PortHand Mobile Marketing

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  • 1. PortHand Mobile Marketing
  • 2. Mobile Devices are the fastest growing technology ever!
  • 3. The Trends 71% 14% 36% 82% of mobile users are already purchasing products and services on their mobile devices Year-on-year growth of smartphone/tablet owners of adults own a smartphone. 30% of whom have another mobile device (tablet, netbook, iPod) of mobile media time is via apps, Social, Utility, Games, Local predominate
  • 4. Well spread….
  • 5. An hour a day…
  • 6. Would like to use to… Make Online Payments Keep Track of Finances Transfer Money Top Up Mobile Phone Apply for New Products Pay for Goods & Services Directly in Shops
  • 7. Real Time Analytics Premier Inn: Mobile sales conversion almost doubled with help of analytics…
  • 9. 1. Cross platform Apps: Our mobile apps are deployed to the Apple App store and Google Playbook, other mobile platforms can be supported if required. 2. Social Media Integration: integrate seamlessly with social networks, boosting awareness and discovery potential. PortHand Mobile Marketing Functionality
  • 10. 3. Push Notifications: Keep users engaged in your mobile experience with the power of Push Notifications - promotions, news, alerts, and everything in between, delivered smoothly right to their devices. Targeted notifications using geo-location filters to age, delivered in real- time with comprehensive statistics for each campaign PortHand Mobile Marketing Functionality
  • 11. 4. QR Codes: Can be used for simple coupons, tickets and loyalty programs, as well as direction to web sites and app downloads. 5. In app purchases: Allows user to try and then buy when they are more fully engaged in the App, allows for payment for new or additional content and functionality. 6. In app advertising: Additional source of revenue, permits “freemium apps”, allows sponsored apps.
  • 12. 7. Augmented Reality: add a new viewing experience by streaming additional video from different angles and points of view. 8. Passbook and Wallet Integration: coupons, tickets, loyalty programs, gift cards, invitations and other cards.
  • 13. 7. Cloud Based App Management Console: Build a console for application content update, push notifications, analytics, advertising, messaging, event management etc. 8. Dynamic Mobile Content: Manage or integrate dynamic content from the Cloud direct to the mobile app. User specific, context based.
  • 14. Cloud Backend Services and Application Hosting: • PortHand’s scalable and durable cloud infrastructure matched with our content delivery network offers a solid, reliable foundation for your apps. Extensive App Security: • Communication between the app and PortHand’s backend are secured to industry standards via a HTTPS connection. • Login credentials sent by users are encrypted. • Sensitive data is stored on-device in an encrypted container. PortHand App Platform
  • 15. PortHand can help you… Think Build Test Host Specify the product • Define Strategy • Benchmark Competition & Best Practice Prototypes • Define and model Concept & Features Design & Integrate Architecture • Back & Front End • Project Management • APIs’ and Web Services • Integration with existing systems Organise and train the team • Define the Organisation • Train the Team to Run the Service • Monitor, Analyse and Alter Deploy & Manage for your customer • App Store distribution • Cloud powered • Real-time analytics • Maintain and Update
  • 16. Thank You