The Near FutureSource: Harvard Business Review
Source: Harvard Business Review
Source: Harvard Business Review
TECHNOLOGY and ACCESS           72%                       42%                              40%                          44...
GROWTH in Internet Users      Today there are over 129MM        internet in Latin America                                 ...
GROWTH in usage= Engagement Average hours spent by each user!Latin America                       24            Peru       ...
GROWTH= ONLINE      VIDEO USAGE BOOMSource: TGI Latina 2006- 2012
GROWTH= ONLINE VIDEO USAGE                       Total Videos          % Growth vs.   Average      % Reach of             ...
Who are they?             Skewed to 18-34 year olds Top 30% Socio-             EconomicLevel                              ...
The 4 Types of Online Video Users                                                                                         ...
Online Video users Pay   TWICE more attention to   Internet ads than the rest   of the populationSource: TGI.net Latina (M...
What does this imply to brands?                     Level of Attention            Key      Level of Intrusion           Me...
Opportunity
There is still an opportunityGap for Latam                                                                                ...
Successful Entrepreneurs    JUAN IMAZ, CEO, Media Response Group                       Jaime Lanchares, CEO de Unkasoft
Portada Latam Summit 2012 - Star Innovators and Entrepreneurs
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Portada Latam Summit 2012 - Star Innovators and Entrepreneurs

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The ways in which new technologies are changing the behavior of consumers and its implications for the world of business.

Watch this presentation on YouTube - http://www.youtube.com/watch?v=fke4z6tilKc

Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.

Learn more at: http://www.portada-online.com/conferences

Published in: Business, Technology
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  • The last year we have experience a huge growth of online video views in LATAM with
  • 2012: digital share 20% WW vs. 7% Latam
  • 2012: digital share 20% WW vs. 7% Latam
  • Portada Latam Summit 2012 - Star Innovators and Entrepreneurs

    1. 1. The Near FutureSource: Harvard Business Review
    2. 2. Source: Harvard Business Review
    3. 3. Source: Harvard Business Review
    4. 4. TECHNOLOGY and ACCESS 72% 42% 40% 44% 34% 33% 31% Broadband Growth 29% 21% 17% 15% 11% 6% 2006 2007 2008 2009 2010 2011 2012 With advances in technology and infrastructure, broadband penetration is growing rapidly in Latin America
    5. 5. GROWTH in Internet Users Today there are over 129MM internet in Latin America Largest WW growth at +16% December 2011 vs. 2010 Representing 9% of worldwide internet audienceSource: Comscore “Future of internet Latam” 2012
    6. 6. GROWTH in usage= Engagement Average hours spent by each user!Latin America 24 Peru 27 Brazil 26.7 The number of Argentina 26.7 Internet heavy Chile 26.1 users almost Colombia 22.7 TRIPLED from 2006-2011 Mexico 21.1 Venezuela 18.7 Puerto Rico 16.2Source: Comscore “Future of internet Latam” 2012, TGI Latina Wave I&II 2011
    7. 7. GROWTH= ONLINE VIDEO USAGE BOOMSource: TGI Latina 2006- 2012
    8. 8. GROWTH= ONLINE VIDEO USAGE Total Videos % Growth vs. Average % Reach of Viewed Dec. 2010 Videos per Online Video 2011 ViewerArgentina 1,457,772 +74% 124 88%Brazil 4,704,910 +75% 110 83%Chile 966,126 +91% 147 89%Mexico 2,984,048 +80% 141 84% Vs. 86% in the US!Source: Comscore “Future of internet Latam” 2012
    9. 9. Who are they? Skewed to 18-34 year olds Top 30% Socio- EconomicLevel 73.5% access Internet at Home everyday Heavy Internet Users Attitudes and Opinions Internet= Main Source of Information + Entertainment Early Adopters of Technology Movie LoversSource: TGI.net Year 2010 Wave II + 2011 Wave I >> Y11w2_Y12w1 v.09.21.2011 – Online video viewers last 30 days (AR, BR, MX)
    10. 10. The 4 Types of Online Video Users The Broadcaster The Information 15% Seeker 32% 28% The Video Guy 25% The Stand-OutSource: TGI.net Year 2010 Wave II + 2011 Wave I >> Y11w2_Y12w1 v.09.21.2011 – Online video viewers last 30 days (AR, BR, MX)
    11. 11. Online Video users Pay TWICE more attention to Internet ads than the rest of the populationSource: TGI.net Latina (Mexico, Argentina, Brazil) 2012.
    12. 12. What does this imply to brands? Level of Attention Key Level of Intrusion Metrics Brand Likeability & Image Purchase intentResearch Partners:
    13. 13. Opportunity
    14. 14. There is still an opportunityGap for Latam 69% 56% Latam Media Investment Growth 2008-2011 21% 20% 9% 12% -2% Pay TV Magazine Newspaper OOH Radio Open TV Digital 2011 Media Investment: 2008 Media Investment: US$20,788MM US$17,846MMSource: Price Waterhouse Coopers
    15. 15. Successful Entrepreneurs JUAN IMAZ, CEO, Media Response Group Jaime Lanchares, CEO de Unkasoft
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