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Facebook Commerce: 3 Ways to Sell More with Social
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Facebook Commerce: 3 Ways to Sell More with Social


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With 800 million total users, Facebook is the #1 social network for consumers, but what does this mean for e-commerce? What place does Facebook hold in your social strategy and how can you leverage …

With 800 million total users, Facebook is the #1 social network for consumers, but what does this mean for e-commerce? What place does Facebook hold in your social strategy and how can you leverage the latest Facebook features to drive traffic and sales?

Join us for our 30-minute webinar to find out:

* Can Facebook really drive sales?
* How to help more Facebook users discover your products & services
* How to build community through Facebook's Open Graph
* 3 Ways to use new Facebook features to sell more today

We will tackle the latest Facebook announcements and review what they mean for e-commerce. We'll also introduce PowerReviews' Facebook Community and Facebook Discovery to demonstrate how our clients are using these solutions to drive sales.

Published in: Technology, Business
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  • Welcome everyone. Thanks for joining us for today’s Webinar. We invite you to share your live thoughts with us and other members of the audience with the twitter hashtag displayed here. FBXplodes. Today’s speakers are Blake Brysha and myself, Nadim Hossain.Today, we’re here to talk about the remarkable phenomenom that is Facebook. It’s a very popular topic. In fact, today, we have the biggest ever Webinar audience, with over 800 registered.First we’ll see just how this explosion in sharing is happening.Second, we’ll look at the impact on e-commerce – many of you in the audience are eager to here about this.Third, we’ll give you a few examples of companies that are successfully tapping into this trendAnd finally,before we turn to Q&A, we’ll give you 3 valuable tips from our experience and analysis – you won’t want to miss that part, or indeed, any of it.
  • Transcript

    • 1. Facebook Commerce:3 Ways to Sell More with Social12/8/2011
    • 2. Agenda 1. The Consumer’s Network of Choice 2. New F8 Facebook Features 3. Impact on E-commerce 4. Facebook Commerce Results 5. 3 Tips to Sell More with Facebook 6. Q&A Follow on Twitter: #FBCommerce Today’s Speakers: @blakeandwhite #FBCommerce
    • 3. World’s Largest Social Commerce Network -More than 5,500 Client Sites #FBCommerce
    • 4. Facebook: The Consumers’ Network of Choice 800M+ 750M Sep, 2011 @blakeandwhite #FBCommerce
    • 5. And Sharing is Growing Even Faster Than Users 800MSource: Facebook announcement livestream, July 6, 2011 @blakeandwhite #FBCommerce
    • 6. Zuckerberg’s Law: Sharing Will Double Every Year 4 billion pieces of content shared daily “Next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before. ” - Mark Zuckerberg @blakeandwhite #FBCommerce
    • 7. New Facebook Features Encourage Sharing 1. Original Friends 2. Photos 9 3. Newsfeed 8 4. Facebook Apps 7 6 4 5 5. Like Comments 3 2 1 6. Like Button 7. Groups 8. Messages 9. New F8 FeaturesSource: Facebook announcement live stream, July 6, 2011 @blakeandwhite #FBCommerce
    • 8. New F8 Facebook Features have bigimplications for e-commerce @blakeandwhite #FBCommerce
    • 9. Facebook Timeline helps users consumecontent more quickly and easily @blakeandwhite #FBCommerce
    • 10. Facebook Ticker provides real-time updatesfrom friends’ actions across the web @blakeandwhite #FBCommerce
    • 11. Facebook Gestures utilize the Open Graphto capture actions beyond the Like @blakeandwhite #FBCommerce
    • 12. What does this mean for e-commerce?Traffic x Conversion x Average Order Value = Sales @blakeandwhite #FBCommerce
    • 13. Facebook Drives Meaningful Referral Traffic @blakeandwhite #FBCommerce
    • 14. Facebook Accounts for More Than 15% of Referral Traffic to Etsy and Forever 21Source: Compete Data 2010 @blakeandwhite #FBCommerce
    • 15. Received 7.7% of Traffic fromFacebook Facebook referral traffic to Amazon rose 328% year over year. Source: comScore and J.P. Morgan (January 2011). @blakeandwhite #FBCommerce
    • 16. Facebook Friend Recommendations Drive Sales Consumers are 68% more likely to buy a product recommended by a Facebook friend. @blakeandwhite #FBCommerce
    • 17. THENNOW The Web is Shifting Towards Discovery @blakeandwhite #FBCommerce
    • 18. Facebook Commerce Results @blakeandwhite #FBCommerce
    • 19. Eventbrite @blakeandwhite #FBCommerce
    • 20. Eventbrite @blakeandwhite #FBCommerce
    • 21. Eventbrite @blakeandwhite #FBCommerce
    • 22. Eventbrite Results Eventbrite Results The Results #1 source of referral traffic was Facebook after only a year of using Facebook Connect 60% of all Facebook shares happened post-purchase 20% more ticket sales were driven from a post-purchase share vs. a pre-purchase share. $2.53 Value of an event shared to Facebook in ticket sales. Source: Facebook Case Study @blakeandwhite #FBCommerce
    • 23. Facebook OnSiteStep2 BAB CC @blakeandwhite #FBCommerce
    • 24. Facebook OnSiteStep2 @blakeandwhite #FBCommerce
    • 25. Step2 Results Step2 Results The Results of verified customers share 50% product reviews with their Facebook friends Increase in referral traffic 135% from Facebook over the past year 3X Increase in revenue from Facebook-referred visitors @blakeandwhite #FBCommerce
    • 26. Facebook Discovery Advance Auto Parts A B A B C DCD @blakeandwhite #FBCommerce
    • 27. Facebook Discovery Advance Auto PartsA @blakeandwhite #FBCommerce
    • 28. Facebook Discovery Advance Auto PartsBC @blakeandwhite #FBCommerce
    • 29. PowerReviews’ Open Network Results The Results 57% of all verified reviews are shared to Facebook of all reviews shared to spur 70% further engagement through Likes/Comments 5X more reviews are shared with Facebook OnSite vs. traditional methods $15.72 The value of a review shared to Facebook with Facebook OnSite. @blakeandwhite #FBCommerce
    • 30. Tip 1: Launch Facebook Connect NowFacebook OnSite Facebook Discovery Facebook Community @blakeandwhite #FBCommerce
    • 31. Tip 2: Integrate Sharing ThroughoutShopping Experience @blakeandwhite #FBCommerce
    • 32. Tip 3: Experiment with features thatpromote discovery on Facebook @blakeandwhite #FBCommerce
    • 33. PowerReviews Suite of Facebook Products Facebook OnSite Facebook Discovery Facebook CommunityTo get started, contact: or call 866-345-1461 @blakeandwhite #FBCommerce
    • 34. Q&A Thank you. Thanks for attending. Please take a moment to complete our brief survey upon leaving the webinar. Today’s Speaker: Blake Brysha Sr. Marketing Manager @blakeandwhite #FBCommerce