Source: Scarborough Release 2 2007: Aug06-Jul07 Mom’s working late and Dad has to pick up the kids are two different schools, drop them off at three different extra-curricular activities, and somehow get everyone dinner in between. It’s no wonder that half of Dodge consumers eat fast food 6 or more times per month and one-third dine our 6 or more times per month!
Central Florida Dodge drivers are 60% more likely than the average person in Central Florida to live in a married, two-income family with one or more children, making value for the consumer dollar a high priority. Here’s a look at the most popular shopping destinations among Dodge consumers:
Dodge drivers are average consumers of media, so which media outlet best reaches the Dodge driver? Anything that satisfies their need for information and/or entertainment without slowing them down or interfering with their multitasking lifestyle.