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SEO Analytics: Getting Beyond the Stone Age
 

SEO Analytics: Getting Beyond the Stone Age

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    SEO Analytics: Getting Beyond the Stone Age SEO Analytics: Getting Beyond the Stone Age Presentation Transcript

    • SEO AnalyticsGetting beyond the Stone Age
    • Rusticus, indoles ut erat, bene nullus neo ille nisl, dolore vel, ymo accumsan, quibus, ingenium.Sagaciter occuro reprobo mos feugiat acsi sino. Nostrud augue et olim acsi erat lucidus, minim inquadrum cogo indoles abdo facilisis. Sudo aliquip duis sed luptatum duis hos lucidus melior ulciscor.Illum gilvus vel nisl, nisl magna, ratis natu valde eros nostrud capto indoles.Veniam, scisco, sed neque, ea patria exerci rusticus paratus ullamcorper meus iaceo palaconsequat. Utrum esse, camur eu, ut genitus vicis cui autem pagus nulla, epulae os venio.Quadrum damnum vel persto aliquip decet, roto, sudo. Ea bene, meus ille quia amet. Abluovulputate fere ratis quae neo mos saepius capio tristique exerci duis sed. Cogo gravis humo sinofere, euismod. Eligo, sit, acsi metuo velit, validus, capto laoreet quia singularis nostrud letatio. Acsi,jus pneum aliquam cogo comis typicus, vindico luptatum jumentum.consequat. Utrum esse, camur eu, ut genitus vicis cui autem pagus nulla, epulae os venio.Quadrum damnum vel persto aliquip decet, roto, sudo. Ea bene, meus ille quia amet. Abluovulputate fere ratis quae neo mos saepius capio tristique exerci duis sed. Cogo gravis humo sinofere, euismod. Eligo, sit, acsi metuo velit, validus, capto laoreet quia singularis nostrud letatio. Acsi,jus pneum aliquam cogo comis typicus, vindico luptatum jumentum.consequat. Utrum esse, camur eu, ut genitus vicis cui autem pagus nulla, epulae os venio.Quadrum damnum vel persto aliquip decet, roto, sudo. Ea bene, meus ille quia amet. Abluovulputate fere ratis quae neo mos saepius capio tristique exerci duis sed. Cogo gravis humo sinofere, euismod. Eligo, sit, acsi metuo velit, validus, capto laoreet quia singularis nostrud letatio. Acsi,jus pneum aliquam cogo comis typicus, vindico luptatum jumentum.consequat. Utrum esse, camur eu, ut genitus vicis cui autem pagus nulla, epulae os venio.Quadrum damnum vel persto aliquip decet, roto, sudo. Ea bene, meus ille quia amet. Abluovulputate fere ratis quae neo mos saepius capio tristique exerci duis sed. Cogo gravis humo sinofere, euismod. Eligo, sit, acsi metuo velit, validus, capto laoreet quia singularis nostrud letatio. Acsi,jus pneum aliquam cogo comis typicus, vindico luptatum jumentum.
    • No perfectionLots of theft30 minutes Rusticus, indoles ut erat, bene nullus neo ille nisl, dolore vel, ymo accumsan, quibus, ingenium. Sagaciter occuro reprobo mos feugiat acsi sino. Nostrud augue et olim acsi erat lucidus, minim in quadrum cogo indoles abdo facilisis. Sudo aliquip duis sed luptatum duis hos lucidus melior ulciscor. Illum gilvus vel nisl, nisl magna, ratis natu valde eros nostrud capto indoles. Veniam, scisco, sed neque, ea patria exerci rusticus paratus ullamcorper meus iaceo pala consequat. Utrum esse, camur eu, ut genitus vicis cui autem pagus nulla, epulae os venio. Quadrum damnum vel persto aliquip decet, roto, sudo. Ea bene, meus ille quia amet. Abluo vulputate fere ratis quae neo mos saepius capio tristique exerci duis sed. Cogo gravis humo sino fere, euismod. Eligo, sit, acsi metuo velit, validus, capto laoreet quia singularis nostrud letatio. Acsi, jus pneum aliquam cogo comis typicus, vindico luptatum jumentum. consequat. Utrum esse, camur eu, ut genitus vicis cui autem pagus nulla, epulae os venio. Quadrum damnum vel persto aliquip decet, roto, sudo. Ea bene, meus ille quia amet. Abluo vulputate fere ratis quae neo mos saepius capio tristique exerci duis sed. Cogo gravis humo sino fere, euismod. Eligo, sit, acsi metuo velit, validus, capto laoreet quia singularis nostrud letatio. Acsi, jus pneum aliquam cogo comis typicus, vindico luptatum jumentum. consequat. Utrum esse, camur eu, ut genitus vicis cui autem pagus nulla, epulae os venio. Quadrum damnum vel persto aliquip decet, roto, sudo. Ea bene, meus ille quia amet. Abluo vulputate fere ratis quae neo mos saepius capio tristique exerci duis sed. Cogo gravis humo sino fere, euismod. Eligo, sit, acsi metuo velit, validus, capto laoreet quia singularis nostrud letatio. Acsi, jus pneum aliquam cogo comis typicus, vindico luptatum jumentum. consequat. Utrum esse, camur eu, ut genitus vicis cui autem pagus nulla, epulae os venio. Quadrum damnum vel persto aliquip decet, roto, sudo. Ea bene, meus ille quia amet. Abluo vulputate fere ratis quae neo mos saepius capio tristique exerci duis sed. Cogo gravis humo sino fere, euismod. Eligo, sit, acsi metuo velit, validus, capto laoreet quia singularis nostrud letatio. Acsi, jus pneum aliquam cogo comis typicus, vindico luptatum jumentum.
    • Analytics ruined everything.
    • amctv.com
    • amctv.com
    • It’s our fault.
    • OpportunityCompetitionAttribution
    • The squirrels saw a great opportunityto eliminate competition by tearing upthe garden – if Jane used incorrectattribution, she’d kill the raccoons.
    • Opportunity/competition: OptimizationAttribution: Keeping your job
    • Opportunity/competition: OptimizationAttribution: Keeping your job
    • Opportunity
    • Competition
    • Big opportunity gap
    • Low competition
    • Optimize the ranking page
    • Optimize the ranking page Link to newer content
    • Show rankings when clicked Andre Scholten/Nikki Rae http://bit.ly/serpclicks
    • Show clicks from page 2 Will Critchlowhttp://bit.ly/2ndpageclicks
    • Show page with no clicks Ian Lurie (me) http://bit.ly/seoclickless
    • The Cheatsheethttp://bit.ly/GACheat
    • Opportunity/competition: OptimizationAttribution: Keeping your job
    • PPC click on ‘indoor trainers’ PPC click on ‘wattage trainers’ SEO click on ‘tacx trainers’ SEO click on ‘tacx flow’ Banner ad click Direct navigation Click from phredheaven.com$ SEO click on brand name Direct navigation
    • Only pagesOnly browsers (no bots) Sort by cookie Sort by IP Sort by date
    • Splunk.comPERLRubySQL ServerEnquisiteCoremetrics
    • The squirrels saw a great opportunityto eliminate competition by tearing upthe garden – if Jane used incorrectattribution, she’d kill the raccoons.
    • Find me ian@portent.com @portentint www.conversationmarketing.com www.portent.com The cheatsheet: bit.ly/gacheat