Today’s discussion<br />1. Why should you use Connect?<br />Customer acquisition<br />Traffic<br />Engagement<br />2. How do you get started?<br />Use Facebook Connect for registration<br />Implement social widgets<br />3. How do you go from good to great?<br />Make site social<br />Track key metrics<br />Optimize and iterate<br />
1. Why should you use Connect?<br /><ul><li>Users publish stories to their friends on Facebook from you properties
We provide rich data</li></ul>Source: http://developers.facebook.com/cases/?jibjab<br />
1b. Traffic<br />“When someone publishes to Facebook, we see 20 clicks back to JibJab.com (7x greater than email)” – Gregg Spiridellis, CEO<br />Source: http://developers.facebook.com/cases/?jibjab<br />
1c. Engagement: social experiences on you properties<br /><ul><li>10 million views during the memorial
>6,000 status updates per minute at peak time</li></ul>Source: http://mashable.com/2009/07/07/cnn-live-stream-michael-jackson/<br />
2. How do you get started?<br /><ul><li>Implement the share, commenting, live stream, and fanning widgets</li></ul>a. Use FB Connect for registration<br />b. Implement social widgets<br /><ul><li>Implement Connect for registration
Educate users to log-in with Connect</li></li></ul><li>2a. Use FB Connect for registration<br /><ul><li>Best practice: insert a call-out to clearly explain to users the benefits of logging in with Facebook Connect
Results: Huffington Post’s referral traffic from FB has increased >300% since they implemented registration</li></li></ul><li>2b. Implement social widgets<br />Fan box<br />Share button<br />Live Stream box<br />Comments box<br />Obama Inauguration<br />slate.com<br />Newsweek<br />CNNMoney.com<br />
2b. Translations for Connect<br />Approved words appear to users once the language has been published<br />Users right-click on underlined text, which pops up a dialog. <br />They can either vote on previously submitted translations<br /> ...or submit a new translation.<br />
2b. For more information, visit http://developers.facebook.com/connect.php<br />
3a. Make site social: give users a reason to connect<br />Key features:<br />Easy to Connect – show users the benefit to Connect before connecting<br />Profile automatically created based on FB<br />Automatic discovery of friends <br />Lightweight actions for share/like<br />Recent activity of friends featured on Social home page<br />Recent activity from friends highlighted across every article<br />…many more to come<br />1<br />3<br />4<br />2<br />5<br />6<br />
3b. Track key metrics<br /><ul><li>What percentage of connected users publish stories to Facebook?
What is the click-through rate on stories published to Facebook?
How many users Connect with Facebook?</li></ul>Connected users<br />Publish rate/user<br />CTR on stories<br />