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Business social media 101



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  • 1. Business Social Media 101
    • Your Customers Are Waiting!
  • 2.
    • Old School Truth:
    • Marketing has shifted from a one-way broadcast to a multi-point conversation
  • 3. The Shift To Social Platforms
  • 4.
    • The new “word of mouth” is online social media like Facebook and Twitter
  • 5.
    • You Tube gets >490,000,000 +
    • visitors a month who watch
    • more than 21,000,000,000
    • videos
  • 6.
    • Marketing online isn’t an
    • option anymore —
    • it’s a requirement
  • 7. So what is the Value to your Business?
  • 8. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
  • 9.
    • People might not be searching for your business, but when they are searching for solutions!
  • 10.
    • Fact- 97% of consumers use online searches when
    • researching products, services that your business can provide!
  • 11. Social Media Allows Businesses Too!
    • Expand your sphere of influence
    • Create groups of like minded people
    • Generate New leads
    • Provide real time Customer Service
  • 12. Social Media Allows Businesses Too!
    • Respond quickly to Create loyalty
    • Build Trust and gain new referrals
    • Promote client Video Testimonials
  • 13. Expand Your Customer Reach!
  • 14. Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing
  • 15. Fact
    • Social Media presents an opportunity for all businesses to differentiate themselves and build strong personal brands that directly impact their success!
  • 16. Primary Social Media Outlets
    • Facebook
    • Twitter
    • You Tube
    • LinkedIn
    • Google Plus
  • 17. Are You Using SM Now?
    • How many of you have personal accounts on one or more of these Primary platforms?
  • 18. Secondary Platforms
    • Social Bookmarking Sites!
  • 19.
    • Are you active in all the places
    • where your target customers
    • hang out online?
  • 20. 7 Points To Consider!
    • 1. Develop your marketing strategy , Increase brand awareness? Improve customer service? Have defined Goals!
    • 2. Listen, find your target audience in the social sphere. See how well your competitors are doing.
    • 3. Create Content , You must have quality information to share relevant to the target market. Creating a Blog, great 1 st step.
  • 21. 7 Points To Get Started
    • 4. Understand The Target Market , are they complaining? Praising? Wishing something was better? This is your chance to listen better & respond in real-time.
    • 5. Identify Your Platforms, these are the tools to your strategy. Is your competition present on these platforms? If Not, this your chance to engage & answer questions and become the authority!
  • 22. 7 Points To Consider!
    • 6. Set a Content Schedule , You need to set an editorial calendar to keep track of daily & weekly posts.
    • 7. Test It Out, Once your plan is in place “jump in” its not enough to just dip your toe in. Get tweeting, posting and sharing!
    • Remember social media is not About SELLING or instant gratification, it takes time like all relationships and business!
  • 23. Social Media Allows You to Act Quickly!
    • Have a success story? shoot a video , post it, spread the word using these media channels!
    • Create an Employee Spotlight Program!
  • 24. Social Media Allows You to Act Quickly!
    • Give away free advice, Information craft New offers!
    • Goal is to Separate yourself from the rest!
  • 25.
    • Build relationships
    • Earn their trust
    • Earn their business
    The Right Plan Allows You To ?
  • 26. Get Started… Take Action!
  • 27. Your Social Media Essentials!
    • Twitter
    • Facebook
    • LinkedIn
    • YouTube
    • WP Blog
    • Google+
  • 28.
    • Get them to follow you
    • on Twitter , friend you
    • on Facebook or
    • subscribe to your
    • YouTube channel
  • 29. Follow Up Have your customers shared any recent Social Media success stories with you?
  • 30.
    • Custom Twitter Page!
  • 31.
    • Contact Posse Social Media
    • [email_address]
    • Or call Tel # 704-280-8456
  • 32. We develop a plan that’s tailored to your Business! -Custom Web Site Design Social Media Marketing for Business -SM Acct setup & management -Content creation -Online SM Management -Lead Capture -Video marketing and More…