The answer: Postcrossing! (What) How it started? So, 6 years ago, I wanted to connect with other postcard/mail lovers Used technical background to put it together to start a side project, on free time The idea: &quot;Send a postcard and receive a postcard back from a random person somewhere in the world!&quot; Requirements: Global - why not?! We believe it BREAKS BOUNDARIES: country borders, age, gender, political and even religious beliefs Free for all Easy to use
Result: a small website, www.postcrossing.com was born! Hosted at home (good ideas born in garages? forget that, it's in closets!) The Marketing plan: tell friends. Which told their friends Suddenly, it jumped borders and users started to signup from all over the world. I wasn't alone! Mailbox was no longer boring - on the contrary!
how does it work?
Meetups : self-organized builds community promotes even more exchanges! forum and direct swaps
collaborations: world lupus day, tuvalu, unicef, schools
age distribution male/female
Postex post nl
<ul><li>“ I send, therefore I receive.” </li></ul>The Postcrossing Project
<ul><li>How does it work? </li></ul><ul><li>request an address from the website </li></ul><ul><li>mail the postcard to the address </li></ul><ul><li>wait to receive a postcard </li></ul><ul><li>register it </li></ul><ul><li>go to 1, repeat </li></ul>