Pouring Pounds at Enfinite 2011

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Presentation for Enfinite 2011 - brilliant event organised by Entrepreneurs Interactive Society at Imperial Business School

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Pouring Pounds at Enfinite 2011

  1. 1. Enfinite 2011 – imperial entrepreneurs interactive<br />
  2. 2. Who are we?<br />Pouring Pounds – Get money back on your USUAL shopping at 2,250 websites<br />2<br />Just remember to visit websites by clicking from www.pouringpounds.com first<br />The money collects in your Pouring Pounds account & can be transferred to you via BACS/Paypal. You can even donate to charity!<br />
  3. 3. TOP 5 QUESTIONS PEOPLE USUALLY ASK US!<br />1. HOW DO I SET UP MY OWN COMPANY?<br />3<br />What is the right legal structure for my company?Detailed info on Business Link website: http://www.businesslink.gov.uk/<br />Where can I buy domain names?GoDaddy, Namesco, 1&1. You can get cashback on all these too: http://ht.ly/5frnN<br />Is setting up a company a complicated, long-drawn and expensive process?Company formation services like Companies Made Simple http://www.companiesmadesimple.com/e.g. Silver package for £50 – company formation within 3 hours , registered office address, fast track Barclays business bank account <br />List of recognised company formation agents: http://www.companieshouse.gov.uk/toolsToHelp/formationAgents.shtml<br />
  4. 4. TOP 5 QUESTIONS PEOPLE USUALLY ASK US!<br />2. WHERE CAN I CONTACT FREELANCERS & GET LOGO & WEBSITE DESIGN IDEAS?<br />4<br />Online Competitionswww.99designs.com<br />Freelancers for designing and website developmentwww.elance.com, www.designcrowd.com, www.odesk.com<br />Individuals for all types of freelance needswww.peopleperhour.com<br />Voice-overswww.voices.com <br />Website development<br /><ul><li> See examples of the exact thing that you need
  5. 5. Try to get testimonials and reviews from past clients
  6. 6. Negotiate staggered payment which is market standard: 50% upfront
  7. 7. Fully integrate social media</li></li></ul><li>TOP 5 QUESTIONS PEOPLE USUALLY ASK US!<br />3. SOCIAL MEDIA – WORTH THE EFFORT?<br />5<br /><ul><li>YES. Social media strategy: first for broadcasting, and slowly for engagement</li></ul>Twitter – GET ON IT!<br />Facebook – more engaged strategy, more difficult<br />Linkedin – Dont underestimate the power of Linkedin. We have benefitted a LOT<br />Digg, Stumble Upon, Delicious – for posting blogs and articles<br />Quora? <br /><ul><li>Tools like Hootsuite, Tweetdeck
  8. 8. Social media metrics: As important as database today</li></li></ul><li>TOP 5 QUESTIONS PEOPLE USUALLY ASK US!<br />4. WHAT ARE THE SUPPORT NETWORKS AVAILABLE FOR ENTREPRENEURS?<br />6<br /><ul><li>Funding contacts and support e.g. Microsoft Bizspark, Seedcamp, Astia
  9. 9. Entrepreneur focused organisations like TiE. Especially important when you are entering a new sector
  10. 10. Tech Hub for tech start-ups
  11. 11. Blogs about your industry: Mashable, Techmeme.. Even Cybermummy 2011 (largest blogging conference for mum bloggers)
  12. 12. Trade shows: http://www.exhibitions.co.uk/
  13. 13. Get on Twitter!
  14. 14. Attend Tweet-ups
  15. 15. Special emphasis on Linkedinfor a professional connection with pretty much anyone</li></li></ul><li>TOP 5 QUESTIONS PEOPLE USUALLY ASK US!<br />5. SEARCH ENGINE OPTIMISATION<br />7<br /><ul><li>Search engine optimisation: the right titles, meta tags, link building to increase your page rank
  16. 16. SEO Consultants
  17. 17. Hubspot:http://www.hubspot.com/
  18. 18. Social Media Examiner:http://www.socialmediaexaminer.com/
  19. 19. Facebook Success Summit, Social Media Success Summit
  20. 20. Case studies, blogs about how to increase website traffic, specific strategies
  21. 21. Sign up for free updates
  22. 22. Blogging: Get your keywords out there. Blogs can engage people who have signed up and to get new users interested
  23. 23. Engage press/media: Look up journalists who write about your field. Write to them, follow up, chase. Find journalists on Linkedin & Twitter</li></li></ul><li>Self taught, and the best!<br />Recommended books! <br />8<br /><ul><li>Marketing Warfare by Al Ries and Jack Trout
  24. 24. The Social Media Marketing Book by Dan Zarrella
  25. 25. Unleashing the Ideavirus by Seth Godin (considered to be the most downloaded e-book of all time)
  26. 26. Online marketing inside out by Brandon Eley
  27. 27. Good to Great by Jim Collins
  28. 28. Autobiographies of anyone you admire</li></li></ul><li>Lets talk!<br />INTERN WITH POURING POUNDS!<br />Get valuable marketing experience and grow with an upcoming start-up!<br />Internships available for marketing, social media and blogging.<br />Contact:<br />Swati Bhargavaswati@pouringpounds.com<br />Twitter: @Swats26, @pouringpounds<br />Please mention EntrepreneursInteractivewhen you join Pouring Pounds so you get a £5 joining bonus!<br />9<br />

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