The Big 4 - A Beginners Guide to Social Media Platforms for Property Professionals

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This presentation was delivered by Nicola Hicks on June 14th 2011 at the Property Drum - Social Media for Agents event at the IET, Savoy Place, London. It's a basic introduction to 'The Big 4' social …

This presentation was delivered by Nicola Hicks on June 14th 2011 at the Property Drum - Social Media for Agents event at the IET, Savoy Place, London. It's a basic introduction to 'The Big 4' social media platforms, with handy hints and tips for starting and optimise social media profiles and community management.

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  • 1. The Big Four (or, how I learned to stop worrying and love social media) ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 2. ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 3. Integration should be your watchword ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 4. Friday, 17 June 2011
  • 5. Get started! ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 6. Nuts & Bolts • Obtain a vanity URL • Keep your Keywords in mind • Use existing contacts • Find and join relevant groups & pages • Use other applications to make your page more engaging • Tag your Photos ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 7. ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 8. ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 9. Facebook 3rd Party Apps Developers ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 10. Facebook Advertising • Use Cost Per Click (CPC) for purchase items • Use Cost Per Impression (CPM) for raising brand awareness • Trial it for a set period of time with a set budget: Facebook advertising has been successful for some, but not for others 

 ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 11. ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 12. Facebook Audience Segmentation ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 13. Facebook Sponsored Stories ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 14. What if people bad mouth my company? • Have fan page terms and conditions • Try to engage with the fan, can you turn it around? • They will be saying it anyway, it’s better that it’s on your terms • Do they have a point? • Content is your friend • Worst case, it’s your fan page ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 15. Friday, 17 June 2011
  • 16. Why you should Tweet • It’s free • It’s not time consuming • It will give you a wide reach • Google Twitter • It’s easy ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 17. Setting up an Account ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 18. Choose a Username ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 19. Start Connecting! ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 20. Find your Contacts ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 21. Invite those who aren’t tweeting ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 22. Personalise your Profile ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 23. ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 24. How to Tweet Twitter can be used in 3 main ways; 1) Send a short message to many people publicly  2) Send a short message to a specific person  publicly  3) Send a short message to a specific person  privately

 ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 25. Twitter Teminology • 
 To Follow: To subscribe to someone’s updates on Twitter. You do this by clicking the  “Follow” button on that specific person’s Twitter page, their updates will be  displayed on your Twitter page so you know what they are doing.    To Follow Back: To subscribe to the updates of someone who has recently started  following you. Whenever a new person follows you, you receive an  email alert from Twitter.    Follower: A person who has subscribed to receive your updates.  You can see your  total number of followers on your Twitter profile page.  Update: Also known as a tweet. They can be no longer than 140‐characters. You post your update in the white text box under “What are you doing?”    @Reply: A public message sent from one Twitter user to another by putting  @USERNAME  at the beginning of the tweet.     ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 26. Twitter Terminology Direct Message (or DM): A private message sent from one  Twitter user to another by either clicking the “message” link on  their profile or typing D USERNAME.  Twitter Stream: A list of a person’s real‐ time updates. Every time you post an update, it goes into your Twitter stream. Hashtag (#): A tool to aggregate the conversation  surrounding an event or theme.  Created by combining a # with a word, acronym or phrase (#WORD).     Retweet (or RT): To repeat what someone else has already tweeted. People  do this if someone has said something especially valuable and they  want their own network to see  the information too.  ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 27. Community Building This business owner of a small coffee shop in Houston Texas started to use Twitter in 2008 to communicate locally with friends and customers. When he received the tweet below, it was the start of orders being placed through Twitter, a first for Twitter. • Think creatively about potential uses for Twitter, including alerts. • Use Twitter to engage customers and receive valuable feedback. ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 28. “Hello? Is anybody out there?” • Put your Twitter ID on your e-mail auto signature • Put follow us buttons on your website and blog • Interact with influential tweeters and those in your local community • Search for topics which will interest your target market & follow those who are talking ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 29. ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 30. Friday, 17 June 2011
  • 31. Linkedin • 59% of responders in a recent study showed that Linkedin is the most important social network for business • 50% of Linkedin users visit the site weekly • 20% of Linkedin users visit the site daily ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 32. Optimise your Profile • Upload a image • Create a compelling headline in 120 characters • Describe your current position • Complete your summary • Complete your specialties • Recommendations • Interests & Groups • Add your website & Twitter ID ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 33. The cherry on the cake 










 ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 34. ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 35. ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 36. Friday, 17 June 2011
  • 37. Optimise your Profile • Set up a channel • Select a username • Picture • Keyword-rich title – 120 • Links to Facebook, Twitter and Linkedin • Link to your website • Ensure Privacy settings are appropriate • Start adding content! ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 38. Channel
descrip.ons
give
you
a
1000
words
to
play
 with,
but
only
the
1st
156
words
will
show
on
the
 search
page.
 Try
including
links
to
your
website,
blog
and
other
 social
pla?orms
too ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 39. Bringing your Channel to Life • Give structure through playlists • Be a copycat • Keep it short and sweet • Tag videos • Add subtitles • Moderate with care • Don’t abandon your channel • It’s all about personality ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 40. ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 41. Measuring R.O.I. • 3 Easy ways to measure your social media activities ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 42. Online Community Size Size doesn’t matter… when it comes to the size of your social* ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVED *
It
is
a
good
measure
thoughFriday, 17 June 2011
  • 43. Referrals ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 44. Social Impressions ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 45. Take Aways • Have a plan • Integration • Optimise • Tend your garden • Have a personality • Be part of the conversation • Don’t be afraid of negative comments ©POWERSHIFT MEDIA LTD - www.powershift.tv ALL RIGHTS RESERVEDFriday, 17 June 2011
  • 46. Thank you! If you’d like more info, get in touch! @powershiftmedia facebook.com/PowershiftMediaGroup T: 01926 831262Friday, 17 June 2011