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Introduction to Business Model Canvas and how to identify a unique Value Proposition; Target Segments; Channels; Client Relationships; and Revenues

Introduction to Business Model Canvas and how to identify a unique Value Proposition; Target Segments; Channels; Client Relationships; and Revenues

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  • 1. This SME webinar will start at5:00 pm Dubai 4:00 pm Riyadh 3:00 pm CairoFor tweeting: #ICME2013Session 3: Business Model (External)Session by Linda ElawarHosted by Faher Afra
  • 2. Business Model (External)For tweeting: #ICME2013Session Agenda1. Business Model2. Our focus today: External Elements• Customer Segments• Value Proposition• Channels• Customer Relationships• Revenue Streams3. Case Studies4. Exercise: Identify your Unique Value Proposition5. Final Thoughts
  • 3. Business Model (External)For tweeting: #ICME2013Linda ElawarConsulting Partnerpotential.com@lindaelawarYour Presenter
  • 4. Business Model (External)For tweeting: #ICME2013MentoringFocus2-Entrepreneurship& Innovation3- BusinessModel (External)•Entrepreneurship•Innovation•The OpportunityDevelopmentStreamsHow will we execute5- Starting UP•Target Segment•Value Proposition•Channels & ClientRelationship•Revenue•Activities•The Team & Resources•Partnerships•Costs•Startup Costs•Your Prototype•Elevator Pitch•Sales & NetworkingPolishing the newexpansionarybusiness ideaIdentifyingUnique ValuePropositionMilestoneAttracting sales &investmentsUnderlyingComponentsSocial Network and LearningManagement System to manageeach individual’s developmentBlended Learning Programsusing Video Conferencing tominimize costsPractical and relevantexperience from regionalexpertsCreate an ecosystem thatlinks incubators, universitiesetc..6 WebSessionsSupport toParticipantsToday’s Focus: Business Model (External)Building the prototype4- BusinessModel (Internal)1- Introduction6- TeamRegistration
  • 5. Business Model (External)For tweeting: #ICME2013What was the old way to startup a business?Have anIdeaWrite abusinessPlanPitch ittoinvestorsBuildyourteamMake aproductSell asmuch asyou can
  • 6. Business Model (External)For tweeting: #ICME2013What was the result?• It’s a roll of a dice.• By the time you start selling your product, your business planwould have all changed.
  • 7. Business Model (External)For tweeting: #ICME2013How do we build businesses now?Test it outBusinessModel Try to sellRapidPrototypeReDesignbased onfeedbackReintroduce
  • 8. Business Model (External)For tweeting: #ICME2013What is a Business Model?It is a tool for describing and prototyping your business
  • 9. Business Model (External)For tweeting: #ICME2013
  • 10. Business Model (External)For tweeting: #ICME2013The Business Model Canvas
  • 11. Business Model (External)For tweeting: #ICME2013Session Agenda1. Business Model2. Our focus today: External Elements• Customer Segments• Value Proposition• Channels• Customer Relationships• Revenue Streams3. Case Studies4. Exercise: Identify your Unique Value Proposition5. Final Thoughts
  • 12. Business Model (External)For tweeting: #ICME2013Our focus today: External Elements
  • 13. Business Model (External)For tweeting: #ICME2013Customer Segments
  • 14. Business Model (External)For tweeting: #ICME2013Customer Segments Examples• Mass Market• Niche Market• Segmented• Diversified• Multi-sided Platform
  • 15. Business Model (External)For tweeting: #ICME2013Value Propositions
  • 16. Business Model (External)For tweeting: #ICME2013Value Propositions Characteristics• Newness• Performance• Customization• “Getting the Job Done”• Design• Brand/Status• Price• Cost Reduction• Risk Reduction• Accessibility• Convenience/Usability
  • 17. Business Model (External)For tweeting: #ICME2013Channels
  • 18. Business Model (External)For tweeting: #ICME2013Channel Phases• Awareness - How do we raise awarenessabout our company’s products andservices?• Evaluation - How do we help customersevaluate our organization’s ValueProposition?• Purchase - How do we allow customers topurchase specific products and services?• Delivery - How do we deliver a ValueProposition to customers?• After sales - How do we provide post-purchase customer support?
  • 19. Business Model (External)For tweeting: #ICME2013Customer Relationships
  • 20. Business Model (External)For tweeting: #ICME2013Customer Relationships Examples• Personal assistance• Dedicated Personal Assistance• Self-Service• Automated Services• Communities• Co-creation
  • 21. Business Model (External)For tweeting: #ICME2013Revenue Streams
  • 22. Business Model (External)For tweeting: #ICME2013Revenue Streams Types & PricingTypes:• Asset sale• Usage fee• Subscription Fees• Lending/Renting/Leasing• Licensing• Brokerage fees• AdvertisingFixed pricing• List Price• Product feature dependent• Customer segment dependent• Volume dependentDynamic pricing• Negotiation( bargaining)• Yield Management• Real-time-Market
  • 23. Business Model (External)For tweeting: #ICME2013Session Agenda1. Business Model2. Our focus today: External Elements• Customer Segments• Value Proposition• Channels• Customer Relationships• Revenue Streams3. Case Studies4. Exercise: Identify your Unique Value Proposition5. Final Thoughts
  • 24. Business Model (External)For tweeting: #ICME2013Let’s look at three Generic BMs
  • 25. Business Model (External)For tweeting: #ICME2013Bait & HookEconomic logic: Selling a product at a loss or very low margin toenable selling volumes of another higher margin product
  • 26. Business Model (External)For tweeting: #ICME2013Case Study of Bait & Hook Model:
  • 27. Business Model (External)For tweeting: #ICME2013FreemiumEconomic logic: Giving away a basic version of your product to themajority of users while offering one or more Premium versions topaying users
  • 28. Business Model (External)For tweeting: #ICME2013Case Study of Freemium Model:
  • 29. Business Model (External)For tweeting: #ICME2013Connection PlatformEconomic logic: Connecting two or more groups of either buyers orvendors of a certain product/service at a small transaction fee perinteraction
  • 30. Business Model (External)For tweeting: #ICME2013Case Study of Connection Platform Model:
  • 31. Business Model (External)For tweeting: #ICME2013How would you start building the Perfect Business Model?
  • 32. Business Model (External)For tweeting: #ICME2013
  • 33. Business Model (External)For tweeting: #ICME2013
  • 34. Business Model (External)For tweeting: #ICME2013Identify your Unique Value Proposition1. Which customers are your targeting to serve?2. Which customer needs do you plan to respond to?3. Through which channels do you plan to reach your customersegments?4. What type of relationship do you expect to build and maintainwith your customers?5. What value are your customers willing to pay?
  • 35. Business Model (External)For tweeting: #ICME2013Final ThoughtsThe entrepreneur always searches for change, responds to it, andexploits it as an opportunity. – Peter F. Drucker
  • 36. Business Model (External)For tweeting: #ICME2013Intel Challenge ME Facebook PageJoin and Like us on Facebook: Intel Challenge ME
  • 37. Business Model (External)For tweeting: #ICME2013Intel Challenge ME TwitterFollow us on Twitter: @ICME2013
  • 38. Business Model (External)For tweeting: #ICME2013Sample of video cuts from previous sessionsGo to http://potential.com/resources/training-videos/ to watch videoclips on related sessions
  • 39. Business Model (External)For tweeting: #ICME2013Thank You.