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Postex post nl

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  • advertisement & bills
  • what if you could have this everyday?
  • The answer: Postcrossing! (What) How it started? So, 6 years ago, I wanted to connect with other postcard/mail lovers Used technical background to put it together to start a side project, on free time The idea: "Send a postcard and receive a postcard back from a random person somewhere in the world!" Requirements: Global - why not?! We believe it BREAKS BOUNDARIES: country borders, age, gender, political and even religious beliefs Free for all Easy to use
  • Result: a small website, www.postcrossing.com was born! Hosted at home (good ideas born in garages? forget that, it's in closets!) The Marketing plan: tell friends. Which told their friends Suddenly, it jumped borders and users started to signup from all over the world. I wasn't alone! Mailbox was no longer boring - on the contrary!
  • now, overview
  • how does it work?
  • Meetups : self-organized builds community promotes even more exchanges! forum and direct swaps
  • collaborations: world lupus day, tuvalu, unicef, schools
  • users growth
  • age distribution male/female
  • postcards stuff
  • 150% growth

Postex post nl Postex post nl Presentation Transcript

    • “ I send, therefore I receive.”
    The Postcrossing Project
  • The problem
  • Sometimes...
  • The idea
  •  
  •  
    • How does it work?
    • request an address from the website
    • mail the postcard to the address
    • wait to receive a postcard
    • register it
    • go to 1, repeat
  • Profiles
  • Postcard galleries
  • Map
  • User statistics
  • Community
  • Social impact
  • User growth
  • Demographics
  • Postcards exchanged each month
  • Outlook
  • Questions?
  • Dank u wel! Paulo Magalhães [email_address]