Power Brands


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Power Brands – award winning beverage industry experts who can help you develop a beverage and marketing strategy for your new or existing beverage brand. Considered by many to be the leading beverage consultant in the industry, Power Brands can help you understand your beverage development, manufacturing and marketing needs. With an expert beverage consultant at your side, you will be better equipped for success in the ever expanding beverage business. Contact us and talk to a beverage consultant now, our premier consulting services can help you grow your beverage business. The initial call is free and will help you to better understand your options.

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  • Power Brands

    1. 1. 16501 Sherman Way Van Nuys, CA. 91406 www.PowerBrands.us (800) 730-9445
    2. 2. 11 Why Us? Power Brands is the world’s leading beverage formulation development and brand management firm in the U.S. Power Brands knows all the ins and outs of the beverage industry. We have successfully launched more than 500 client brands. Power Brands has also successfully launched brands with multi-million dollar budgets. Our broad expertise stretches globally all under one roof: Formulation, Graphic Design, Sales and Marketing Strategy, Product Launch Strategy, Financing and Investor Expertise. 2
    3. 3. 2 Services Our expertise in the beverage industry can help you with: Beverage Fomulation Power Brands has a team of in-house beverage scientists who have won many awards. They can match any flavors or even formulate a beverage to your liking. Graphic Design Power Brands creative design team of in- house designers specialize in beverage labels and packaging designs. Prototype Development Prior to going into full scale production, Power Brands will recommend Clients explore prototype development. Packaging Development Power Brands team provides beverage packaging expertise for any types of beverage applications: Production Power Brands team has relationships all over the world to help produce and manufacture your beverage. Brand Management Power Brands has successfully launched countless of brands. We can help you manage a full-scale market rollout. 3
    4. 4. 3 +Services Additional sub-services that we offer include: Power Brands utilizes technology and uses it to optimize positive brand awareness. Web Design Power Brands team of expert developers have created countless of websites. Our team of web experts will help to better your companies search engine optimization. Power Brands team of social media experts will help keep your company stay trendy. Prints Marketing Videos Photos Events Corporate Identity Copywriter Visual Comunication Original Content Interactive Design Social Networking Graphic Design Social MediaSEO 4
    5. 5. Beverage Development Process 5
    6. 6. Creative Brief Every project begins with a Creative Brief. Here, each client meets with the Power Brands executive team to discuss the vision of your beverage. The Creative Brief will cover: -Ingredients -Flavors -Packaging -Graphic Design -Cost and retail price estimates/targets -Timelines and deliverables The Power Brands team will then summarize the project through completion of an A1 Form. Clients will receive this form via email for signature within 24 hours. 6
    7. 7. Beverage Formulation • Beverage Formulation is done through Power Brands in-house beverage laboratory, which clients are always welcomed to visit in-person. • Beverage R&D is done through Power Brands team of highly experienced beverage scientists who are dedicated to beverage development as well as knowledgeable with currently trending ingredients and flavors. • Power Brands networks with best-in-class flavor houses, chemical suppliers, and raw material suppliers across the industry. • Power Brands brings expertise knowledge in all beverage segments, some include: • Clients are provided up to 3 rounds of beverage formulation Soft Drinks Enhanced Water Relaxation Drink Energy Drinks Coffees Teas Juices Sports Drinks Protein Drinks Organic Beverages Energy Shots Cocktail Mixers 7
    8. 8. Packaging • Power Brands team provides beverage packaging expertise for any types of beverage applications: • Our knowledge of processing options and packaging resources help to expertly match your packaging to the product. • Power Brands will then forward vendor information to Clients as soon the packaging is determined. It is the Client’s responsibility to establish a relationship with the vendor, secure pricing, availability, minimum order quantity, and timing. Plastic: Hot Fill or Cold Fill Aluminum: Cans or Bottles Flexible Packaging Glass Tetra Pak Custom Applications 8
    9. 9. Label Design • Power Brands creative design team of in-house designers specialize in beverage labels and packaging designs. • Our skillful design team brings expertise in each label substrate, including can design, shrink band labels, paper wraps, and pressure sensitive labels. • Clients are provided 3 rounds of front panel concept artwork. Once this is approved, the designer will move to the layflat stage which includes back and side panels. The Clients will receive two rounds of layflat artwork. 9
    10. 10. Client Review and Approval • FORMULATION: The Client will receive first round samples for sensory evaluation typically within 10 business days of submitting the signed A1 form. Once feedback is provided, second round samples are typically provided within 5 business days. The Client receives 3 rounds of samples in a typical product development agreement. • ARTWORK: Similar to formulation samples, the Client will receive first round creative concepts within 10 business days of submitting the signed A1 form. The Client receives 3 rounds of concept artwork. Once approved, the Client then receives 2 rounds of layflat artwork to complete the project. 10
    11. 11. Identify Suppliers • Power Brands identifies and matches the right vendors based on location, capabilities and cost efficiencies. We supply each Client with vendor contact information and it is the Client’s responsibility to: Establish relationships with vendors Determine pricing Determine minimum order quantity (MOQ) Establish timelines 11
    12. 12. Prototypes • Prior to going into full scale production, Power Brands will always recommend Clients explore prototype development. Prototypes and a solid business plan or presentation will help the Client: Secure capital from investors Obtain purchase orders from retailers or distributors Perform focus group testing Sell product to independent grocers 12
    13. 13. Production • If the Client is fully funded and is ready to commence with production, Power Brands will always recommend the Client manufacture the minimum amount of product possible. • Power Brands will identify appropriate contract manufacturers based on capability, geography, and cost efficiencies. Power Brands will provide the Client with all relevant contact information, it is the Client’s responsibility to establish relationships, negotiate pricing, and determine timelines. • Power Brands enjoys contract manufacturing relationships across the U.S. and also abroad, with key contacts in: Asia Europe Africa Caribbean North America: USA, Mexico, Canada 13
    14. 14. Product Management • For select Clients, Power Brands can manage a full-scale market rollout. This service includes: Managing production process: Securing vendors, ordering and overseeing contract manufacturing Creating and implementing sales strategy: Hiring & training sales staff Developing sales tools (sell sheets, POS, pricing sheets, etc.) Defining territories and target distributors, brokers & retailers Creating pricing architecture based on brand P&L 14
    15. 15. Brand Management • Hiring, training key marketing personnel • Managing all in-market activity, i.e. guerrilla sampling, in-store events, sponsorship opportunities, promotional events • Assisting in web and on-line marketing, including basic SEO, social media • Metrics and Reporting – Together with the Client, Power Brands will define key metrics and setup weekly reporting – All brand personnel will be clear on accountability and measurability 215
    16. 16. 4 Award Winners Power Brands has helped produce countless of successful beverage brands. Some of these products can be found nationwide! Some of the award winning beverages are below: Neuro Functional Beverage 16 SK Energy Shots Energy Shots Evolution Fresh Fresh Juice
    17. 17. 11 Contact Us Power Brands 16501 Sherman Way Van Nuys, CA. 91406 P. (800) 730-9445 E. sales@powerbrands.us www.powerbrands.us Make sure to contact Power Brands via mail, phone, email, and social media! Twitter@PowerBrandsLLC FacebookPowerBrandsConsulting Instagram@Power_Brands Google++PowerBrandsUS PinterestPowerBrands Flickr PowerBrands LinkedIN PowerBrandsLLC 17