McDonalds Facts/ Figures•There are over 1.5 million McDonald franchisesall over the world. Half of these are said to beoutside the United States, spread over 120different countries•More than 46 million people are served daily inmore than 30,000 restaurants.•Achieved two-thirds of the sales through theownership of about half of the globally-branded,quick-service restaurants outside the U.S.•Franchisees own and operate approximately70% of McDonalds restaurant businessesworldwide.
Marketing Tactics Same symbols employed all over the world Big Mac Ronald McDonald Red and Yellow
Food Variety Menu One of the greatest credits goes to McDonalds’ menu.1. Sandwiches 2.diverse variety of fast food2. Chicken 3.satisfies the demands of all its customers 4. There is even a purely chicken menu for those3. Breakfast who prefer this kind of meat. 5.The salads suit the needs of health conscious4. Salads customers . 6.Desserts appeal to anyone with a sweet tooth.5. Snacks and Sides 7.The special meals for children are made with6. Beverages healthy chicken burgers to with apple juice as a nutritious beverage on the side7. McCafé Desserts 8.The coffees and shakes are in lieu with the & Shakes growing trend for coffee shops all over the world
Nutrition ChartsThe nutritional chart with every mealprovides customers’ incentive to look aftertheir diet coupled with McDonald’swillingness to inform their customers thedifferent ingredients use in their products.It has also helped to refute the various callsagainst McDonalds’ food being criticized asfatty or unhealthy. Adding nutrition charts is a great marketingThe company’s decision to include the tactic to win overnutritional charts allows for customers to healthy consumers and refute criticism againstknow exactly what they are consuming. McDonald’s fatty food
McDonald’s and Culture2. McDonald’s move into global markets raised several questions disputing the reduction of cultural values.3. McDonald’s was able to move into overseas markets by allowing them to be owned by local entrepreneurs. This adaptation allows the franchise to be suitable to the locals of the area.4. Also, McDonald’s is responsible to changing its menus depending on the local taste. This conformity allows for William Gould (1996) said that the fast food franchise to evolve and grow with the local community in fast food have been relatively which they are based. unknown before McDonalds exported its food into foreign markets.
Strategy- McDonald’s and ChildrenThe fast-paced modern world of today makes it difficult for parents to cook regularly at home. Thus, McDonalds keeping view the jobs of working parents has created a cheap, healthy and accessible meal.• McDonalds keeps in view every customer and has made a special play place for children to enjoy themselves• It also provides toys with the happy meals for children• Provides nutritional meals which appease to parents.
Strategy- McDonalds Interior• The red and yellow signature look is one which McDonalds has followed from the very beginning. However, McDonalds began with the use of bright red and yellow which has now been converted into a darker terra cotta and golden, giving the franchises a sunnier look.• Also, the interior has been redesigned to add different shades of green to provide a warmer look to the restaurant.• The plastic furniture which was once a huge part of the McDonald’s look has been changed to bring in more brick and wood.• The hanging lights produce a soft glow and framed pictures and paintings decorate the wall
Development• McDonald’s has set up counter and drive through services to ensure that their customers can be provided with indoor and outdoor seating.• McDonald’s also created theme restaurants like Solid Gold McDonald’s a rock-and-roll franchise.• The new trend for coffee shops has also affected McDonalds which has created the McCafe, a café which is set in the theme of renowned coffee shops.• McDonalds connected itself to convenience stores, gas stations or even shopping malls.• Truck stops also support McDonald’s franchises for travelers who want quick food on the way.• McDonalds has also created playgrounds for parents to leave their children while they get a bite to eat.
Environment ProtectionEach restaurant attempts to• improve energy competence;• lower sound, effluent, odor, atmospheric impacts• lower the quantity of solid waste;• increase the value recovered from solid waste before its responsible disposal;• preserve a litter free atmosphere around the franchises by doing regular litter checks
McDonalds Vision Statement• Increase the pace of acquisitions• Create new job opportunities annually.• Be the best employer in different countries around the world• Deliver operational excellence to our customers in every franchise• Using innovation and technology to increase profits and improve brand name