SEO Tips for Small Businesses
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SEO Tips for Small Businesses

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For many small business owners, local SEO can be a confusing and overwhelming challenge on your website. In this edition Portent's monthly webinar series, you'll learn how to maximize your success as ...

For many small business owners, local SEO can be a confusing and overwhelming challenge on your website. In this edition Portent's monthly webinar series, you'll learn how to maximize your success as a small business against the competition in your area and industry.

Portent's Director of SEO, Josh Patrice, will walk through the role local directories play, how to use social media to your advantage, the on-site factors to pay attention to, and much more. Whether you run a brick-and-mortar shop or do business through an ecommerce website, this webinar is for you.

To watch the video and find other Portent webinars, visit the blog: http://www.portent.com/blog/seo/smb-seo-tips-video.htm

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  • Full Name Full Name Comment goes here.
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  • This was a very informative article and I believe that the facts found are really reliable I mean with the boost in social media I really don't see an end to users clamoring to achieve online popularity of some fashion. Many users don't have the patience to build strong quality relationships on these sites because many users today are shallow and are hardly interested in hearing something or even following someone they don't know and if they don't know them the best chance at getting a follow is to entice them to follow you by having a large number followers. Today some form of a Follower Increase is almost essential to ones success online. You measure your own success so if buying followers gives you the feeling of success then who's to say that you are unsuccessful. Just a Thought! Great blog and great topic. www.followerincrease.com
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  • nice im goin to try this to my website
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  • This deck is much better as a webinar, here is a link to the video - http://www.portent.com/blog/seo/smb-seo-tips-video.htm
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  • You need customersAnd you need them to be happyHow do you do that?
  • Leverage online entitiesGoogle and Bing – search engines and local searchYelp & foursquare – business reviewsFacebook & twitter – social media
  • Installing the internet with President Clinton near an exit sign
  • You don’t NEED a websiteGoogle biz listingBing bizTwitter, facebook, yelp, linkedin, etc.Website – just one paragraph and a phone number Website – self hosted (wordpress.org) not bizname.blogspot.com
  • Google has over 200 ranking factors it uses to evaluate your site versus your competition. If you’re just another site on the web without any attention to SEO, you’re not going to perform better than the next guy.
  • People coming to your website and then your store/location/bizSo what? What’s next? why>?
  • Small Business Dashboard for Google Analytics – Portent Bloghttps://www.google.com/analytics/web/permalink?uid=jCcR9hEkQ_6qlFhNtTvwbw
  • Small Business Dashboard for Google Analytics – Portent Bloghttp://portent.co/XnKLiZ
  • Find out your site’s traffic volume by looking into your visits. This report will be important to any small business, but especially those that are growing their brand. The visits report provides insight into your site’s visibility, performance, usability, and pageviews.You need to know which page on your site is driving the most traffic and/or conversions. Using the “All Pages” report, you can see this information as well as helpful data regarding pageviews, time on page, and bounce rate. This data can be used to evaluate your landing pages as well as determine potential areas for new content.Where are you getting your visits? Did you know that small businesses get nearly half their traffic from Social Media. You would, if you’d check out the referrals you receive to your site. Referrals are especially important for small businesses as they provide an opportunity for small businesses to reach out and embrace their primary audience: the community.Providing content that is targeted at your local community is a good way to build traffic, brand awareness, and potential customers. The Referrals report will help you find your most active audience, then it’s up to you to reach out to them!
  • Go get some links
  • Go get some links!
  • Ask for LinksHave Friends LinkUse Social to build linksHow do I build links with social?
  • How do I build links with social?
  • Isn’t this just for posting what you’re eating?
  • I asked what social media advice I could give you, this is what I got back
  • Foursquare is moving away from being a game to play with your friends in NY
  • Foursquare is trying to become THE proximity search engine for businesses
  • My brother and I engage in a fight1 http://www.seomoz.org/blog/google-author-photos
  • I defeat my brother
  • So what’s happened?
  • Pictures, video, social
  • What to do about Local.There are so many sites to pay attention to. Helps you manage local listings
  • Don’t touch the next slide
  • Don’t touch this slide
  • AcronymsAmpersandsApostrophesare the AAA of local business namesAddress could be listed differently by the post office, google, and yourself. Cabernet Dr. St. Ct. etc

SEO Tips for Small Businesses SEO Tips for Small Businesses Presentation Transcript

  • SEO TIPSFOR SMALL BUSINESSES The Portent Webinar Series Josh Patrice @syzlak josh@portent.com
  • #PORTENTU
  • portent.co/smbSEOwebinar (Yes, use .co, not .com)
  • THIS IS YOU
  • THIS IS YOU I am brick I am mortar
  • WHERE YOU WANT TO BE
  • THIS IS YOU
  • THIS IS YOU Same joke? No.
  • It really is aseries of tubes.
  • WHERE DO YOU START?
  • STARTS TA RT START
  • Al Gore
  • WEBSITE
  • SEOSEOSEO
  • WHAT DOES IT MEAN? On-site Navigation Keywords Images Headings Page titles Content
  • WHAT DOES IT MEAN? Off-site Image searches Fitness anchor text
  • GOOGLE ANALYTICS GOOGLE A N A LY T I C S G O O G L E A N A LY T I C S
  • SMALL BUSINESS DASHBOARDhttp://portent.co/R2fkVG
  • SMALL BUSINESS BLOG POSThttp://portent.co/XnKLiZ
  • Visits Pages Referrals
  • Referrals = Links
  • LINKS, NOT LINCS
  • INTERNAL LINKS Optimize your site with internal links to deep pages on your site. Images, titles, logos, and content are all great places to add links. 2 2 2
  • EXTERNAL LINKS Attract links from other websites to your site. Remember to get links to all your pages, not just your homepage. 2 2 2
  • Ask Friends Social
  • SOCIALSOCIAL SOCIAL
  • Twitter to the rescue
  • TWITTER OUTREACHFollow peers and competitionFollow local news, businesses, chambers of commerceMore Advanced:#PRRequest – find PR pros looking for a quote search with your business category – “fitness”HARO - https://twitter.com/helpareporter setup alerts with your category – “fitness” “health”“diet”
  • FACEBOOK PLACE PAGE
  • FACEBOOK POSTSPost interesting, relevant content …with pictures4 likes, 6 comments, 2 sharesThose 2 shares had 5 likes and another sharePost a coupon, before/after, ask questions, etc.
  • posts likesshares visits
  • FACEBOOK ADSTarget your audience byDemographicsLocationSpecific interests
  • FACEBOOK ADS
  • LINKEDIN OUTREACHYour ProfileYour Business ProfileSetup Products/Services
  • WHY FOURSQUARE?
  • BRYDEN SAID SO
  • “EVEN SMALL BUSINESSES INPERU ARE ON FOURSQUARE” --BRYDEN
  • FOURSQUARE OUTREACH BECAUSE BRYDEN SAID SO
  • FOURSQUARE OUTREACHGet an online profileAutomatically links tofacebook and twitterFoursquare is becominglocal searchresource/engineOh, and Bryden is the mayorof Portent
  • REVIEW SITES
  • YELP REVIEWS Both Bing and Apple Maps are using Yelp for reviews A couple bad reviews can do major damage to your business online
  • WHY GOOGLE+Pictures for AuthorsMe: you have a Google+ account tied to your authorship?Joe: No. Is Google+ even a thing still?Me: yes, its very important Ill send you instructionsJoe: Im incredulous. Ive never known anyone on itMe: that doesnt matter. Do you want your picture to show up next to your articles in Google? Then you need tosync up your G+ account. Oh, and you do want your pic next to your articles because people click on thoseresults 35% more often1
  • WHY GOOGLE+Pages for PlacesJoe: OK. But I thought you couldnt have agoogle+ account for anything but your personalidentity.
  • WHY GOOGLE?Google+ = Local
  • Google+ = Local
  • LOCALLOCAL LOCAL
  • LOCAL SEARCH
  • LOCAL SEARCHGet Listed is a useful tool for businessesto check all their online listings at once.Get Listed also provides local SEO tips intheir Learning Center, Blog, and at theirLocal University educational series.So, go on, get …listed
  • DIRECTORIES
  • GOOGLE PENGUIN blah blahblah blah blah blahblah blah blah blah blah blah
  • LOCAL NEEDSDIRECTORIES
  • DIRECTORIESLocal still needsdirectoriesDirectories build citationsLocal needs citations
  • DATA PROVIDERSThese 3 providers power themost influential servicesGoogle pulls data from bothLocaleze and Infogroup toprovide their listings.Acxiom provides data for AppleMaps
  • “IF YOUR BUSINESS INFORMATION ISINCORRECT AT ANY OF THESE MAJORPROVIDERS, YOU’RE JUST NOT GOING TORANK AS WELL IN GOOGLE, YAHOO, ANDBING” --DAVID MIHM, GETLISTED.ORG
  • NAP
  • NAP – LOCAL SEONamePick your business name; acronyms, ampersands,apostrophesLLC or Inc & or n’ Momma’s or MamasAddressFind your address as it’s listed in GooglePhone numberHave a phone number and stick to it in your listings &
  • NAP Needs address
  • CONTENT IS KING IN LOCAL CONSISTENCY IS KING
  • BUT, I’VE BEEN INCONSISTENT
  • HOPE IS NOT LOST
  • GOOGLE MAP MAKERUpdate information about places you know through Map MakerUpdates are reviewed and approved.Track the history of changes to the listing.
  • GOOGLE MAP MAKER
  • GOOGLE MAP MAKERUpdate information about places you know through Map MakerUpdates are reviewed and approved.Track the history of changes to the listing.
  • FIX YOUR LISTINGS
  • BUILD FOLLOWERS
  • OPTIMIZE YOUR SITE
  • GROW YOUR BUSINESS
  • PORTENT.CO/smbSEOwebinar (Yes, use .co, not .com)
  • Q&A#PORTENTU
  • THANK YOU Me: @syzlak