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EVOLUTIVO DE MENÇÕES
PRINCIPAIS MODELOS
OVERVIEW
8.266 9.215
16.056
14.734
6.813
13/abr - Seg 14/abr - Ter 15/abr - Qua 16/abr - Qui 17/abr - Sex
56%
44%
TOP ESTADOSSHARE DE GÊNERO
SP 42%
MG 07%
RJ 20%
Outros 31%
IMPACTADOS*
26M
1%|81
2%|94
2%|107
3%|164
92%| 5.105
Mariana Weickert
Fernanda Tavares
Isis Valverde
Isabeli Fontana
Gisele Bündchen
PRINCIPAIS MARCAS
47%|2.383
21%|1.062
14%|710
10%|500
9%|435
Colcci Cavalera Animale PatBo Ellus
FONTE: SCUP
Desfile-ritual
da Cavalera
Sombra com efeito
glossy foi destaque
em 3 dos 8 desfiles
Último desfile de
Gisele Bündchen
Sombras e delineadores
coloridos são destaque na
passarela
Retrospectiva da
carreira de Gisele
Bündchen
Despedida de
Gisele Bündchen
das passarelas
Repercussão do vídeo
em que a modelo tenta
responder o maior
número de perguntas
possíveis em um minuto
“Empurrão” de
Fernanda Tavares
em Gisele durante as
homenagens
Estudo elaborado a partir da coleta de 55.084 menções pela ferramenta Scup no
período de 13 a 17 de Abril.
A análise foi feita com base na repercussão do São Paulo Fashion Week nas
principais redes sociais utilizadas no Brasil.
*Estimativa da quantidade de usuários que foram impactados pelas menções sobre o evento no Twitter e no Facebook, baseada em um estudo realizado pela RIOT
sobre a quantidade de usuários impactados por publicações de qualquer perfil no Twitter, que varia de 2% a 5% dos seguidores totais do perfil, e de usuários no
Facebook, que é de 50 internautas por publicação/compartilhamento.

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SPFW

  • 1. EVOLUTIVO DE MENÇÕES PRINCIPAIS MODELOS OVERVIEW 8.266 9.215 16.056 14.734 6.813 13/abr - Seg 14/abr - Ter 15/abr - Qua 16/abr - Qui 17/abr - Sex 56% 44% TOP ESTADOSSHARE DE GÊNERO SP 42% MG 07% RJ 20% Outros 31% IMPACTADOS* 26M 1%|81 2%|94 2%|107 3%|164 92%| 5.105 Mariana Weickert Fernanda Tavares Isis Valverde Isabeli Fontana Gisele Bündchen PRINCIPAIS MARCAS 47%|2.383 21%|1.062 14%|710 10%|500 9%|435 Colcci Cavalera Animale PatBo Ellus FONTE: SCUP Desfile-ritual da Cavalera Sombra com efeito glossy foi destaque em 3 dos 8 desfiles Último desfile de Gisele Bündchen Sombras e delineadores coloridos são destaque na passarela Retrospectiva da carreira de Gisele Bündchen Despedida de Gisele Bündchen das passarelas Repercussão do vídeo em que a modelo tenta responder o maior número de perguntas possíveis em um minuto “Empurrão” de Fernanda Tavares em Gisele durante as homenagens Estudo elaborado a partir da coleta de 55.084 menções pela ferramenta Scup no período de 13 a 17 de Abril. A análise foi feita com base na repercussão do São Paulo Fashion Week nas principais redes sociais utilizadas no Brasil. *Estimativa da quantidade de usuários que foram impactados pelas menções sobre o evento no Twitter e no Facebook, baseada em um estudo realizado pela RIOT sobre a quantidade de usuários impactados por publicações de qualquer perfil no Twitter, que varia de 2% a 5% dos seguidores totais do perfil, e de usuários no Facebook, que é de 50 internautas por publicação/compartilhamento.