October 29th! Twitter’s Timeline
Becomes More Visual With
Previews of Images & Vines!
ATTENTION is
the NEW
CURRENCY

Source: http://www.flickr.com/photos/90353510@N00/2577996249/
Most
popular
sites
in Canada

Ranking

Website

#3

Facebook

#4

YouTube

#7

LinkedIn

#9

Twitter

#12
#15

Tumblr

#21...
Unilever
Unilever
Unilever
How Many Companies Get Their
Own Movie About Corporate
Culture?
Life at Google
Yelp
Yelp
Marriott Hotels & Resorts
Marriott Hotels & Resorts
Marriott Hotels & Resorts
Marriott Hotels & Resorts
Taco Bell
Taco Bell
Taco Bell
Shopify

14 Pins…
1,727 Followers!
Randstad
Create Visual Content
Create
Curate Visual Content
DATA VISUALIZATION IS HOT
#5
Infographics
Randstad Infographics

32
Curated Infographics
Why Not Curate Content for
Your Niche Audiences?
What interests a Project Manager?
What excites a Civil Engineer?
**Civil ...
#4
Visual Tips
#3
Visual job
posts
Visual Job Post
Creation App
#2
Employee
Engagement
www.postbeyond.com
#1
Track your
results.
Optimize your
content
strategy.
Thank you.
Let’s Connect
@LauraleeGuthrie
lauralee@postbeyond.com
ca.linkedin.com/in/socialmediaconsulting/
Visual Content Marketing With PostBeyond
Visual Content Marketing With PostBeyond
Visual Content Marketing With PostBeyond
Visual Content Marketing With PostBeyond
Visual Content Marketing With PostBeyond
Visual Content Marketing With PostBeyond
Visual Content Marketing With PostBeyond
Visual Content Marketing With PostBeyond
Visual Content Marketing With PostBeyond
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Visual Content Marketing With PostBeyond

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Visual content marketing trends and strategies to amplify your social content.

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  • http://www.flickr.com/photos/90353510@N00/2577996249/http://www.flickr.com/photos/19888921@N00/2605537362/in/photolist-4Yf4tY-55RNFT-55RQ5g-55RQov-55W1dj-55W1tb-55W1Kd-55W1YA-58Tz5k-5mcEsD-5mcECP-5mfELU-5mgWEs-5mgWJ5-5mgWQU-5mgWTU-5mgX1S-5pxcMK-5pxd1p-5pBvq5-5pBvv7-5qcMEX-5qcPoa-5rQGr6-5sBV4o-5tKyZt-5tKzck-5v5G6C-5wTzvk-5KP22j-5TDbkG-5VSNWp-62UTzb-62UTRu-66j3HZ-66kV1t-6ffj8s-6jXKPP-6jYmuM-6k3uWy-6k3w3w-6kdEVf-6ooqUm-6qqtZx-6quCHW-6sDXu7-6vHCar-6yYd5K-6z5vyv-6z5Zo4-6z9zcm
  • Visual Content
  • Fish where the fish are – everyone is on social media, only active candidates are on job boards
  • Facebook Example: https://www.facebook.com/UnileverCareers
  • “Behind-the-scenes shots at Yelp headquarters—daily-in-the-life vignettes. Yelp does a nice job here of giving job-seekers a glimpse into what it’s like to work for the company.Images showing progress for Yelp (NYSE shot) as a start-up company. I think this is important for a start-up as it shows growth, potential for the future and potential for employees. Remember, employees want to work for winners.Yelp is not taking itself too seriously—Instagram photos show personality so prospective employees know what they’re all about. It won’t work for all brands, but Yelp pulls this off well. But, even more conservative brands have a personality. Let it come through in photos.”http://www.arikhanson.com/2013/04/18/how-companies-are-using-instagram-as-a-recruiting-tool/
  • Instagram example
  • Pinterest Examplehttp://www.pinterest.com/tacobellcareers/
  • A little closer to home… http://www.pinterest.com/shopify/shopify-headquarters/
  • PM – How to get things done, humor etc… systems – latest tools? Funny quotes?Engineer/Architecture – the most complicated bridges, amazing roads etc.
  • Other infographic directories…
  • PM – How to get things done, humor etc… systems – latest tools? Funny quotes?Engineer/Architecture – the most complicated bridges, amazing roads etc.
  • Visual Content Marketing With PostBeyond

    1. 1. October 29th! Twitter’s Timeline Becomes More Visual With Previews of Images & Vines!
    2. 2. ATTENTION is the NEW CURRENCY Source: http://www.flickr.com/photos/90353510@N00/2577996249/
    3. 3. Most popular sites in Canada Ranking Website #3 Facebook #4 YouTube #7 LinkedIn #9 Twitter #12 #15 Tumblr #21 Imgur #25 Oct 29, 2013 Pinterest Instagram
    4. 4. Unilever
    5. 5. Unilever
    6. 6. Unilever
    7. 7. How Many Companies Get Their Own Movie About Corporate Culture?
    8. 8. Life at Google
    9. 9. Yelp
    10. 10. Yelp
    11. 11. Marriott Hotels & Resorts
    12. 12. Marriott Hotels & Resorts
    13. 13. Marriott Hotels & Resorts
    14. 14. Marriott Hotels & Resorts
    15. 15. Taco Bell
    16. 16. Taco Bell
    17. 17. Taco Bell
    18. 18. Shopify 14 Pins… 1,727 Followers!
    19. 19. Randstad
    20. 20. Create Visual Content
    21. 21. Create
    22. 22. Curate Visual Content
    23. 23. DATA VISUALIZATION IS HOT
    24. 24. #5 Infographics
    25. 25. Randstad Infographics 32
    26. 26. Curated Infographics
    27. 27. Why Not Curate Content for Your Niche Audiences? What interests a Project Manager? What excites a Civil Engineer? **Civil engineers know other civil engineers** 35
    28. 28. #4 Visual Tips
    29. 29. #3 Visual job posts
    30. 30. Visual Job Post Creation App
    31. 31. #2 Employee Engagement
    32. 32. www.postbeyond.com
    33. 33. #1 Track your results. Optimize your content strategy.
    34. 34. Thank you. Let’s Connect @LauraleeGuthrie lauralee@postbeyond.com ca.linkedin.com/in/socialmediaconsulting/

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