Facebook Connect For Your 


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Justin Osofsky's presentation at Facebook Developer Garage Istanbul - 2009-10-11

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  • Facebook Connect helped simplify and removed a lot of friction experienced during user registration. Registration increased.
  • With email, we saw only 3 clicks back to jibjab for every email shared. 6.7x increase in recipients per share.
  • With email, we saw only 3 clicks back to jibjab for every email shared. 6.7x increase in recipients per share.
  • Facebook Connect For Your 

    1. 1.
    2. 2. Facebook Connect for your website<br />October, 2009<br />
    3. 3. Facebook Milestones<br />GlobalNetwork<br />2006<br />College Network<br />Connectfor Web<br />Connectfor Devices<br />Platform launch<br />2004/2005<br />2008<br />2009<br />2007<br />
    4. 4. Today’s discussion<br />1. Why should you use Connect?<br />Customer acquisition<br />Traffic<br />Engagement<br />2. How do you get started?<br />Use Facebook Connect for registration<br />Implement social widgets<br />3. How do you go from good to great?<br />Make site social<br />Track key metrics<br />Optimize and iterate<br />
    5. 5. 1. Why should you use Connect?<br /><ul><li>Users publish stories to their friends on Facebook from you properties
    6. 6. Increases traffic to you
    7. 7. Facebook Connect provides immediate social context to user experience on you sites
    8. 8. Simplified log-in for Facebook’s 300M users
    9. 9. Results in increased conversion and better data on those users</li></ul>a. Customer acquisition<br />c. Engage-<br />ment<br />b. Traffic<br />
    10. 10. 1a. Customer acquisition<br /><ul><li>Simpler flow
    11. 11. No need to remember new username/ password
    12. 12. We provide rich data</li></ul>Source: http://developers.facebook.com/cases/?jibjab<br />
    13. 13. 1b. Traffic<br />“When someone publishes to Facebook, we see 20 clicks back to JibJab.com (7x greater than email)” – Gregg Spiridellis, CEO<br />Source: http://developers.facebook.com/cases/?jibjab<br />
    14. 14. 1c. Engagement: social experiences on you properties<br /><ul><li>10 million views during the memorial
    15. 15. Nearly 800,000 concurrent visitors
    16. 16. >6,000 status updates per minute at peak time</li></ul>Source: http://mashable.com/2009/07/07/cnn-live-stream-michael-jackson/<br />
    17. 17. 2. How do you get started?<br /><ul><li>Implement the share, commenting, live stream, and fanning widgets</li></ul>a. Use FB Connect for registration<br />b. Implement social widgets<br /><ul><li>Implement Connect for registration
    18. 18. Educate users to log-in with Connect</li></li></ul><li>2a. Use FB Connect for registration<br /><ul><li>Best practice: insert a call-out to clearly explain to users the benefits of logging in with Facebook Connect
    19. 19. Results: Huffington Post’s referral traffic from FB has increased >300% since they implemented registration</li></li></ul><li>2b. Implement social widgets<br />Fan box<br />Share button<br />Live Stream box<br />Comments box<br />Obama Inauguration<br />slate.com<br />Newsweek<br />CNNMoney.com<br />
    20. 20. 2b. Translations for Connect<br />Approved words appear to users once the language has been published<br />Users right-click on underlined text, which pops up a dialog. <br />They can either vote on previously submitted translations<br /> ...or submit a new translation.<br />
    21. 21. 2b. For more information, visit http://developers.facebook.com/connect.php<br />
    22. 22. How do you go from good to great?<br />
    23. 23. 3a. Make site social: give users a reason to connect<br />Key features:<br />Easy to Connect – show users the benefit to Connect before connecting<br />Profile automatically created based on FB<br />Automatic discovery of friends <br />Lightweight actions for share/like<br />Recent activity of friends featured on Social home page<br />Recent activity from friends highlighted across every article<br />…many more to come<br />1<br />3<br />4<br />2<br />5<br />6<br />
    24. 24. 3b. Track key metrics<br /><ul><li>What percentage of connected users publish stories to Facebook?
    25. 25. What is the click-through rate on stories published to Facebook?
    26. 26. How many users Connect with Facebook?</li></ul>Connected users<br />Publish rate/user<br />CTR on stories<br />
    27. 27. 3c. Optimize and iterate<br />
    28. 28. Questions?<br />
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