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SOCIAL MEDIA TRENDS             5.16.2012
AGENDA ๏ Presentation   framework ๏ Trends   » The evolution of the social graph   » The rise of data-driven choice   » Ac...
PRESENTATION FRAMEWORK                   CULTURE-LED, DATA-FED BRAND BUILDING
OBJECTIVES             CULTURE-LED, DATA-FED BRAND BUILDING
OBJECTIVES  ๏ Share   three key trends driven by social media                                   CULTURE-LED, DATA-FED BRAN...
OBJECTIVES  ๏ Share   three key trends driven by social media  ๏ Providedirection on where things are going, not the   pla...
OBJECTIVES  ๏ Share   three key trends driven by social media  ๏ Provide direction on where things are going, not the    p...
WHAT IS A TREND?                   CULTURE-LED, DATA-FED BRAND BUILDING
WHAT IS A TREND?  ๏   A general direction in which something is developing or      changing                               ...
WHAT IS A TREND?  ๏   A general direction in which something is developing or      changing  ๏ A distinct and identifiable...
WHAT IS A TREND?  ๏   A general direction in which something is developing or      changing  ๏ A distinct and identifiable...
WHAT IS A TREND?  ๏   A general direction in which something is developing or      changing  ๏ A distinct and identifiable...
WHAT IS A TREND?  ๏   A general direction in which something is developing or      changing  ๏ A distinct and identifiable...
WHAT IS A TREND?  ๏   A general direction in which something is developing or      changing  ๏ A distinct and identifiable...
WHAT IS A TREND?  ๏   A general direction in which something is developing or      changing  ๏ A distinct and identifiable...
THREE PERSPECTIVES  ๏ Social   media  ๏ Data   & analytics  ๏ Culture                                 Social              ...
THE EVOLUTION OF THE SOCIAL GRAPH                    CULTURE-LED, DATA-FED BRAND BUILDING
CULTURE-LED, DATA-FED BRAND BUILDING
Evolution of the Social   Graph               CULTURE-LED, DATA-FED BRAND BUILDING
Evolution of the Social   Graph               CULTURE-LED, DATA-FED BRAND BUILDING
Offline               Moves               OnlineEvolution of the Social   Graph                         CULTURE-LED, DATA-...
Offline               Moves               OnlineEvolution of the Social   Graph                         CULTURE-LED, DATA-...
Offline               Moves               Online    Life is                         EasierEvolution of the Social   Graph ...
Offline               Moves               Online    Life is                         EasierEvolution of the Social   Graph ...
Facebook                            Goes                         Mainstream               Offline               Moves     ...
Facebook                            Goes                         Mainstream               Offline               Moves     ...
Facebook                                   Goes                                Mainstream               Offline           ...
Facebook                                   Goes                                Mainstream               Offline           ...
Facebook                                   Goes                                Mainstream               Offline           ...
Facebook                                   Goes                                Mainstream               Offline           ...
Facebook                                   Goes                                Mainstream               Offline           ...
Facebook                                   Goes                                Mainstream               Offline           ...
Facebook                                   Goes                                Mainstream               Offline           ...
Facebook                                   Goes                                Mainstream               Offline           ...
Facebook                                   Goes                                Mainstream               Offline           ...
Facebook                                   Goes                                Mainstream               Offline           ...
Facebook                                   Goes                                Mainstream               Offline           ...
Facebook                                   Goes                                Mainstream               Offline           ...
Facebook                                   Goes                                Mainstream               Offline           ...
Facebook                                   Goes                                Mainstream               Offline           ...
Facebook                                   Goes                                Mainstream               Offline           ...
Facebook                                   Goes                                Mainstream               Offline           ...
Facebook                                   Goes                                Mainstream                                 ...
Facebook                                   Goes                                Mainstream                                 ...
Facebook                               Vertical to                                   Goes                                 ...
Facebook                               Vertical to                                   Goes                                 ...
Facebook                               Vertical to                                   Goes                                 ...
Facebook                               Vertical to                                   Goes                                 ...
Facebook                               Vertical to                                   Goes                                 ...
Facebook                               Vertical to                                   Goes                                 ...
Facebook                               Vertical to                                   Goes                                 ...
TAKEAWAYS            CULTURE-LED, DATA-FED BRAND BUILDING
TAKEAWAYS ๏ Everything   is interconnected                                    CULTURE-LED, DATA-FED BRAND BUILDING
TAKEAWAYS ๏ Everything   is interconnected   » The “Facebook Killer” phenomenon is coming to an end                       ...
TAKEAWAYS ๏ Everything   is interconnected   » The “Facebook Killer” phenomenon is coming to an end   » Opportunity to int...
TAKEAWAYS ๏ Everything   is interconnected   » The “Facebook Killer” phenomenon is coming to an end   » Opportunity to int...
TAKEAWAYS ๏ Everything   is interconnected   » The “Facebook Killer” phenomenon is coming to an end   » Opportunity to int...
TAKEAWAYS ๏ Everything   is interconnected   » The “Facebook Killer” phenomenon is coming to an end   » Opportunity to int...
RISE OF DATA-DRIVEN CHOICE                     CULTURE-LED, DATA-FED BRAND BUILDING
CULTURE-LED, DATA-FED BRAND BUILDING
Evolution ofthe Social Graph                   CULTURE-LED, DATA-FED BRAND BUILDING
Evolution ofthe Social Graph                   CULTURE-LED, DATA-FED BRAND BUILDING
Stacking of             Technology  Evolution ofthe Social Graph                           CULTURE-LED, DATA-FED BRAND BUI...
Stacking of             Technology  Evolution ofthe Social Graph                           CULTURE-LED, DATA-FED BRAND BUI...
BIG DATA                           is People             Stacking of             Technology  Evolution ofthe Social Graph ...
BIG DATA                           is People             Stacking of             Technology  Evolution ofthe Social Graph ...
Online                                                        Shutterfly   Shopping                           BIG DATA    ...
Online                                                        Shutterfly   Shopping                           BIG DATA    ...
Online                                                              Shutterfly   Shopping                                 ...
Online                                                              Shutterfly   Shopping                                 ...
Online                                                                      Shutterfly   Shopping                         ...
Online                                                                      Shutterfly   Shopping                         ...
Online                                                                        Shutterfly   Shopping                       ...
Online                                                                        Shutterfly   Shopping                       ...
Online                                                                                Shutterfly   Shopping               ...
Online                                                                                Shutterfly   Shopping               ...
Online                                                                                  Shutterfly   Shopping             ...
Online                                                                                  Shutterfly   Shopping             ...
Online                                                                                  Shutterfly   Shopping             ...
Online                                                                                  Shutterfly   Shopping             ...
Online                                                                                  Shutterfly   Shopping             ...
Online                                                                                  Shutterfly   Shopping             ...
Online                                                                                  Shutterfly   Shopping             ...
Online                                                                                  Shutterfly   Shopping             ...
Online                                                                                  Shutterfly   Shopping             ...
Online                                                                                  Shutterfly   Shopping             ...
Online                                                                                  Shutterfly   Shopping             ...
TAKEAWAYS            CULTURE-LED, DATA-FED BRAND BUILDING
TAKEAWAYS ๏ Consumers   are seeking life optimization                                  CULTURE-LED, DATA-FED BRAND BUILDING
TAKEAWAYS ๏ Consumers   are seeking life optimization   » Merge customer data with social signals and consumer     behavio...
TAKEAWAYS ๏ Consumers   are seeking life optimization   » Merge customer data with social signals and consumer     behavio...
TAKEAWAYS ๏ Consumers   are seeking life optimization   » Merge customer data with social signals and consumer     behavio...
ACTIVISM GOING CASUAL                    CULTURE-LED, DATA-FED BRAND BUILDING
CULTURE-LED, DATA-FED BRAND BUILDING
Activism           CULTURE-LED, DATA-FED BRAND BUILDING
Activism           CULTURE-LED, DATA-FED BRAND BUILDING
Social Media  Activism               CULTURE-LED, DATA-FED BRAND BUILDING
Social Media  Activism               CULTURE-LED, DATA-FED BRAND BUILDING
Casual Activism Social Media   Activism                  CULTURE-LED, DATA-FED BRAND BUILDING
Casual Activism Social Media   Activism                  CULTURE-LED, DATA-FED BRAND BUILDING
Casual Activism Social Media    Off-Line   Activism                  CULTURE-LED, DATA-FED BRAND BUILDING
Casual Activism Social Media    Off-Line   Activism                  CULTURE-LED, DATA-FED BRAND BUILDING
On-LineCasual Activism Social Media    Off-Line   Activism                  CULTURE-LED, DATA-FED BRAND BUILDING
On-LineCasual Activism Social Media    Off-Line   Activism                  CULTURE-LED, DATA-FED BRAND BUILDING
On-LineCasual Activism Social Media    Off-Line   Activism      High   Engagement                  CULTURE-LED, DATA-FED B...
On-LineCasual Activism Social Media    Off-Line   Activism      High   Engagement                  CULTURE-LED, DATA-FED B...
On-LineCasual Activism Social Media    Off-Line   Activism      High   Engagement      Low   Engagement                  C...
On-LineCasual Activism Social Media    Off-Line   Activism      High   Engagement      Low   Engagement                  C...
On-LineCasual Activism Social Media    Off-Line   Activism      High   Engagement      Low   Engagement                  C...
On-LineCasual Activism Social Media    Off-Line   Activism      High   Engagement      Low   Engagement                  C...
On-LineCasual Activism Social Media    Off-Line   Activism      High   Engagement                  Cultural/              ...
On-LineCasual Activism Social Media    Off-Line   Activism      High   Engagement                  Cultural/              ...
How?Facilitation                On-Line          Casual Activism           Social Media                Off-Line           ...
How?Facilitation                On-Line          Casual Activism           Social Media                Off-Line           ...
Technology  How?Facilitation                On-Line          Casual Activism           Social Media                Off-Lin...
Technology  How?Facilitation                On-Line          Casual Activism           Social Media                Off-Lin...
MobileTechnology  How?Facilitation                On-Line          Casual Activism           Social Media                O...
MobileTechnology  How?Facilitation                On-Line          Casual Activism           Social Media                O...
Social                    Media      Text to                 Integration   Donate                   MobileTechnology  How?...
Social                    Media      Text to                 Integration   Donate                   MobileTechnology  How?...
Social                    Media      Text to                 Integration   Donate   Web                   MobileTechnology...
Social                    Media      Text to                 Integration   Donate   Web                   MobileTechnology...
Social                    Media      Text to                 Integration   Donate   Web                   MobileTechnology...
Social                    Media      Text to                 Integration   Donate   Web                   MobileTechnology...
Social                    Media        Text to                 Integration     Donate   Web                   MobileTechno...
Social                    Media        Text to                 Integration     Donate   Web                   MobileTechno...
Social                    Media        Text to                 Integration     Donate   Web                   Mobile      ...
Social                    Media        Text to                 Integration     Donate   Web                   Mobile      ...
Social                    Media        Text to                 Integration     Donate   Web                   Mobile      ...
Social                    Media        Text to                 Integration     Donate   Web                   Mobile      ...
Social                    Media         Text to                 Integration      Donate   Web                   Mobile    ...
Social                    Media         Text to                 Integration      Donate   Web                   Mobile    ...
Social                    Media         Text to                 Integration      Donate   Web                   Mobile    ...
Social                    Media         Text to                 Integration      Donate   Web                   Mobile    ...
Social                    Media         Text to                 Integration      Donate   Web                             ...
Social                    Media         Text to                 Integration      Donate   Web                             ...
Social                                   Netflix                    Media         Text to                 Integration     ...
Social                                   Netflix                    Media         Text to                 Integration     ...
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
The Social Graph, Casual Activism & Data-Driven Choices
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The Social Graph, Casual Activism & Data-Driven Choices

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These slides are from a Powerhouse Factories webinar held on May, 16, 2012.

These slides detail the evolution of the social graph, casual activism and the implications of technology driving consumer choices through data-driven insight.


Robert Migliara, Neal Mabee and Taylor Wiegert discussed:

1) How the maturing social graph may require a shift in marketers’ social media efforts.

2) The social and cultural changes related to the rise of "casual" activism.

3) The implications of technologies that curate and pre-select consumer choice through data driven insight.

4) How these trends impact marketers and their brands.

For more information, contact webinar AT powerhousefactories.com or visit powerhousefactories.com.

Published in: Business, Technology
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Transcript of "The Social Graph, Casual Activism & Data-Driven Choices"

  1. 1. SOCIAL MEDIA TRENDS 5.16.2012
  2. 2. AGENDA ๏ Presentation framework ๏ Trends » The evolution of the social graph » The rise of data-driven choice » Activism going casual ๏ Key takeaways CULTURE-LED, DATA-FED BRAND BUILDING
  3. 3. PRESENTATION FRAMEWORK CULTURE-LED, DATA-FED BRAND BUILDING
  4. 4. OBJECTIVES CULTURE-LED, DATA-FED BRAND BUILDING
  5. 5. OBJECTIVES ๏ Share three key trends driven by social media CULTURE-LED, DATA-FED BRAND BUILDING
  6. 6. OBJECTIVES ๏ Share three key trends driven by social media ๏ Providedirection on where things are going, not the platform of the day CULTURE-LED, DATA-FED BRAND BUILDING
  7. 7. OBJECTIVES ๏ Share three key trends driven by social media ๏ Provide direction on where things are going, not the platform of the day ๏ Identify trend-driven marketing opportunities CULTURE-LED, DATA-FED BRAND BUILDING
  8. 8. WHAT IS A TREND? CULTURE-LED, DATA-FED BRAND BUILDING
  9. 9. WHAT IS A TREND? ๏ A general direction in which something is developing or changing CULTURE-LED, DATA-FED BRAND BUILDING
  10. 10. WHAT IS A TREND? ๏ A general direction in which something is developing or changing ๏ A distinct and identifiable movement that is unique from what else is happening CULTURE-LED, DATA-FED BRAND BUILDING
  11. 11. WHAT IS A TREND? ๏ A general direction in which something is developing or changing ๏ A distinct and identifiable movement that is unique from what else is happening ๏ Combining existing behavior in new ways CULTURE-LED, DATA-FED BRAND BUILDING
  12. 12. WHAT IS A TREND? ๏ A general direction in which something is developing or changing ๏ A distinct and identifiable movement that is unique from what else is happening ๏ Combining existing behavior in new ways ๏ Three kinds of trends: CULTURE-LED, DATA-FED BRAND BUILDING
  13. 13. WHAT IS A TREND? ๏ A general direction in which something is developing or changing ๏ A distinct and identifiable movement that is unique from what else is happening ๏ Combining existing behavior in new ways ๏ Three kinds of trends: » Emerging (1 year) CULTURE-LED, DATA-FED BRAND BUILDING
  14. 14. WHAT IS A TREND? ๏ A general direction in which something is developing or changing ๏ A distinct and identifiable movement that is unique from what else is happening ๏ Combining existing behavior in new ways ๏ Three kinds of trends: » Emerging (1 year) » Changes in lifestyle (1 - 5 years) CULTURE-LED, DATA-FED BRAND BUILDING
  15. 15. WHAT IS A TREND? ๏ A general direction in which something is developing or changing ๏ A distinct and identifiable movement that is unique from what else is happening ๏ Combining existing behavior in new ways ๏ Three kinds of trends: » Emerging (1 year) » Changes in lifestyle (1 - 5 years) » Long-term societal shifts (5-10 years) CULTURE-LED, DATA-FED BRAND BUILDING
  16. 16. THREE PERSPECTIVES ๏ Social media ๏ Data & analytics ๏ Culture Social Data & Culture Analytics CULTURE-LED, DATA-FED BRAND BUILDING
  17. 17. THE EVOLUTION OF THE SOCIAL GRAPH CULTURE-LED, DATA-FED BRAND BUILDING
  18. 18. CULTURE-LED, DATA-FED BRAND BUILDING
  19. 19. Evolution of the Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  20. 20. Evolution of the Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  21. 21. Offline Moves OnlineEvolution of the Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  22. 22. Offline Moves OnlineEvolution of the Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  23. 23. Offline Moves Online Life is EasierEvolution of the Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  24. 24. Offline Moves Online Life is EasierEvolution of the Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  25. 25. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of the Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  26. 26. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of the Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  27. 27. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Location the Social Graph Graph CULTURE-LED, DATA-FED BRAND BUILDING
  28. 28. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Location the Social Graph Graph CULTURE-LED, DATA-FED BRAND BUILDING
  29. 29. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Location Context the Social Graph Graph CULTURE-LED, DATA-FED BRAND BUILDING
  30. 30. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Location Context the Social Graph Graph CULTURE-LED, DATA-FED BRAND BUILDING
  31. 31. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Location Context the Social Graph Graph Ambient Location-Based Social Networks CULTURE-LED, DATA-FED BRAND BUILDING
  32. 32. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Location Context the Social Graph Graph Ambient Location-Based Social Networks CULTURE-LED, DATA-FED BRAND BUILDING
  33. 33. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Location Context the Social Graph Graph Ambient Passive Location-Based Sharing Social Networks CULTURE-LED, DATA-FED BRAND BUILDING
  34. 34. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Location Context the Social Graph Graph Ambient Passive Location-Based Sharing Social Networks CULTURE-LED, DATA-FED BRAND BUILDING
  35. 35. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Location Context the Social Graph Graph Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  36. 36. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Location Context the Social Graph Graph Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  37. 37. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Online Location Context the Social Graph Moves Graph Offline Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  38. 38. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Online Location Context the Social Graph Moves Graph Offline Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  39. 39. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  40. 40. Facebook Goes Mainstream Offline Moves Online Life is EasierEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  41. 41. Facebook Goes Mainstream Offline Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  42. 42. Facebook Goes Mainstream Offline Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  43. 43. Facebook Goes Mainstream Brand Offline Facilitation Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  44. 44. Facebook Goes Mainstream Brand Offline Facilitation Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  45. 45. Facebook Vertical to Goes Horizontal Mainstream Brand Offline Facilitation Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  46. 46. Facebook Vertical to Goes Horizontal Mainstream Brand Offline Facilitation Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location Ambient Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  47. 47. Facebook Vertical to Goes Horizontal Mainstream Brand Offline Facilitation Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location More Data Ambient Investment Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  48. 48. Facebook Vertical to Goes Horizontal Mainstream Brand Offline Facilitation Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location More Data Ambient Investment Passive Location-Based Sharing Social Networks Interests CULTURE-LED, DATA-FED BRAND BUILDING
  49. 49. Facebook Vertical to Goes Horizontal Mainstream Brand Offline Facilitation Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location More Data Ambient Investment Passive Location-Based Sharing More Data Social Networks Interests Available CULTURE-LED, DATA-FED BRAND BUILDING
  50. 50. Facebook Vertical to Goes Horizontal Mainstream Brand Offline Facilitation Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location More Data Ambient Investment Passive Location-Based Sharing More Data Social Networks Interests Available CULTURE-LED, DATA-FED BRAND BUILDING
  51. 51. Facebook Vertical to Goes Horizontal Mainstream Brand Offline Facilitation Moves Online Life is New Easier RelationshipsEvolution of Offline Data Online Location Context Investment the Social Graph Moves Graph Offline Payoff Location More Data Ambient Investment Passive Location-Based Sharing More Data Social Networks Interests Available Understand Motivations & Location CULTURE-LED, DATA-FED BRAND BUILDING
  52. 52. TAKEAWAYS CULTURE-LED, DATA-FED BRAND BUILDING
  53. 53. TAKEAWAYS ๏ Everything is interconnected CULTURE-LED, DATA-FED BRAND BUILDING
  54. 54. TAKEAWAYS ๏ Everything is interconnected » The “Facebook Killer” phenomenon is coming to an end CULTURE-LED, DATA-FED BRAND BUILDING
  55. 55. TAKEAWAYS ๏ Everything is interconnected » The “Facebook Killer” phenomenon is coming to an end » Opportunity to integrate social into existing channels CULTURE-LED, DATA-FED BRAND BUILDING
  56. 56. TAKEAWAYS ๏ Everything is interconnected » The “Facebook Killer” phenomenon is coming to an end » Opportunity to integrate social into existing channels ๏ Social friction is fading with social technologies CULTURE-LED, DATA-FED BRAND BUILDING
  57. 57. TAKEAWAYS ๏ Everything is interconnected » The “Facebook Killer” phenomenon is coming to an end » Opportunity to integrate social into existing channels ๏ Social friction is fading with social technologies ๏ Brands are not the focus but part of the overall experience CULTURE-LED, DATA-FED BRAND BUILDING
  58. 58. TAKEAWAYS ๏ Everything is interconnected » The “Facebook Killer” phenomenon is coming to an end » Opportunity to integrate social into existing channels ๏ Social friction is fading with social technologies ๏ Brands are not the focus but part of the overall experience » Opportunity to facilitate peer-to-peer connectivity through a brand context CULTURE-LED, DATA-FED BRAND BUILDING
  59. 59. RISE OF DATA-DRIVEN CHOICE CULTURE-LED, DATA-FED BRAND BUILDING
  60. 60. CULTURE-LED, DATA-FED BRAND BUILDING
  61. 61. Evolution ofthe Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  62. 62. Evolution ofthe Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  63. 63. Stacking of Technology Evolution ofthe Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  64. 64. Stacking of Technology Evolution ofthe Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  65. 65. BIG DATA is People Stacking of Technology Evolution ofthe Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  66. 66. BIG DATA is People Stacking of Technology Evolution ofthe Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  67. 67. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  68. 68. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph CULTURE-LED, DATA-FED BRAND BUILDING
  69. 69. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Data Driven Choice CULTURE-LED, DATA-FED BRAND BUILDING
  70. 70. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Data Driven Choice CULTURE-LED, DATA-FED BRAND BUILDING
  71. 71. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice CULTURE-LED, DATA-FED BRAND BUILDING
  72. 72. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice CULTURE-LED, DATA-FED BRAND BUILDING
  73. 73. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Beneficiary CULTURE-LED, DATA-FED BRAND BUILDING
  74. 74. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Beneficiary CULTURE-LED, DATA-FED BRAND BUILDING
  75. 75. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Google Facebook Beneficiary Users Free Model CULTURE-LED, DATA-FED BRAND BUILDING
  76. 76. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Google Facebook Beneficiary Users Free Model CULTURE-LED, DATA-FED BRAND BUILDING
  77. 77. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Google Google Facebook Facebook Beneficiary Users Users Free Model Symbiosis CULTURE-LED, DATA-FED BRAND BUILDING
  78. 78. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Google Google Facebook Facebook Beneficiary Users Users Free Model Symbiosis CULTURE-LED, DATA-FED BRAND BUILDING
  79. 79. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Google Google Facebook Facebook Google Facebook Beneficiary Users Users Users Ad Free Revenue Model Symbiosis Model CULTURE-LED, DATA-FED BRAND BUILDING
  80. 80. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Google Google Facebook Facebook Google Facebook Beneficiary Users Users Users Ad Free Revenue Model Symbiosis Model CULTURE-LED, DATA-FED BRAND BUILDING
  81. 81. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Privacy Google Google Facebook Facebook Google Facebook Beneficiary Users Users Users Ad Free Revenue Model Symbiosis Model CULTURE-LED, DATA-FED BRAND BUILDING
  82. 82. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Data Driven Choice Privacy Google Google Facebook Facebook Google Facebook Beneficiary Users Users Users Ad Free Revenue Model Symbiosis Model CULTURE-LED, DATA-FED BRAND BUILDING
  83. 83. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation IPO Data Driven Choice Privacy Google Google Facebook Facebook Google Facebook Beneficiary Users Users Users Ad Free Revenue Model Symbiosis Model CULTURE-LED, DATA-FED BRAND BUILDING
  84. 84. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation IPO Data Driven Choice Privacy Google Google Facebook Facebook Google Facebook Beneficiary Users Users Users Ad Free Revenue Model Symbiosis Model CULTURE-LED, DATA-FED BRAND BUILDING
  85. 85. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Involuntary Capture IPO Data Driven Choice Privacy Google Google Facebook Facebook Google Facebook Beneficiary Users Users Users Ad Free Revenue Model Symbiosis Model CULTURE-LED, DATA-FED BRAND BUILDING
  86. 86. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Involuntary Capture IPO Data Driven Choice Privacy Google Google Facebook Facebook Google Facebook Beneficiary Users Users Users Ad Free Revenue Model Symbiosis Model CULTURE-LED, DATA-FED BRAND BUILDING
  87. 87. Online Shutterfly Shopping BIG DATA & Banking is People Mobile Persona Data Twitter Search Stacking of Online Technology Facebook Music & Video Evolution ofthe Social Graph Social Content Pandora Kindle Selling Curation Involuntary Capture IPO Data Driven Choice Privacy Google Google Google Facebook Facebook Google Facebook Facebook Beneficiary Users Users Users Users Ad Free Revenue Consumer Model Symbiosis Model Control CULTURE-LED, DATA-FED BRAND BUILDING
  88. 88. TAKEAWAYS CULTURE-LED, DATA-FED BRAND BUILDING
  89. 89. TAKEAWAYS ๏ Consumers are seeking life optimization CULTURE-LED, DATA-FED BRAND BUILDING
  90. 90. TAKEAWAYS ๏ Consumers are seeking life optimization » Merge customer data with social signals and consumer behavior to deliver more relevant recommendations CULTURE-LED, DATA-FED BRAND BUILDING
  91. 91. TAKEAWAYS ๏ Consumers are seeking life optimization » Merge customer data with social signals and consumer behavior to deliver more relevant recommendations ๏ Mobile technology has merged shopping and social behavior online CULTURE-LED, DATA-FED BRAND BUILDING
  92. 92. TAKEAWAYS ๏ Consumers are seeking life optimization » Merge customer data with social signals and consumer behavior to deliver more relevant recommendations ๏ Mobile technology has merged shopping and social behavior online » Social connections and products are now merged, constantly available and constantly cross-referencing CULTURE-LED, DATA-FED BRAND BUILDING
  93. 93. ACTIVISM GOING CASUAL CULTURE-LED, DATA-FED BRAND BUILDING
  94. 94. CULTURE-LED, DATA-FED BRAND BUILDING
  95. 95. Activism CULTURE-LED, DATA-FED BRAND BUILDING
  96. 96. Activism CULTURE-LED, DATA-FED BRAND BUILDING
  97. 97. Social Media Activism CULTURE-LED, DATA-FED BRAND BUILDING
  98. 98. Social Media Activism CULTURE-LED, DATA-FED BRAND BUILDING
  99. 99. Casual Activism Social Media Activism CULTURE-LED, DATA-FED BRAND BUILDING
  100. 100. Casual Activism Social Media Activism CULTURE-LED, DATA-FED BRAND BUILDING
  101. 101. Casual Activism Social Media Off-Line Activism CULTURE-LED, DATA-FED BRAND BUILDING
  102. 102. Casual Activism Social Media Off-Line Activism CULTURE-LED, DATA-FED BRAND BUILDING
  103. 103. On-LineCasual Activism Social Media Off-Line Activism CULTURE-LED, DATA-FED BRAND BUILDING
  104. 104. On-LineCasual Activism Social Media Off-Line Activism CULTURE-LED, DATA-FED BRAND BUILDING
  105. 105. On-LineCasual Activism Social Media Off-Line Activism High Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  106. 106. On-LineCasual Activism Social Media Off-Line Activism High Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  107. 107. On-LineCasual Activism Social Media Off-Line Activism High Engagement Low Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  108. 108. On-LineCasual Activism Social Media Off-Line Activism High Engagement Low Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  109. 109. On-LineCasual Activism Social Media Off-Line Activism High Engagement Low Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  110. 110. On-LineCasual Activism Social Media Off-Line Activism High Engagement Low Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  111. 111. On-LineCasual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  112. 112. On-LineCasual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  113. 113. How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  114. 114. How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  115. 115. Technology How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  116. 116. Technology How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  117. 117. MobileTechnology How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  118. 118. MobileTechnology How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  119. 119. Social Media Text to Integration Donate MobileTechnology How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  120. 120. Social Media Text to Integration Donate MobileTechnology How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  121. 121. Social Media Text to Integration Donate Web MobileTechnology How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  122. 122. Social Media Text to Integration Donate Web MobileTechnology How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  123. 123. Social Media Text to Integration Donate Web MobileTechnology Social Media How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  124. 124. Social Media Text to Integration Donate Web MobileTechnology Social Media How?Facilitation On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  125. 125. Social Media Text to Integration Donate Web MobileTechnology Social Media How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  126. 126. Social Media Text to Integration Donate Web MobileTechnology Social Media How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  127. 127. Social Media Text to Integration Donate Web Mobile ToolsTechnology Social Media How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  128. 128. Social Media Text to Integration Donate Web Mobile ToolsTechnology Social Media How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  129. 129. Social Media Text to Integration Donate Web Mobile ToolsTechnology Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  130. 130. Social Media Text to Integration Donate Web Mobile ToolsTechnology Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  131. 131. Social Media Text to Integration Donate Web Mobile Tools ConstantTechnology Connection Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  132. 132. Social Media Text to Integration Donate Web Mobile Tools ConstantTechnology Connection Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  133. 133. Social Media Text to Integration Donate Web Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  134. 134. Social Media Text to Integration Donate Web Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  135. 135. Social Media Text to Integration Donate Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  136. 136. Social Media Text to Integration Donate Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  137. 137. Social Netflix Media Text to Integration Donate Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
  138. 138. Social Netflix Media Text to Integration Donate Web Drives Participation Mobile Tools Constant EliminatesTechnology Connection Barrier to Engage Social Media Means How? AccessFacilitation Advocacy Sharing On-Line Casual Activism Social Media Off-Line Activism High Engagement Cultural/ Historical Low Baggage Engagement CULTURE-LED, DATA-FED BRAND BUILDING
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