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Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
Introduction To Sectors: Tech - Software
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Introduction To Sectors: Tech - Software

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Presented at Özyeğin University ICT Sector Class

Presented at Özyeğin University ICT Sector Class

Published in: Education, Technology, Business
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  • We asked our department heads and found that not the education or advanced skills on specific programs, but your personality, your interest and your level of effort.If you have a good attitude and are willing to learn
  • Jonathan IVE: since 1992 Apple / SVP of Design before, London design startup -Tangerine.His first job was to design a toilet!Marissa Meyer:since 2012 CEO of Yahoo before,13 year at Google; company's first female engineerSherly Sandberg: since 2012 COO/Facebook; joined to FB in 2008 before, McKinsey/Management Consultant then, United Sales Secretary in 2001 Google/ Vice President of Global Online Sales & OperationsMete Balcı: since 2004 Pozitron/CTO before, in 2000 Infotron/Software Engineer then in 2002 Momentum DMT/Seniour Game Programmer
  • Transcript

    • 1. INTRODUCTION TO SECTORS: TECHNOLOGY – SOFTWARE Peri Kadaster November 15, 2013 1 | All Rights Reserved ©2013
    • 2. AGENDA • Who I am and why I’m up here • What is ICT and Software • Who are the key players • How do I get to join 2 | All Rights Reserved ©2013
    • 3. MY STORY • Currently head of Strategy & Marketing at Pozitron – splitting time between Istanbul and San Francisco • Education in Business (Duke, Harvard Business School) • Recovering consultant (McKinsey), focused on tech in San Francisco & Silicon Valley • Entrepreneur in mobile marketing at various e-commerce (retail and payments) startups • Advisor and angel investor to consumer product and mobile ventures in the US 3 | All Rights Reserved ©2013
    • 4. ICT an acronym for Information and Communications Technologies. This includes all hardware, software and services regarding the creation, storage, access and management of information and data. 4 | All Rights Reserved ©2013 Source: Deloitte
    • 5. SOFTWARE • Software is the set of instructions – a set of programs, functions, data, etc – that directs the processor within hardware. • Common types of software include web browsers, applications, plug-ins, operating systems, and firmware. • Operating system software and application software are situated between the user and the hardware 5 | All Rights Reserved ©2013 User Application Operating System Hardware
    • 6. GLOBAL ICT MARKET • In 2025, 5 billion people and 50 billion machines are expected to connect ICT networks and communicate with each other. • Software is the 2nd biggest area of spend, and growing quickly. 6 | All Rights Reserved ©2013 Source: McBDC ‘12 ICT in Turkey
    • 7. TURKISH ICT MARKET • In Turkey, there are 30 million Internet users; 10 million are connected through mobile. • The Turkish ICT sector is fast-growing. Many large international players have already invested in Turkish ICT companies. 7 | All Rights Reserved ©2013 Source: McBDC ‘12 ICT in Turkey
    • 8. TURKISH ICT MARKET Turkey Western Europe • The ICT Sector represented 40 Billion Dollars of spend in 2013. • It is expected to reach 160 Billion Dollars according to Turkey’s 2023 targets. • Software is a massive market opportunity in Turkey. Hardware 8 | All Rights Reserved ©2013 Software Service Source: McBDC ‘12 ICT in Turkey
    • 9. TURKISH ICT MARKET One unit of ICT sector growth in Turkey leads to a 1.8 unit growth of the national economy. 9 | All Rights Reserved ©2013 Source: Interpromedya, Deloitte
    • 10. KEY PLAYERS SOFTWARE CATEGORIES AND SOME KEY PLAYERS IN THE ICT MARKET • Independent Software Vendors 10 | All Rights Reserved ©2013 • Financial • Security • CRM • Mobile • Educational • Networking
    • 11. KEY TRENDS IN ICT SECTOR • • • • Mobility Cloud Computing Social Media Big Data/Analytics 11 | All Rights Reserved ©2013 Source: European Information Technology ICT Market Report ‘12-’13
    • 12. MOBILE PENETRATION • 85% of the world’s population is mobile • There are 68 million mobile subscribers in Turkey - an 89,9% penetration rate (and 100%+ when 0-9 year’s old population are excluded). 12 | All Rights Reserved ©2013 Source: BTK-ICTA Electronic Communications Market Data in Turkey Q4 ‘13
    • 13. MOBILE TRAFFIC IN TURKEY • Mobile traffic volume was 48 billion minutes in Q2 2013. • 3G subscribers are up to 45 million. • Mobile data revenues make up 15% for Vodafone, 18% for Turkcell, and 20% for Avea 13 | All Rights Reserved ©2013 Source: BTK-ICTA Electronic Communications Market Data in Turkey Q4 ‘13
    • 14. Over POZITRON IS THE LEADING MOBILE TECHNOLOGY COMPANY ADDRESSING ENTERPRISE NEEDS. WE ARE ONE STEP AHEAD, POWERING INNOVATION, EXECUTION, AND COMPREHENSIVE SOLUTIONS IN MOBILE COMMERCE, BANKING, PAYMENTS, AND MORE. 14 | All Rights Reserved ©2013 1 Billion mobile transactions to date 125 50+ employees and growing blue chip clients in 12 countries Over 50,000,000 app downloads and counting
    • 15. WHAT WE DO WE LOOK FOR A VARIETY OF SKILL SETS Plan Design Pozitron has extensive knowledge of the mobile marketplace and development process, bringing 10 years of experience as well as the strategic foresight necessary to mobilize your company. Our best-in-class, customer-centered design practices and creativity will differentiate your product from the rest. We help redefine how your customers interact with your brand on the go. 15 | All Rights Reserved ©2013 Build We offer development services on every mobile platform, on both the client as well as the back-end. From development to quality assurance and maintenance, Pozitron’s software development solutions cover the entire product lifecycle.
    • 16. WE LOVE OUR TEAM 16 | All Rights Reserved ©2013
    • 17. 68% of CEOs reported that finding qualified team members is the biggest problem in the ICT Sector. THIS IS GREAT NEWS FOR STUDENTS... SO HOW DO YOU ENTER THE SECTOR? 17 | All Rights Reserved ©2013 Source: hello@pozitron.com Turkey ICT 500 List
    • 18. WE ASKED OUR DEPARTMENT HEADS… Business Design • Self-Starter • Curious • Build knowledge around the space • Balance of passion / interests • Curious • Unique prespective Development • Engineering Mind & Skills • Competency • Consciousness and trends Across the board… • Problem Solving • MultiTasking • Passionate about industry trends • Team player • Productive • Detail oriented 18 | All Rights Reserved ©2013 • Strong communication skills
    • 19. KEEP IN MIND THESE EXAMPLES… JONATHAN IVE SVP of Design at Apple SHERYL SANDBERG COO of Facebook 19 | All Rights Reserved ©2013 MARISSA MEYER CEO of Yahoo METE BALCI CTO of Pozitron
    • 20. … OR REMEMBER MY STORY USA Political Science Consulting Turkey Tech Industry Marketing & Strategy 20 | All Rights Reserved ©2013
    • 21. THANK YOU info@pozitron.com /pozitron_mobile @pozitron www.pozitron.com 21 | All Rights Reserved ©2013

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