• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Advance Auto Parts Tunes Up Their Social Commerce with PowerReviews
 

Advance Auto Parts Tunes Up Their Social Commerce with PowerReviews

on

  • 1,571 views

Social networking is a global phenomenon. Brands and retailers have been experimenting with their social media plans, implementing Twitter accounts and a Facebook Fan Pages. But do you know how to ...

Social networking is a global phenomenon. Brands and retailers have been experimenting with their social media plans, implementing Twitter accounts and a Facebook Fan Pages. But do you know how to convert those "likes" and "tweets" into dollars?

Join us for a webinar with special guest Howard Blumenthal of Advance Auto Parts where we will explore how they are turning social activity into sales on the Advance Auto website. You will learn:

- 3 critical components to social commerce success
- How to incorporate gamification on your site
- How to turn social activity into sales

Statistics

Views

Total Views
1,571
Views on SlideShare
1,568
Embed Views
3

Actions

Likes
2
Downloads
46
Comments
0

1 Embed 3

http://www.linkedin.com 3

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Reminder to the audience, please ask questions.
  • Special Offer 20% off the Essential Social Suite through the end of May. Please call us for details.

Advance Auto Parts Tunes Up Their Social Commerce with PowerReviews Advance Auto Parts Tunes Up Their Social Commerce with PowerReviews Presentation Transcript

  • Advance Auto Parts Tunes Up TheirSocial Commerce with PowerReviews5/16/2012
  • Today’s SpeakersHoward BlumenthalDirector, E-Commerce Platform SolutionsDave HawleyProduct Marketing #SocialSales 2
  • Today’s Webinar Agenda1. Advance Auto Parts E-Commerce Goals2. Why PowerReviews3. Live Demo AdvanceAuto.com4. Success Story5. Q&A #SocialSales 3
  • Enter your questions intothe GoToWebinar ModuleFollow along on #SocialSales #SocialSales 4
  • The Advance Auto Parts Story Advance Auto Parts is a leader in the automotive aftermarket, and we have more than 78 years of grease, grime and grit under our fingernails to prove it. • Over 3,600 stores (39 states, PR and VI) • Fortune 500 company – more than $6 Billion in sales • 52,000 Team Members • October 2009 -- Launched B2C e-commerceThe Advance Auto Parts Story • In-store Pickup & PowerReviews • December, 2009 – Launched B2B e-commerce • #1 Aftermarket Page on Facebook • November 2011 – Launched optimized mobile commerce #SocialSales 5
  • Goals: Go From Zero to Best-In-Class Online Experience • Late to the game • Needed table stakes features to pass the competition #SocialSales 6
  • Why PowerReviews?• Great team to work and evolve with• Fast and nimble launch• Lean environment• Early success with Customer“ ReviewsTM and Social AnswersTM With Customer Reviews and Social Answers, Advance Auto Parts found the solutions that helped us become the #1 online auto parts dealer on Facebook. - Howard Blumenthal Director, E-commerce Platform Solutions #SocialSales 7
  • Social Commerce Results Over Time Launched Customer Reviews and Social Answers on the same day the site was launched – October 5th, 2009 Since 2009, Advance Auto Parts has seen: 50,000 Reviews to date 700% Average yearly review growthLess Than 24hrs For questions to be answered #SocialSales 8
  • Social Loyalty Social Discovery Live DemoCustomer Reviews Social Answers #SocialSales 9
  • Advance Auto Parts Rolls Over Competition with Integrated Social Experience Results 700% Average yearly review growth since 2009 8,000 Social Loyalty participants in less than 2 months 141% Growth in reviews posted to Facebook after launching Social Loyalty #SocialSales 10
  • ObservationsCustomers using mobile toresearch products in-storeQ&A functionality extremelyimportantCustomers are passionateabout their rides #SocialSales 11
  • A Win for Advance Auto Parts & Their Customers• Leading multichannel auto parts dealer• Fast implementation• Highly customizable• Increased engagement “ We had so much confidence in the impact that PowerReviews would have that we launched their solution the very same day as our website.• New audience exposure - Howard Blumenthal Director, E-commerce Platform Solutions Visit: http://shop.advanceautoparts.com #SocialSales 12
  • Enter your questions into the GoToWebinar ModuleFollow along on #SocialSales #SocialSales 13
  • Turn Social into Sales with PowerReviews’ Essential Social Suite™The only solution tointegrate the 3 keycomponents of socialsuccess:• Social content• Social engagement• Social measurementUse proven socialtechniques to drivesales where it matters. #SocialSales 14
  • Social Loyalty Amplifies Content Creation Through Gamification Social Content #SocialSales 15
  • Integrated Gamification & Content Drives PerformanceThank you for your review Thank you for answer You earned 10 points! You’ve earned the Life Saver badge. #SocialSales 16
  • Integrated Social Loyalty That’s Easy to Manage Social Loyalty Customer Social Reviews Answers #SocialSales 17
  • Customer Reviews Attract & Convert Customers3X 10-50% 14% Social more increase inContent organic site traffic conversion #SocialSales 18
  • Fast Social Answers Drive Conversions Do this shoe Yes, all shoes come in kids’ are available sizes? kids’ sizes. Asked on 12/20/2011 Answered on 12/20/2011 8:31 am 11:15 am Checkout #SocialSales 19
  • Flexible Work Flow Queues Ensure Answers are Created Quickly Expert Verified A: Yes, allQ: Does this Buyer shoes areshoe come in available inkids’ sizes? kids’ sizes. Crowdsource #SocialSales 20
  • Social Discovery Amplifies Product Content to Create Traffic YOUR SITE Nikon is a Should I buy great camera! this Nikon Camera from Staples? #SocialSales 21
  • Social Discovery Increases Content Relevancy and Engagement #SocialSales 22
  • Trending Product Updates Keep Social Users Engaged & Clicking #SocialSales 23
  • Community Connects Advocates and Prospects and Drives Conversion A: Yes, my Q: Is this 2 year old appropriate loves it. for toddlers? #SocialSales 24
  • Social Loyalty™ AmplifiesEngagement, Content Volume and Influence #SocialSales 25
  • Integrated Social Measurement™ Provides Actionable Analysis Optimize Social To Drive Sales Measure the increase in traffic from social activity Track the impact of social activity on conversion #SocialSales 26
  • Link Social Activity To Sales #SocialSales 27
  • PowerReviews is the Social Performance Company 5,500 Brands 96% Renewal Rate 27M Pieces of Social Content Award Winning Technology #SocialSales 28
  • Q&AThank you for attending.For a live demo,please call: (866) 345-1461or email: info@powerreviews.comFor more information on PowerReviewsEssential Social Suite, please visit: www.PowerReviews.com #SocialSales 29
  • • Enter your questions into the GoToWebinar ModuleFollow along on #SocialSales #SocialSales 30
  • Q&A 20% off ESS through the end of MayThank you for attending.For a live demo,please call: (866) 345-1461or email: info@powerreviews.comFor more information on PowerReviewsEssential Social Suite, please visit: www.PowerReviews.com #SocialSales 31