Radio and TV Still Dominate

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Radio and TV Still Dominate

  1. 1. Time spent with all media is at an all time high. People are not using new devices at the expense of radio but as supplement experience.People are multi-tasking with technology.
  2. 2. Technology Introduces New Media But Radio and TV Remain Primary and Dominant % Population/Household Penetration * Income is a key driver for media choice 97 100 93 88 90 78 80 70 70 61 56 60 49 47 50 45 45 43 40 31 29 30 18 20 15 13 10 10 0Source: TV HH, Nielsen May 2011; wkly Radio Arbitron RADAR March 2012 M-Su M-M; Mobile Web comScore Feb 2011 viamobiThinking; DVR, Infinite Dial 2012; Cable & ADS Feb 2012 Nielsen Report; iPods/MP3s, Infinite Dioal 2011; Registered DealUsers, Internet Radio and Social Net Usage Edison Media Infinite Dial: 2012; Internet and Twitter comScore Feb 2012Video GameConsole, Internet usage, Wireless Cell Phone, Hi speed Internet Access from Pew Internet & American Life Project Dec 2010, May,June 2011; Tablets Audio4cast March 20, 2012; Satellite Radio Scarborough USA + Rel 1 2012
  3. 3. Radio and TV Dominate Media Reach of Adults 18-43 weekly In Portland 100.0% 90.0% 80.0% 92.0% 87.7% 70.0% 78.7% 60.0% 67.2% 50.0% 40.0% 51.1% 30.0% 36.7% 20.0% 10.0% 0.0% Listen to Radio Read Any Watched Any TV Watched Any Spent Any Time on Watched Past Week Newspaper Past Past Week (M-Su, Cable Past Week Internet Past Primetime on Any Week 5a-2a) (M-Su, 5a-2a) Week 5 Networks Past Week Note: Networks included are ABC, CBS, NBC, FOX , and CW.Source: PORTLAND OR - Release 2 2011 Sep10-Aug11 Scarborough, Adults 18-34.
  4. 4. Radio and TV Dominate Media Reach of Adults 25-54 Weekly in Portland 100.0% 90.0% 94.7% 80.0% 84.8% 85.4% 70.0% 72.7% 60.0% 62.8% 50.0% 40.0% 47.3% 30.0% 20.0% 10.0% 0.0% Listen to Radio Read Any Watched Any TV Watched Any Spent Any Time on Watched Past Week Newspaper Past Past Week (M-Su, Cable Past Week Internet Past Primetime on Any Week 5a-2a) (M-Su, 5a-2a) Week 5 Networks Past WeekNote: Networks included are ABC, CBS, NBC, FOX , and CW.Source: PORTLAND OR - Release 2 2011 Sep10-Aug11 Scarborough, Adults 25-54.
  5. 5. Radio & TV are dominant media partners for people planning to buy/lease a new car next year in PNW and US. 100.0% 90.0% 94.6% 90.7% 90.4% 80.0% 80.2% 78.6% 70.0% 71.0% 70.3% Weekly Media Exposure 68.1% 60.0% 61.3% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Watched Any Listen to Radio Watched Any Spent Any Time Watched Any Read Any Watched Any Watched Watched Any TV Past Week Past Week Primetime TV on Internet Network TV Newspaper Cable Past Primetime on Primetime (M-Su, 5a-2a) Past Week Past Week Past Week (M- Past Week Week (M- Any 5 Networks Cable Past Su, 5a-2a) Su, 5a-2a) Past Week Week Note: Networks included are ABC, CBS, NBC, FOX , and CW. Source: Scarborough, September 2010 – August 2011, Portland Metro, Adults 18+ Who Plan To Buy or Lease a New Car In the Next Year – Thanks to KATZ MEDIA GROUP

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