVLGRVXEHVWLPDGDVODUJRWLHPSR$FWXDOPHQWHHODOFRKRODFRQFHQWUDFLyQGHO VH FRQVLGHUD XQ GHVLQIHFWDQWH LQWHUPHGLR SRU WDQWR VLQ FDSDFLGDG HVSRULFLGD $FRQFHQWUDFLRQHVVXSHULRUHVVHKDFRPSUREDGRTXHGLVPLQXHVXHILFDFLD 3XHGHXWLOL]DUVHHQHOWUDWDPLHQWRGHODVVXSHUILFLHVH[WHUQDVGHGLYHUVRVHTXLSRVHVWHWRVFRSLRVWHUPyPHWURV
  • 29. VLELHQQRHVHOGHVLQIHFWDQWHLGHDO6XXVRUHSHWLGRGHWHULRUDORV SOiVWLFRVJRPDVVREUHWRGRVLORVGHMDPRVVXPHUJLGRV2038(6726/25$26 (OPiVDPSOLDPHQWHXWLOL]DGRHVHOKLSRFORULWRGHVRGLROHMtDGRPpVWLFD
  • 30. 6XDFWLYLGDGJHUPLFLGDVH FRQVLGHUD HVSHFLDOPHQWH ~WLO HQ OD OLPSLH]D GH VXHORV SDUHGHV GH OD DPEXODQFLD DVt FRPR SDUD ODFDPLOODVLOODVGHWUDQVSRUWH1RUPDOPHQWH VH DGTXLHUH D FRQFHQWUDFLRQHV GHO SRU OR TXH GHEHUi VHU GLOXLGD D XQD SURSRUFLyQ GHFRQDJXDSDUDOLPSLDUXQDVXSHUILFLHPDQFKDGDSRUVDQJUHRVHFUHFLRQHVGHSDUDUHDOL]DUODOLPSLH]D UXWLQDULD 3RU VX HIHFWR EDFWHULFLGD VREUH HO 0FREDFWHULXP WXEHUFXORVLV VH OH FRQVLGHUD XQGHVLQIHFWDQWHLQWHUPHGLR RPRLQFRQYHQLHQWHVWLHQHHOTXHVHLQDFWLYDSRUPDWHULDRUJiQLFDDVtFRPRVXFRUURVLYLGDGGHDKt TXH QR GHED XWLOL]DUVH HQ OD GHVLQIHFFLyQ GHO LQVWUXPHQWDO $GHPiV ODV GLVROXFLRQHV GH KLSRFORULWRSLHUGHQ JUDGXDOPHQWH VX HIHFWLYLGDG VLHQGR DFRQVHMDEOH UHDOL]DU XQD QXHYD GLVROXFLyQ FDGD YH] TXH VHSUHFLVHVXXVR,(7,/(175,$0,1$ ,QVWUXQHWŠ3ROYR
  • 31. 3iJLQD GH
  • 32. (V XQ DJHQWH TXtPLFR LQGLFDGR SDUD HO ODYDGR PDQXDO GH PDWHULDO FRQ FDSDFLGDG SDUD GLVROYHU ODPDWHULDRUJiQLFD6HFRPHUFLDOL]DHQSROYRVTXHVHGLOXLUiQHQDJXDFDOLHQWHXQVREUHGHJU(QOLWURV
  • 33. GRQGHVHVXPHUJLUiHOLQVWUXPHQWDOGXUDQWHXQRVPLQXWRV1RHVWiLQGLFDGRHQODOLPSLH]DGHVXSHUILFLHVGHDOXPLQLR/25852(%(1=$/21,2 $UPLOŠ
  • 34. 6L ELHQ WLHQH FLHUWDV SURSLHGDGHV EDFWHULFLGDV IXQJLFLGDV SRVHH HVFDVDVFXDOLGDGHVFRPRGHVLQIHFWDQWH(QFDPELRVXVSURSLHGDGHVHPXOVLRQDQWHVGHWHUVLYDVHVSXPDQWHV OH FRQILHUHQ XWLOLGDG FRPR GHWHUJHQWH OR TXH XQLGR D X PRGHUDGR SRGHUJHUPLFLGDKDFHQTXHHVWRVFRPSXHVWRVSXHGDQVHUXWLOL]DGRVSDUDHOODYDGRGHOPDWHULDOFLHUWDVVXSHUILFLHV (QWUHVXVLQFRQYHQLHQWHVGHVWDFDHOSRGHUR[LGDWLYRVREUHORVPDWHULDOHVHO VHUDQWDJRQL]DGRSRUORVMDERQHVFRQYHQFLRQDOHVSRUORTXHQRGHEHQPH]FODUVH3(52;,2(+,52*(12$JXD2[LJHQDGD
  • 35. RPR GHVLQIHFWDQWH WLHQH PX HVFDVR SRGHU SHUR JUDFLDV D VX PHFDQLVPR GHDFFLyQ OLEHUD R[tJHQR PROHFXODU DO HQWUDU HQ FRQWDFWR FRQ OD FDWDODVD GH ORV WHMLGRV
  • 36. SRVHHFLHUWDXWLOLGDGHQODHOLPLQDFLyQGHUHVWRVRUJiQLFRVGHVDQJUH3RVWHULRUPHQWHHOPDWHULDOUHTXHULUiXQDGHVLQIHFFLyQPiVHQpUJLFD329,21$2$$%HWDGLQHŠ
  • 37. (V EDFWHULRVWiWLFR R EDFWHULFLGD GHSHQGLHQGR GH OD FRQFHQWUDFLyQ XWLOL]DGD GHVWUXH ODV HVSRUDV GH ORVWULGLXP DXQTXH HO 0 7XEHUFXORVLV HV JHQHUDOPHQWHUHVLVWHQWH /DVVROXFLRQHVGLOXLGDVVRQSRFRHVWDEOHVSLHUGHQVXDFWLYLGDGDQWLVpSWLFDFRQUDSLGH] (Q FRQGLFLRQHV QRUPDOHV QR VH DEVRUEH SHUR VX XVR UHSHWLGR SXHGH SURGXFLUUHDFFLRQHVDOpUJLFDVGHUPDWLWLVGHFRQWDFWR
  • 38. 6HXVDHQGHVLQIHFFLyQGHODSLHOHQ]RQDVGHULHVJRGLOXLGDDO6HLQDFWLYDHQ SUHVHQFLD GH PDWHULD RUJiQLFD SRU OR TXH HV SUHFLVR OLPSLH]D PHFiQLFD SUHYLD D ODGHVLQIHFFLyQ(7(5*(17(6$1,21,2612,21,26 $XQTXH QR SRVHHQ DFFLyQ GHVLQIHFWDQWH VRQ H[FHOHQWHV DJHQWHV GH OLPSLH]DJUDFLDVDVXDFFLyQHPXOVLRQDQWHWHQVLRDFWLYDORFXDOKDFHTXHDUUDVWUHQODVXFLHGDG/RVMDERQHVFRQYHQFLRQDOHVTXHGDUtDQLQFOXLGRVHQHVWHJUXSR352(,0,(172($3/,$,Ï13$5$/26,9(56260$7(5,$/(6683(5),,(6(VWHSURFHGLPLHQWRVHDSOLFDUiGHVSXpVGHVXXWLOL]DFLyQHQXQDDVLVWHQFLD 3LQ]DVGHGLVHFFLyQSRUWDDJXMDVPRVTXLWRVWLMHUDVHQJHQHUDOWRGRDTXHOLQVWUXPHQWDOTXHVHXWLOLFH HQ FXUDV VXWXUDV DVt FRPR ORV VHWV GH FULFRWLURLGRWRPtD WUDTXHRWRPtD 6H UHDOL]DUi XQODYDGRFHSLOODGRHQpUJLFRSDUDHOLPLQDUUHVWRVGHVDQJUHVHFUHFLRQHVXWLOL]DQGRFXDOTXLHUDGHORVSURGXFWRVLQGLFDGRV SDUD HOOR (QMXJDU VHJDU FRQ FRPSUHVDV R JDVDV HVWpULOHV HPSDTXHWDU SDUD VX HQYtR DHVWHULOL]DFLyQ(QFDVRGHQHFHVLGDGXVDUHPRVHO,QVWUXQHWŠ(VSRULFLGDVLQGLOXLUFRPRHVWHULOL]DQWH 3DODV GH ODULQJRVFRSLR YiOYXOD GH EDOyQ GH UHDQLPDFLyQ DXWRKLQFKDEOH YiOYXOD GH UHVSLUDGRUPDVFDULOODGHYHQWLODFLyQWXERFRUUXJDGRSLQ]DVGH0DJXLOOWHUPyPHWURHQJHQHUDOWRGRDTXHOOR 3iJLQD GH
  • 39. TXH HQWUH HQ FRQWDFWR FRQ ODV PXFRVDV GHO SDFLHQWH GH IRUPD GLUHFWD R LQGLUHFWD 7UDV HOFRUUHVSRQGLHQWH ODYDGR VXPHUJLUHPRV HO PDWHULDO HQ ,QVWUXQHWŠ (VSRULFLGD HQ GLOXFLyQ GXUDQWH XQPtQLPRGHPLQXWRV(ODOFRKRODOSXHGHVHUQRV~WLOSDUDGHWHUPLQDGRPDWHULDOFRPRHOWHUPyPHWURVLHPSUH TXH PDQWHQJD XQ WLHPSR GH FRQWDFWR GH DO PHQRV PLQXWRV ORV HVWXGLRV UHDOL]DGRV DO UHVSHFWRLQGLFDQTXHOD IULHJDFRQXQDWRUXQGDHPSDSDGDHQDOFRKRODSHQDVFRQVLJXHXQDGHVLQIHFFLyQPtQLPD
  • 40. /DVYiOYXODVSRUVXSDUWHGHEHUiQVHUGHVPRQWDGDVHQWRGDVVXVSLH]DVSUHYLDPHQWH 7LMHUDV GH FRUWDU URSD OLQWHUQD PDUWLOOR GH H[SORUDFLyQ IRQHQGRVFRSLR HVILQJRPDQyPHWUREDOyQGHUHDQLPDFLyQDXWRKLQFKDEOH 7RGRHVWHPDWHULDOTXHQRSDVDGHFRQWDFWDUFRQODSLHOGHOSDFLHQWHGHEHUi DO PHQRV OLPSLDUVH FRQ DJXD GHWHUJHQWH FDGD YH] TXH VH XVH R HQVXFLH 6H OH SXHGH DSOLFDUSRVWHULRUPHQWHXQGHVLQIHFWDQWHVXDYH (TXLSRVGHDVSLUDFLyQ /RVDVSLUDGRUHVSRUWiWLOHVVHGHVPRQWDUiQHQVXWRWDOLGDGVHDFODUDUiGHUHVWRVGHODVSLUDGRFRQDEXQGDQWHDJXDFHSLOODGRVHGHVLQIHFWDUiQFRQ,QVWUXQHWŠ6XSHUILFLHVRELHQVHGHMDUiVXPHUJLGR HQ VROXFLyQ GH OHMtD DGXUDQWHPLQXWRV(O WXER GHODVSLUDGRUFRQH[LRQHVVHGHVHFKDUiGHVSXpVGHFDGDXVRVHUiVXVWLWXLGRSRURWUDVQXHYRVHQVXHQYDVHRULJLQDO 0DOHWLQHVDVLVWHQFLDOHV 7UDVUHDOL]DUXQVHUYLFLRQRVFHUFLRUDUHPRVGHTXHQRORVKDDPRVPDQFKDGRQRVRWURVFRQUHVWRVGHVDQJUHRVHFUHFLRQHVGHOSDFLHQWH(QFDVRDILUPDWLYRVHHOLPLQDUiQVHGHVLQIHFWDUiQFRQORVPLVPRVSURGXFWRVTXHHQHOFDVRDQWHULRU(VLPSUHVFLQGLEOHVDFDUHVXWRWDOLGDGWRGRHOFRQWHQLGROLPSLDUDIRQGRVXLQWHULRUDOPHQRVXQD YH]DOPHV 0DWHULDOGHLQPRYLOL]DFLyQ (QSULPHUOXJDUQRVDVHJXUDUHPRVGHTXHQRWHQJDQUHVWRVGHFULVWDOHVRHOHPHQWRVFRUWDQWHVFRPRFRQVHFXHQFLDGHODGHVLQFDUFHUDFLyQGHXQDFFLGHQWDGR3RVWHULRUPHQWHDOLJXDOTXH HQ HO DSDUWDGR DQWHULRU VH HOLPLQDUiQ ORV UHVWRV GH VDQJUH VH GHVLQIHFWDUiQ FRQ FXDOTXLHUD GH ORVSURGXFWRVFLWDGRV 0DWHULDOHOHFWURPpGLFR (QJHQHUDOWRGRHODSDUDWHMHHOpFWULFRVHOLPSLDUiFRQXQSDxRKXPHGHFLGRHQDJXD XQ MDEyQ VXDYH HYLWDQGR XWLOL]DU SURGXFWRV DEUDVLYRV DVt FRPR FHSLOORV GXURV GHMDQGR VHFDUFRPSOHWDPHQWH 6H SXHGHQ HPSOHDU GLYHUVRV GHVLQIHFWDQWHV VL ELHQ FDGD IDEULFDQWH UHFRPLHQGD HO PiVDSURSLDGR SDUD FDGD DSDUDWR HQ IXQFLyQ GH ODV FDUDFWHUtVWLFDV GH OD FDUFDVD H[WHUQD GH ORV GLVWLQWRVFRPSRQHQWHV 3DUD OD HVWHULOL]DFLyQ H[LVWHQ LJXDOPHQWH UHFRPHQGDFLRQHV HVSHFtILFDV VHJ~Q HO IDEULFDQWH VLELHQ QR HV GH LQWHUpV GLFKR SURFHVR HQ HVWH PDWHULDO DO PHQRV SDUD QXHVWUR WUDEDMR GLDULR XLGDUHPRVHVSHFLDOPHQWHOLPSLDUWUDVFDGDXVRHOVHQVRUGHOSXOVLR[tPHWURODVSDODVGHOGHVILEULODGRU(QHOSULPHUFDFRSXHGH HPSOHDUVH XQD JDVD KXPHGHFLGD HQ DOFRKRO DVt HYLWDUHPRV IDOORV HQ OD FDSWDFLyQ /DV SDODV SRU VXSDUWH GHEHUiQ TXHGDU WRWDOPHQWH OLPSLDV GH UHVWRV GH SDVWD VLHQGR VXILFLHQWH HQ HVWH FDVR XQ SDxRKXPHGHFLGRHQDJXD 6XSHUILFLHVGHODDPEXODQFLDHOHPHQWRVGHPRYLOL]DFLyQGHSDFLHQWHVFDPLOODVVLOODV
  • 41. 7UDVODUHDOL]DFLyQ GH XQ VHUYLFLR VH OLPSLDUi GHVLQIHFWDUi WRGR DTXHOOR TXH VH KDD PDQFKDGR SDUD OR TXH HOGHVLQIHFWDQWHLGHDOHVODOHMtDHQGLOXFLyQFRQDJXDDDVtFRPRHO,QVWUXQHWŠ6XSHUILFLHV6HPDQDOPHQWHGH IRUPD UXWLQDULD VH OLPSLDUi HO KDELWiFXOR DVLVWHQFLDO LQGHSHQGLHQWHPHQWH GH ODV DVLVWHQFLDV TXH VH KDDQUHDOL]DGRHQHVDVHPDQDUHWLUDQGRORVHTXLSRVGHODDPEXODQFLDKDFLHQGRHVSHFLDOLQVLVWHQFLDHQWLUDGRUHVGHSXHUWDVEDUUDVGHDJDUUH]RQDVDUULQFRQDGDV6HUiVXILFLHQWHFRQGLOXLUODOHMtDGRPpVWLFDHQSURSRUFLyQGH(6,1)(,21(/0$7(5,$/217$0,1$2219,+/RVHVWXGLRVPiVUHFLHQWHVKDQGHPRVWUDGRTXHORVGHVLQIHFWDQWHVFRP~QPHQWHHPSOHDGRVLQDFWLYDQHO9,+9+%DFRQFHQWUDFLRQHVGHXVRKDELWXDO3RUORWDQWRQRVHKDFHQHFHVDULDQLQJXQDPHGLGDHVSHFLDOSDUDHOWUDWDPLHQWRGHVXSHUILFLHVHLQVWUXPHQWRVFRQWDPLQDGRVSRUVDQJUHRIOXLGRVGHSDFLHQWHVVRVSHFKRVRVGHVHUSRUWDGRUHV GH ORVDQWLFXHUSRVH FXDOTXLHU IRUPDXWLOL]DUHPRV VLHPSUHORVGHVLQIHFWDQWHVFDOLILFDGRVFRPRPLFREDFWHULFLGDVSRUVHUGHPDRUSRWHQFLD$ HVWH UHVSHFWR QR GHEHPRV ROYLGDU DGRSWDU ODV GHQRPLQDGDV ´3UHFDXFLRQHV 8QLYHUVDOHVµ GLFWDGDV SRU ORV´HQWHUV IRU LVFDVH RQWUROµ
  • 42. GH $WODQWD ((88
  • 43. D TXH HQ QXHVWUR WUDEDMR QXQFD SRGUHPRVLGHQWLILFDUFRQVHJXULGDGTXpSDFLHQWHQRHVWiLQIHFWDGRFRQHOYLUXVGHO6,$RGHODKHSDWLWLV% 3iJLQD GH
  • 44. %,%/,2*5$),$ 5HFRPHQGDFLRQHV GHO 6HUYLFLR GH 0HGLFLQD 3UHYHQWLYD GHO +RVSLWDO ´-XDQ 5DPyQ -LPpQH]µ GH +XHOYD 5HFRPHQGDFLRQHVGHO6HUYLFLRGH0HGLFLQD,QWHQVLYDGHO+RVSLWDOOtQLFR8QLYHUVLWDULRGH0iODJD 5HFRPHQGDFLRQHVGHO6HUYLFLRGH 0HGLFLQD3UHYHQWLYDH KLJLHQHGHO+RVSLWDO OtQLFR8QLYHUVLWDULR GH0iODJD 3URWRFRORV VREUH HVLQIHFFLyQ (VWHULOL]DFLyQ GH OD 8QLGDG GH FXLGDGRV ,QWHQVLYRV GHO +RVSLWDO ´-XDQ5DPyQ-LPpQH]GH+XHOYD 5XWDOD : ´*XLGHOLQH IRU VHOHFWLRQ DQG XVH RI GLVLQIHFWDQWVµ $P -RXUQDO RI ,QIHFWLRQ RQWURO )DYHUR 0DULQ 6 ´+DQGZDVKLQJ DQG KRVSLWDO HQYLURQPHQWDO FRQWUROµ $P -RXUQDO RI ,QIHFWLRQ RQWURO $OIRQVR0DHVWUH-$´%DVHVFRQFHSWRVGHHVWHULOL]DFLyQµ6HVLRQHVSDUDOD6DOXG .YRUQLQJ 6 ´$QWLVHSWLFV DQG LVLQIHFWDQWVµ (Q ´3KDUPDFRORJ LQ 0HGLFLQH 3LQFLSOHV DQG 3UDFWLFHµ633UHV,QWHUQDWLRQDO,1 ROHFFLyQ1XUVLQJ3KRWRERRN´FRQWUROGHODVLQIHFFLRQHVHQHQIHUPHUtDµ(GRPD 3LpGUROD * $PDUR - UX]HW ) ´6DQHDPLHQWR (VWHULOL]DFLyQ HVLQIHFLyQµ (Q ´0HGLFLQD 3UHYHQWLYD6DOXG3~EOLFDµ(GLFLRQHVLHQWtILFDV7pFQLFDVHG %UXQQHU/6XGGDUWK´(QIHUPHUtD3UiFWLFDµ(G,QWHUDPHULFDQDHG 0DUWtQ9)HUQiQGH]/0ROLQD6$QGUpV7HOOHV´)DUPDFRORJtDµHGLFLyQ(G,QWHUDPHULFDQD² 0F*UDZ+LOO 2OOHUR03XMRO(´/D,QIHFFLyQSRUHO9,+HQ$WHQFLyQ3ULPDULDGH6DOXGµHODROHFFLyQGH 0DQXDOHVGHODRQVHMHUtDGH6DOXG-XQWDGH$QGDOXFtDHG RPLVLyQ HQWUDO GH 6DOXG /DERUDO GHO ,16$/8 ´ $FFLGHQWHV ELROyJLFRV HQ SURIHVLRQDOHV 6DQLWDULRVµ 3iJLQD GH