Posterscope OOH Key Facts Belgium 2014

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The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.

Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8

Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.

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Posterscope OOH Key Facts Belgium 2014

  1. 1. Posterscope Out-of-Home Key Facts 2014
  2. 2. 1 About us Posterscope is the world’s leading Out-of-Home Communications agency. We aim to continually build understanding of the role of Out-Of-Home in the connected economy and we always put consumer insight at the heart of our planning to ensure that we deliver the most relevant Out-Of-Home communications for our customers. Exclusive to Posterscope, our global Out-of-Home Consumer Survey (OCS) is a sophisticated planning tool based on a survey of over 2,500 Belgian adults offering insight into consumers, their lifestyles and attitudes and their relationships with media and advertising. So when a customer approaches us with a brief, we know who their consumers are, their moods and mindsets, their media consumption and the best time and place to connect with them. Our proprietary tools ensure we are always one step ahead of the market. We have a wealth of data, intelligence, experience and technological expertise that are essential ingredients and continually evolve to meet the changing dynamics in our market. Our suite of tools not only gives planners and buyers the technological edge but also allows us to demonstrate the highest level of precision and accountability in our medium. Traditionally the past drove the present. In today’s world, the future drives the present. Our point of difference is that we better understand emerging technology and consumer behaviour when Out-of-Home and how the two combine to create new opportunities for advertisers. Pioneering Out-of-Home
  3. 3. 3 Posterscope’s Out-of-Home Key Facts is a yearly media guide providing details for the media offer available on the Belgian and Luxemburg Out-of-Home markets. The data contained in this publication is non-exhaustive and provided for general information purposes only. Please note that every effort has been made to ensure the accuracy of the information at the time of its inclusion. However, Posterscope shall not, under any circumstances, be liable for the use that readers may make with the content shown in this document. In the event of any doubt or misunderstanding, we strongly recommend to contact Posterscope. Posterscope Belgium Bd du Souverain, 165, Vorstlaan 1160 Brussels Belgium Tel: +32 (2) 788 74 00 Fax: +32 (2) 788 74 19 info.belgium@posterscope.com www.posterscope.be http://pioneeringooh.com/ Find us also on: Managing Editor : Benoît Van Cottem Copy : Alessandro Asproni & Valérie De Coster Prepress : Valérie De Coster Printing : Triumph Imprimeries / Paperland Our OOHKeyFactsisalsoavailablefor iPadontheAppStore (asPosterscopeMarketplace) About this publication
  4. 4. 5 News E-NEWS Latest Out-of-Home developments in Belgium www.posterscope.be/news PIONEERING OOH Pioneering Out-of-Home brings the latest innovations, best campaigns and essential industry news. http://pioneeringooh.com/ POSTERSCOPE WORLDWIDE Posterscope Worldwide network website www.posterscope.com GO OOH Posterscope Belgium’s latest research project www.posterscope.be/blog GUIDE TO CONVERGENT OOH Belgian guide to Convergent Out-of-Home www.posterscope.be/blog POSTERSCOPE BELGIUM Posterscope Belgium website www.posterscope.be
  5. 5. 7 Table of contents How it has changed ? 9 Re-defining Out-of-Home 10 Cinema 11 Digital Out-of-Home 12 OOH Convergence 13 Prism Tools 14 Proprietary Researches 15 Audience 16 Outdoor investments 17 OOH environments 20 Street 22 Stations 90 Metro 98 Public Transports 104 Airport 114 Cinema 130 Bars & Restaurants 140 Supermarkets 148 Shopping Malls 155 Sports 161 Education 163 Press Shops 167 Exhibitions Centers 169 Video & Night Shops 175 Medical Venue 177 Petrol Stations 179 Fashion Outlets 181 Parkings 183 Concert Halls 185 Boxes activation 187 Want more... 190 Luxembourg 192 JC Decaux Seasonnal Indexes 208 Outdoor Calendar 210
  6. 6. 9 How it has changed From Outdoor to Out-of-Home Place your message where the people are The ‘new world’ of out-of-home looks very different. Whilst the traditional poster market has consolidated into a core of very large suppliers, the broader out-of-home market now offers a multiplicity of opportunities covering a whole range of new environments. Technology is also a huge force for change with screen based and interactive options facilitating a much richer consumer experience and the face to face marketing, or experiential business is now fully integrated into our global approach. In all, out-of- home encompasses high impact broadcast brand communication all the way through to personal, one to one product experience. The out-of-home medium helps you take your message to your customers’ vision and present it in an environment where it’s more likely to be noticed. more technology deeper connectionsOUT-OF-HOME OUTDOOR CONSOLIDATION more suppliers more environments All rights reserved. ™ ® & Copyright © 2014 Posterscope.
  7. 7. 10 Re-defining Out-of-Home The new OOH Ecosystem It is important that we re-define OOH and position it in the context of other channels and uses of the medium. Traditionally, OOH was a display medium consisting of posters and ads that was used to drive mass awareness. The rise of Digital OOH and networked screens took this one stage further allowing for greater flexibility and cross platform video opportunities. The OOH ecosystem is full of interconnected, interdependent parts and in today’s increasingly complex world we need a much more advanced positioning that helps keep us relevant and competitive and doesn’t look out of place alongside that of Apple, Google, Facebook or Amazon. And in fact the OOH ecosystem actually overlaps with the other major global ecosystems as they all have properties people use when they are out and about so this makes the OOH more fundamental than ever before. All rights reserved. ™ ® & Copyright © 2014 Posterscope. Ads Platforms Content Commerce & Coupons Apps & Games Data Tablets Laptop Public Spaces Posters Screens Google Facebook Amazon Apple Owned OOH Retail media & Assets smartphone Physical Experiences People & Places Technology Services
  8. 8. 11 Cinema On-screen & off-screen opportunities “On-screen” advertising is integrated into our global cinema approach At Posterscope, we consider cinema as a very specific out-of-home communication environment, providing a qualitative context for brands to start a conversation with the consumers. People go to the cinema to live a social and entertaining experience. They are more receptive to the messages aimed to them and more likely to respond positively. Of course not everyone goes to the cinema, but its recent digitalization delivers new contents which brings in a new audience and enlarges the socio-demographic profile of the typical cine spectator. Nowadays, cinema and more particularly “multiplexes” offers a great variety of advertising formats ranging from posters to brand activation and enabling the stimulation of all five human senses. No one understands better how Out-of-Home works, and that is why Posterscope Belgium is now in charge of this particular environment as a whole. On-screen advertising opportunities Off-screen advertising opportunities& • Pack 12 Flex • Art Pack • Family Pack • Jingle Take-Over • Cine Bumper • 3D Pack • Odorama • Opera Pack • Cinevox • ... • Cineposter • Cinestar • Cinegift • Cinecube • The Cards Cinema • Face2face Cinema • Brand activation / Events • Stand / Animation / Experiential • Tailor-made
  9. 9. 12 Digital Out-of-Home Innovation & technology Innovation drives our work We drive thinking, initiate change and are committed to delivering the right out-of-home solution.  When we launched Hyperspace – the world’s first agency division dedicated to digital OOH and innovation – we initiated a step-change in the integration of cutting edge technology, specialist production, digital media and bespoke channels, into OOH campaigns. Today Posterscope is by far the leading digital OOH agency in the world. We provide our clients with the most effective tools in the market in order to produce the best digital out-of-home plans. Prism Screen Prism Screen is a custom-made software that responds to the needs of digital out-of- home planning. The experience accumulated by Posterscope in this field helps guide the advertisers in the digital jungle. Pioneering Out-of-Home Pioneering Out-of-Home is a Posterscope worldwide blog not only shows some of the coolest campaigns around the world, but it also provides details for the most recent market developments including everything there is to know about digital out-of-home. ( http://pioneeringooh.com ) Creative Optimisation Guide (COG) COG is a flash based tool that helps clients and creative agencies optimise their creative on digital out-of-home screens. (http://electric-avenue.com/creative- optimisation-guide/ )
  10. 10. 13 Out of Home is the oldest form of advertising; a medium that continues to permeate our daily lives. It’s almost impossible to go through a day without encountering some sort of OOH media format, as ubiquity is one of its key benefits. OOH is present in every market with strength in the ability to target by specific geographic location. Add in the fact that it gives advertisers a big, bold canvas to showcase their creative and you get a medium that can deliver huge brand stature. However, this view of OOH is one-dimensional in the current world we live in. The medium is evolving, and as we see convergence across all media and the increased importance of audience engagement over pure awareness, we are challenged to redefine the OOH landscape and explore its extended capabilities and effects. Historically OOH was primarily seen as an awareness driver in the form of posters that delivered rapid, mass coverage. However, the digitization of OOH has now allowed us to look at a much broader range of objectives and deliverables. The development of di- gital screens allows us to view videos, websites and transform a pure branding vehicle into a brand narrative. Interactive screens have allowed for a more active consumer ex- perience where users can search, play and even buy through the use of touch screens and other engaging interfaces. Finally, digital screens can be synced to other media allowing users to share and contribute through social media, participate or champion a brand, creating proactive engagement. OOH Convergence Richer consumer experiences The Belgian Posterscope Guide to Convergent Out-of-Home outlines some of these opportunities and as- sociated case studies. It attempts some segmentation but of course the nature of convergence means that areas constantly overlap and blur. To discover the new Edition of our Belgian Guide to Convergent Out- Of-Home, scan this QR Code or visit our webpage www.posterscope.be/ blog
  11. 11. 14 Prism Tools Investing in the best systems & tools Our Prism tools ensure we are always one step ahead of the market We have a wealth of data, intelligence, experience and technological expertise that are essential ingredients and continually evolve to meet the changing dynamics in our market. Our suite of tools not only gives our planners and buyers the technological edge but also allows us to demonstrate the highest level of precision and accountability in our medium. banner opportunities city by city, with specifications, restrictions, availability details and traffic past information detailed post campaign analysis across all formats by display period and historical comparisons design visualisation tool ena- bling to evaluate and optimize the artwork before printing the final campaign material memo/dememo predictor, helps in optimizing the phasing of a multi-wave campaign forward package availability, lead time monitor with historical comparisons mapping and geo-marketing analysis budget optimisation planning tool Outdoor & Cinema audience measurement systems providing the media performances figures information sharing and collaborative tool, gateway to key business assets, best practice, insight and tools digital OOH planning tool for the growing digital market by package or environment
  12. 12. 15 Proprietary Researches Out-of-home Consumer Survey (OCS) At Posterscope, we always put the consumer at the heart of our planning to ensure that we deliver the most relevant out-of-home communications for our customers. OCS drives our thinking Exclusive to Posterscope, our global Out-of-Home Consumer Survey (OCS) is a sophisticated planning tool based on a survey of over 2,500 adults in Belgium offering insight into consumers, their lifestyles and attitudes and their relationships with media and advertising. OCS is designed to get a better understanding of people’s behavior and attitude towards out-of-home to achieve the optimum consumer connection. OCS tells us how people travel, where they want to be, what they are thinking about, which environments and formats best engage with them and how they are most likely to respond. This unique knowledge ensures we understand consumers’ out-of-home behavior better than anyone else. So when a customer approaches us with a brief, we know who their consumers are, their moods and mindsets, their media consumption and the best time and place to connect with them.
  13. 13. 16 The CIM Study is the market’s official audience measurement system. It provides the reach and frequency figures for the main outdoor formats belonging to the media owners participating to the study. Methodology The audience of a panel is generated by the contacts occurring between the panel and the people passing-by. The study is build on two layers: the travels layer (gathers all the travels made by the sample 12+ across a whole week within the 48 CIM cities) & the panels layer (gathers all the panels located within the CIM’s 48 cities in the street, stations and tube). A specific module also exists for the public transports’ audience (Brussels and Wallonia only). Participating media owners Clear Channel (2m² street / station - 16m²/36m² - Tram/Bus in the South) JCDecaux (2m² street / metro - 8m² / 20m² - 17m² / 38m² - Tram/Bus in Brussels ) Belgian Posters (8m² / 10m² / 20m²) Think Media Outdoor (8m² / 20m²) 48 CIM cities Audience CIM Out-of-Home Study LEGEND 5 main cities 16 regional cities 27 small cities
  14. 14. 17 Outdoor investments Adex Monitoring (Mediaxim MDB) The Adex Monitoring is the market’s official investments study. It provides the advertising spends across multiple media and sectors. MDB stands for “Media Data Bank”, it contains the facts and figures of the advertising investments in the Belgian “above- the-line” media. By regular data deliveries, the advertising industry is kept aware of the advertising pressure and the evolution in the Belgian media scene. Important : only 5 OOH media owners (JCDecaux, Clear Channel, Belgian Posters, Think Media Outdoor, Brightfish (Cineposter)) take part into the Investment Study, therefore all other existing media owners/formats are not taken into account in the below figures. Advertising spends evolution : 2003-2013 Source : Nielsen Mediaxim / MDB Study 2003-2013 0,31% € 197.798.403 € 312.707.914 € 313.680.685 € 0 € 50.000.000 € 100.000.000 € 150.000.000 € 200.000.000 € 250.000.000 € 300.000.000 € 350.000.000 2003 2004 2005 2006 2007 2008 2009 2010 2011* 2012 2013
  15. 15. 18 Participating media owners and shares 2013 Outdoor investments Adex Monitoring (Mediaxim MDB) Top 5 (‘000 euros) Economical Groups 2013 1. Transport 73.559 2. Culture, tourism,… 52.350 3. Food 47.912 4. Distribution 40.619 5. Services 37.681 Top 5 (‘000 euros) Advertiser Groups 2013 1. D’Ieteren Group 14.572 2. PSA Peugeot Citroen 8.348 3. Carrefour Group 8.230 4. Coca-Cola Belux 7.448 5. Belgacom Group 7.131 Top Ranking 2013 Source : Nielsen Mediaxim / MDB Study 2013 44% 40% 12% 3% 1% CLEAR CHANNEL JCDECAUX BELGIAN POSTERS THINK MEDIA OUTDOOR BRIGHTFISH
  16. 16. 19 € 0 € 20.000.000 € 40.000.000 € 60.000.000 € 80.000.000 € 100.000.000 € 120.000.000 € 140.000.000 € 160.000.000 € 180.000.000 2011 2012 2013 Outdoor investments Adex Monitoring (Mediaxim MDB) Breakdown per format 2013 0% 10% 20% 30% 40% 50% 60% Source : Nielsen Mediaxim / MDB Study 2011-2013
  17. 17. OOH environments • • • • • • • • • • • • • • • • STREETNIG HTCLUB PHARM ACY FASHIO N O UTLET M ETRO STATIO N M EDICAL VENUE EDUCATIO N THEATRE TRAVEL AG ENCY LEISURE PARK CO NCERT HALL SHO PPING CENTER SUPERM ARKET PETRO L STATIO N TRAIN STATIO N RESTAURANT
  18. 18. “One’s destination is never a place, but rather a new way of looking at things” Henry Miller • • • • • • • • • • • • • • • PRESS SHO P BAR INDO O R PLAYG RO UND PARKING G RO CER’S HOTELSPO RT VENUE AIRPO RT NIG HTSHO P CINEM AGYM FITNESS EXHIBITIO N CENTER HAIR SALO N HIG HW AY (...)
  19. 19. Street 133affinity index on 25-34 y.o. SG 1-4 loving ‘Wild’ advertising (20%) and 62% of them notice Out of the Box posters.
  20. 20. Source : OCS Posterscope Belgium 72%of 15-64 y.o. notice ads on Panoramic Billboards
  21. 21. Street Innovation 2014 Clear Channel NFC Clear Channel Belgium is the first operator to introduce three permanent interactive networks equipped with Near Field Communication (NFC) and Quick Response (QR) technologies. NFC enables consumers to interact with a poster site thanks to the NFC chip contained in their smartphone. The launch of these new networks makes OOH interactive and even more mobile. It puts OOH online and allows advertisers to develop a closer relationship with consumers. These three interactive networks together offer a total of 530 panels at strategic locations in street and stations. 5.300 euros (net) for technical/activation costs. JCDecaux Foursquare Every JCD 2m² panel is now located on Foursquare offering advertisers the opportunity to cross both off- and online campaign. Through a simple check-in at your poster containing the Foursquare logo, consumers can now directly interact with the advertiser brand. 8.000 euros (net) for technical/activation costs. JCDecaux & Insert In 2013 JCDecaux has bought Insert Belgium. They now sell some packages (“Proximity” networks) combining both street formats (2m² & 60x80 cm frames). JCDecaux STIB/MIVB From January 2014, JCDecaux is the new exclusive partner of the Brussels Public Transports Company. The contract includes the advertising space of the metro, trams and buses in Brussels. 24
  22. 22. Street Street Furniture 2m² N ET WOR K D ET A ILS A D SH EL OP T IM UM A D SH EL M A XIM UM * SIDES 2.700 3.070 NETWORKS 2 2 FORM AT 2m² 2m² DURATION (DAYS) 7 7 COVERAGE National National PRESENCE Street Street LIGHTING Yes Yes START ON Tuesday Tuesday M EDIA COST (GROSS) 258.186 € 275.500 € TAXES (NET) 10.668 € 12.130 € COST PER SIDE 96 € 90 € SALES HOUSE Clear Channel Clear Channel C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER NATIONAL NATIONAL TARGET 12+ 12+ POP SIZE 9.397.164 9.397.164 REACH 73% 75% GRP 2.386 2.732 OTS 33 37 GROSS CONTACTS 224.185.111 256.699.814 (*) NFC opportunity: The Adshel Maximum NFC Enabled comprises 400 interactive panels covering commercial pedestrian zones, schools and universities in the 5 main cities (Antwerp, Brussels, Charleroi, Ghent and Liège) for 4.000 euros (net) technical/activation costs. 25
  23. 23. Street Street Furniture N ET WOR K D ET A ILS A D SH EL & M A LLS A D SH EL A N T WER P P R EM IUM A D SH EL A N T WER P C EN T ER SIDES 3.139 150 225 NETWORKS Adshel Optimum + M alls Carrefour 1 1 FORM AT 2m² 2m² 2m² DURATION (DAYS) 7 7 7 COVERAGE National Antwerpen Antwerpen PRESENCE Street +Carrefour Street Street LIGHTING Yes Yes Yes START ON Tues. & Wed. Tuesday Tuesday M EDIA COST (GROSS) 284.857 € 20.488 € 28.366 € TAXES (NET) 12.402 € 593 € 889 € COST PER SIDE 91€ 137 € 126 € SALES HOUSE Clear Channel Clear Channel Clear Channel C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER ANTWERPEN ANTWERPEN TARGET 12+ 12+ POP SIZE 612.867 612.867 REACH 75% 86% GRP 1.956 3.313 OTS 26 39 GROSS CONTACTS 11.987.340 20.304.938 CIM performances are only available for the 'street' sides (please refer to Adshel Optimum) 26
  24. 24. Street Street Furniture 2m² N ET WOR K D ET A ILS A D SH EL A N T WER P A D SH EL A N T WER P + A D SH EL GEN T SIDES 275 350 250 NETWORKS 1 1 1 FORM AT 2m² 2m² 2m² DURATION (DAYS) 7 7 7 COVERAGE Antwerpen Antwerpen Gent PRESENCE Street Street Street LIGHTING Yes Yes Yes START ON Tuesday Tuesday Tuesday M EDIA COST (GROSS) 31.203 € 37.230 € 28.891€ TAXES (NET) 1.067 € 1.383 € 988 € COST PER SIDE 113 € 106 € 116 € SALES HOUSE Clear Channel Clear Channel Clear Channel C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER ANTWERPEN ANTWERPEN GENT TARGET 12+ 12+ 12+ POP SIZE 612.867 612.867 239.122 REACH 92% 95% 96% GRP 4.007 4.769 4.588 OTS 44 50 48 GROSS CONTACTS 24.559.776 29.226.293 10.971.864 27
  25. 25. Street Street Furniture N ET WOR K D ET A ILS JC D B OOST ER JC D A UT H EN T IC JC D C ON SO F 1F 2 SIDES 2.800 2.500 600 NETWORKS 2 1 1 FORM AT 2m² 2m² 2m² DURATION (DAYS) 7 7 7 COVERAGE National National National PRESENCE Street Street Street LIGHTING Yes Yes Yes START ON Tuesday Tuesday Tuesday M EDIA COST (GROSS)/INDEX 70 202.300 € 187.460 € 54.075 € M EDIA COST (GROSS)/INDEX 80 231.200 € 214.240 € 61.800 € M EDIA COST (GROSS)/INDEX 90 260.100 € 241.020 € 69.525 € M EDIA COST (GROSS)/INDEX 100 289.000 € 267.800 € 77.250 € M EDIA COST (GROSS)/INDEX 110 317.900 € 294.580 € 84.975 € TAXES (NET) 12.040 € 10.750 € 2.580 € COST PER SIDE (INDEX 100) 103 € 107 € 129 € SALES HOUSE JC Decaux JC Decaux JC Decaux C IM P ER F OR M A N C ES JC D B OOST ER JC D A UT H EN T IC (LA D Y) JC D C ON SO F 1F 2 GEOGRAPHICAL LAYER NATIONAL NATIONAL NATIONAL TARGET 12+ 12+ 12+ POP SIZE 9.397.164 9.397.164 9.397.164 REACH 75% 75% 59% GRP 3.042 2.579 565 OTS 41 35 10 GROSS CONTACTS 285.833.548 242.315.154 53.087.803 28 (*) See Indexes Calendar on p. 208-209
  26. 26. Street Street Furniture 2m² N ET WOR K D ET A ILS JC D T A ST E JC D P R OXIM IT Y B OOST ER JC D P R OXIM IT Y A UT H EN T IC SIDES 2.200 4.800 4.500 NETWORKS 1 Package (Booster +Proxicity) Package (Authentic +Proxicity) FORM AT 2m² 2m² + frames 60x80cm 2m² + frames 60x80cm DURATION (DAYS) 7 7 7 COVERAGE National National National PRESENCE Street Street Street LIGHTING Yes Partial Partial START ON Tuesday Tuesday Tuesday M EDIA COST (GROSS)/INDEX 70 165.480 € 236.300 € 221.460 € M EDIA COST (GROSS)/INDEX 80 189.120 € 265.200 € 248.240 € M EDIA COST (GROSS)/INDEX 90 212.760 € 294.100 € 275.020 € M EDIA COST (GROSS)/INDEX 100 236.400 € 323.000 € 301.800 € M EDIA COST (GROSS)/INDEX 110 260.040 € 351.900 € 328.580 € TAXES (NET) 9.460 € 15.940 € 14.650 € COST PER SIDE (INDEX 100) 107 € 67 € 67 € SALES HOUSE JC Decaux JC Decaux / Insert JC Decaux / Insert C IM P ER F OR M A N C ES JC D T A ST E JC D P R OXIM IT Y B OOST ER JC D P R OXIM IT Y A UT H EN T IC GEOGRAPHICAL LAYER NATIONAL TARGET 12+ POP SIZE 9.397.164 REACH 74% GRP 2.341 OTS 32 GROSS CONTACTS 219.971.664 CIM performances are only available for the 'JCD' sides (please refer to JCD Booster) CIM performances are only available for the 'JCD' sides (please refer to JCD Authentic) 29 (*) See Indexes Calendar on p. 208-209
  27. 27. Street Street Furniture 30 N ET WOR K D ET A ILS JC D P R OXIM IT Y T A ST E JC D A UT H EN T IC M ET R O JC D B R USSELS ST R EET 150 + M ET R O 200 JC D B R USSELS ST R EET 300 + M ET R O 200 SIDES 4.200 2.700 350 500 NETWORKS Package (Taste + Proxicity) Package (Authentic + Brussels M etro 200) Package (Local Brussels 150 +Brussels M etro 200 Package (Local Brussels 300 +Brussels M etro 200 FORM AT 2m² + frames 60x80cm 2m² 2m² 2m² DURATION (DAYS) 7 7 7 7 COVERAGE National National Brussels Brussels PRESENCE Street Street +M etro Street +M etro Street +M etro LIGHTING Partial Yes Yes Yes START ON Tuesday Tuesday Tuesday Tuesday M EDIA COST (GROSS)/INDEX 70 199.480 € 207.620 € 35.280 € 46.725 € M EDIA COST (GROSS)/INDEX 80 223.120 € 237.280 € 40.320 € 53.400 € M EDIA COST (GROSS)/INDEX 90 246.760 € 266.940 € 45.360 € 60.075 € M EDIA COST (GROSS)/INDEX 100 270.400 € 296.600 € 50.400 € 66.750 € M EDIA COST (GROSS)/INDEX 110 294.040 € 326.260 € 55.440 € 73.425 € TAXES (NET) 13.360 € 11.137 € 1.032 € 1.677 € COST PER SIDE (INDEX 100) 64 € 110 € 144 € 134 € SALES HOUSE JCD / Insert JC Decaux JC Decaux JC Decaux C IM P ER F OR M A N C ES JC D P R OXIM IT Y T A ST E JC D A UT H EN T IC M ET R O JC D B R USSELS ST R EET 150 + M ET R O 200 JC D B R USSELS ST R EET 300 + M ET R O 200 GEOGRAPHICAL LAYER TARGET POP SIZE REACH GRP OTS GROSS CONTACTS CIM performances are currently not available on the 'metro' sides. CIM performances are currently not available on the 'metro' sides. CIM performances are only available for the 'JCD' sides (please refer to JCD Taste) CIM performances are currently not available on the 'metro' sides. (*) See Indexes Calendar on p. 208-209
  28. 28. Street Street Furniture 2m² 31 N ET WOR K D ET A ILS JC D LIEGE JC D B R USSELS 450 JC D B R USSELS 300 JC D B R USSELS 150 (B russels 2 B usiness / Event / P lace 2B e) SIDES 250 450 300 150 NETWORKS 1 1 1 3 FORM AT 2m² 2m² 2m² 2m² DURATION (DAYS) 7 7 7 7 COVERAGE Liège Brussels Brussels Brussels PRESENCE Street Street Street Street LIGHTING Yes Yes Yes Yes START ON Tuesday Tuesday Tuesday Tuesday M EDIA COST (GROSS)/INDEX 70 22.540 € 38.934 € 26.565 € 15.120 € M EDIA COST (GROSS)/INDEX 80 25.760 € 44.496 € 30.360 € 17.280 € M EDIA COST (GROSS)/INDEX 90 28.980 € 50.058 € 34.155 € 19.440 € M EDIA COST (GROSS)/INDEX 100 32.200 € 55.620 € 37.950 € 21.600 € M EDIA COST (GROSS)/INDEX 110 35.420 € 61.182 € 41.745 € 23.760 € TAXES (NET) 1.075 € 1.935 € 1.290 € 645 € COST PER SIDE (INDEX 100) 129 € 124 € 127 € 144 € SALES HOUSE JC Decaux JC Decaux JC Decaux JC Decaux C IM P ER F OR M A N C ES JC D LOC A L LIEGE JC D B R USSELS 450 JC D B R USSELS 300 JC D B R USSELS (2 B USIN ESS) GEOGRAPHICAL LAYER LIEGE BRUSSELS CIM BRUSSELS CIM BRUSSELS CIM TARGET 12+ 12+ 12+ 12+ POP SIZE 401.992 1.260.098 1.260.098 1.260.098 REACH 83% 86% 87% 80% GRP 2.979 3.722 2.202 1.611 OTS 36 44 25 20 GROSS CONTACTS 11.975.453 46.894.257 27.744.233 20.300.455 (*) See Indexes Calendar on p. 208-209
  29. 29. Street Street Furniture 32 SID ES D IST R IB UT ION A D SH EL OP T IM UM A D SH EL M A XIM UM ANTWERPEN 551 570 BRUXELLES 659 758 CHARLEROI 153 173 GENT 254 330 LIEGE 161 193 T OT A L 5 M A IN C IT IES 1.778 2.024 AALST 0 0 ARLON 0 0 BRUGGE 15 18 HASSELT 22 18 KORTRIJK 67 74 LA LOUVIERE 69 71 LEUVEN 0 0 M ECHELEN 0 0 M ONS 72 83 NAM UR 101 109 OOSTENDE 52 59 ROESELARE 0 0 SINT-NIKLAAS 46 50 TOURNAI 45 53 TURNHOUT 4 5 VERVIERS 35 42 T OT A L 16 R EGION A L C IT IES 528 582 TOTAL 20 SM ALL CITIES NL 154 185 TOTAL 7 SM ALL CITIES FR 63 68 T OT A L 27 SM A LL T OWN S 217 253 T OT A L OT H ER S 177 211 T OT A L N ET WOR K 2.700 3.070
  30. 30. Street Street Furniture 2m² 33 SID ES D IST R IB UT ION A D SH EL & M A LLS A D SH EL A N T WER P P R EM IUM A D SH EL A N T WER P C EN T ER ANTWERPEN 582 150 225 BRUXELLES 792 0 0 CHARLEROI 167 0 0 GENT 263 0 0 LIEGE 222 0 0 T OT A L 5 M A IN C IT IES 2.026 150 225 AALST 6 0 0 ARLON 0 0 0 BRUGGE 21 0 0 HASSELT 44 0 0 KORTRIJK 69 0 0 LA LOUVIERE 79 0 0 LEUVEN 0 0 0 M ECHELEN 0 0 0 M ONS 72 0 0 NAM UR 115 0 0 OOSTENDE 52 0 0 ROESELARE 0 0 0 SINT-NIKLAAS 46 0 0 TOURNAI 52 0 0 TURNHOUT 10 0 0 VERVIERS 36 0 0 T OT A L 16 R EGION A L C IT IES 602 0 0 TOTAL 20 SM ALL CITIES NL 176 0 0 TOTAL 7 SM ALL CITIES FR 75 0 0 T OT A L 27 SM A LL T OWN S 251 0 0 T OT A L OT H ER S 260 0 0 T OT A L N ET WOR K 3.139 150 225
  31. 31. Street Street Furniture 34 SID ES D IST R IB UT ION A D SH EL A N T WER P A D SH EL A N T WER P + A D SH EL GEN T ANTWERPEN 275 350 0 BRUXELLES 0 0 0 CHARLEROI 0 0 0 GENT 0 0 250 LIEGE 0 0 0 T OT A L N ET WOR K 275 350 250 SID ES D IST R IB UT ION JC D LOC A L LIEGE JC D B R USSELS 450 JC D B R USSELS 300 JC D B R USSELS 150 ANTWERPEN 0 0 0 0 BRUXELLES 0 450 300 150 CHARLEROI 0 0 0 0 GENT 0 0 0 0 LIEGE 250 0 0 0 T OT A L N ET WOR K 250 450 300 150
  32. 32. Street Street Furniture 2m² 35 SID ES D IST R IB UT ION JC D B OOST ER JC D A UT H EN T IC (LA D Y) JC D C ON SO F 1F 2 ANTWERPEN 241 204 41 BRUXELLES 894 733 194 CHARLEROI 114 119 53 GENT 0 0 0 LIEGE 297 284 74 T OT A L 5 M A IN C IT IES 1.546 1.340 362 AALST 44 34 10 ARLON 25 25 7 BRUGGE 82 69 12 HASSELT 148 142 20 KORTRIJK 39 37 13 LA LOUVIERE 0 0 0 LEUVEN 0 0 0 M ECHELEN 76 71 5 M ONS 17 11 3 NAM UR 89 80 19 OOSTENDE 39 41 5 ROESELARE 43 43 7 SINT-NIKLAAS 50 58 2 TOURNAI 46 44 11 TURNHOUT 26 27 3 VERVIERS 30 27 11 T OT A L 16 R EGION A L C IT IES 754 709 128 TOTAL 20 SM ALL CITIES NL 223 214 54 TOTAL 7 SM ALL CITIES FR 43 40 6 T OT A L 27 SM A LL T OWN S 266 254 60 T OT A L OT H ER S 234 197 50 T OT A L N ET WOR K 2.800 2.500 600
  33. 33. Street Street Furniture SID ES D IST R IB UT ION JC D T A ST E JC D P R OXIM IT Y B OOST ER JC D P R OXIM IT Y A UT H EN T IC ANTWERPEN 181 480 443 BRUXELLES 648 894 733 CHARLEROI 97 236 241 GENT 0 83 83 LIEGE 247 492 479 T OT A L 5 M A IN C IT IES 1.173 2.185 1.979 AALST 26 93 83 ARLON 22 25 25 BRUGGE 71 92 79 HASSELT 121 202 196 KORTRIJK 35 93 91 LA LOUVIERE 0 63 63 LEUVEN 0 59 59 M ECHELEN 72 144 139 M ONS 13 105 99 NAM UR 52 167 158 OOSTENDE 30 102 104 ROESELARE 38 77 77 SINT-NIKLAAS 47 94 102 TOURNAI 36 95 93 TURNHOUT 27 50 51 VERVIERS 23 98 95 T OT A L 16 R EGION A L C IT IES 613 1.559 1.514 TOTAL 20 SM ALL CITIES NL 192 437 428 TOTAL 7 SM ALL CITIES FR 36 165 162 T OT A L 27 SM A LL T OWN S 228 602 590 T OT A L OT H ER S 186 454 417 T OT A L N ET WOR K 2.200 4.800 4.500 36
  34. 34. Street Street Furniture 2m² SID ES D IST R IB UT ION JC D P R OXIM IT Y T A ST E JC D A UT H EN T IC M ET R O JC D B R USSELS ST R EET 150 + M ET R O 200 JC D B R USSELS ST R EET 300 + M ET R O 200 ANTWERPEN 420 204 0 0 BRUXELLES 648 933 350 500 CHARLEROI 219 119 0 0 GENT 83 0 0 0 LIEGE 442 284 0 0 T OT A L 5 M A IN C IT IES 1.812 1.540 350 500 AALST 75 34 0 0 ARLON 22 25 0 0 BRUGGE 81 69 0 0 HASSELT 175 142 0 0 KORTRIJK 89 37 0 0 LA LOUVIERE 63 0 0 0 LEUVEN 59 0 0 0 M ECHELEN 140 71 0 0 M ONS 101 11 0 0 NAM UR 130 80 0 0 OOSTENDE 93 41 0 0 ROESELARE 72 43 0 0 SINT-NIKLAAS 91 58 0 0 TOURNAI 85 44 0 0 TURNHOUT 51 27 0 0 VERVIERS 91 27 0 0 T OT A L 16 R EGION A L C IT IES 1.418 709 0 0 TOTAL 20 SM ALL CITIES NL 406 214 0 0 TOTAL 7 SM ALL CITIES FR 158 40 0 0 T OT A L 27 SM A LL T OWN S 564 254 0 0 T OT A L OT H ER S 406 197 0 0 T OT A L N ET WOR K 4.200 2.700 350 500 37
  35. 35. Street Large Size Billboards N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE REACH GRP OTS GROSS CONTACTS N/A N/A N/A B P T OP A Z E 89 1 Belgian Posters 8m² +10m² 14 5 M ain cities +Others Yes 663 € Street 59.000 € N/A N/A N/A N/A Wednesday 4.100 € N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE REACH GRP OTS GROSS CONTACTS N/A N/A N/A B P T OP A Z E 89 1 Belgian Posters 8m² +10m² 14 5 M ain cities +Others Yes 663 € Street 59.000 € N/A N/A N/A N/A Wednesday 4.100 € 38
  36. 36. Street Large Size Billboards 8 - 10m² N ET WOR K D ET A ILS JC D B R USSELS 8 - 50 JC D B R USSELS 8 - 80 JC D B R USSELS 8 - 130 SIDES 50 80 130 NETWORKS 1 1 1 FORM AT 8m² 8m² 8m² DURATION (DAYS) 14 14 14 COVERAGE Brussels Brussels Brussels PRESENCE Street Street Street LIGHTING Yes Yes Yes START ON Tuesday Tuesday Tuesday M EDIA COST (GROSS)/INDEX 70 28.119 € 44.702 € 71.379 € M EDIA COST (GROSS)/INDEX 80 32.136 € 51.088 € 81.576 € M EDIA COST (GROSS)/INDEX 90 36.153 € 57.474 € 91.773 € M EDIA COST (GROSS)/INDEX 100 40.170 € 63.860 € 101.970 € M EDIA COST (GROSS)/INDEX 110 44.187 € 70.246 € 112.167 € TAXES (NET) 2.850 € 4.550 € 7.400 € COST PER SIDE (INDEX 100) 803 € 798 € 784 € SALES HOUSE JC Decaux JC Decaux JC Decaux C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER BRUSSELS CIM BRUSSELS CIM BRUSSELS CIM TARGET 12+ 12+ 12+ POP SIZE 1.260.098 1.260.098 1.260.098 REACH 82% 87% 88% GRP 1.991 2.540 4.531 OTS 24 29 52 GROSS CONTACTS 25.090.319 32.004.649 57.094.968 39 (*) See Indexes Calendar on p. 208-209
  37. 37. Street Large Size Billboards SID ES D IST R IB UT ION 8m² 10m² ANTWERPEN 2 2 BRUXELLES 32 17 CHARLEROI 2 0 GENT 10 5 LIEGE 2 6 T OT A L 5 M A IN C IT IES 48 30 AALST 0 0 ARLON 0 0 BRUGGE 0 0 HASSELT 0 0 KORTRIJK 0 1 LA LOUVIERE 0 0 LEUVEN 0 0 M ECHELEN 1 0 M ONS 0 0 NAM UR 0 0 OOSTENDE 0 0 ROESELARE 0 0 SINT-NIKLAAS 5 0 TOURNAI 0 0 TURNHOUT 0 0 VERVIERS 0 0 T OT A L 16 R EGION A L C IT IES 6 1 TOTAL 20 SM ALL CITIES NL 0 0 TOTAL 7 SM ALL CITIES FR 2 0 T OT A L 27 SM A LL T OWN S 2 0 T OT A L OT H ER S 1 1 T OT A L N ET WOR K 89 B P T OP A Z E 40
  38. 38. Street Large Size Billboards 8 - 10m² SID ES D IST R IB UT ION JC D B R USSELS 8 - 50 JC D B R USSELS 8 - 80 JC D B R USSELS 8 - 130 ANTWERPEN 0 0 0 BRUXELLES 50 80 130 CHARLEROI 0 0 0 GENT 0 0 0 LIEGE 0 0 0 T OT A L N ET WOR K 50 80 130 41
  39. 39. Street Large Size Billboards N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS)/INDEX 70 M EDIA COST (GROSS)/INDEX 80 M EDIA COST (GROSS)/INDEX 90 M EDIA COST (GROSS)/INDEX 100 M EDIA COST (GROSS)/INDEX 110 TAXES (NET) COST PER SIDE (INDEX 100) SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE 9.397.164 9.397.164 9.397.164 REACH 77% 80% 81% GRP 2.464 2.244 2.514 OTS 32 28 31 GROSS CONTACTS 12+ 12+12+ NATIONALNATIONAL 48 CIM Cities5 M C +16 RC 48 CIM Cities TuesdayTuesday Tuesday 581€ 34.500 € 38.500 € 210.866.311231.529.206 236.241.262 34.750 € 266.770 € 284.690 € 304.880 € 325.360 € 342.990 € 366.030 € NATIONAL JC DecauxJC Decaux JC Decaux 252.350 € 655 € 610 € Street PartialYes Partial StreetStreet 396.550 € 419.210 € 447.370 € 288.400 € 324.450 € 360.500 € 381.100 € 406.700 € JC D SUP ER ST A R 48 - 625 JC D SUP ER ST A R 24 JC D SUP ER ST A R 48 - 700 1414 14 1 20m² +8m²20m² +8m² 20m² +8m² 11 625550 700 42 (*) See Indexes Calendar on p. 208-209
  40. 40. Street Large Size Billboards 8-10-20m² N ET WOR K D ET A ILS B P C ON T A C T 350 SIDES 350 NETWORKS 1 FORM AT 20m² DURATION (DAYS) 14 COVERAGE National PRESENCE Street LIGHTING Partial START ON Tuesday M EDIA COST (GROSS) 129.000 € TAXES (NET) 12.700 € COST PER SIDE 369 € SALES HOUSE Belgian Posters C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER N/A TARGET N/A POP SIZE N/A REACH N/A 82% 79% GRP N/A 2.331 1.999 OTS N/A 28 25 GROSS CONTACTS N/A 9.397.164 9.397.164 B P P OWER 750 750 600 B P C OVER 600 1 1 14 14 20m² +10m² +8m² 20m² +10m² +8m² Street Street 24 Urbans Centers 48 CIM cities Wednesday Wednesday Partial Partial 40.600 € 33.300 € 439.000 € 349.000 € Belgian Posters Belgian Posters 585 € 582 € 12+ 12+ NATIONAL NATIONAL 219.002.132 187.817.472 N ET WOR K D ET A ILS B P C ON T A C T 350 SIDES 350 NETWORKS 1 FORM AT 20m² DURATION (DAYS) 14 COVERAGE National PRESENCE Street LIGHTING Partial START ON Tuesday M EDIA COST (GROSS) 129.000 € TAXES (NET) 12.700 € COST PER SIDE 369 € SALES HOUSE Belgian Posters C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER N/A TARGET N/A POP SIZE N/A REACH N/A 82% 79% GRP N/A 2.331 1.999 OTS N/A 28 25 GROSS CONTACTS N/A 9.397.164 9.397.164 B P P OWER 750 750 600 B P C OVER 600 1 1 14 14 20m² +10m² +8m² 20m² +10m² +8m² Street Street 24 Urbans Centers 48 CIM cities Wednesday Wednesday Partial Partial 40.600 € 33.300 € 439.000 € 349.000 € Belgian Posters Belgian Posters 585 € 582 € 12+ 12+ NATIONAL NATIONAL 219.002.132 187.817.472 43
  41. 41. Street Large Size Billboards N ET WOR K D ET A ILS B P M OVIN G 400 SIDES 400 NETWORKS 1 FORM AT 20m² DURATION (DAYS) 14 COVERAGE National Intercity PRESENCE Street LIGHTING Partial START ON Wednesday M EDIA COST (GROSS) 159.000 € TAXES (NET) 12.900 € COST PER SIDE 398 € SALES HOUSE Belgian Posters C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER N/A TARGET N/A POP SIZE N/A REACH 75% N/A GRP 1.803 N/A OTS 24 N/A GROSS CONTACTS N/A 9.397.164 500 850 B P A C C ESS 500 B P GR A N D SLA M 850 Access +Contact1 1414 20m² +10m² +8m² 20m² +10m² +8m² StreetStreet 24 Urbans Centers National WednesdayWednesday Partial Partial 41.900 €29.200 € 289.000 € 359.000 € Belgian PostersBelgian Posters 578 € 422 € N/A12+ NATIONAL N/A N/A N/A N/A 169.442.023 N/A N/A 44
  42. 42. Street Large Size Billboards 8-10-20m² N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE REACH GRP OTS GROSS CONTACTS B P GR A N D SLA M 900 B P GR A N D SLA M 950 B P GR A N D SLA M 1000 Access +M oving Cover + Contact 900 950 1.000 14 14 14 20m² +10m² +8m²20m² +10m² +8m² 20m² +10m² +8m² Street Street Street NationalNational National Wednesday Wednesday Wednesday PartialPartial Partial 42.100 € 46.000 € 46.200 € 449.000 €379.000 € 429.000 € Belgian Posters Belgian Posters Belgian Posters 449 €421€ 452 € N/A N/A N/A N/AN/A N/A N/A N/A N/A N/A N/A N/AN/A N/A N/A N/A N/A N/A N/A N/A N/A Cover +M oving N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE REACH GRP OTS GROSS CONTACTS B P GR A N D SLA M 900 B P GR A N D SLA M 950 B P GR A N D SLA M 1000 Access +M oving Cover + Contact 900 950 1.000 14 14 14 20m² +10m² +8m²20m² +10m² +8m² 20m² +10m² +8m² Street Street Street NationalNational National Wednesday Wednesday Wednesday PartialPartial Partial 42.100 € 46.000 € 46.200 € 449.000 €379.000 € 429.000 € Belgian Posters Belgian Posters Belgian Posters 449 €421€ 452 € N/A N/A N/A N/AN/A N/A N/A N/A N/A N/A N/A N/AN/A N/A N/A N/A N/A N/A N/A N/A N/A Cover +M oving 45
  43. 43. Street Large Size Billboards N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE REACH GRP OTS GROSS CONTACTS B P GR A N D SLA M 1100 1.100 14 20m² +10m² +8m² Street National Wednesday Partial 53.300 € 499.000 € Belgian Posters 454 € N/A N/A N/A N/A B P GR A N D SLA M 1150 1.150 Power +M oving 20m² +10m² +8m² N/A N/A N/A Power +Contact Partial Wednesday 519.000 € 53.500 € 451€ Belgian Posters 14 National Street N/A N/A N/A N/A N/A N/A N/A 46
  44. 44. Street Large Size Billboards 8-10-20m² N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE 6.396.804 6.396.804 REACH 63% 71% GRP 678 849 OTS 11 12 GROSS CONTACTS 43.363.053 54.288.726 12+ 12+ Think M edia Outdoor Think M edia Outdoor NORTH PROV +BXL 19 NORTH PROV +BXL 19 6.900 € 8.600 € 747 € 682 € Tuesday Tuesday 127.000 € 150.000 € 14 14 North +Brussels North +Brussels 1 1 20m² +8m² 20m² +8m² T M O P R EM IUM 24 T M O P R EM IUM 48 170 220 Street Street Partial Partial 195.000 € TBD Package with 120 line by line billboards 20m² +8m² 14 North Street Partial Tuesday 464 € Think M edia Outdoor N/A N/A N/A T M O C OM B I+ 420 420 N/A N/A N/A N/A 47
  45. 45. Street Large Size Billboards Street Large Size Billboards SID ES D IST R IB UT ION 8m² 20m² 8m² 20m² 8m² 20m² ANTWERPEN 6 45 6 36 6 43 BRUXELLES 134 49 118 62 134 70 CHARLEROI 0 55 0 48 0 57 GENT 8 27 7 19 8 22 LIEGE 10 53 8 48 10 57 T OT A L 5 M A IN C IT IES 158 229 139 213 158 249 AALST 0 9 0 7 0 7 ARLON 0 5 0 4 0 4 BRUGGE 0 4 0 6 0 6 HASSELT 2 15 4 13 4 15 KORTRIJK 3 9 4 8 4 9 LA LOUVIERE 0 12 0 14 0 15 LEUVEN 0 9 0 7 0 7 M ECHELEN 0 10 0 10 0 10 M ONS 0 11 0 12 0 13 NAM UR 2 12 0 8 1 9 OOSTENDE 0 6 0 7 0 7 ROESELARE 5 5 0 9 0 10 SINT-NIKLAAS 0 8 0 9 0 9 TOURNAI 0 6 0 8 0 8 TURNHOUT 0 5 0 6 0 6 VERVIERS 0 8 0 8 0 9 T OT A L 16 R EGION A L C IT IES 12 134 8 136 9 144 TOTAL 20 SM ALL CITIES NL 0 5 0 55 0 57 TOTAL 7 SM ALL CITIES FR 0 5 0 19 0 20 T OT A L 27 SM A LL T OWN S 0 10 0 74 0 77 T OT A L OT H ER S 2 5 2 53 2 61 T OT A L N ET WOR K JC D SUP ER ST A R 24 JC D SUP ER ST A R 48 - 625 JC D SUP ER ST A R 48 - 700 550 700625 48
  46. 46. Street Large Size Billboards 8-10-20m² B P C ON T A C T 350 SID ES D IST R IB UT ION 20m² 8m² 10m² 20m² 8m² 10m² 20m² ANTWERPEN 0 10 18 46 10 16 36 BRUXELLES 23 76 66 79 90 45 62 CHARLEROI 13 2 1 53 4 1 39 GENT 3 14 8 19 18 3 17 LIEGE 14 2 16 50 3 4 49 T OT A L 5 M A IN C IT IES 53 104 109 247 125 69 203 AALST 2 0 2 8 0 0 8 ARLON 0 0 0 4 0 0 4 BRUGGE 0 0 0 4 0 0 1 HASSELT 0 0 1 13 0 0 14 KORTRIJK 4 0 3 17 0 1 11 LA LOUVIERE 9 0 0 10 0 0 9 LEUVEN 4 0 0 11 0 0 8 M ECHELEN 0 4 0 11 4 0 4 M ONS 10 0 0 17 0 0 7 NAM UR 1 0 0 12 0 0 4 OOSTENDE 0 0 0 1 0 0 1 ROESELARE 2 0 0 11 0 0 6 SINT-NIKLAAS 3 1 2 10 5 0 7 TOURNAI 4 0 0 13 0 0 8 TURNHOUT 0 0 0 4 0 0 4 VERVIERS 2 0 4 5 0 0 9 T OT A L 16 R EGION A L C IT IES 41 5 12 151 9 1 105 TOTAL 20 SM ALL CITIES NL 34 2 1 47 2 0 34 TOTAL 7 SM ALL CITIES FR 13 2 0 18 2 0 18 T OT A L 27 SM A LL T OWN S 47 4 1 65 4 0 52 T OT A L OT H ER S 209 1 12 39 2 2 28 T OT A L N ET WOR K 350 750 600 B P P OWER 750 B P C OVER 600 49
  47. 47. Street Large Size Billboards B P M OVIN G 400 SID ES D IST R IB UT ION 8m² 10m² 20m² 20m² 8m² 10m² 20m² ANTWERPEN 8 15 27 2 8 15 27 BRUXELLES 56 51 52 16 56 51 75 CHARLEROI 4 0 49 2 4 0 62 GENT 13 9 8 1 13 9 11 LIEGE 1 12 42 5 1 12 56 T OT A L 5 M A IN C IT IES 82 87 178 26 82 87 231 AALST 0 0 7 0 0 0 9 ARLON 0 0 3 0 0 0 3 BRUGGE 0 0 5 0 0 0 5 HASSELT 0 0 11 1 0 0 11 KORTRIJK 0 1 7 1 0 1 11 LA LOUVIERE 0 0 12 2 0 0 21 LEUVEN 0 0 3 1 0 0 7 M ECHELEN 2 7 4 2 0 7 M ONS 0 0 11 8 0 0 21 NAM UR 0 0 7 0 0 0 8 OOSTENDE 0 0 2 0 0 0 2 ROESELARE 0 0 5 2 0 0 7 SINT-NIKLAAS 2 1 6 2 2 1 9 TOURNAI 0 0 5 5 0 0 9 TURNHOUT 0 0 6 0 0 0 6 VERVIERS 0 1 10 2 0 1 12 T OT A L 16 R EGION A L C IT IES 4 3 107 28 4 3 148 TOTAL 20 SM ALL CITIES NL 2 0 8 42 2 0 42 TOTAL 7 SM ALL CITIES FR 0 0 7 16 0 0 20 T OT A L 27 SM A LL T OWN S 2 0 15 58 2 0 62 T OT A L OT H ER S 1 6 15 288 1 6 224 T OT A L N ET WOR K 400500 850 B P GR A N D SLA M 850 B P A C C ESS 500 50
  48. 48. Street Large Size Billboards 8-10-20m² SID ES D IST R IB UT ION 8m² 10m² 20m² 8m² 10m² 20m² 8m² 10m² 20m² ANTWERPEN 8 15 29 10 16 36 10 16 38 BRUXELLES 56 51 68 90 45 85 90 45 78 CHARLEROI 4 0 51 4 1 52 4 1 41 GENT 13 9 9 18 3 20 18 3 18 LIEGE 1 12 47 3 4 63 3 4 54 T OT A L 5 M A IN C IT IES 82 87 204 125 69 256 125 69 229 AALST 0 0 7 0 0 10 0 0 8 ARLON 0 0 3 0 0 4 0 0 4 BRUGGE 0 0 5 0 0 1 0 0 1 HASSELT 0 0 12 0 0 14 0 0 15 KORTRIJK 0 1 8 0 1 15 0 1 12 LA LOUVIERE 0 0 14 0 0 18 0 0 11 LEUVEN 0 0 4 0 0 12 0 0 9 M ECHELEN 2 0 11 4 0 4 4 0 8 M ONS 0 0 19 0 0 17 0 0 15 NAM UR 0 0 7 0 0 5 0 0 4 OOSTENDE 0 0 2 0 0 1 0 0 1 ROESELARE 0 0 7 0 0 8 0 0 8 SINT-NIKLAAS 2 1 8 5 0 10 5 0 9 TOURNAI 0 0 10 0 0 12 0 0 13 TURNHOUT 0 0 6 0 0 4 0 0 4 VERVIERS 0 1 12 0 0 11 0 0 11 T OT A L 16 R EGION A L C IT IES 4 3 135 9 1 146 9 1 133 TOTAL 20 SM ALL CITIES NL 2 0 50 2 0 68 2 0 76 TOTAL 7 SM ALL CITIES FR 0 0 23 2 0 31 2 0 34 T OT A L 27 SM A LL T OWN S 2 0 73 4 0 99 4 0 110 T OT A L OT H ER S 1 6 303 2 2 237 2 2 316 T OT A L N ET WOR K 900 950 B P GR A N D SLA M 900 B P GR A N D SLA M 950 1.000 B P GR A N D SLA M 1000 51
  49. 49. Street Large Size Billboards SID ES D IST R IB UT ION 8m² 10m² 20m² 8m² 10m² 20m² ANTWERPEN 10 18 46 10 18 48 BRUXELLES 76 66 102 76 66 95 CHARLEROI 2 1 66 2 1 55 GENT 14 8 22 14 8 20 LIEGE 2 16 64 2 16 55 T OT A L 5 M A IN C IT IES 104 109 300 104 109 273 AALST 0 2 10 0 2 8 ARLON 0 0 4 0 0 4 BRUGGE 0 0 4 0 0 4 HASSELT 0 1 13 0 1 14 KORTRIJK 0 3 21 0 3 18 LA LOUVIERE 0 0 19 0 0 12 LEUVEN 0 0 15 0 0 12 M ECHELEN 4 0 11 4 0 15 M ONS 0 0 27 0 0 25 NAM UR 0 0 13 0 0 12 OOSTENDE 0 0 1 0 0 1 ROESELARE 0 0 13 0 0 13 SINT-NIKLAAS 1 2 13 1 2 12 TOURNAI 0 0 17 0 0 18 TURNHOUT 0 0 4 0 0 4 VERVIERS 0 4 7 0 4 7 T OT A L 16 R EGION A L C IT IES 5 12 192 5 12 179 TOTAL 20 SM ALL CITIES NL 2 1 81 2 1 89 TOTAL 7 SM ALL CITIES FR 2 0 31 2 0 34 T OT A L 27 SM A LL T OWN S 4 1 112 4 1 123 T OT A L OT H ER S 1 12 248 1 12 327 T OT A L N ET WOR K 1.100 B P GR A N D SLA M 1100 B P GR A N D SLA M 1150 1.150 52
  50. 50. Street Large Size Billboards 8-10-20m² SID ES D IST R IB UT ION 8m² 20m² 8m² 20m² 8m² 20m² ANTWERPEN 46 10 42 12 BRUXELLES 23 19 21 22 CHARLEROI 0 0 0 0 GENT 18 3 18 5 LIEGE 0 0 0 0 T OT A L 5 M A IN C IT IES 87 32 81 39 AALST 1 4 1 4 ARLON 0 0 0 0 BRUGGE 0 2 0 1 HASSELT 0 10 0 8 KORTRIJK 1 4 1 5 LA LOUVIERE 0 0 0 0 LEUVEN 0 4 0 4 M ECHELEN 0 2 0 4 M ONS 0 0 0 0 NAM UR 0 0 0 0 OOSTENDE 0 5 0 6 ROESELARE 0 5 0 5 SINT-NIKLAAS 2 3 2 3 TOURNAI 0 0 0 0 TURNHOUT 0 1 0 2 VERVIERS 0 0 0 0 T OT A L 16 R EGION A L C IT IES 4 40 4 42 TOTAL 20 SM ALL CITIES NL 2 3 2 51 TOTAL 7 SM ALL CITIES FR 0 0 0 0 T OT A L 27 SM A LL T OWN S 2 3 2 51 T OT A L OT H ER S 2 0 1 0 T OT A L N ET WOR K T M O C OM B I+ 420 420 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A T M O P R EM IUM 24 T M O P R EM IUM 48 170 220 53
  51. 51. Street Panoramic Billboards (*) 5 digital landscapes not included in the performances N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE 9.397.164 9.397.164 9.397.164 REACH 74% 75% 80% GRP 1.049 1.367 2.418 OTS 14 18 30 GROSS CONTACTS 98.534.552 227.255.443 NATIONAL 12+ 128.480.299 Street +Stations Yes M onday 500.750 € 48.064 € 655 € Clear Channel NATIONAL NATIONAL 12+ 12+ 21.502 € 26.562 € 791€ 817 € Clear Channel Clear Channel 16m² + Digital 4m² 14 14 National 24 urban centers National M EGA 16m² 765 1 16m² + Digital 4m² 14 M OF 16/ 345 M OF 16+ 345 425 1 1 272.952 € 347.351€ Street +Stations Street +Stations Yes Yes M onday M onday 16m² + Digital 4m² N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE 9.397.164 9.397.164 9.397.164 REACH 74% 75% 80% GRP 1.049 1.367 2.418 OTS 14 18 30 GROSS CONTACTS 98.534.552 227.255.443 NATIONAL 12+ 128.480.299 Street +Stations Yes M onday 500.750 € 48.064 € 655 € Clear Channel NATIONAL NATIONAL 12+ 12+ 21.502 € 26.562 € 791€ 817 € Clear Channel Clear Channel 16m² + Digital 4m² 14 14 National 24 urban centers National M EGA 16m² 765 1 16m² + Digital 4m² 14 M OF 16/ 345 M OF 16+ 345 425 1 1 272.952 € 347.351€ Street +Stations Street +Stations Yes Yes M onday M onday 16m² + Digital 4m² 54
  52. 52. Street Panoramic Billboards (*) 5 digital landscapes not included in the performances Pano N ET WOR K D ET A ILS M OF 36 T R IVISION SIDES 34 NETWORKS 1 FORM AT 36m² DURATION (DAYS) 14 COVERAGE 5 M ain cities PRESENCE Street LIGHTING Yes START ON M onday M EDIA COST (GROSS) 108.947 € TAXES (NET) 7.493 € COST PER SIDE 3.204 € SALES HOUSE Clear Channel C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER 5 M AIN CITIES TARGET 12+ POP SIZE 2.758.853 2.758.853 REACH 68% 76% GRP 636 861 OTS 9 11 GROSS CONTACTS 17.542.137 23.738.910 Yes M onday 163.640 € 11.426 € 2.727 € Clear Channel 5 M AIN CITIES 12+ M OF 36/ 60 60 1 36m² + Digital 4m² 14 5 M ain cities Street +Stations 55
  53. 53. Street Panoramic Billboards (*) 5 digital landscapes not included in the performances N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE 2.758.853 2.758.853 REACH 82% 85% GRP 1.162 1.357 OTS 14 16 GROSS CONTACTS 32.069.151 37.441.390 80 1 36m² + Digital 4m² 14 5 M ain cities Street +Stations 5 M ain cities Street +Stations Yes M onday M OF 36/ 100 100 1 36m² + Digital 4m² 14 2.485 € Clear Channel 5 M AIN CITIES 12+ 248.528 € 18.917 € 5 M AIN CITIES 12+ 2.603 € Clear Channel 208.270 € 15.172 € Yes M onday M OF B 2B 80 N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE 2.758.853 2.758.853 REACH 82% 85% GRP 1.162 1.357 OTS 14 16 GROSS CONTACTS 32.069.151 37.441.390 80 1 36m² + Digital 4m² 14 5 M ain cities Street +Stations 5 M ain cities Street +Stations Yes M onday M OF 36/ 100 100 1 36m² + Digital 4m² 14 2.485 € Clear Channel 5 M AIN CITIES 12+ 248.528 € 18.917 € 5 M AIN CITIES 12+ 2.603 € Clear Channel 208.270 € 15.172 € Yes M onday M OF B 2B 80 56
  54. 54. Street Panoramic Billboards Pano N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS)/INDEX 70 M EDIA COST (GROSS)/INDEX 100 TAXES (NET) COST PER SIDE (INDEX 100) SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE 2.758.853 2.758.853 REACH 82% 78% GRP 1.523 1.031 OTS 19 13 GROSS CONTACTS 42.029.114 28.445.870 2 90 P R EST IGE 90 3 WEEKS M onday Yes Street 5 M ain Cities 21 21+38m² Street Yes M onday 21+38m² 14 5 M ain Cities 2.575 € 29.300 € 231.750 € 2.146 € P R EST IGE 90 2 WEEKS 90 2 162.225 € 12+ 5 M AIN CITIES JC Decaux 135.188 € 193.125 € 12+ JC Decaux 19.533 € 5 M AIN CITIES (*) See Indexes Calendar on p. 208-209 57
  55. 55. Street Panoramic Billboards SID ES D IST R IB UT ION 16m² D igital 4m² 16m² D igital 4m² 16m² D igital 4m² ANTWERPEN 19 2 24 2 43 2 BRUXELLES 79 2 101 2 180 2 CHARLEROI 38 0 63 0 101 0 GENT 21 1 30 1 51 1 LIEGE 38 0 74 0 112 0 T OT A L 5 M A IN C IT IES 195 5 292 5 487 5 AALST 6 0 5 0 11 0 ARLON 3 0 2 0 5 0 BRUGGE 3 0 3 0 6 0 HASSELT 6 0 9 0 15 0 KORTRIJK 8 0 8 0 16 0 LA LOUVIERE 7 0 7 0 14 0 LEUVEN 4 0 6 0 10 0 M ECHELEN 6 0 5 0 11 0 M ONS 9 0 10 0 19 0 NAM UR 6 0 7 0 13 0 OOSTENDE 9 0 7 0 16 0 ROESELARE 6 0 6 0 12 0 SINT-NIKLAAS 8 0 7 0 15 0 TOURNAI 7 0 7 0 14 0 TURNHOUT 4 0 5 0 9 0 VERVIERS 6 0 8 0 14 0 T OT A L 16 R EGION A L C IT IES 98 0 102 0 200 0 TOTAL 20 SM ALL CITIES NL 22 0 12 0 34 0 TOTAL 7 SM ALL CITIES FR 9 0 7 0 16 0 T OT A L 27 SM A LL T OWN S 31 0 19 0 50 0 T OT A L OT H ER S 16 0 7 0 23 0 T OT A L N ET WOR K M OF 16/ 345 M OF 16+ 345 425 M EGA 16m² 765 58
  56. 56. Street Panoramic Billboards Pano M OF 36 T R IVISION SID ES D IST R IB UT ION 36m² 36m² D igital 4m² ANTWERPEN 8 8 2 BRUXELLES 17 26 2 CHARLEROI 3 7 0 GENT 4 6 1 LIEGE 2 8 0 T OT A L N ET WOR K 34 60 M OF 36/ 60 SID ES D IST R IB UT ION 36m² D igital 4m² 36m² D igital 4m² ANTWERPEN 15 2 16 2 BRUXELLES 26 2 35 2 CHARLEROI 13 0 16 0 GENT 8 1 13 1 LIEGE 13 0 15 0 T OT A L N ET WOR K 80 100 M OF B 2B 80 M OF 36/ 100 SID ES D IST R IB UT ION 38m² 21m² 38m² 21m² ANTWERPEN 10 5 10 5 BRUXELLES 26 8 26 8 CHARLEROI 14 0 14 0 GENT 3 7 3 7 LIEGE 17 0 17 0 T OT A L N ET WOR K P R EST IGE 90 2 WEEKS 9090 P R EST IGE 90 3 WEEKS M OF 36 T R IVISION SID ES D IST R IB UT ION 36m² 36m² D igital 4m² ANTWERPEN 8 8 2 BRUXELLES 17 26 2 CHARLEROI 3 7 0 GENT 4 6 1 LIEGE 2 8 0 T OT A L N ET WOR K 34 60 M OF 36/ 60 SID ES D IST R IB UT ION 36m² D igital 4m² 36m² D igital 4m² ANTWERPEN 15 2 16 2 BRUXELLES 26 2 35 2 CHARLEROI 13 0 16 0 GENT 8 1 13 1 LIEGE 13 0 15 0 T OT A L N ET WOR K 80 100 M OF B 2B 80 M OF 36/ 100 SID ES D IST R IB UT ION 38m² 21m² 38m² 21m² ANTWERPEN 10 5 10 5 BRUXELLES 26 8 26 8 CHARLEROI 14 0 14 0 GENT 3 7 3 7 LIEGE 17 0 17 0 T OT A L N ET WOR K P R EST IGE 90 2 WEEKS 9090 P R EST IGE 90 3 WEEKS M OF 36 T R IVISION SID ES D IST R IB UT ION 36m² 36m² D igital 4m² ANTWERPEN 8 8 2 BRUXELLES 17 26 2 CHARLEROI 3 7 0 GENT 4 6 1 LIEGE 2 8 0 T OT A L N ET WOR K 34 60 M OF 36/ 60 SID ES D IST R IB UT ION 36m² D igital 4m² 36m² D igital 4m² ANTWERPEN 15 2 16 2 BRUXELLES 26 2 35 2 CHARLEROI 13 0 16 0 GENT 8 1 13 1 LIEGE 13 0 15 0 T OT A L N ET WOR K 80 100 M OF B 2B 80 M OF 36/ 100 SID ES D IST R IB UT ION 38m² 21m² 38m² 21m² ANTWERPEN 10 5 10 5 BRUXELLES 26 8 26 8 CHARLEROI 14 0 14 0 GENT 3 7 3 7 LIEGE 17 0 17 0 T OT A L N ET WOR K P R EST IGE 90 2 WEEKS 9090 P R EST IGE 90 3 WEEKS 59
  57. 57. Street Panoramic Billboards Mix’s (*) 5 digital landscapes not included in the performances N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE 9.397.164 9.397.164 REACH 76% 76% GRP 1.426 1.773 OTS 19 23 GROSS CONTACTS 12+12+ 133.982.631 166.566.723 Street +Stations 24 urban centers Street +Stations Clear Channel NATIONAL Yes M onday Yes M onday 1.023 € Clear Channel 429.717 € 36.674 € 37.987 € NATIONAL 36 +16m² +Digital 4m² 14 36 +16m² +Digital 4m² 14 National 438.965 € 915 € M OF SUP ER M IX 420 420 M OF16/340 +M OF 80 M OF M A XIM IX 480 480 M OF16/420 +M OF36/60 60
  58. 58. Street Panoramic Billboards Mix’s (*) 5 digital landscapes not included in the performances Mix’s N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS) TAXES (NET) COST PER SIDE SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE 9.397.164 9.397.164 REACH 76% 77% GRP 1.901 1.970 OTS 25 26 GROSS CONTACTS NATIONAL 12+ 185.163.481 NATIONAL 12+ 178.632.972 472.504 € 516.637 € 994 €945 € 24 urban centers M OF M A XIM IX 500 500 M OF16/420 +M OF B2B 80 Clear Channel 36 +16m² +Digital 4m² 14 24 urban centers Street +Stations Yes M onday Clear Channel 45.479 €41.733 € Yes M onday Street +Stations M OF M A XIM IX 520 520 M OF16/420 +M OF36/100 36 +16m² +Digital 4m² 14 61
  59. 59. Street Panoramic Billboards Mix’s N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS)/INDEX 70 M EDIA COST (GROSS)/INDEX 80 M EDIA COST (GROSS)/INDEX 90 M EDIA COST (GROSS)/INDEX 100 M EDIA COST (GROSS)/INDEX 110 TAXES (NET) COST PER SIDE (INDEX 100) SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE REACH GRP OTS 36 39 GROSS CONTACTS JC D P R EST IGEM IX SS24 (90X3) 21& 14 21& 14 38 +21+20 +8m² 38 +21+20 +8m² Prestige 90 +SuperStar 24 Prestige 90 +SuperStar 48 - 700 JC D P R EST IGEM IX SS48 - 700 (90X3) 640 790 JC D P R EST IGEM IX SS48 - 625 (90X3) 715 Prestige 90 +SuperStar 48 - 625 38 +21+20 +8m² 21& 14 Yes Yes Street Street National NationalNational Street Yes 352.389 € 379.878 € M onday / Tuesday M onday / TuesdayM onday / Tuesday 364.646 € 456.136 € 12+ 12+ NATIONAL NATIONALNATIONAL 12+ 442.128 € 473.544 € 503.413 € 534.055 € 508.113 € 542.683 € 577.252 € JC Decaux JC Decaux 787 € 295.873.844 9.397.164 9.397.164 275.210.949 300.585.900 40 3.149 79% 83%82% 2.929 9.397.164 3.199 687 € 63.800 € 67.800 € 472.770 € 488.529 € 520.923 € 553.316 € 64.050 € 729 € JC Decaux N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS)/INDEX 70 M EDIA COST (GROSS)/INDEX 80 M EDIA COST (GROSS)/INDEX 90 M EDIA COST (GROSS)/INDEX 100 M EDIA COST (GROSS)/INDEX 110 TAXES (NET) COST PER SIDE (INDEX 100) SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE REACH GRP OTS 36 39 GROSS CONTACTS JC D P R EST IGEM IX SS24 (90X3) 21& 14 21& 14 38 +21+20 +8m² 38 +21+20 +8m² Prestige 90 +SuperStar 24 Prestige 90 +SuperStar 48 - 700 JC D P R EST IGEM IX SS48 - 700 (90X3) 640 790 JC D P R EST IGEM IX SS48 - 625 (90X3) 715 Prestige 90 +SuperStar 48 - 625 38 +21+20 +8m² 21& 14 Yes Yes Street Street National NationalNational Street Yes 352.389 € 379.878 € M onday / Tuesday M onday / TuesdayM onday / Tuesday 364.646 € 456.136 € 12+ 12+ NATIONAL NATIONALNATIONAL 12+ 442.128 € 473.544 € 503.413 € 534.055 € 508.113 € 542.683 € 577.252 € JC Decaux JC Decaux 787 € 295.873.844 9.397.164 9.397.164 275.210.949 300.585.900 40 3.149 79% 83%82% 2.929 9.397.164 3.199 687 € 63.800 € 67.800 € 472.770 € 488.529 € 520.923 € 553.316 € 64.050 € 729 € JC Decaux (*) See Indexes Calendar on p. 208-209 62
  60. 60. Street Panoramic Billboards Mix’s Mix’s N ET WOR K D ET A ILS SIDES NETWORKS FORM AT DURATION (DAYS) COVERAGE PRESENCE LIGHTING START ON M EDIA COST (GROSS)/INDEX 70 M EDIA COST (GROSS)/INDEX 80 M EDIA COST (GROSS)/INDEX 90 M EDIA COST (GROSS)/INDEX 100 M EDIA COST (GROSS)/INDEX 110 TAXES (NET) COST PER SIDE (INDEX 100) SALES HOUSE C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE REACH 88% 89% 89% GRP 2.493 2.744 3.713 OTS 28 31 42 GROSS CONTACTS 12+ 12+ 1.509 € 1.236 € JC Decaux JC Decaux 5 M AIN CITIES 5 M AIN CITIES 2.758.853 2.758.853 75.703.515 102.439.841 36.700 € 179.529 € 190.344 € 251.526 € 263.886 € 253.998 € 267.903 € JC D P R EST IGEM IX B R USSELS8 - 80 (90X3) JC D P R EST IGEM IX B R USSELS8 - 130 (90X3) 170 220 Prestige 90 +Brussels8 - 80 Prestige 90 +Brussels8 - 130 Street Street Yes Yes M onday / Tuesday M onday / Tuesday 38 +21+8m² 38 +21+8m² 21& 14 21& 14 5 M ain Cities 5 M ain Cities 256.470 € 271.920 € 258.942 € 275.937 € 33.850 € 12+ 68.765.440 2.758.853 5 M AIN CITIES 244.110 € 245.655 € 247.200 € 248.745 € 32.150 € 1.766 € JC Decaux 173.040 € M onday / Tuesday Yes Street 5 M ain Cities JC D P R EST IGEM IX B R USSELS8 - 50 (90X3) 140 Prestige 90 +Brussels8 - 50 38 +21+8m² 21& 14 (*) See Indexes Calendar on p. 208-209 63
  61. 61. Street Panoramic Billboards Mix’s SID ES D IST R IB UT ION 36m² 16m² D ig. 4m² 36m² 16m² D ig. 4m² ANTWERPEN 15 19 2 8 24 2 BRUXELLES 29 79 2 26 101 2 CHARLEROI 10 38 0 7 63 0 GENT 8 21 1 6 30 1 LIEGE 13 38 0 8 74 0 T OT A L 5 M A IN C IT IES 75 195 5 55 292 5 AALST 0 6 0 0 5 0 ARLON 0 3 0 0 2 0 BRUGGE 0 3 0 0 3 0 HASSELT 0 6 0 0 9 0 KORTRIJK 0 8 0 0 8 0 LA LOUVIERE 0 7 0 0 7 0 LEUVEN 0 4 0 0 6 0 M ECHELEN 0 6 0 0 5 0 M ONS 0 9 0 0 10 0 NAM UR 0 6 0 0 7 0 OOSTENDE 0 9 0 0 7 0 ROESELARE 0 6 0 0 6 0 SINT-NIKLAAS 0 8 0 0 7 0 TOURNAI 0 7 0 0 7 0 TURNHOUT 0 4 0 0 5 0 VERVIERS 0 6 0 0 8 0 T OT A L 16 R EGION A L C IT IES 0 98 0 0 102 0 TOTAL 20 SM ALL CITIES NL 0 22 0 0 12 0 TOTAL 7 SM ALL CITIES FR 0 9 0 0 7 0 T OT A L 27 SM A LL T OWN S 0 31 0 0 19 0 T OT A L OT H ER S 0 16 0 0 7 0 T OT A L N ET WOR K 420 480 M OF SUP ER M IX 420 M OF M A XIM IX 480 64
  62. 62. Street Panoramic Billboards Mix’s Mix’s SID ES D IST R IB UT ION 36m² 16m² D ig. 4m² 36m² 16m² D ig. 4m² ANTWERPEN 15 24 2 16 24 2 BRUXELLES 26 101 2 35 101 2 CHARLEROI 13 63 0 16 63 0 GENT 8 30 1 13 30 1 LIEGE 13 74 0 15 74 0 T OT A L 5 M A IN C IT IES 75 292 5 95 292 5 AALST 0 5 0 0 5 0 ARLON 0 2 0 0 2 0 BRUGGE 0 3 0 0 3 0 HASSELT 0 9 0 0 9 0 KORTRIJK 0 8 0 0 8 0 LA LOUVIERE 0 7 0 0 7 0 LEUVEN 0 6 0 0 6 0 M ECHELEN 0 5 0 0 5 0 M ONS 0 10 0 0 10 0 NAM UR 0 7 0 0 7 0 OOSTENDE 0 7 0 0 7 0 ROESELARE 0 6 0 0 6 0 SINT-NIKLAAS 0 7 0 0 7 0 TOURNAI 0 7 0 0 7 0 TURNHOUT 0 5 0 0 5 0 VERVIERS 0 8 0 0 8 0 T OT A L 16 R EGION A L C IT IES 0 102 0 0 102 0 TOTAL 20 SM ALL CITIES NL 0 12 0 0 12 0 TOTAL 7 SM ALL CITIES FR 0 7 0 0 7 0 T OT A L 27 SM A LL T OWN S 0 19 0 0 19 0 T OT A L OT H ER S 0 7 0 0 7 0 T OT A L N ET WOR K 520 M OF M A XIM IX 500 M OF M A XIM IX 520 500 65
  63. 63. Street Panoramic Billboards Mix’s SID ES D IST R IB UT ION 8m² 20m² 38m² 21m² 8m² 20m² 38m² 21m² 8m² 20m² 38m² 21m² ANTWERPEN 6 45 10 5 6 36 10 5 6 43 10 5 BRUXELLES 134 49 26 8 118 62 26 8 134 70 26 8 CHARLEROI 0 55 14 0 0 48 14 0 0 57 14 0 GENT 8 27 3 7 7 19 3 7 8 22 3 7 LIEGE 10 53 17 0 8 48 17 0 10 57 17 0 T OT A L 5 M A IN C IT IES 158 229 70 20 139 213 70 20 158 249 70 20 AALST 0 9 0 0 0 7 0 0 0 7 0 0 ARLON 0 5 0 0 0 4 0 0 0 4 0 0 BRUGGE 0 4 0 0 0 6 0 0 0 6 0 0 HASSELT 2 15 0 0 4 13 0 0 4 15 0 0 KORTRIJK 3 9 0 0 4 8 0 0 4 9 0 0 LA LOUVIERE 0 12 0 0 0 14 0 0 0 15 0 0 LEUVEN 0 9 0 0 0 7 0 0 0 7 0 0 M ECHELEN 0 10 0 0 0 10 0 0 0 10 0 0 M ONS 0 11 0 0 0 12 0 0 0 13 0 0 NAM UR 2 12 0 0 0 8 0 0 1 9 0 0 OOSTENDE 0 6 0 0 0 7 0 0 0 7 0 0 ROESELARE 5 5 0 0 0 9 0 0 0 10 0 0 SINT-NIKLAAS 0 8 0 0 0 9 0 0 0 9 0 0 TOURNAI 0 6 0 0 0 8 0 0 0 8 0 0 TURNHOUT 0 5 0 0 0 6 0 0 0 6 0 0 VERVIERS 0 8 0 0 0 8 0 0 0 9 0 0 T OT A L 16 R EGION A L C IT IES 12 134 0 0 8 136 0 0 9 144 0 0 TOTAL 20 SM ALL CITIES NL 0 5 0 0 0 55 0 0 0 57 0 0 TOTAL 7 SM ALL CITIES FR 0 5 0 0 0 19 0 0 0 20 0 0 T OT A L 27 SM A LL T OWN S 0 10 0 0 0 74 0 0 0 77 0 0 T OT A L OT H ER S 2 5 0 0 2 53 0 0 2 61 0 0 T OT A L N ET WOR K 640 790 JC D P R EST IGEM IX SS24 (90X3) JC D P R EST IGEM IX SS48 - 700 (90X3) JC D P R EST IGEM IX SS48 - 625 (90X3) 715 66
  64. 64. Street Panoramic Billboards Mix’s Mix’s SID ES D IST R IB UT ION 8m² 38m² 21m² 8m² 38m² 21m² 8m² 38m² 21m² ANTWERPEN 0 10 5 0 10 5 0 10 5 BRUXELLES 50 26 8 80 26 8 130 26 8 CHARLEROI 0 14 0 0 14 0 0 14 0 GENT 0 3 7 0 3 7 0 3 7 LIEGE 0 17 0 0 17 0 0 17 0 T OT A L 5 M A IN C IT IES 50 70 20 80 70 20 130 70 20 TOTAL NETWORK 140 JC D P R EST IGEM IX B R USSELS8 - 50 (90X3) JC D P R EST IGEM IX B R USSELS8 - 80 (90X3) JC D P R EST IGEM IX B R USSELS8 - 130 (90X3) 170 220 67
  65. 65. Street Line-by-line Billboards The 20m² billboards selection is being increasingly used as a complement to reinforce existing large size networks. Others formats (36m², 38m², 2m²,...) are also available on demand. This flexible buying format also provides good coverage of local geographic areas. 20m² BILLBOARDS LINE-BY-LINE JCDecaux Billboards ± 325 Think Media Outdoor ± 1.300 Clear Channel ± 100 Belgian Posters ± 850 TOTAL ± 2.740 4m² BILLBOARDS LINE-BY-LINE Belgian Posters ± 1.500 TOTAL ± 1.500 For more information about the particularities of this unit-purchasing format, please contact Posterscope Belgium. 68
  66. 66. Line by Line Street Long Term Long term directional billboards are used to provide a durable and local media coverage for some location-based services such as car dealers, supermarkets, fast-foods, … , the main objectives are to create awareness for the advertised brands and to generate some traffic towards the point of sales. The average price: from 1.000€ to 8.000€ (net)* per year. For more information about the particularities of this unit-purchasing format, please contact Posterscope Belgium. (*) Not contractual 69
  67. 67. Street Mobile Advertising Mobile Advertising is a very flexible medium, providing a great variety of formats on any geographical coverage from local to national. Nowadays, it is being increasingly used with promotional teams for sampling operations in a variety of OOH environments (street, retail, seaside, …). Another recent development is the digitalization, which tend to be more and more present within the mobile industry. 70
  68. 68. Mobile Street Mobile Advertising (Euromobile) PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 12 hours 8 hours 10 hours 12 hours MEDIA RATE (GROSS) / UNIT 710 € 795 € 885 € 765 € 850 € 945 € DRIVER (NET) SAMPLING RATES (NET) TECHNICAL COSTS (NET) TAXES (NET) SALES HOUSE PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 12 hours 8 hours 10 hours 12 hours MEDIA RATE (GROSS) / UNIT 795 € 855 € 970 € 600 € 620 € 670 € DRIVER (NET) SAMPLING RATES (NET) TECHNICAL COSTS TAXES SALES HOUSE Yes Yes Euromobile Euromobile - 265 € / vehicle / 8 hours TBD TBD Tailor made Tailor made included 225 € / vehicle / 8 hours Tailor made Tailor made Yes Yes 2 2 2m² 6m² + fridge compartment EURO 360° EUROFREEZER 30 10 Yes Yes Euromobile Euromobile - - TBD TBD Tailor made Tailor made included included Tailor made Tailor made Yes Yes 2 2 20m² 16m² 20M ² CONCAVE 16M ² PANORAM IC 60 30 71
  69. 69. Street Mobile Advertising (Euromobile) PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 12 hours MEDIA RATE (GROSS) / UNIT 985 € 1.230 € 1.475 € DRIVER (NET) SAMPLING RATES (NET) TECHNICAL COSTS TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 12 hours 8 hours 10 hours 12 hours MEDIA RATE (GROSS) / UNIT 985 € 1.230 € 1.475 € 985 € 1.230 € 1.475 € DRIVER (NET) SAMPLING RATES (NET) TECHNICAL COSTS TAXES SALES HOUSE TBD TBD Yes Yes Euromobile Euromobile 1 screen + 2 banners Podium 3D + 1 screen LED Screen & banners 8m² 2 x 5 m included included Tailor made Tailor made Tailor made Tailor made - - TBD TBD Yes Yes LED screen LED screen Euromobile Euromobile EUROLED 8M ² / EVENT PODIUM 3D LED 10 10 included included - - Tailor made Tailor made 8 hours 485 € Tailor made Tailor made LED screen LED screen 1 2 8m² rotating & telescopic LED 8m² LED + banner EUROLED FIXE 8M ² EUROLED STATI & M OBILE 8M ² 10 10 72
  70. 70. Street Mobile Advertising (Euromobile) Mobile PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 12 hours MEDIA RATE (GROSS) / UNIT 765 € 850 € 945 € DRIVER (NET) SAMPLING RATES (NET) TECHNICAL COSTS TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 4 hours 6 hours 8 hours 1 day 3 days 1 week MEDIA RATE (GROSS) / UNIT 365 € 435 € 490 € 2.150 € 3.720 € 5.865 € DRIVER (NET) PROMOPEOPLE (NET) TECHNICAL COSTS TAXES SALES HOUSE 335 € No Yes Tailor made Tailor made 2m² 6m² DOUBLE 8 8 hours Tailor made Tailor made 15 30 2 4 EUROBIKE Euromobile Euromobile TBD TBD Yes Yes - included 165 € / vehicle / 8 hours - No Yes Tailor made Tailor made TBD 48m² Tailor made Tailor made 5 1 Full wrapped green tricycle 2 Euromobile Euromobile GUM BA EUROWALL 130 € (transport) TBD Yes Yes - included 265 € / vehicle / 8 hours - 73
  71. 71. Street Mobile Advertising (Euromobile) PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 12 hours 8 hours 10 hours 12 hours MEDIA RATE (GROSS) / UNIT 600 € 620 € 670 € 765 € 850 € 945 € DRIVER (NET) SAMPLING RATES (NET) - TECHNICAL COSTS (NET) TAXES (NET) SALES HOUSE PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 12 hours 8 hours 10 hours 12 hours MEDIA RATE (GROSS) / UNIT 765 € 850 € 945 € 600 € 620 € 670 € DRIVER (NET) SAMPLING RATES (NET) TECHNICAL COSTS TAXES SALES HOUSE Yes Yes Euromobile Euromobile - 265 € / vehicle / 8 hours TBD TBD Tailor made Tailor made included 225 € / vehicle / 8 hours Tailor made Tailor made No No 2 2 H2m x L5m H1,93m x L1,42m PODIUM 3D ACTION CAR 3D 30 30 TBD Yes Yes Euromobile Euromobile 265 € / vehicle / 8 hours TBD Tailor made Tailor made 225 € / vehicle / 8 hours included Tailor made Tailor made Yes Yes 2 2 16m² + sampling 8m² EUROSAM PLER PANORAM IC LIGHT 30 30 74
  72. 72. Street Mobile Advertising (Euromobile) Mobile PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 12 hours 8 hours MEDIA RATE (GROSS) / UNIT 1.400 € N/A 1.775 € 260 € DRIVER (NET) SAMPLING RATES (NET) TECHNICAL COSTS TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 12 hours 8 hours MEDIA RATE (GROSS) / UNIT 710 € 795 € 885 € 140 € DRIVER (NET) SAMPLING RATES (NET) TECHNICAL COSTS TAXES SALES HOUSE TBD TBD Yes TBD Euromobile Euromobile 1 cube (4 sides) Display 16m² 2m² included - Tailor made Tailor made Tailor made Tailor made - 265 € / vehicle / 8 hours TBD 130 € (transport) Yes Yes Backligted No Euromobile Euromobile EUROCUBE M OBILE INDOOR 10 30 350 € / vehicle / 8 hours - 265 € / vehicle / 8 hours 265 € / vehicle / 8 hours Tailor made Tailor made Tailor made Tailor made No No Full Deco (inside + outside) 1 35m² 2m² EUROBUS EUROSPEED 1 10 75
  73. 73. Street Mobile Advertising (Euromobile) PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 12 hours 8 hours MEDIA RATE (GROSS) / UNIT 765 € 850 € 945 € 140 € DRIVER (NET) SAMPLING RATES (NET) TECHNICAL COSTS TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 12 hours 8 hours 10 hours 12 hours MEDIA RATE (GROSS) / UNIT 515 € 550 € 590 € 600 € 620 € 670 € DRIVER (NET) PROMOPEOPLE (NET) TECHNICAL COSTS TAXES SALES HOUSE Yes No Tailor made Tailor made 4m² Branded promoteam + display Tailor made Tailor made 30 20 3 - Euromobile Euromobile TBD TBD Yes Yes 225 € / vehicle / 8 hours 225 € / vehicle / 8 hours 265 € / vehicle / 8 hours 265 € / vehicle / 8 hours No No Tailor made Tailor made 12m² +/- 20m² Tailor made Tailor made 20 3 2 sides + stocking unit Full wrapped vehicle Euromobile Euromobile EUROPALETTE PODIUM ANIM ATION / DEGUSTATION TBD TBD Yes Yes included - - 320 € / promopeople / 8 hours EUROTUBE EUROSKIN 76
  74. 74. Mobile PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 12 hours 8 hours 10 hours 12 hours MEDIA RATE (GROSS) / UNIT 920 € 1.060 € 1.205 € 770 € 865 € 960 € DRIVER (NET) PROMOPEOPLE (NET) TECHNICAL COSTS TAXES SALES HOUSE Euromobile Euromobile TBD TBD Yes Yes included 225 € / vehicle / 8 hours - 265 € / vehicle / 8 hours Yes Yes Tailor made Tailor made +/- 20m³ +/- 20m³ Tailor made Tailor made 9 9 Full wrapped vehicle Full wrapped vehicle SHOWROOM M OBILE SHOWROOM ANIM ATION Street Mobile Advertising (Euromobile) 77
  75. 75. Street Mobile Advertising (Spicy Motion) PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 8 hours 10 hours MEDIA RATE (GROSS) / UNIT 685 € 770 € 975 € 1.060 € DRIVER (NET) SAMPLING RATES (NET) TECHNICAL COSTS TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 8 hours 10 hours MEDIA RATE (GROSS) / UNIT 495 € 545 € 730 € 810 € DRIVER (NET) SAMPLING RATES (NET) TECHNICAL COSTS TAXES SALES HOUSE Spicy Motion Spicy Motion TBD TBD TBD TBD Yes Yes Tailor made Tailor made included included Tailor made Tailor made No Yes 2 Showroom Pick-Up +/- 20m³ SPICY PICK-UP SPICY POPUP_STORE TBD 3 Yes Yes Spicy Motion Spicy Motion TBD TBD TBD TBD Tailor made Tailor made included included Tailor made Tailor made Yes LED 2 2 20m² LED screen 6m² + 1 banner SPICYM OBILE POSITIONING SPICYLED 15 5 78
  76. 76. Street Mobile Advertising (Spicy Motion) Mobile PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 8 hours 10 hours MEDIA RATE (GROSS) / UNIT 555 € 610 € 455 € 505 € DRIVER (NET) SAMPLING RATES (NET) TECHNICAL COSTS TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 11m² (14 days) 17m² (14 days) MEDIA RATE (GROSS) / UNIT 400 € 452 € 2.870 € 3.990 € DRIVER (NET) SAMPLING RATES (NET) TECHNICAL COSTS TAXES SALES HOUSE Spicy Motion Spicy Motion SPICYWAY SPICYBUS 3 18 1 1 1m² segway Full back 11m² or 17m² Tailor made Touristic Brussels City Tour No No Tailor made Tailor made included included TBD TBD TBD TBD Yes Yes Yes Full wrapped green tricycle 2 TBD 2m² Yes Spicy Motion Spicy Motion TBD TBD TBD TBD SPICYGUM BA SPICYBIKE 5 3 Tailor made Tailor made included included Tailor made Tailor made No No PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 8 hours 10 hours MEDIA RATE (GROSS) / UNIT 555 € 610 € 455 € 505 € DRIVER (NET) SAMPLING RATES (NET) TECHNICAL COSTS TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 11m² (14 days) 17m² (14 days) MEDIA RATE (GROSS) / UNIT 400 € 452 € 2.870 € 3.990 € DRIVER (NET) SAMPLING RATES (NET) TECHNICAL COSTS TAXES SALES HOUSE Spicy Motion Spicy Motion SPICYWAY SPICYBUS 3 18 1 1 1m² segway Full back 11m² or 17m² Tailor made Touristic Brussels City Tour No No Tailor made Tailor made included included TBD TBD TBD TBD Yes Yes Yes Full wrapped green tricycle 2 TBD 2m² Yes Spicy Motion Spicy Motion TBD TBD TBD TBD SPICYGUM BA SPICYBIKE 5 3 Tailor made Tailor made included included Tailor made Tailor made No No 79
  77. 77. PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 8 hours 10 hours MEDIA RATE (GROSS) / UNIT 1.020 € 1.115 € 655 € 740 € DRIVER (NET) SAMPLING RATES (NET) TECHNICAL COSTS TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 8 hours 10 hours 8 hours 10 hours MEDIA RATE (GROSS) / UNIT 830 € 915 € 905 € 990 € DRIVER (NET) SAMPLING RATES (NET) TECHNICAL COSTS TAXES SALES HOUSE Yes Yes Spicy Motion Spicy Motion TBD TBD TBD TBD Tailor made Tailor made included included Tailor made Tailor made No Yes Full wrapped vehicle 2 Showroom H6m x W4m SPICYTASTER SPICYSKY 2 1 Yes Yes Spicy Motion Spicy Motion TBD TBD TBD TBD Tailor made Tailor made included included Tailor made Tailor made LED TBD 3 Tailor made structure LED screen 2m² 3D CIRCULATING SPICYLED SPICY 3D TBD 15 Street Mobile Advertising (Spicy Motion) 80
  78. 78. Street Mobile Advertising (Moving Ideas) Mobile PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION MEDIA RATE (GROSS) / UNIT DRIVER (NET) / 10H SAMPLING RATES (NET) / 10H TECHNICAL COSTS TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 7m² (8/10h) 15m² (8/10h) MEDIA RATE (GROSS) / UNIT 850 € 1.250 € DRIVER (NET) / 10H SAMPLING RATES (NET) / 10H TECHNICAL COSTS TAXES SALES HOUSE 20 / 8M ² PODIUM - SHOWROOM Yes LED 20m² or 8m² Podium - Showroom TBD TBD 2 Full wrapped vehicle Tailor made Tailor made Tailor made Tailor made 5TBD TBD Yes Yes 1 1 8 hours / 10 hours 420 € 8 hours / 10 hours 420 € SAM PLER 16M ² BIG LED 265 € (net) / promopeople 265 € (net) / promopeople 265 € (net) / promopeople 265 € (net) / promopeople Moving Ideas Moving Ideas TBD 16m² + Sampler 7m² & 15m& Tailor made Tailor made 265 € (net) / promopeople 265 € (net) / promopeople Yes Tailor made Tailor made Moving Ideas Moving Ideas TBD TBD Yes Yes Yes 265 € (net) / promopeople 265 € (net) / promopeople 8 hours / 10 hours 420 € PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION MEDIA RATE (GROSS) / UNIT DRIVER (NET) / 10H SAMPLING RATES (NET) / 10H TECHNICAL COSTS TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION 7m² (8/10h) 15m² (8/10h) MEDIA RATE (GROSS) / UNIT 850 € 1.250 € DRIVER (NET) / 10H SAMPLING RATES (NET) / 10H TECHNICAL COSTS TAXES SALES HOUSE 20 / 8M ² PODIUM - SHOWROOM Yes LED 20m² or 8m² Podium - Showroom TBD TBD 2 Full wrapped vehicle Tailor made Tailor made Tailor made Tailor made 5TBD TBD Yes Yes 1 1 8 hours / 10 hours 420 € 8 hours / 10 hours 420 € SAM PLER 16M ² BIG LED 265 € (net) / promopeople 265 € (net) / promopeople 265 € (net) / promopeople 265 € (net) / promopeople Moving Ideas Moving Ideas TBD 16m² + Sampler 7m² & 15m& Tailor made Tailor made 265 € (net) / promopeople 265 € (net) / promopeople Yes Tailor made Tailor made Moving Ideas Moving Ideas TBD TBD Yes Yes Yes 265 € (net) / promopeople 265 € (net) / promopeople 8 hours / 10 hours 420 € 81
  79. 79. Street Mobile Advertising (Moving Ideas) PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION MEDIA RATE (GROSS) / UNIT DRIVER (NET) / 10H SAMPLING RATES (NET) / 10H TECHNICAL COSTS TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION MEDIA RATE (GROSS) / UNIT DRIVER (NET) / 10H SAMPLING RATES (NET) / 10H TECHNICAL COSTS TAXES SALES HOUSE Yes Yes Moving Ideas Moving Ideas 265 € (net) / promopeople 265 € (net) / promopeople 265 € (net) / promopeople 265 € (net) / promopeople TBD TBD Tailor made Tailor made 8 hours / 10 hours 8 hours / 10 hours 400 € 420 € 2m² Podium W(6 x 2) x H3m Tailor made Tailor made No No SM ALL 2M ² BIG EVENT PODIUM TBD TBD 2 1 Yes Yes 75 € 250 € 265 € (net) / promopeople 265 € (net) / promopeople TBD TBD 265 € (net) / promopeople 265 € (net) / promopeople Moving Ideas Moving Ideas Tailor made Tailor made 8 hours / 10 hours 8 hours / 10 hours No No 2m² Segway 1m² BIKE SEGWAY TBD TBD 2 1 Tailor made Tailor made 82
  80. 80. Mobile Street Mobile Advertising (Moving Ideas) PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION MEDIA RATE (GROSS) / UNIT DRIVER (NET) / 10H SAMPLING RATES (NET) / 10H TECHNICAL COSTS TAXES SALES HOUSE PRODUCT DETAILS NUMBER OF VEHICLES NUMBER OF SIDES FORMAT COVERAGE LIGHTING START ON DURATION MEDIA RATE (GROSS) / UNIT DRIVER (NET) / 10H SAMPLING RATES (NET) / 10H TECHNICAL COSTS TAXES SALES HOUSE 265 € (net) / promopeople 265 € (net) / promopeople TBD Yes Moving Ideas Moving Ideas Moving Ideas 265 € (net) / promopeople 265 € (net) / promopeople TBD TBD Yes Yes TBD 1 SM ALL 4M ²/SAM PLER Sampler 4m² Tailor made No Tailor made 8 hours / 10 hours 420 € 8 hours / 10 hours 8 hours / 10 hours 250 € 25 € 265 € (net) / promopeople 265 € (net) / promopeople Tailor made Tailor made No No Tailor made Tailor made TBD TBD Full wrapped green tricycle 1 TBD Mobile indoor GUM BA M OBINSTORE 83
  81. 81. Scaffolds are very much part of the every-day appearance of towns. Through appealing installations and regular changes of image, certain sites can become very attractive in terms of advertising space. It’s precisely the reason why banners are being increasingly used for advertising purposes nowadays in urban areas. Banner sites are only available for a few months, during construction, renovation or maintenance works of buildings. The average booking period amounts to 1 month and geographically the offer covers only the top 5 cities (+ seaside towns). Glass facades can also be wrapped using a micro-perforated vinyl. There are not less than 4 players on the market (Urban Media, BlowUp, JCDecaux, Swank Outdoor). To get the latest updates and availabilities about supersize advertising, please call your Posterscope contact. Street XXL Advertising 84
  82. 82. XXL Street XXL Advertising 85
  83. 83. Street Urban networks OUTDOOR POSTERING COVER BOOSTER NUMBER OF FRAMES 6.000 4.000 FORMAT 60 x 80 cm 60 x 80 cm DURATION (DAYS) 7 7 COVERAGE Horeca + Proximity + Press & Tobacco shops Horeca + Proximity + Press & Tobacco shops PRESENCE National National START ON Tuesday Tuesday MEDIA RATE (GROSS) 102.000 € 68.000 € TAXES 11.700 € 7.800 € SALES HOUSE Insert Belgium Insert Belgium OUTDOOR POSTERING FULL M ONTY BONNIE & CLYDE NUMBER OF FRAMES 11.470 2.600 FORMAT 60 x 80 cm 60 x 160 cm DURATION (DAYS) 7 7 COVERAGE Horeca + Proximity + Press & Tobacco shops + Parkings Horeca PRESENCE National National START ON Tuesday Tuesday MEDIA RATE (GROSS) 137.640 € 62.400 € TAXES 19.500 € 7.800 € SALES HOUSE Insert Belgium Insert Belgium OUTDOOR POSTERING COVER BOOSTER NUMBER OF FRAMES 6.000 4.000 FORMAT 60 x 80 cm 60 x 80 cm DURATION (DAYS) 7 7 COVERAGE Horeca + Proximity + Press & Tobacco shops Horeca + Proximity + Press & Tobacco shops PRESENCE National National START ON Tuesday Tuesday MEDIA RATE (GROSS) 102.000 € 68.000 € TAXES 11.700 € 7.800 € SALES HOUSE Insert Belgium Insert Belgium OUTDOOR POSTERING FULL M ONTY BONNIE & CLYDE NUMBER OF FRAMES 11.470 2.600 FORMAT 60 x 80 cm 60 x 160 cm DURATION (DAYS) 7 7 COVERAGE Horeca + Proximity + Press & Tobacco shops + Parkings Horeca PRESENCE National National START ON Tuesday Tuesday MEDIA RATE (GROSS) 137.640 € 62.400 € TAXES 19.500 € 7.800 € SALES HOUSE Insert Belgium Insert Belgium 86
  84. 84. Street Want more... Urban PRODUCT DETAILS THE STREET M OBILE PROJECTIONS DESCRIPTION Wild Postering Mobile beaming projection QUANTITY 10.000 + 1 NETWORKS 1 or tailor made - FORMAT variable TBD DURATION 28 days per hour COVERAGE National (urban centres) Main urban centres PRESENCE 5.415 outdoor & indoor locations Indoor & Outdoor walls START ON TBD Tailor made MEDIA RATE (GROSS) 48.520 € 350 € TAXES 1.861 € TBD SALES HOUSE Mediafield Rapid Affichage PRODUCT DETAILS CYKLOP CYSPACE DESCRIPTION Promopeople with screens Advertising container QUANTITY 1 1 NETWORKS - - FORMAT Screen 15'' to 17'' 50m² DURATION from 1 day 7 days COVERAGE Tailor made Tailor made PRESENCE Indoor or Outdoor Indoor or Outdoor START ON Tailor made Tailor made MEDIA RATE (GROSS) 490 € 7.500 € TAXES TBD TBD SALES HOUSE Cübb Cübb 87
  85. 85. Street Want more... PRODUCT DETAILS CYTOUCH CYVAN DESCRIPTION Promo + mobile digital terminal Mobile vehicle with screen QUANTITY 1 1 NETWORKS - - FORMAT 7'' 20m² DURATION from 1 day from 1 day COVERAGE Tailor made Tailor made PRESENCE Indoor or Outdoor Street START ON Tailor made Tailor made MEDIA RATE (GROSS) 150 € 3.200 € TAXES TBD TBD SALES HOUSE Cübb Cübb PRODUCT DETAILS M OBILAD TRUCK AD LED SCREENS KNOKKE DESCRIPTION Ad on transport trucks Digital screens QUANTITY 300 20 FORMAT Full back wrapping 1,20 x 1,76 m DURATION 28 days 7 days / spot 10'' COVERAGE National Knokke PRESENCE Highways Belgian coast street START ON TBD Monday or Friday MEDIA RATE (GROSS) 107.317 € 4.000 € TAXES included Yes SALES HOUSE Mobilad Belgian Posters 88
  86. 86. Street Want more... More NETWORK DETAILS ECO TAGS COVER CAP BIKE DESCRIPTION Floor Tags (by water) Branded cover caps bike QUANTITY 50 6.000 FORMAT Tailor made cover cap DURATION TBD TBD COVERAGE Tailor made Tailor made PRESENCE Street pavements Street MEDIA RATE (GROSS) 2.500 € 5.500 € SALES HOUSE Rapid Affichage Rapid Affichage NETWORK DETAILS TAGS OUTDOOR PROJECTIONS DESCRIPTION Floor Paintings Beaming projection QUANTITY 1 1 FORMAT Tailor made Tailor Made DURATION TBD 4 hours a day COVERAGE Tailor made Main urban centers PRESENCE Street pavements On street building MEDIA RATE (GROSS) 35 € 3.000 € SALES HOUSE Rapid Affichage Rapid Affichage PRODUCT DETAILS THE WALL THE SKYBOARD DESCRIPTION Monumental banner Monumental banner QUANTITY 2 sides (recto / verso) 2 sides (recto / verso) NETWORKS Tailor made Tailor made FORMAT 60 m² 180m² DURATION min. 1 day min. 1 day PRESENCE Street Street MEDIA RATE (GROSS) 2.680 € 6.475 € SALES HOUSE Mediafield Mediafield 89
  87. 87. 181affinity index on 18-24 y.o. often using their smartphone or tablet to participate in an OOH campaign (9%). Stations
  88. 88. 63%of active women 25-45 y.o. notice ad on digital screens and 48% of them like the idea to interact with a screen. Source : OCS Posterscope Belgium
  89. 89. Stations Urban Furniture NETWORK DETAILS ADSHEL STATIONS 2M ² SEM I PERM ANENT 1M ² VERTICAL SIDES 580 Line by line Line by line NETWORKS 2 Tailor made Tailor made FORMAT 2m² 2m² 1m² DURATION (DAYS) 7 14 28 (from 4 following months) COVERAGE National National National PRESENCE 44 main railway stations 44 main railway stations 198 railway stations LIGHTING Yes Yes No START ON Tuesday Tuesday Monday MEDIA COST (GROSS) 69.020 € From 273 € to 583 € From 46 € to 63 € TAXES (NET) No No No COST PER SIDE 119 € From 273 € to 583 € From 46 € to 63 € SALES HOUSE Clear Channel Clear Channel Clear Channel CIM PERFORMANCES GEOGRAPHICAL LAYER NATIONAL TARGET 12+ POP SIZE 9.397.164 REACH 10% GRP 56 OTS 6 GROSS CONTACTS 5.226.392 CIM performances are not available on this network CIM performances are not available on this network (*) NFC opportunity: The 2m² Stations network (580 sides in 44 stations) includes 100 interactive panels in the country’s 12 main stations for 1.000 euros (net) technical/activation costs. * 92
  90. 90. Stations Urban Furniture Stations SIDES DISTRIBUTION ADSHEL STATIONS 2M ² SEM I PERM ANENT 1M ² VERTICAL ANTWERPEN 63 NA NA BRUXELLES 204 NA NA CHARLEROI 27 NA NA GENT 31 NA NA LIEGE 15 NA NA TOTAL 5 MAIN CITIES 340 NA NA AALST 8 NA NA ARLON 1 NA NA BRUGGE 18 NA NA HASSELT 7 NA NA KORTRIJK 11 NA NA LA LOUVIERE 11 NA NA LEUVEN 15 NA NA MECHELEN 16 NA NA MONS 15 NA NA NAMUR 33 NA NA OOSTENDE 6 NA NA ROESELARE 0 NA NA SINT-NIKLAAS 3 NA NA TOURNAI 8 NA NA TURNHOUT 0 NA NA VERVIERS 7 NA NA TOTAL 16 REGIONAL CITIES 159 NA NA TOTAL 20 SMALL CITIES NL 32 NA NA TOTAL 7 SMALL CITIES FR 9 NA NA TOTAL 27 SMALL TOWNS 41 NA NA TOTAL OTHERS 40 NA NA TOTAL NETWORK 580 NA NA 93
  91. 91. Stations Digital NETWORK DETAILS DNN (DIGITAL NATIONAL NETWORK) DHST (DIGITAL HIGH SPEED TRAIN) DIGITAL LANDSCAPE SCREENS 104 22 5 NETWORKS 4 & 10 10 8 FORMAT 70 inches (1,35m²) 70 inches (1,35m²) 4m² SCREEN TYPE LCD LCD LED DURATION (DAYS) 7 days / 6'' spot 28 days / 6'' spot 28 days / 6'' spot COVERAGE National Brussels South & Antwerpen Centraal Brussels - Antwerpen - Gent PRESENCE 10 top railway stations Thalys - Eurostar - TGV terminals 4 top train stations LOOP DURATION (SECONDES) 30 60 60 SPOT LENGTH (SECONDES) 6 6 6 SOUND No No No START ON Tuesday Tuesday Monday MEDIA COST (GROSS) 45.594 € 30.766 € 37.132 € TAXES (NET) No No No COST PER SCREEN 438 € 1.398 € 7.426 € SALES HOUSE Clear Channel Clear Channel Clear Channel CIM PERFORMANCES GEOGRAPHICAL LAYER TARGET POP SIZE REACH GRP OTS GROSS CONTACTS CIM performances are not available on this network CIM performances are not available on this network CIM performances are not available on this network * (*) NFC opportunity: The Stations Digital network (104 screens) includes 30 interactive devices in the country’s 10 main stations for 300 euros (net) technical/activation costs. 94
  92. 92. Stations Digital Stations SCREENS DISTRIBUTION DNN (DIGITAL NATIONAL NETWORK) DHST (DIGITAL HIGH SPEED TRAIN) DIGITAL LANDSCAPE ANTWERPEN 16 4 2 BRUXELLES 65 18 2 CHARLEROI 0 0 0 GENT 6 0 1 LIEGE 0 0 0 TOTAL 5 MAIN CITIES 87 22 5 AALST 0 0 0 ARLON 0 0 0 BRUGGE 4 0 0 HASSELT 0 0 0 KORTRIJK 0 0 0 LA LOUVIERE 0 0 0 LEUVEN 4 0 0 MECHELEN 3 0 0 MONS 0 0 0 NAMUR 3 0 0 OOSTENDE 0 0 0 ROESELARE 0 0 0 SINT-NIKLAAS 0 0 0 TOURNAI 0 0 0 TURNHOUT 0 0 0 VERVIERS 0 0 0 TOTAL 16 REGIONAL CITIES 14 0 0 TOTAL 20 SMALL CITIES NL 0 0 0 TOTAL 7 SMALL CITIES FR 0 0 0 TOTAL 27 SMALL TOWNS 0 0 0 TOTAL OTHERS 3 0 0 TOTAL NETWORK 104 22 5 95
  93. 93. Stations Out of the Box - Line-by-line - Long term formats Out of the Box, Line-by-Line and Long Term Great variety of “Out of the Box” creative formats to create impact available and “Line by Line” and “Long Term” formats for specific coverage available from Clear Channel Publifer. Play & Create Exclusive, creative and interactive opportunities on 10 digital screens in railway stations. (Exclusive presence on 10 digital screens for one week; Interactive opportunities like movement recognition and/or mobile technologies; Creative possibilities to integrate technology and special effects like 2D cutouts, 3D displays, Interaction with smart devices, Touchscreens , etc). Media Costs (gross): 18.000 euros (with the booking of a DNN network) or 25.000 euros for the Play & Create ‘alone’. This budget only includes the exclusivity on 10 screens. 96
  94. 94. Stations XXL Advertising Stations NETWORK DETAILS CUBES STATIONS UNITS 1 SIDES 4 sides / cube FORMAT variable TYPE Standard, video, holo, touch, window, sampling, boobox, fotobooth cube DURATION (DAYS) 14 COVERAGE Tailor made PRESENCE Railway stations START ON Tuesday MEDIA COST (GROSS) / Top Station 8.650 € MEDIA COST (GROSS) / Small Station 6.500 € TAXES (NET) TBD SALES HOUSE Clear Channel 97
  95. 95. Metro 55%of 15-64 y.o. like to see OOH ad in the subway stations.
  96. 96. Source : OCS Posterscope Belgium 146affinity index on 18-24 y.o. travelling in subway several times a week (13%).
  97. 97. Metro Introduction JCDecaux is the new STIB/MIVB partner From January 2014, JCDecaux is the new exclusive 12-year partner of the Brussels Public Transports Company. The contract includes the advertising space of the metro, trams and buses in Brussels. 100
  98. 98. Metro Urban Furniture Metro N ET WOR K D ET A ILS JC D M ET R O 300 JC D M ET R O 200 JC D M ET R O H OR IZ ON T A L SIDES 300 200 100 NETWORKS 2 2 2 FORM AT 2m² (portrait) 2m² (portrait) 2m² (horiz) DURATION (DAYS) 7 7 14 COVERAGE Brussels Brussels Brussels PRESENCE 56 M etro Stations 56 M etro Stations 61M etro Stations LIGHTING Yes Yes Yes START ON Tuesday Tuesday Thursday M EDIA COST (GROSS)/INDEX 70 29.400 € 21.000 € 16.500 € M EDIA COST (GROSS)/INDEX 80 33.600 € 24.000 € 16.500 € M EDIA COST (GROSS)/INDEX 90 37.800 € 27.000 € 16.500 € M EDIA COST (GROSS)/INDEX 100 42.000 € 30.000 € 16.500 € M EDIA COST (GROSS)/INDEX 110 46.200 € 33.000 € 16.500 € TAXES (NET) 579 € 387 € 383 € COST PER SIDE (INDEX 100) 140 € 150 € 165 € SALES HOUSE JC Decaux JC Decaux JC Decaux C IM P ER F OR M A N C ES GEOGRAPHICAL LAYER TARGET POP SIZE REACH GRP OTS GROSS CONTACTS (See also Street environment for 2m² Street +M etro networks) CIM performances are not available on this network CIM performances are currently not available CIM performances are currently not available 101
  99. 99. Metro Urban Furniture SID ES D IST R IB UT ION JC D M ET R O 300 JC D M ET R O 200 JC D M ET R O H OR IZ ON T A L ANTWERPEN 0 0 0 BRUXELLES 300 200 100 CHARLEROI 0 0 0 GENT 0 0 0 LIEGE 0 0 0 T OT A L N ET WOR K 300 200 100 102
  100. 100. Metro Inside Metro Metro N ET WOR K D ET A ILS R OOF T OP B A N N ER S M ET R O FORM AT/VEHICLE H15 x L120 cm QUANTITY 1 DURATION (DAYS) 28 START ON Tuesday COVERAGE Brussels PRESENCE Inside M etro wagon M EDIA COST (GROSS) 21€ STICKING UP (NET) Included TAXES (NET) No SALES HOUSE JC Decaux 103
  101. 101. Public transports
  102. 102. Source : OCS Posterscope Belgium 62%of 15-24 y.o. like to see OOH ad when they are waiting for public transportation.
  103. 103. Public Transports Introduction Since January 2014, JCDecaux is the new exclusive partner of the STIB/MIVB Public transportation company to operate the advertising spaces on and into the metro, tram and buses in Brussels. Clear Channel Metrabus, JC Decaux and Lijncom are now the three companies active in the Belgian Public Transports advertising. For instance Metrabus manages the advertising space in Wallonia (TEC), while JCDecaux is the new partner for the STIB/ MIVB advertising contract in Brussels and Lijncom is liable for Flanders (DE LIJN). Great innovation also, since the beginning of the year, advertising on the windows of vehicles in the North (DE LIJN) is now allowed. These companies offer a great variety of formats detailed in the following pages and for further information, please contact the Posterscope Team. 106
  104. 104. Public Transports Inside Public transports Transit PRODUCT DETAILS INSIDE ROOFTOP BANNERS INSIDE ROOFTOP BANNERS ANTWERPEN INSIDE ROOFTOP BANNERS GENT FORMAT 21 or 15 cm x 120 cm 24 x 125 cm 24 x 125 cm VEHICLE TYPE Tram / Bus Tram Tram QUANTITY Line by line 125 55 DURATION (DAYS) 28 28 28 START ON Tuesday Tuesday Tuesday COVERAGE National Antwerpen Gent MEDIA RATE (GROSS) 21 € 2.625 € 1.155 € PRODUCTION (NET) TBD TBD TBD STICKING UP (NET) Included Included Included TAXES (NET) No No No TRANSPORT COMPANY TEC, STIB, De Lijn De Lijn De Lijn SALES HOUSE Clear Channel / JCD / Lijncom Lijncom Lijncom PRODUCT DETAILS FRAM E A3 WOBBLERS FORMAT A3 17,5 x 18,5 cm VEHICLE TYPE Tram / Bus Bus / Tram QUANTITY Line by line 6 DURATION (DAYS) 28 28 START ON Tuesday Tuesday COVERAGE South + Brussels North + Brussels MEDIA RATE (GROSS) 21 € 156 € PRODUCTION (NET) TBD TBD TAXES (NET) No No TRANSPORT COMPANY STIB, TEC De Lijn SALES HOUSE JCD / Clear Channel Lijncom 107
  105. 105. Public Transports Full Wrapped vehicles 1 month 2 months 3 months Vlaanderen Tram (single) 4.785 € 9.570 € 14.355 € Bus (single) 4.525 € 9.050 € 13.575 € Bus (articulated) 5.925 € 11.850 € 17.775 € Tram Hermelijn 9.515 € 19.030 € 28.545 € Brussels Tram 7700 5.975 € 11.950 € 17.925 € Tram 2000 7.750 € 15.500 € 23.250 € Tram 3000 11.600 € 23.200 € 34.800 € Tram 4000 15.200 € 30.400 € 45.600 € Bus (single) 4.525 € 9.050 € 13.575 € Bus (articulated) 5.925 € 11.850 € 17.775 € Wallonie Bus (single) 4.350 € 8.700 € 13.050 € Bus (articulated) 5.700 € 11.400 € 17.100 € 6 months 1 year Belgian Seaside Kusttram 34.480 € 39.260 € MEDIA COSTS Type of vehicle Media cost (gross) 108
  106. 106. Public Transports Full Wrapped vehicles Transit Vlaanderen Tram (single) 1.565 € 4.313 € 45 € Bus (single) 1.457 € 3.438 € 40 € Bus (articulated) 1.927 € 5.750 € 56 € Tram Hermelijn 2.575 € 8.938 € 81 € Brussels Tram 7700 Incl 7.934 € 82 € Tram 2000 Incl 8.588 € 78 € Tram 3000 Incl 12.034 € 113 € Tram 4000 Incl 16.156 € 150 € Bus (single) Incl 5.625 € 34 € Bus (articulated) Incl 6.607 € 45 € Wallonie Bus (single) 1.525 € 4.080 € 40 € Bus (articulated) 1.789 € 4.794 € 65 € Belgian Seaside Kusttram 2.575 € 8.938 € 81 € (*) Not contractual Taxes (net)* SƟcking up cost (net) / vehicle * ProducƟon cost esƟmaƟon (net) / vehicle* PRODUCTION COSTS Type of vehicle 109
  107. 107. Public Transports Transit Offers PRODUCT DETAILS SIDE 3M SIDE 2m² SIDE 4m² FORMAT / VEHICLE 65 x 300 cm 2m² 4m² QUANTITY 1 1 1 DURATION (DAYS) 14 14 28 START ON Tuesday Tuesday Tuesday COVERAGE National South (TEC) National MEDIA RATE (GROSS) 135 € 142 € 515 € PRODUCTION (NET) TBD TBD TBD STICKING UP (NET) Included Included Included TAXES (NET) Yes Yes Yes SALES HOUSE Clear Channel / Lijncom / JCD Clear Channel Clear Channel / Lijncom / JCD PRODUCT DETAILS SIDE 7,2m OUT OF THE BOX REAR WINDOW CITY PARK M ECHELEN FORMAT / VEHICLE 65 x 720 cm OOB or 4m² 84 x 130 cm QUANTITY 1 1 7 DURATION (DAYS) 28 28 28 START ON Tuesday Tuesday Tuesday COVERAGE National National Mechelen MEDIA RATE (GROSS) 495 € 515 € 1.470 € PRODUCTION (NET) TBD TBD TBD STICKING UP (NET) Included Included Included TAXES (NET) Yes Yes Yes SALES HOUSE Clear Channel / Lijncom / JCD Clear Channel / Lijncom / JCD Lijncom 110
  108. 108. Public Transports Transit Offers Transit PRODUCT DETAILS REAR WINDOW CITY PARK LEUVEN REAR WINDOW CITY PARK AALST LOCAL SIDE FORMAT / VEHICLE 84 x 130 cm 84 x 130 cm 60 x 150 cm QUANTITY 8 8 1 DURATION (DAYS) 28 28 28 START ON Tuesday Tuesday Tuesday COVERAGE Leuven Aalst South (TEC) MEDIA RATE (GROSS) 1.680 € 1.680 € 178 € PRODUCTION (NET) TBD TBD TBD STICKING UP (NET) Included Included Included TAXES (NET) Yes Yes Yes SALES HOUSE Lijncom Lijncom Clear Channel PRODUCT DETAILS SUPERSIDE 10M ² SIDE 4M IM PERIAL KUSTTRAM FORMAT / VEHICLE Side 10m² 65 x 400 cm Variable QUANTITY 1 1 1 DURATION (DAYS) 28 28 1 year START ON Tuesday Tuesday TBD COVERAGE National National Specific North MEDIA RATE (GROSS) 850 € 330 € 1.950 € PRODUCTION (NET) TBD TBD TBD STICKING UP (NET) Included Included TBD TAXES (NET) Yes Yes Yes SALES HOUSE Clear Channel / Lijncom / JCD Clear Channel / Lijncom / JCD Lijncom PRODUCT DETAILS REAR WINDOW CITY PARK LEUVEN REAR WINDOW CITY PARK AALST LOCAL SIDE FORMAT / VEHICLE 84 x 130 cm 84 x 130 cm 60 x 150 cm QUANTITY 8 8 1 DURATION (DAYS) 28 28 28 START ON Tuesday Tuesday Tuesday COVERAGE Leuven Aalst South (TEC) MEDIA RATE (GROSS) 1.680 € 1.680 € 178 € PRODUCTION (NET) TBD TBD TBD STICKING UP (NET) Included Included Included TAXES (NET) Yes Yes Yes SALES HOUSE Lijncom Lijncom Clear Channel PRODUCT DETAILS SUPERSIDE 10M ² SIDE 4M IM PERIAL KUSTTRAM FORMAT / VEHICLE Side 10m² 65 x 400 cm Variable QUANTITY 1 1 1 DURATION (DAYS) 28 28 1 year START ON Tuesday Tuesday TBD COVERAGE National National Specific North MEDIA RATE (GROSS) 850 € 330 € 1.950 € PRODUCTION (NET) TBD TBD TBD STICKING UP (NET) Included Included TBD TAXES (NET) Yes Yes Yes SALES HOUSE Clear Channel / Lijncom / JCD Clear Channel / Lijncom / JCD Lijncom 111
  109. 109. Public Transports Transit Offers PRODUCT DETAILS FORMAT / VEHICLE QUANTITY DURATION (DAYS) START ON COVERAGE Brussels South Brussels Other Brussels Other MEDIA RATE (GROSS) 310 € 200 € 370 € 330 € 510 € 495 € PRODUCTION (NET) STICKING UP (NET) TAXES (NET) SALES HOUSE PRODUCT DETAILS FORMAT / VEHICLE QUANTITY DURATION (DAYS) START ON COVERAGE Brussels South MEDIA RATE (GROSS) 310 € 216 € PRODUCTION (NET) STICKING UP (NET) TAXES (NET) SALES HOUSE Belgian CoastNorth Yes Clear Channel / JCDecaux Lijncom 28 1 1 year Clear Channel / JCDecaux 60 x 150 cm 1 Tuesday TBD Included Lijncom Yes Yes TBD TBD Included 1.600 € Included 10.300 € TBD Tuesday 1 Clear Channel / Lijncom / JCD 10 28 2m² WINDOWSIDE 2M ² KUSTTRAM SUM M ER Tuesday TBD Included Yes FULL BACK 60 x 150 cm 65 x 300 cm 180 x 220 cm 28 1 REAR WINDOW BANNER 1 28 Tuesday variable IM PERIAL TRAM / BUS 28 Clear Channel / Lijncom / JCD Included Yes TBD FULL REAR WINDOW Included Tuesday BACKSIDE BANNER TBD Yes 112
  110. 110. Transit Public Transports Transit Offers PRODUCT DETAILS FORMAT / VEHICLE QUANTITY DURATION (DAYS) START ON COVERAGE MEDIA RATE (GROSS) PRODUCTION (NET) STICKING UP (NET) TAXES (NET) SALES HOUSE Lijncom Lijncom Lijncom Belgian Coast 515 € Included Included Included Yes Yes Yes 10.300 € 515 € TBD 28 28 28 Tuesday Tuesday Tuesday TBD TBD Belgian Coast Belgian Coast 2m² 4m² 4m² 1 10 1 WINDOWSIDE 2M ² KUSTTRAM OUT SUM M ER SIDE SUPERBE 4M ² KUSTTRAM SUM M ER SIDE SUPERBE 4M ² KUSTTRAM OUT SUM M ER 113
  111. 111. Airport 185affinity index on SG 1-2 going on holiday 4times+ a year (10%).
  112. 112. Source: OCS Posterscope Belgium

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