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Hispanic Mobile Marketing Forum 2012 - Jorge Rincon
 

Hispanic Mobile Marketing Forum 2012 - Jorge Rincon

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Connecting Brands with the Hispanic Mobile Consumer by Jorge Rincon, CEO at RedMas. Presentation for Portada's 2012 Mobile Marketing Forum in New York City. ...

Connecting Brands with the Hispanic Mobile Consumer by Jorge Rincon, CEO at RedMas. Presentation for Portada's 2012 Mobile Marketing Forum in New York City.

Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013

Learn more at: http://www.portada-online.com/conferences

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    Hispanic Mobile Marketing Forum 2012 - Jorge Rincon Hispanic Mobile Marketing Forum 2012 - Jorge Rincon Presentation Transcript

    • CONNECTING BRANDS WITH THE HISPANIC MOBILE CONSUMER © 2012 RedMas ™. All rights reserved.
    • RedMas – Portada 2012 Mobile Case Study PresentationAbout RedMasRedMas has pioneered the way brands and content owners interact with theU.S. Hispanic & Latin American audiences via their most valuablecommunication source, their mobile devices.We have the most comprehensive Mobile Advertising Network, incorporatingdozens of publishing partners, such as GDAGroup, Televisa, Univision, Telemundo, AccuWeather, Sprint, Boost andMetroPCS, to mention a few. RedMas is an integral part of the Cisneros Group of Companies, one of the largest Spanish-language content distributors worldwide.
    • RedMas – Portada 2012 Mobile Case Study PresentationU.S. Hispanic Mobile Market Facts: 25% of Hispanics are moreHispanics outpace all ethnic groups in mobile likely to follow adata service consumption including music and brand online, and arepicture downloads. more likely to consume mobile Hispanics are leading the growth multimedia. in mobile media adoptionThere are almost 33.3MM Hispanic mobile subscribers 57% of Hispanics own a Smarthphone 60% of Hispanic households own at least one video and 3 in 4 Hispanics Internet enabled mobile device. Use Mobile MediaSOURCE: RedMas, eMarketer, Google 2012 Mobile Planet Smartphone Research, Nielsen Q4 2011
    • RedMas – Portada 2012 Mobile Case Study PresentationU.S. Hispanic Mobile Market Facts:Digital Hispanics spend 42% oftheir media time multitasking 28% of Hispanics find out about what’s playing on the Movies from their mobile device. 30% 28% of Hispanics use the Internet of Hispanic Mobile owners to buy airline tickets while 23% recognized that they can’t preferred to use Mobile Apps to live without their beloved make the purchase. devices.34% of Latinos use their mobiledevices to brag about theirvacations on Facebook or othersocial networksSOURCE: RedMas, eMarketer, Google 2012 Mobile Planet Smartphone Research, Nielsen Q4 2011
    • RedMas – Portada 2012 Mobile Case Study PresentationU.S. Hispanic Mobile Market Facts:Price comparison and search forinformation are the two topics that drivemobile searches among U.S. Hispanics 36% of Hispanics use Mobile searches to compare auto prices 40% of Hispanic mobile customers considered safety as the determining factor when buying a car22% of US Hispanic Mobile Users search for automobileinformation from their mobile phonesHispanics spend 68 percent more time watching video on the Internetand 20 percent more time watching video on their mobile phones.SOURCE: RedMas, eMarketer, Google 2012 Mobile Planet Smartphone Research, Nielsen Q4 2011
    • Case Studies
    • RedMas – Portada 2012 Mobile Case Study Presentation Automotive: Toyota Mobile Campaign 24% of U.S. Hispanic mobile users preferred Toyota according with RedMas survey ‘Mi carro nuevo’INDUSTRY: AutomobileCAMPAIGN OBJECTIVES:Create and sustain presence forNCTDAA (Northern CA ToyotaDealership Advertising Association)among Hispanic mobile consumersTARGETED AUDIENCEHispanic Adults 25 – 54STRATEGY:Create awareness for NCTDAA on highreach mobile sites within RedMas’sNetwork
    • RedMas – Portada 2012 Mobile Case Study Presentation Voto Latino: Obama Mobile Campaign Hispanics are the fastest-growing bloc of voters in the U.S.INDUSTRY: PoliticalCAMPAIGN OBJECTIVES:Engage voters and promote thecandidate campaign efforts by reachingHispanics on specific DMAsTARGETED AUDIENCEHispanic Voters 18+STRATEGY:To use an efficient method as MobileMarketing on RedMas’s Network toreach the Hispanic electoral voters inbattleground states
    • RedMas – Portada 2012 Mobile Case Study Presentation Telecom: Sprint EVO Mobile Campaign 57% of Hispanics own a SmarthphoneINDUSTRY: Wireless TelecomCAMPAIGN OBJECTIVES:To increase awareness, considerationand convert current EVO and newHispanic mobile users to purchase thenew Evo LTE.TARGETED AUDIENCEHispanics Mobile Users 18-49STRATEGY:Provide contextualalignment, content/editorial and highimpact placement on RedMas’snetwork of mobile sites, to increaseappeal and drive qualified engagers
    • RedMas – Portada 2012 Mobile Case Study PresentationBeverage: Miller Lite Mobile CampaignHispanics are 19 percent more likely to purchase beer than therest of the U.S. populationINDUSTRY: Food & BeverageCAMPAIGN OBJECTIVES:Reach adult Hispanics using LDAcompliance mobile sitesTARGETED AUDIENCEHispanic Adults 21+STRATEGY:Buzz wording and raiseawareness of the new Miller’sPunch Top can among U.S.Hispanics and encourage trial
    • Jorge A. Rincon CEO RedMasjrincon@redmas.com @jorgerincon www.redmas.com @redmasadvinfo@redmas.com