Business social media 101


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Business social media 101

  1. 1. Business Social Media 101 <ul><li>Your Customers Are Waiting! </li></ul>
  2. 2. <ul><li>Old School Truth: </li></ul><ul><li>Marketing has shifted from a one-way broadcast to a multi-point conversation </li></ul>
  3. 3. The Shift To Social Platforms
  4. 4. <ul><li>The new “word of mouth” is online social media like Facebook and Twitter </li></ul>
  5. 5. <ul><li>You Tube gets >490,000,000 + </li></ul><ul><li>visitors a month who watch </li></ul><ul><li>more than 21,000,000,000 </li></ul><ul><li>videos </li></ul>
  6. 6. <ul><li>Marketing online isn’t an </li></ul><ul><li>option anymore — </li></ul><ul><li>it’s a requirement </li></ul>
  7. 7. So what is the Value to your Business?
  8. 8. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
  9. 9. <ul><li>People might not be searching for your business, but when they are searching for solutions! </li></ul>
  10. 10. <ul><li>Fact- 97% of consumers use online searches when </li></ul><ul><li>researching products, services that your business can provide! </li></ul><ul><li> </li></ul>
  11. 11. Social Media Allows Businesses Too! <ul><li>Expand your sphere of influence </li></ul><ul><li>Create groups of like minded people </li></ul><ul><li>Generate New leads </li></ul><ul><li>Provide real time Customer Service </li></ul>
  12. 12. Social Media Allows Businesses Too! <ul><li>Respond quickly to Create loyalty </li></ul><ul><li>Build Trust and gain new referrals </li></ul><ul><li>Promote client Video Testimonials </li></ul>
  13. 13. Expand Your Customer Reach!
  14. 14. Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing
  15. 15. Fact <ul><li>Social Media presents an opportunity for all businesses to differentiate themselves and build strong personal brands that directly impact their success! </li></ul>
  16. 16. Primary Social Media Outlets <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>You Tube </li></ul><ul><li>LinkedIn </li></ul><ul><li>Google Plus </li></ul>
  17. 17. Are You Using SM Now? <ul><li>How many of you have personal accounts on one or more of these Primary platforms? </li></ul>
  18. 18. Secondary Platforms <ul><li>Social Bookmarking Sites! </li></ul>
  19. 19. <ul><li>Are you active in all the places </li></ul><ul><li>where your target customers </li></ul><ul><li>hang out online? </li></ul>
  20. 20. 7 Points To Consider! <ul><li>1. Develop your marketing strategy , Increase brand awareness? Improve customer service? Have defined Goals! </li></ul><ul><li>2. Listen, find your target audience in the social sphere. See how well your competitors are doing. </li></ul><ul><li>3. Create Content , You must have quality information to share relevant to the target market. Creating a Blog, great 1 st step. </li></ul>
  21. 21. 7 Points To Get Started <ul><li>4. Understand The Target Market , are they complaining? Praising? Wishing something was better? This is your chance to listen better & respond in real-time. </li></ul><ul><li>5. Identify Your Platforms, these are the tools to your strategy. Is your competition present on these platforms? If Not, this your chance to engage & answer questions and become the authority! </li></ul>
  22. 22. 7 Points To Consider! <ul><li>6. Set a Content Schedule , You need to set an editorial calendar to keep track of daily & weekly posts. </li></ul><ul><li>7. Test It Out, Once your plan is in place “jump in” its not enough to just dip your toe in. Get tweeting, posting and sharing! </li></ul><ul><li>Remember social media is not About SELLING or instant gratification, it takes time like all relationships and business! </li></ul>
  23. 23. Social Media Allows You to Act Quickly! <ul><li>Have a success story? shoot a video , post it, spread the word using these media channels! </li></ul><ul><li>Create an Employee Spotlight Program! </li></ul>
  24. 24. Social Media Allows You to Act Quickly! <ul><li>Give away free advice, Information craft New offers! </li></ul><ul><li>Goal is to Separate yourself from the rest! </li></ul>
  25. 25. <ul><li>Build relationships </li></ul><ul><li>Earn their trust </li></ul><ul><li>Earn their business </li></ul>The Right Plan Allows You To ?
  26. 26. Get Started… Take Action!
  27. 27. Your Social Media Essentials! <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>YouTube </li></ul><ul><li>WP Blog </li></ul><ul><li>Google+ </li></ul>
  28. 28. <ul><li>Get them to follow you </li></ul><ul><li>on Twitter , friend you </li></ul><ul><li>on Facebook or </li></ul><ul><li>subscribe to your </li></ul><ul><li>YouTube channel </li></ul>Engage
  29. 29. Follow Up Have your customers shared any recent Social Media success stories with you?
  30. 30. <ul><li>Custom Twitter Page! </li></ul>
  31. 31. <ul><li>Contact Posse Social Media </li></ul><ul><li>[email_address] </li></ul><ul><li>Or call Tel # 704-280-8456 </li></ul>
  32. 32. We develop a plan that’s tailored to your Business! -Custom Web Site Design Social Media Marketing for Business -SM Acct setup & management -Content creation -Online SM Management -Lead Capture -Video marketing and More…
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