Radio & Digital A Dymanic Duo

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PDF version - A presentation on the power of radio and digital advertising and connection tools - a two-way conversation.

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Radio & Digital A Dymanic Duo

  1. 1. Radio & Digital A Dynamic Duo
  2. 2. Let’s see the internet do this!
  3. 3. The Original Wireless
  4. 4. Evolution of technology
  5. 5. Sustains
  6. 6. Radio Boosts SEM
  7. 7. Radio Gives Voice to Social Media
  8. 8. Digital Even Adapted to Radio
  9. 9. Google’s CEO knows: Radio is highly undervalued “Radio is greatly under monetized. Look at the time people spend with Radio versus the money currently being spent to advertise on Radio – it’s out of whack.” - Eric Schmidt, Google CEO - USA Today Eric Schmidt
  10. 10. 55% more people will use Radio in a week than will go to Google in a month in the U.S. - The Neilson Co., Net Ratings, February 2010 and Arbitron, RADAR 104, March 2010.
  11. 11. What does this mean for YOU and YOUR BUSINESS?
  12. 12. Terrestrial Awareness Radio Events & Digital Radio Experiential Website Action Social Media Data Capture Lead Gen Consideration Sales Conversion Sales
  13. 13. Ad Campaign Campaign Typical Ad Different Media...Different Vendors...No Audience Link Integrated Media...One Vendor...Connected Audience Online Internet Radio Mail Direct Advertising and Online Advertising Terrestrial Radio Terrestrial Radio Permission E-Mail Marketing
  14. 14. Local Online Advertising growth +5% +12% The Past: 5-Year CAGR/ +46% 46.5% The Future: 5-Year CAGR 2.9% Compound Annual Growth Rate (CAGR) © 2009 Borrell Associates Inc.
  15. 15. Portland 2009-10 Digital Spend
  16. 16. Internet Radio Forecast
  17. 17. Mobile Advertising
  18. 18. The Dynamic Duo at Work
  19. 19. The client
  20. 20. The Traditional Spot…
  21. 21. …can be heard many places.
  22. 22. The message gets a piggyback ride
  23. 23. Radio & Digital A Dynamic Duo

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