Mr. Harish Garware - President IPEMA at Knowledge day 2015

1. Poultry India
Charting Growth Milestones

2. The Need of Existence
The Indian Poultry industry
was growing rapidly through
its geniuses led by the late
Dr BV Rao
It was transforming from a
small backyard farming
practice into a major
commercial activity in mere
four decades which was
really fast
There were several
exhibitions across India.
Sometimes these numbered
9-10 events. It was a logistical
nightmare with little
cohesion between these
events
These did not add value to
the greater picture of
increasing perception that
India was one of the biggest
players in the global poultry
market
An Idea/Thought: To form an organization to provide stimulus to the Poultry Industry

3. Creating An Unified Voice
First Milestone: Origin of Poultry India

4. Some of India’s top poultry farmers, poultry equipment manufacturers, animal
health, feed manufacturers among others deliberated to organize one singular,
definitive exhibition that would give poultry farmers not just a platform to
showcase their collective strength and voice, but also to tell the world that India’s
poultry industry was up there with the best: booming and growing from strength
to strength
DNA of Poultry India

5. Knowledge Sharing
Showcase
developments and
innovation for the
improvement of the
industry
Attract ample
trading and
investment
opportunities
Objective of the Organisation

6. Provide What?
POULTRY INDIA
To network with
global players
and interact with
them at one
singular venue of
international
standard
Offer advances
in science, R&D,
technology at a
technical
seminar
An expansive
showcase for
poultry
equipments,
farming
technology,
breeding, Feed,
animal health and
poultry production

7. Genesis of Poultry India

8. THE FIRST EVER POULTRY EXPO WAS
HELD IN 2007
The concept that grew out of the minds of a
group of poultry entrepreneur more than 9
years ago to what it is today

9. Hyderabad the First Venue
Hyderabad was it
natural venue as it was
the capital of the state
that led the poultry
industry in India. It also
had advanced,
international-standard
infrastructure and
logistics support in the
form of HITEX city

10. Growth
The Exhibition started
with one single hall of
3082 sq mtrs
Today the 9th edition is
carpeted over 17,800
sq mtrs in FOUR halls
with more than 23,500
visitors from all over
the world
Poultry India exhibition space today is booked well in
advance with more than 225 global and Indian
heavyweights showcasing their products and services
at an internationally recognised venue
It grew to three
halls with 15,000
visitors

11. EXHIBHITION AREA SINCE 2007
0
2000
4000
6000
8000
10000
12000
14000
16000
2007 2008 2009 2010 2011 2012 2013 2014 2015
SQ. MTRS

12. VISITORS SINCE 2007
0
5000
10000
15000
20000
25000
2007 2008 2009 2010 2011 2012 2013 2014
NO. OF VISITORS

13. COUNTRIES

14. ORIGIN OF KNOWLEDGE DAY
• When we started at 2007, we were having
technical seminars and during this we realized the
attendance was poor tough people were
interested as it was conflicting with their other
agenda of attending the Poultry India exhibition.
• So from 2012, we decided to have a dedicated
knowledge day which held every year a day
before Poultry India exhibition.

15. Adding an extra touch
The Bright Idea of Knowledge Day

16. Increasing Intellect Quotient
Knowledge Day -- A globally recognized technical seminar that precedes the
world class 3-day Poultry India exhibition
The entire day, separate event from exhibition is organized to benefit the
poultry industry and help delegates focus on subjects that will help them
understand the intricacies of the industry, to learn from experts and role
models and take the learning back to their farms. This exclusive interaction
with global experts helps us gain experiences & knowledge which in turn
makes the poultry industry stronger, better

17. TECHNICAL SEMINARS AND
KNOWLEDGE DAY SINCE 2007
0
100
200
300
400
500
600
700
800
2007 2008 2009 2010 2011 2012 2013 2014

18. Glimpses

20. Past & Present Speakers
Perizaad
Zorabian
Dr. Tugrul
Durali
Dr. Kannan
Ganapathy
Yiannis
Christodolou
Stuart
Court
Bernard
Green
Dr.
Marcelo
Paniago
Julian
Madeley
Prof. Dr.
Aaron
Coweison
Nadir
Burjorji
Godrej
Somu
Kumar
Ansoo
Gupta

21. Fighting Protein Deficiency

22. Poultry India has gone beyond organising
exhibitions & technical seminars & caring for the
industry
The Protein Awareness Campaign
Pune Hyderabad
… and more
Launched on September 23, 2015
The Big Leap Of Faith

24. • Eat Right, Eat Healthy -- An educational campaign to
raise awareness on the scourge of protein deficiency
prevalent in the country.
• On the need for a balanced daily diet consisting high
proteins: 1gm of protein for every kilogram of body
eight everyday.
• It is aligning its national message with the Prime
Minister’s Swachh Bharat Swasth Bharat campaign.
• Social media is being intensely and very successfully
used for this campaign.
• Poultry India has also recommended the Government
to dedicate a National Protein Week.

25. • We had dedicated different websites to send
Poultry India’s messages about Protein and
now they are very popular.
www.poultryprotein.com www.poultryrecipes.co.in

26. • Poultry India is doing Protein Awareness campaign through road-shows, discussion
with parents, teachers and school children in Urban and Semi-urban areas, and
also through town-hall meets with village elders in Villages.
• Live poultry outlets in Pune , Nasik, Hyderabad received danglers in Hindi and
vernacular languages to display at their shops through their distributors. The
owners/workers of these outlets have been sensitized to explain to the consumers
the goodness of poultry proteins.
• Plans are afoot to talk to the Medical Representatives of pharmaceuticals and
doctors who will discuss the Protein Awareness Campaign with doctors, who will
be asked to tell their patients on the goodness of proteins
Eat Right
Eat Healthy
• Electronic Direct Mailers have been sent to Poultry associations, affiliates,
veterinary colleges, major poultry distributors and well-wishers on the campaign

27. Protein Awareness
Campaign through outlets

28. Protein Awareness Campaign through
World Egg Day - Mumbai

29. Protein Awareness Campaign through
World Egg Day - Mumbai
Organised by CLFMA, Bombay Veterinary College, INFAH
with support from many private companies including DSM

30. Flyer distributed
It targets consumers through live chicken outlets and media. The information is
translated in various regional languages. Consumers are being made aware that
they need 1 gm of protein for every kilo of their body weight every day.

31. Danglers distributed
These are being distributed through Poultry India offices to the media ,our
channel partners across the states, at live chicken outlets and other
industry affiliates. These are well received

32. THANK YOU