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Power digital "new ideas"

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New Advanced strategy from Power Digital Marketing focussing on Google Analytics tracking, Search Engine Optimization (SEO) and content marketing - how to find great content and influencers and some …

New Advanced strategy from Power Digital Marketing focussing on Google Analytics tracking, Search Engine Optimization (SEO) and content marketing - how to find great content and influencers and some ways around keyword not provided in Google Analytics. Plus a few other gems... Enjoy!

Published in: Internet, Technology, Design

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Transcript

  • 1. New IdeasPOWER DIGITAL
  • 2.  Brand Mentions  Fresh Web Explorer (Moz)  Buzz Sumo  Locating relevant shared content  Finding industry/topic influencers  Identifying Resources & Lists  GIF Retargeting Ads  Cleaning Up Links  Keyword (not provided)  Tracking Link Data UTM AGENDA
  • 3. LINKS THROUGH BRAND MENTIONS
  • 4. Case & Point FRESH WEB EXPLORER San Diego Reader Article with NO link to client mentioning them!
  • 5. BRAND MENTION SHOULD BE LINK
  • 6. BUZZ SUMO What you are looking for Sources of content Timeframe Searching for Content Search Top Influencers
  • 7. BUZZ SUMO: USA SOCCER JERSEY SEARCH
  • 8. USA SOCCER JERSEY LINK TARGETS
  • 9. BUZZ SUMO: INFLUENCERS Washington Post and NBC columnists
  • 10.  Industry resources and lists are a valuable and powerful sources for links. Here are some searches to help identify some of these sites.  inurl:resources  inurl:helpful-resources  Inurl: + “industry keyword” + Site:(.gov, .org, .edu) UTILIZING RESOURCES & LISTS http://www.seomark.co.uk/where-to-get-backlinks-from/ http://pointblankseo.com/9-query-combos
  • 11.  Events  Sponsors  Interviews  Student Resources  Career Resources  Alumni Bios  Historical References  Boards/Certifications  Electronic records  Related Links  Safety Resources  Education Resources  Nutrition Information  Hero Spotlight  Veterans  Non-profits  Eco-friendly  Business Directory  Free Resources  Travel and Tourism  Associations  Community Involvement  Professional Development  Faculty Pages  Accreditation  Venues REASONS .EDU & .GOV OUTLINK
  • 12. BUSINESS ETHICS WEBSITE PR5
  • 13. GIF BANNER ADVERTISING http://mashable.com/2014/05/24/new-types-of-digital-advertising-agencies/
  • 14. CLEANING UP LINK PROFILES Many of our clients websites have been eating the wrong food i.e. getting the wrong links. Time to slim these websites down and put them on a diet!
  • 15. Manual Penalty VS. Algorithmic Penalty MANUAL VS. ALGORITHMIC PENALTIES
  • 16. EXAMPLE: LPGUERRA.COM *Note: This client has low ranking, but no manual penalty showing in Webmaster Tools.
  • 17. Identify Toxic/Suspicious Links Create rmoov Campaign Create Google Disavow File & Upload ALGORITHMIC PROCESS
  • 18.  The estimated traffic share metric is Moz’s best guess at the percentage of visits each keyword contributes. The value is based on a combination of landing page traffic, keyword ranking position, estimated search volume, and SERP CTR’s. KEYWORD NOT PROVIDED: LANDING PAGE REPORT
  • 19.  You ever build a quality link and wonder how much traffic it drove to its destination website? Did is produce ROI? Now you can!  Introducing UTM parameters. UTM’s are simply tags you add to URL’s to add tracking capability.  Start by using the UTM URL Builder  https://support.google.com/analytics/answer/1033867?hl=en TRACKING LINK TRAFFIC W/GA
  • 20. UNDERSTANDING THE FUNDAMENTALS
  • 21. Google URL Builder Enter in all required fields to create proper UTM tracking code Refer to previous slide “Helpful Information” for required field information. GOOGLE: URL BUILDER
  • 22.  Goal: Focus on which content drives results  Utm_medium: link-building  Utm_source: name of linking domain (i.e.powerdigitalmarketing.com)  Utm_campaign: date of content placement (i.e.2014-06-16)  Utm_content: specific product, service or topic being written about (i.e. links building, website design etc.)  Utm_term: specific keyword being optimized for, if any *This configuration will capture inbound visits from a link building campaign into a unique “link building” medium that can quickly and easily be analyzed. Drilling down into that medium by source or content will display the placements and topics that are most successful at generating traffic.  Goal: Measuring link building traffic against organic referral traffic  Utm_medium: referral  Utm_source: name of linking domain (i.e.powerdigitalmarketing.com)  Utm_campaign: link-building  Utm_content: specific product, service or topic being written about (i.e. links building, website design etc.)  Utm_term: specific keyword being optimized for, if any *By using the standard “referral” medium, inbound traffic will be lumped in at a top - level with other organic referral traffic, enabling an apples-to-apples comparison of visits via links. Agencies or large internal content teams can just as easily swap in a marketer’s name for utm_content in order to track the effectiveness of tactics utilized by various team members. 2 WAYS TO GO ABOUT THIS
  • 23. URL BUILDER EXAMPLE Your new link traceable link!
  • 24. WHERE IT ALL COMES TOGETHER IN GA Click here #1 Click here #2 *View data by source, medium, content, etc. **Tracked link data will be displayed here
  • 25. Thank you