Facebook Connect for your websiteOctober, 2009

Facebook MilestonesGlobalNetwork2006College NetworkConnectfor WebConnectfor DevicesPlatform launch2004/2005200820092007

Today’s discussion1. Why should you use Connect?Customer acquisitionTrafficEngagement2. How do you get started?Use Facebook Connect for registrationImplement social widgets3. How do you go from good to great?Make site socialTrack key metricsOptimize and iterate

1. Why should you use Connect?Users publish stories to their friends on Facebook from you propertiesIncreases traffic to youFacebook Connect provides immediate social context to user experience on you sitesSimplified log-in for Facebook’s 300M usersResults in increased conversion and better data on those usersa. Customer acquisitionc. Engage-mentb. Traffic

Users publish stories to their friends on Facebook from you properties

Increases traffic to you

Facebook Connect provides immediate social context to user experience on you sites

Simplified log-in for Facebook’s 300M users

Results in increased conversion and better data on those users

1a. Customer acquisitionSimpler flowNo need to remember new username/ passwordWe provide rich dataSource: http://developers.facebook.com/cases/?jibjab

Simpler flow

No need to remember new username/ password

We provide rich data

1b. Traffic“When someone publishes to Facebook, we see 20 clicks back to JibJab.com (7x greater than email)” – Gregg Spiridellis, CEOSource: http://developers.facebook.com/cases/?jibjab

1c. Engagement: social experiences on you properties10 million views during the memorialNearly 800,000 concurrent visitors>6,000 status updates per minute at peak timeSource: http://mashable.com/2009/07/07/cnn-live-stream-michael-jackson/

10 million views during the memorial

Nearly 800,000 concurrent visitors

>6,000 status updates per minute at peak time

2. How do you get started?Implement the share, commenting, live stream, and fanning widgetsa. Use FB Connect for registrationb. Implement social widgetsImplement Connect for registrationEducate users to log-in with Connect

Implement the share, commenting, live stream, and fanning widgets

Implement Connect for registration

Educate users to log-in with Connect

2a. Use FB Connect for registrationBest practice: insert a call-out to clearly explain to users the benefits of logging in with Facebook ConnectResults: Huffington Post’s referral traffic from FB has increased >300% since they implemented registration

Best practice: insert a call-out to clearly explain to users the benefits of logging in with Facebook Connect

Results: Huffington Post’s referral traffic from FB has increased >300% since they implemented registration

2b. Implement social widgetsFan boxShare buttonLive Stream boxComments boxObama Inaugurationslate.comNewsweekCNNMoney.com

2b. Translations for ConnectApproved words appear to users once the language has been publishedUsers right-click on underlined text, which pops up a dialog. They can either vote on previously submitted translations ...or submit a new translation.

2b. For more information, visit http://developers.facebook.com/connect.php

How do you go from good to great?

3a. Make site social: give users a reason to connectKey features:Easy to Connect – show users the benefit to Connect before connectingProfile automatically created based on FBAutomatic discovery of friends Lightweight actions for share/likeRecent activity of friends featured on Social home pageRecent activity from friends highlighted across every article…many more to come134256

3b. Track key metricsWhat percentage of connected users publish stories to Facebook?What is the click-through rate on stories published to Facebook?How many users Connect with Facebook?Connected usersPublish rate/userCTR on stories

What percentage of connected users publish stories to Facebook?

What is the click-through rate on stories published to Facebook?

How many users Connect with Facebook?

3c. Optimize and iterate

Questions?