• Like

Geography of time social cities

  • 371 views
Uploaded on

90% of the GB population live in urban areas so Posterscope commissioned an Insight project surveying 3,500 respondents from 5 major GB conurbations to gain insight into city life.

90% of the GB population live in urban areas so Posterscope commissioned an Insight project surveying 3,500 respondents from 5 major GB conurbations to gain insight into city life.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
371
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
27
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • http://www.guardian.co.uk/news/datablog/2009/aug/18/percentage-population-living-cities
  • Where we live is about an individual’s dwelling, their local environment and the type of community in which they live. Measures will be sought which reflect having a safe, clean and pleasant environment, access to facilities and being part of a cohesive community.What we do aims to include work and leisure activities and the balance between them, all of which were common themes in the national debate responses. In this domain there are likely to be both subjective and objective measures of aspects of work and leisure activities and of work-life balance.Our relationships was chosen as a domain because it reflects many of the responses received during the national debate and because many theories of well-being report the importance of this area to an individual’s well-being. The scope of this domain is intended to be the extent and type of individuals’ relationships to their immediate family, their friends and the community around them.
  • But what is the importance of being Social ....This links directly to an individuals wellbeing .... which in modern times is often based on finding the right work life balanceInsight from the Geography of Time research shows us that the majority of activities we enjoy the most are social activities. Whether this is going to the cinema or theatre, any other hobbies, going out with friends, being with your family, or even communicating on the phone with others ...
  • http://www.belfasttelegraph.co.uk/breaking-news/offbeat/games-and-jubilee-boost-neighbours-16196354.html
  • What proportion of your social media friends live in the same city as you?How many of your social media friends who live in your city would you see in person each week?How often do you meet relatives who aren’t living with you?How often do you meet friends who aren’t living with you?

Transcript

  • 1. Geography of Time“Social Cities”Posterscope UK21/03/2013
  • 2. The Geography of Time“The primary purpose of this project is to develop abetter understanding of life in Britain’s conurbations.We aim to capture an array of indicators as to thequality, texture and variety of contemporary life ....with a view to anticipating future developments”Partners: Kellogg‟s, Metro, Nokia, PosterscopeConsultancy: The Trajectory PartnershipConurbations: Birmingham, Cardiff, Glasgow, London, Manchester
  • 3. A quick recapProject methodologyStage 1Desk researchReview of all publicly available social, cultural and economicanalyses with a specific focus on time use analysisStage 2Quant surveyRobust 30 minute survey of 3500 adults across five cities:London, Manchester, Birmingham, Glasgow, CardiffStage 3Granular time use analysisUniversity of Oxford Centre for Time Use Studies
  • 4. The Importance of cities is growingUrbanisation over the last 70 years United Kingdom United States Brazil Germany France 100 90 80 70 60 50 40 30 Source: World Resources Institute
  • 5. National Well Being – Social is Paramount INDIVIDUAL WELL-BEING People‟s own assessment of their own wellbeing Health Personal (Physical/Mental) Finance FACTORS EFFECTING INDIVIDUAL WELL-BEING Education/Skills Where we live Our Relationships What we do Natural Governance Environment CONTEXTUAL DOMAINS The Economy What we do – Work & Leisure balance Where we live – Homes, local environment, community, facilities Our Relationships – With family, friends and communitySource: Office of National Statistics “Measuring National well Being” Oct 2011
  • 6. “Social Cities”What We Do– Work Life BalanceWhere we Live– Our Cities and FacilitiesOur Relationships– Community, Friends & Family
  • 7. What we do- Work Life Balance
  • 8. Our time is split between Work, Household andLeisure ... 90 80 70 60% 50 40 30 20 10 0 Have you done any of the following in the last month? Source: Geography of Time 2011
  • 9. In 1974 the separation between work & leisure was distinct ... Today, the boundaries are more blurredSource: BBC Daily Life 1974, Trajectory Time Use Consortium 2011 (Geography of Time )
  • 10. For example ... Official mealtimes at lunch are increasingly a thing of the pastIn 1974, In 2011,1 in 4 people were eating lunch at no more than 11% of people12:30 were having lunch at the same time Source: BBC Daily Life 1974, Trajectory Time Use Consortium 2011 (Geography of Time )
  • 11. And we don’t stop for lunch anymore ...Source: BBC Daily Life 1974, Trajectory Time Use Consortium 2011 (Geography of Time )
  • 12. We’re also more likely to work throughout theday at the weekend now ...Source: BBC Daily Life 1974, Trajectory Time Use Consortium 2011 (Geography of Time )
  • 13. But ... Time-saving devices mean people havemore time to spare Minutes per day spent on various activities120 Women 1961 Women 2001 Women 2011 Men 1961 Men 2001 Men 2011 100100 87 80 71 59 57 60 41 40 30 32 26 25 22 23 20 0 Cooking Cleaning, laundrySource: Jonathan Gershuny, BBC, ESRC, ONS
  • 14. And we utilise our time by multi-tasking ... Mobiles being perceived as very useful when commuting Having my mobile with me was useful during this activity Travel to work 19Walking around sight … 13Going to a Nightclub 11 Going to Sporting … 11Drink in a Coffe Shop 10 Clothes Shopping 9 Drink in a pub/bar 8Household shopping 8 Grocery Shopping 7 Gallery/Museum 6 Played Sport 6 Eat in a restaurant 5 Cinema 5 Theatre 5 Library 4 0 2 4 6 8 10 12 14 16 18 20Which, if any, of the following statements would you use to describe the last time you ... ?Source: Geography of Time 2011
  • 15. Enjoyment is directly linked to speed of life The less rushed people feel, the more they enjoy the day Whether rushed on day Whether generally rushed 5.8 5.6Enjoyment 5.4 5.2 5.0 4.8 4.6 Often felt rushed even to do Sometimes felt rushed Almost never felt rushed the things you had to do Source: Geography of Time 2011
  • 16. And as “Social beings” .... Leisure andCommunication are the most enjoyed activities 7.0 6.5 6.0 5.5Enjoyment 5.0 4.5 lower 95% 4.0 upper 95% 3.5 Mean 3.0 2.5 Source: Geography of Time 2011
  • 17. Functional activities are predominantly donealone, whilst social activities by their very naturewith others 140 Alone My partner/spouse/boyfriend/girlfriend Close friends Close family Work colleagues/acquaintance 120 100 80 60 40 20 0Thinking of the last time you did the above which of the following best describes your relationship to theperson/people you were with while doing this activity?Source: Geography of Time 2011
  • 18. Travel to work is habitual and easy It was an enjoyable experience It was an easy experience It was an unpleasant experience It was a challenging/difficult experience Having my mobile with me was useful during this activity Total Cardiff Glasgow Birmingham Manchester London 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Which, if any, of the following statements would you use to describe the last time you travelled to work?Source: Geography of Time 2011
  • 19. Enjoyment increases as the day progresses and is highest at weekends 6.3 As expected enjoyment is highest at weekends and evenings 6.1 Weekday Saturday Sunday 5.9 5.7Enjoyment 5.5 5.3 5.1 4.9 4.7 4.5 18:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 9:30 7:00 7:30 8:00 8:30 9:00Source: Geography of Time 2011
  • 20. Where we Live- Our Cities and Facilities
  • 21. A cities Identity is unique London Manchester Birmingham Glasgow Cardiff Total706050403020100Which of the following makes the greatest contribution to your city‟s identity? (Choose up to 3 answers)Source: Geography of Time 2011
  • 22. And generally the perception of city centres is improving ... London Manchester Birmingham Glasgow Cardiff Total100 90 80 70 60 50 40 30 20 10 0 Its more of a Its become Its more There are more Theres a better There are more Transport pleasure to visit more safe & suitable for a opportunities for range of shops pedestrian facilities are secure pleasant day out leisure areas better In terms of visiting the city centre, how much do you agree or disagree about how it might have changed in the last 5 years ...Source: Geography of Time 2011
  • 23. And there are opportunities for brands in theprovision of public spaces Temporary interactive brand experiences 8 Providing out of home internet connectivity for all 27 Provision of information/enquiry/customer service points 27 Live entertainment 34 Promoting community activism and volunteering 43 Provision and maintenance of leisure facilities 50 Provision and maintenance of public spaces 54 0 10 20 30 40 50 60Thinking about your city or locality what areas would you like to see companies getting involved in, either directly orthrough sponsorship as a way of giving something back to the community: (MC)Source: Geography of Time 2011
  • 24. Consumers are particularly satisfied with theshopping facilities in each of their respective cities Excellent Good Fair Poor Shopping FacilitiesArts/Cultural FacilitiesPubs/Bars/Restaurants Universities/Colleges UK Transport links Global transport links Nightlife Public Spaces Leisure Facilities Local media Public Transport Medical Services Schools 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Please state whether you consider TOTAL services to be...Source: Geography of Time 2011
  • 25. Leisure facilities are considered to be the bestfeatures of most cities 58% go „shopping for pleasure‟ at least 1-3 times per month 88% agree that their last clothes shopping trip was enjoyable or easy 80 London Manchester Birmingham Glasgow Cardiff Total 70 60 50 40 30 20 10 0Please state which is the BEST feature of YOUR city* (3 answers from list)Source: Geography of Time 2011
  • 26. But the cost of Leisure is increasing ... providing bothchallenges to consumers and opportunities for brands % Agree Mar 2002 Mar 2011 Mar 2012 1 year 10 year £ £ £ % change % change Football Tickets £17.22 £44.05 £48.90 11% 184% Car Fuel £51.31 £93.03 £96.95 4.2% 89% Train Ticket £14.55 £22.24 £23.38 5.1% 61% Gym £24.94 £35.65 £36.65 3.3% 48% Theme Parks £27.20 £38.66 £39.64 2.5% 46% Cinema £4.29 £6.06 £6.24 3% 46% Eating Out £14.12 £19.35 £20 3.4% 42% TV (e.g. Virgin, Sky) £32.88 £44.91 £45.75 1.9% 39% Take away £8.15 £10.80 £11.12£ 3% 36% Gardening £15.35 £15.90 £17.90 12.6% 17% CPI INFLATION 3.5% 29% = 2-1 Leisure Tickets 85% say reason to Interact with poster is = Subsidised Travel to download vouchers/special offersSource: HBOS report
  • 27. People would particularly like to see companiesinvolved in the provision of Leisure Temporary interactive brand experiences 8 Providing out of home internet connectivity for all 27 Provision of information/enquiry/customer service points 27 Live entertainment 34 Promoting community activism and volunteering 43 Provision and maintenance of leisure facilities 50 Provision and maintenance of public spaces 54 0 10 20 30 40 50 60Thinking about your city or locality what areas would you like to see companies getting involved in, either directly orthrough sponsorship as a way of giving something back to the community: (MC)Source: Geography of Time 2011
  • 28. And we travel various distances for differentleisure activities ...
  • 29. Our Relationships– Community, Friends & Family
  • 30. Community Spirit couldbe better but 2012 hashelped ... RATE NEIGHBOURHOOD Total London Manchester Birmingham Glasgow Cardiff AS GOOD/EXCELLENT FOR ... COMMUNITY SPIRIT 37% 35% 40% 35% 41% 38% AS A CLOSELY KNIT COMMUNITY 31% 27% 30% 30% 35% 37% BEING FRIENDLY 56% 49% 60% 55% 61% 66% GOOD FOR MEETING PEOPLE MAKING 33% 30% 34% 34% 38% 34% FRIENDS LOTS OF THINGS TO DO 31% 34% 28% 30% 32% 30%Source: Geography of Time 2011
  • 31. And Locality and Neighbourhoods areimportant to people ... % Agree Total London Manchester Birmingham Glasgow Cardiff Feel like they belong to this neighbourhood 53% 51% 57% 48% 56% 57% The friendships /associations with other people in neighbourhood 44% 43% 45% 41% 44% 45% mean a lot If needed advice about something could go to someone in 43% 41% 45% 44% 41% 46% neighbourhood for help Would be willing to work together with others on something to improve 67% 69% 64% 69% 64% 70% neighbourhood Think of myself as similar to the people who live in this neighbourhood 50% 46% 52% 48% 52% 58%Source: Geography of Time 2011
  • 32. 6 in 10 of us talk to our neighbours once a week ... Yet the relationships are often superficial The average number of neighbours for the following: • Know to say hello to – 8 • Know by name – 6 • Could help when you are away – 2 • Socialise with - 1Source: Geography of Time 2011
  • 33. Therefore we often travel to meet up with friends and familySource: Geography of Time 2011
  • 34. Despite Online Social Networking ... Social is stilllocal with technology enabling us to meet upmore often 60% people have a significant proportion (all/most/some) of their online friends living „locally‟ 57% see their online friends that live „locally‟ on a weekly basisSource: Geography of Time 2011
  • 35. And Technology is a Real World Social Enabler 60% 50%% Reach of Socialising OOH 40% 30% 49% 20% 43% 31% 33% 10% 0% 0-50 51-250 251-500 500+ Socialising OOH = Socialising & (Travelling/Elsewhere outdoors /cafe/gym/pub/restaurant/shopping mall/supermarket) Source: Touchpoints 2012