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3 Creative Ways Retailers Are Using Social Media
 

3 Creative Ways Retailers Are Using Social Media

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Learn how innovative retailers are using social media to engage with their fans in new ways. ...

Learn how innovative retailers are using social media to engage with their fans in new ways.

In this slideshare, we take a look at Kenneth Cole, Nine West, and Rebecca Minkoff and their individual efforts to go beyond simple social strategies and do innovative campaigns that empower their fans to become brand advocates.

Postano is a social media aggregation and display platform. We work with brands to curate and display the very best fan content.

www.Postano.com

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  • A problem with all these examples is that they are very expensive to scale to many places and many eyeballs, and interest would taper off very fast. Showing social media screens in one location hardly makes any waves. Secondly, a sweepstakes that was used in the first example is a very traditional way (to the point of being a desperate move) to create interest. So, the question is how to make use of social media on a much bigger scale, creatively and with longevity. The examples don't provide any answers to that question. The (part) answer in my opinion lies in providing branded and interesting content on peoples' mobile phones, possibly with local and context-based touches. Discuss...
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  • Simple to understand, love the visuals. This is a big help! thanks so much!
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  • This is great! Thanks.
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    3 Creative Ways Retailers Are Using Social Media 3 Creative Ways Retailers Are Using Social Media Presentation Transcript