Latin American Advertising and Media Summit 2012 - Agenda
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The agenda for Portada's 6th Annual Hispanic Advertising and Media Conference in New York City. ...

The agenda for Portada's 6th Annual Hispanic Advertising and Media Conference in New York City.

Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.

Learn more at: http://www.portada-online.com/conferences

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Latin American Advertising and Media Summit 2012 - Agenda Presentation Transcript

  • 1. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12WELCOMING REMARKSSonia Margalef, Master ofCeremonies, PortadaMarcos Baer, Publisher, Portada
  • 2. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12SPANISH AND/OR ENGLISH? THATIS THEQUESTIONMODERATOR:Laura Martinez, Senior Correspondent, PortadaPANELISTS:Felix Palau, VP Marketing, TecateMaria Rodas, Multicultural Marketing Manager, General MillsMarc Strachan, VP of Multicultural Marketing, DiageoJavier Garcia, GM U.S. Hispanic Market, Yahoo!
  • 3. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12HOW CAN NATIONAL ADVERTISERSBEST REACH LOCAL AUDIENCES?MODERATORAndy Bagnall, VP of Client Services, Global Advertising StrategiesPANELISTSDavid Cardona, Multicultural Marketing Manager, CloroxSteve Millerman, Director, Cross Cultural Marketing at NovartisPharmaceuticalEmma Vélez-López, Director Acquisition Marketing(Advertising US Hispanic), DIRECTV
  • 4. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12MORNING BREAK(Auditorium Lobby)
  • 5. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12BIG DATA: How Marketing isgoing from “Mad Men” to “MathMen.”SPEAKEROscar Padilla, VP Strategy, Luminar
  • 6. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12RETAILERS 2013: How are major retailerspreparing to reach out to Hispanics in2013?MODERATORTrevor Hansen, CEO, EPMGPANELISTSMaria Cristina Rios, Director Multicultural Marketing & MediaStrategy, MacysRonald Mendez, VP Group Account Director, MPGDawn-Marie Gray, Senior Marketing Manager, Multicultural, CVS
  • 7. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12STAR POWER: HOW CELEBRITIESCAN STRENTHEN YOURMARKETING MESSAGEA PRESENTATION BY:Norma Luján, Director of Multicultural Marketing, L’OrealandMelissa Smith, EVP, RLR Public Relations
  • 8. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12LUNCH(Resource Room)
  • 9. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12SIXTH ANNUALHISPANICADVERTISING ANDMEDIA AWARDS
  • 10. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12ON STAGE INTERVIEWPandora’s John TrimbleRudy Rodriguez, Multicultural MarketingManager, General MillsINTERVIEWSJohn Trimble, Chief Revenue Officer,Pandora, interviewed by
  • 11. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCEwww.portada-online.com #Portada12BUYING LATIN DIGITAL AUDIENCES: Whatyou need to know about International IPTargeting.MODERATORJuan Jose Núñez, President, Vertical3MediaPANELISTSGuillermo Abud, VP Digital Director, MV42Iván Adaime, VP Digital Media, ImpreMediaLázaro Stern, Latam & Latino Market Director, MediaMindUlises Vázquez, CEO México, Matomy