The Social Graph, Casual Activism & Data-Driven Choices

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The Social Graph, Casual Activism & Data-Driven Choices

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These slides are from a Powerhouse Factories webinar held on May, 16, 2012. ...

These slides are from a Powerhouse Factories webinar held on May, 16, 2012.

These slides detail the evolution of the social graph, casual activism and the implications of technology driving consumer choices through data-driven insight.


Robert Migliara, Neal Mabee and Taylor Wiegert discussed:

1) How the maturing social graph may require a shift in marketers’ social media efforts.

2) The social and cultural changes related to the rise of "casual" activism.

3) The implications of technologies that curate and pre-select consumer choice through data driven insight.

4) How these trends impact marketers and their brands.

For more information, contact webinar AT powerhousefactories.com or visit powerhousefactories.com.

More in: Business , Technology
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Transcript

  • 1. SOCIAL MEDIA TRENDS 5.16.2012
  • 2. AGENDA ๏ Presentation framework ๏ Trends » The evolution of the social graph » The rise of data-driven choice » Activism going casual ๏ Key takeaways CULTURE-LED, DATA-FED BRAND BUILDING
  • 3. PRESENTATION FRAMEWORK CULTURE-LED, DATA-FED BRAND BUILDING
  • 4. OBJECTIVES CULTURE-LED, DATA-FED BRAND BUILDING
  • 5. OBJECTIVES ๏ Share three key trends driven by social media CULTURE-LED, DATA-FED BRAND BUILDING
  • 6. OBJECTIVES ๏ Share three key trends driven by social media ๏ Providedirection on where things are going, not the platform of the day CULTURE-LED, DATA-FED BRAND BUILDING
  • 7. OBJECTIVES ๏ Share three key trends driven by social media ๏ Provide direction on where things are going, not the platform of the day ๏ Identify trend-driven marketing opportunities CULTURE-LED, DATA-FED BRAND BUILDING
  • 8. WHAT IS A TREND? CULTURE-LED, DATA-FED BRAND BUILDING
  • 9. WHAT IS A TREND? ๏ A general direction in which something is developing or changing CULTURE-LED, DATA-FED BRAND BUILDING
  • 10. WHAT IS A TREND? ๏ A general direction in which something is developing or changing ๏ A distinct and identifiable movement that is unique from what else is happening CULTURE-LED, DATA-FED BRAND BUILDING
  • 11. WHAT IS A TREND? ๏ A general direction in which something is developing or changing ๏ A distinct and identifiable movement that is unique from what else is happening ๏ Combining existing behavior in new ways CULTURE-LED, DATA-FED BRAND BUILDING
  • 12. WHAT IS A TREND? ๏ A general direction in which something is developing or changing ๏ A distinct and identifiable movement that is unique from what else is happening ๏ Combining existing behavior in new ways ๏ Three kinds of trends: CULTURE-LED, DATA-FED BRAND BUILDING
  • 13. WHAT IS A TREND? ๏ A general direction in which something is developing or changing ๏ A distinct and identifiable movement that is unique from what else is happening ๏ Combining existing behavior in new ways ๏ Three kinds of trends: » Emerging (1 year) CULTURE-LED, DATA-FED BRAND BUILDING
  • 14. WHAT IS A TREND? ๏ A general direction in which something is developing or changing ๏ A distinct and identifiable movement that is unique from what else is happening ๏ Combining existing behavior in new ways ๏ Three kinds of trends: » Emerging (1 year) » Changes in lifestyle (1 - 5 years) CULTURE-LED, DATA-FED BRAND BUILDING
  • 15. WHAT IS A TREND? ๏ A general direction in which something is developing or changing ๏ A distinct and identifiable movement that is unique from what else is happening ๏ Combining existing behavior in new ways ๏ Three kinds of trends: » Emerging (1 year) » Changes in lifestyle (1 - 5 years) » Long-term societal shifts (5-10 years) CULTURE-LED, DATA-FED BRAND BUILDING
  • 16. THREE PERSPECTIVES ๏ Social media ๏ Data & analytics ๏ Culture Social Data & Culture Analytics CULTURE-LED, DATA-FED BRAND BUILDING
  • 17. THE EVOLUTION OF THE SOCIAL GRAPH CULTURE-LED, DATA-FED BRAND BUILDING
  • 18. CULTURE-LED, DATA-FED BRAND BUILDING
  • 19. Evolution of the Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 20. Evolution of the Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 21. Offline Moves OnlineEvolution of the Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 22. Offline Moves OnlineEvolution of the Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 23. Offline Moves Online Life is EasierEvolution of the Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 24. Offline Moves Online Life is EasierEvolution of the Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 25. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of the Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 26. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of the Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 27. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Location the Social Graph Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 28. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Location the Social Graph Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 29. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Location Context the Social Graph Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 30. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Location Context the Social Graph Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 31. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Location Context the Social Graph Graph Ambient Location-Based Social Networks CULTURE-LED, DATA-FED BRAND BUILDING
  • 32. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Location Context the Social Graph Graph Ambient Location-Based Social Networks CULTURE-LED, DATA-FED BRAND BUILDING
  • 33. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Location Context the Social Graph Graph Ambient Passive Location-Based Sharing Social Networks CULTURE-LED, DATA-FED BRAND BUILDING
  • 34. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Location Context the Social Graph Graph Ambient Passive Location-Based Sharing Social Networks CULTURE-LED, DATA-FED BRAND BUILDING
  • 35. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Location Context the Social Graph Graph Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  • 36. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Location Context the Social Graph Graph Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  • 37. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Online Location Context the Social Graph Moves Graph Offline Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  • 38. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Online Location Context the Social Graph Moves Graph Offline Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  • 39. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  • 40. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  • 41. Facebook Goes Mainstream Offline Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  • 42. Facebook Goes Mainstream Offline Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  • 43. Facebook Goes Mainstream Brand Offline Facilitation Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  • 44. Facebook Goes Mainstream Brand Offline Facilitation Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  • 45. Facebook Vertical to Goes Horizontal Mainstream Brand Offline Facilitation Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  • 46. Facebook Vertical to Goes Horizontal Mainstream Brand Offline Facilitation Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  • 47. Facebook Vertical to Goes Horizontal Mainstream Brand Offline Facilitation Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location More Data Ambient Investment Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  • 48. Facebook Vertical to Goes Horizontal Mainstream Brand Offline Facilitation Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location More Data Ambient Investment Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  • 49. Facebook Vertical to Goes Horizontal Mainstream Brand Offline Facilitation Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location More Data Ambient Investment Passive Location-Based Sharing More Data Social Networks Interests Available CULTURE-LED, DATA-FED BRAND BUILDING
  • 50. Facebook Vertical to Goes Horizontal Mainstream Brand Offline Facilitation Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location More Data Ambient Investment Passive Location-Based Sharing More Data Social Networks Interests Available CULTURE-LED, DATA-FED BRAND BUILDING
  • 51. Facebook Vertical to Goes Horizontal Mainstream Brand Offline Facilitation Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location More Data Ambient Investment Passive Location-Based Sharing More Data Social Networks Interests Available Understand Motivations & Location CULTURE-LED, DATA-FED BRAND BUILDING
  • 52. TAKEAWAYS CULTURE-LED, DATA-FED BRAND BUILDING
  • 53. TAKEAWAYS ๏ Everything is interconnected CULTURE-LED, DATA-FED BRAND BUILDING
  • 54. TAKEAWAYS ๏ Everything is interconnected » The “Facebook Killer” phenomenon is coming to an end CULTURE-LED, DATA-FED BRAND BUILDING
  • 55. TAKEAWAYS ๏ Everything is interconnected » The “Facebook Killer” phenomenon is coming to an end » Opportunity to integrate social into existing channels CULTURE-LED, DATA-FED BRAND BUILDING
  • 56. TAKEAWAYS ๏ Everything is interconnected » The “Facebook Killer” phenomenon is coming to an end » Opportunity to integrate social into existing channels ๏ Social friction is fading with social technologies CULTURE-LED, DATA-FED BRAND BUILDING
  • 57. TAKEAWAYS ๏ Everything is interconnected » The “Facebook Killer” phenomenon is coming to an end » Opportunity to integrate social into existing channels ๏ Social friction is fading with social technologies ๏ Brands are not the focus but part of the overall experience CULTURE-LED, DATA-FED BRAND BUILDING
  • 58. TAKEAWAYS ๏ Everything is interconnected » The “Facebook Killer” phenomenon is coming to an end » Opportunity to integrate social into existing channels ๏ Social friction is fading with social technologies ๏ Brands are not the focus but part of the overall experience » Opportunity to facilitate peer-to-peer connectivity through a brand context CULTURE-LED, DATA-FED BRAND BUILDING
  • 59. RISE OF DATA-DRIVEN CHOICE CULTURE-LED, DATA-FED BRAND BUILDING
  • 60. CULTURE-LED, DATA-FED BRAND BUILDING
  • 61. Evolution ofthe Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 62. Evolution ofthe Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 63. Stacking of Technology Evolution ofthe Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 64. Stacking of Technology Evolution ofthe Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 65. BIG DATA is People Stacking of Technology Evolution ofthe Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 66. BIG DATA is People Stacking of Technology Evolution ofthe Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 67. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 68. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  • 69. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Data Driven Choice CULTURE-LED, DATA-FED BRAND BUILDING
  • 70. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Data Driven Choice CULTURE-LED, DATA-FED BRAND BUILDING
  • 71. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice CULTURE-LED, DATA-FED BRAND BUILDING
  • 72. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice CULTURE-LED, DATA-FED BRAND BUILDING
  • 73. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Beneficiary CULTURE-LED, DATA-FED BRAND BUILDING
  • 74. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Beneficiary CULTURE-LED, DATA-FED BRAND BUILDING
  • 75. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Google Facebook Beneficiary Users Free Model CULTURE-LED, DATA-FED BRAND BUILDING
  • 76. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Google Facebook Beneficiary Users Free Model CULTURE-LED, DATA-FED BRAND BUILDING
  • 77. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Google Google Facebook Facebook Beneficiary Users Users Free Model Symbiosis CULTURE-LED, DATA-FED BRAND BUILDING
  • 78. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Google Google Facebook Facebook Beneficiary Users Users Free Model Symbiosis CULTURE-LED, DATA-FED BRAND BUILDING
  • 79. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Google Google Facebook Facebook Google Facebook Beneficiary Users Users Users Ad Free Revenue Model Symbiosis Model CULTURE-LED, DATA-FED BRAND BUILDING
  • 80. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Google Google Facebook Facebook Google Facebook Beneficiary Users Users Users Ad Free Revenue Model Symbiosis Model CULTURE-LED, DATA-FED BRAND BUILDING
  • 81. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Privacy Google Google Facebook Facebook Google Facebook Beneficiary Users Users Users Ad Free Revenue Model Symbiosis Model CULTURE-LED, DATA-FED BRAND BUILDING
  • 82. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Privacy Google Google Facebook Facebook Google Facebook Beneficiary Users Users Users Ad Free Revenue Model Symbiosis Model CULTURE-LED, DATA-FED BRAND BUILDING
  • 83. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation IPO Data Driven Choice Privacy Google Google Facebook Facebook Google Facebook Beneficiary Users Users Users Ad Free Revenue Model Symbiosis Model CULTURE-LED, DATA-FED BRAND BUILDING
  • 84. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation IPO Data Driven Choice Privacy Google Google Facebook Facebook Google Facebook Beneficiary Users Users Users Ad Free Revenue Model Symbiosis Model CULTURE-LED, DATA-FED BRAND BUILDING
  • 85. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Involuntary Capture IPO Data Driven Choice Privacy Google Google Facebook Facebook Google Facebook Beneficiary Users Users Users Ad Free Revenue Model Symbiosis Model CULTURE-LED, DATA-FED BRAND BUILDING
  • 86. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Involuntary Capture IPO Data Driven Choice Privacy Google Google Facebook Facebook Google Facebook Beneficiary Users Users Users Ad Free Revenue Model Symbiosis Model CULTURE-LED, DATA-FED BRAND BUILDING
  • 87. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Involuntary Capture IPO Data Driven Choice Privacy Google Google Google Facebook Facebook Google Facebook Facebook Beneficiary Users Users Users Users Ad Free Revenue Consumer Model Symbiosis Model Control CULTURE-LED, DATA-FED BRAND BUILDING
  • 88. TAKEAWAYS CULTURE-LED, DATA-FED BRAND BUILDING
  • 89. TAKEAWAYS ๏ Consumers are seeking life optimization CULTURE-LED, DATA-FED BRAND BUILDING
  • 90. TAKEAWAYS ๏ Consumers are seeking life optimization » Merge customer data with social signals and consumer behavior to deliver more relevant recommendations CULTURE-LED, DATA-FED BRAND BUILDING
  • 91. TAKEAWAYS ๏ Consumers are seeking life optimization » Merge customer data with social signals and consumer behavior to deliver more relevant recommendations ๏ Mobile technology has merged shopping and social behavior online CULTURE-LED, DATA-FED BRAND BUILDING
  • 92. TAKEAWAYS ๏ Consumers are seeking life optimization » Merge customer data with social signals and consumer behavior to deliver more relevant recommendations ๏ Mobile technology has merged shopping and social behavior online » Social connections and products are now merged, constantly available and constantly cross-referencing CULTURE-LED, DATA-FED BRAND BUILDING
  • 93. ACTIVISM GOING CASUAL CULTURE-LED, DATA-FED BRAND BUILDING
  • 94. CULTURE-LED, DATA-FED BRAND BUILDING
  • 95. Activism CULTURE-LED, DATA-FED BRAND BUILDING
  • 96. Activism CULTURE-LED, DATA-FED BRAND BUILDING
  • 97. Social Media Activism CULTURE-LED, DATA-FED BRAND BUILDING
  • 98. Social Media Activism CULTURE-LED, DATA-FED BRAND BUILDING
  • 99. Casual Activism Social Media Activism CULTURE-LED, DATA-FED BRAND BUILDING
  • 100. Casual Activism Social Media Activism CULTURE-LED, DATA-FED BRAND BUILDING
  • 101. Casual Activism Social Media Off-Line Activism CULTURE-LED, DATA-FED BRAND BUILDING
  • 102. Casual Activism Social Media Off-Line Activism CULTURE-LED, DATA-FED BRAND BUILDING
  • 103. On-LineCasual Activism Social Media Off-Line Activism CULTURE-LED, DATA-FED BRAND BUILDING
  • 104. On-LineCasual Activism Social Media Off-Line Activism CULTURE-LED, DATA-FED BRAND BUILDING
  • 105. On-LineCasual Activism Social Media Off-Line Activism High Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 106. On-LineCasual Activism Social Media Off-Line Activism High Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 107. On-LineCasual Activism Social Media Off-Line Activism High Engagement Low Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 108. On-LineCasual Activism Social Media Off-Line Activism High Engagement Low Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 109. On-LineCasual Activism Social Media Off-Line Activism High Engagement Low Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 110. On-LineCasual Activism Social Media Off-Line Activism High Engagement Low Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 111. On-LineCasual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 112. On-LineCasual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 113. How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 114. How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 115. Technology How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 116. Technology How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 117. MobileTechnology How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 118. MobileTechnology How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 119. Social Media Text to Integration Donate MobileTechnology How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 120. Social Media Text to Integration Donate MobileTechnology How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 121. Social Media Text to Integration Donate Web MobileTechnology How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 122. Social Media Text to Integration Donate Web MobileTechnology How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 123. Social Media Text to Integration Donate Web MobileTechnology Social Media How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 124. Social Media Text to Integration Donate Web MobileTechnology Social Media How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 125. Social Media Text to Integration Donate Web MobileTechnology Social Media How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 126. Social Media Text to Integration Donate Web MobileTechnology Social Media How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 127. Social Media Text to Integration Donate Web Mobile ToolsTechnology Social Media How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 128. Social Media Text to Integration Donate Web Mobile ToolsTechnology Social Media How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 129. Social Media Text to Integration Donate Web Mobile ToolsTechnology Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 130. Social Media Text to Integration Donate Web Mobile ToolsTechnology Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 131. Social Media Text to Integration Donate Web Mobile Tools ConstantTechnology Connection Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 132. Social Media Text to Integration Donate Web Mobile Tools ConstantTechnology Connection Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 133. Social Media Text to Integration Donate Web Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 134. Social Media Text to Integration Donate Web Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 135. Social Media Text to Integration Donate Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 136. Social Media Text to Integration Donate Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 137. Social Netflix Media Text to Integration Donate Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 138. Social Netflix Media Text to Integration Donate Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 139. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 140. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 141. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 142. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 143. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing Traditional Activism On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 144. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing Traditional Activism On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 145. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing Traditional Activism On-Line Casual Activism Blended Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 146. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing Traditional Activism On-Line Casual Activism Blended Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 147. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing Traditional Activism On-Line Casual Activism Blended Activism Social Media Off-Line Casual Activism Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 148. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing Traditional Activism On-Line Casual Activism Blended Activism Social Media Off-Line Casual Activism Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 149. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing Traditional Arab Activism Spring On-Line Casual Activism Blended Activism Social Media Off-Line Casual Activism Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 150. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing Traditional Arab Activism Spring On-Line Casual Activism Blended Activism Social Media Off-Line Casual Activism Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 151. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing Traditional Arab Activism Spring On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Casual Activism Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 152. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing Traditional Arab Activism Spring On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Casual Activism Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 153. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing Traditional Arab Activism Spring On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Casual Kony Activism Activism 2012 High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 154. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing Traditional Arab Activism Spring On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Casual Kony Activism Activism 2012 High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 155. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing Traditional Arab Activism Spring On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Casual Kony Activism Activism 2012 High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 156. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing Traditional Arab Activism Spring On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Casual Kony Activism Activism 2012 High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 157. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing Traditional Arab Activism Spring On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 158. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing Traditional Arab Activism Spring On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 159. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 160. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 161. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 162. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 163. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 164. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 165. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 166. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 167. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 168. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 169. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Values Mobile Alignment Tools Constant EliminatesTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 170. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Values Mobile Alignment Tools Constant EliminatesTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 171. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 172. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 173. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy SOPA ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 174. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Web Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy SOPA ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 175. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Susan G. Web Komen Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy SOPA ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 176. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Susan G. Web Komen Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy SOPA ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 177. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Susan G. Planned Web Komen Parenthood Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy SOPA ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 178. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Susan G. Planned Web Komen Parenthood Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy SOPA ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 179. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Susan G. Planned Brand Web Komen Parenthood Damage Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy SOPA ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 180. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Susan G. Planned Brand Web Komen Parenthood Damage Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy SOPA ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Risks Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 181. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Susan G. Planned Brand Web Komen Parenthood Damage Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy SOPA ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Mass Risks Participation Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 182. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Susan G. Planned Brand Web Komen Parenthood Damage Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy SOPA ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Mass Risks Participation Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 183. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Susan G. Planned Brand Web Komen Parenthood Damage Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy SOPA ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Mass Risks Participation Saturation Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 184. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Susan G. Planned Brand Web Komen Parenthood Damage Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy SOPA ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Mass Risks Participation Saturation Advocacy Sharing Traditional Arab Activism Spring Everyone is an Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 185. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Susan G. Planned Brand Web Komen Parenthood Damage Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy SOPA ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Mass Risks Participation Saturation Advocacy Sharing Traditional Arab Activism Spring Everyone is an Loose Activist Affiliation On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 186. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Susan G. Planned Brand Web Komen Parenthood Damage Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy SOPA ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Mass Risks Participation Saturation Advocacy Sharing Traditional Arab Activism Spring Everyone is an Loose Activist Affiliation On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 187. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Susan G. Planned Brand Web Komen Parenthood Damage Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy SOPA ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Mass Risks Participation Saturation Advocacy Sharing Traditional Arab Activism Spring Everyone is an Loose Affiliation ? Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 188. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Susan G. Planned Brand Web Komen Parenthood Damage Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy SOPA ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Mass Risks Participation Saturation Advocacy Sharing Traditional Arab Activism Spring Everyone is an Loose Affiliation ? Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Activism Activism 2012 Engagement Opportunities High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 189. Omni- Social Netflix Channel Media Text to Donate Mktg. Integration Susan G. Planned Brand Web Komen Parenthood Damage Drives Participation Values Mobile Alignment Tools Eliminates GoDaddy SOPA ConstantTechnology Connection Barrier to Engage Alienation Social Media Means Types of How? Access ParticipationFacilitation Dilemmas Mass Risks Participation Saturation Advocacy Sharing Traditional Arab Activism Spring Everyone is an Loose Affiliation ? Activist On-Line Casual Activism Blended Occupy Activism Movement Social Media Off-Line Broad Casual Kony Spectrum of Passion Activism Activism 2012 Engagement Opportunities Tapping High Engagement BofA Debit Cultural/ Fee Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  • 190. KEY TAKEAWAYS CULTURE-LED, DATA-FED BRAND BUILDING
  • 191. KEY TAKEAWAYS ๏ Consumers are taking more stands, brands can/should when relevant » Opportunity exists for brands to align with relevant consumer interests CULTURE-LED, DATA-FED BRAND BUILDING
  • 192. KEY TAKEAWAYS ๏ Consumers are taking more stands, brands can/should when relevant » Opportunity exists for brands to align with relevant consumer interests ๏ Brands are not in control of the implications of casual activism » Accept and prepare for the consequences of taking a position CULTURE-LED, DATA-FED BRAND BUILDING
  • 193. KEY TAKEAWAYS ๏ Consumers are taking more stands, brands can/should when relevant » Opportunity exists for brands to align with relevant consumer interests ๏ Brands are not in control of the implications of casual activism » Accept and prepare for the consequences of taking a position ๏ Increased online activity results in increased offline activity CULTURE-LED, DATA-FED BRAND BUILDING
  • 194. OVERALL TAKEAWAYS CULTURE-LED, DATA-FED BRAND BUILDING
  • 195. WHAT DOES IT ALL MEAN? CULTURE-LED, DATA-FED BRAND BUILDING
  • 196. WHAT DOES IT ALL MEAN? ๏ Moving to an age of ecosystems » Time to embrace the complexity of the disconnect » No longer managing channels CULTURE-LED, DATA-FED BRAND BUILDING
  • 197. WHAT DOES IT ALL MEAN? ๏ Moving to an age of ecosystems » Time to embrace the complexity of the disconnect » No longer managing channels ๏ Evolution lives and dies by the device » The tools and the means drive or hinder progress CULTURE-LED, DATA-FED BRAND BUILDING
  • 198. WHAT DOES IT ALL MEAN? ๏ Moving to an age of ecosystems » Time to embrace the complexity of the disconnect » No longer managing channels ๏ Evolution lives and dies by the device » The tools and the means drive or hinder progress ๏ It all comes down to data CULTURE-LED, DATA-FED BRAND BUILDING
  • 199. QUESTIONS CULTURE-LED, DATA-FED BRAND BUILDING
  • 200. SEE YOU NEXT TIME ๏ Upcoming trends presentations » August 15 @ 2:00 PM » October 24 @ 2:00 PM ๏ Questions? » Contact webinar@powerhousefactories.com CULTURE-LED, DATA-FED BRAND BUILDING
  • 201. THANK YOU ๏ Taylor Wiegert » taylor.wiegert@powerhousefactories.com ๏ Neal Mabee » neal.mabee@powerhousefactories.com ๏ Robert Migliara » robert.migliara@powerhousefactories.com CULTURE-LED, DATA-FED BRAND BUILDING