Webinar: Social SEO - Drive More Traffic with User-generated Content

WebinarSocial SEO: Drive More Trafficwith User-generated ContentJune 29, 2011

Webinar Agenda
Search Overview
Social SEO Audit
Social SEO Live Demo
Q&A
To join the conversation or ask ask questions on Twitter, use:
#SocialSEO
#SocialSEO

How Google Works
2
1
3
4
#SocialSEO

Google Traffic Defined
Paid (SEM)
Search results that appear through the use of paid placement and contextual advertising.
Organic (SEO)
Non-paid search results that appear because of their target page’s relevance to the search terms.
Shopping
Price comparison service launched by Google that includes product info and links to source e-commerce sites collected from across the web.
#SocialSEO

Organic Traffic is King
On average, at least 60% of traffic to largee-commerce sites comes from organic search
#SocialSEO

How can you stand out?
#SocialSEO

Google is Looking Out for the Consumer
Google’s goal is to deliver the most relevant search results.
Usability
Site Speed
Relevancy
#SocialSEO

User-Generated Content Promotes Relevancy
UGC is constantly updated which is favored by Google over stale content
UGC provides additional information about the page that it lives on
UGC increases relevant keyword density on the page
UGC produces valuable longtail keywords written in user syntax
#SocialSEO

Many Types of UGC Valued by Google
Customer Reviews
Q&A
Discussion Forums
Twitter
Facebook
LinkedIn
YouTube
Flickr
Wiki Entries
#SocialSEO

Reviews are the Product Page UGC
The highest converting SEO traffic is traffic that lands directly on the product page
The UGC on the product page is customer reviews - consumers' #1 social tool in the buying process1
Indexable customer reviews directly on your product page are required for search optimization
1 The E-tailing Group 2010 Social Shopping Study
#SocialSEO

Reviews Indexed Directly on the Product Page
#SocialSEO

60%
of the Top 20 e-commerce sites
are missing the boat.
#SocialSEO

60% of the Top 20 e-commerce Sites DO NOT have indexable reviews on the product page
✓
✓
Rankings according to IR2010 Top 500 Report.
#SocialSEO

Customer Reviews NOT Indexed Directly on the Product Page

#SocialSEO

Lost Revenue from SEO
$10,000,000in missed revenue
* Based on traffic data from Compete.com
#SocialSEO

Social SEO Audit:Live Example
#SocialSEO

Why Google Can’t See Your Reviews?
Customer reviews not hosted directly on the product page cannot be seen by Google.
Reviews are rendered in an iFrame cannot be seen by search engines.
#SocialSEO

How iFrames Work

UGC hosted off-page
Google View
User View
#SocialSEO

Social SEO Self-Assessment
Choose a product on your site with customer reviews
Find the search result in Google linking to that product page
In the bottom right of the search result, click the link that says "Cached”
#SocialSEO

3 Tips to Improve Social SEO

At least one source of keyword-rich UGC available on your product page
Substantial UGC volume and a process to ensure that it’s constantly updated and fresh
UGC that can be seen and indexed by Google, directly on your product page


#SocialSEO

Product Page UGC Solution – In-Line SEO
"The SEO value of user-generated content is essential to our business. PowerReviews' technology allows us to drive more traffic directly to our product pages and increase sales.”
- Kim Ruthenbeck
Only PowerReviews In-Line SEO:
Places fresh, relevant UGC directly on the product page
Is built standard into the core PowerReviews solution
Has been proven in the market to drive more traffic
#SocialSEO

Q&A – 10 Minutes
Thank you.
Please take a moment to complete our brief survey at the end of the Q&A to receive your Free Social SEO Audit.
#SocialSEO

Webinar: Social SEO - Drive More Traffic with User-generated Content

by PowerReviews on Jun 29, 2011

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Webinar: Social SEO - Drive More Traffic with User-generated Content — Presentation Transcript