Recommandations online

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  • 1. T. Cava, A. Néroulidis, B. Soleimani Recommandations online BLOGS SOCIAL NETWORKS AMAZON Apart from social networks based on friendship, there are social networks based on interest – in our case, they are built around books. Those sites can be compared to virtual book clubs, where people can exchange opinions on their readings. Every member of this community is allowed to participate by adding new content and rank books. Amazon is just the most important bookseller in the world. His recommendation service looks like social recommendation but in reality is all about mathematics. Nevertheless, the catchphrase “Customers who bought this item also bought…” is the key of its success. Don’t forget that the power of Amazon relies on this old saying “Money talks”! On the blogosphere, they are thousands of blogs dedicated to books. They are written by book lovers or professionals like authors themselves. Depending on the blogger, they can be focused on the latest books or give a new breath to classical literature. Everyone can react by posting a comment on the articles.