Radio: Think Inside the Box

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Radio is the "New" Attraction Medium. Local radio connects with lifestyles and uses digital magic to create unsurpassed opportunities to build lasting relationships with your core target consumers.

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Radio: Think Inside the Box

  1. 1. THINK INSIDE THE BOX
  2. 2. TURN ‘EM N TO YOUR BUSINESS WITH LOCAL RADIO
  3. 3. LET THEM HEAR YOU LOUD AND CLEAR.
  4. 4. We live in a time of sensory assault. Our society has gone from an economy of mass production to mass customization. As companies attempt to “think outside the box” with the latest marketing fad, the strength of their brand’s voice often gets lost in the matrix and not heard in their own backyard. People don’t know what they don’t know and if they don’t know you, they won’t seek you out.
  5. 5. CAMPAIGNS • WEB SITES • ENDORSEMENTS • PODCASTING PARADIGM SHIFT THAT UNITES. STREAMING • HD RADIO • BANNER ADS • TEXT MESSAGING
  6. 6. At the Portland Area Radio Council (PARC), we believe “thinking inside the box” is a paradigm shift that unites seamlessly the power of classic and modern social media. By thinking inside the box, your brand has the opportunity to become personal, relevant and accessible. Through Portland Radio’s strong relationship with the most innovative technologies you can turn your customer’s on by leveraging the power of connection to effectively reach your target market. Now, that’s a lot of muscle for one little box.
  7. 7. PERS NAL CONNECTION LEADS THE PACK.
  8. 8. The challenge for businesses everywhere is to get through the noise and sway the fickle marketplace. 21st Century customers play by new rules and businesses that get with the program and value personal connection lead the pack. Never before has harnessing Radio’s social network’s been more important.
  9. 9. BUILD STRONGER RELATIONSHIPS WITH RADIO.
  10. 10. By building stronger relationships with your target market you increase long-term profits. Lucky for you, Portland Radio is a relationship medium, where the voices of the marketplace and businesses fuse.
  11. 11. TARGETED, INTERACTIVE & INTEGRATED L CAL MARKETING.
  12. 12. The Portland Area Radio Council’s (PARC) mission is to promote the power of Radio to create fiscal health for both local businesses and the communities that Radio serves. Portland Radio is more than commercial spots. It is targeted, interactive and integrated local marketing. Each station in Portland is experientially involved with their listeners. Stations engage the community by sponsoring concerts, spearheading charity fundraisers and providing on-demand connection through new media technologies.
  13. 13. THINK BIG INSIDE THE B X.
  14. 14. Local Radio is the human media. Reach your customer by modernizing your marketing mix with New Radio. Think BIG inside the box and produce uncommon results by sharing the voice of your brand. Portland Radio…Powerful. Personal. Profitable.
  15. 15. P. O . B O X 3 7 6 8 PORTLAND, OR 97208 503 261 1880 p WWW.RADIOGURUPDX.COM WWW.PORTLANDRADIO.ORG

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