Case Study: ESP, CommunicatorCorp

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"The Communicator Response Engine shows which mailing lists are generating a good or bad repuatation and why. Which segments of data are more responsive than others and why. All this relies on the sophistaction and agility of PowerMTA. PowerMTA is integrated into our unique delivery -focused apraoch to email messaging. PowerMTA allows the delivery team to respoind to delivery issues in real-time, privides our clients with the galitative and quantitivative informaiton they need to make informed business decisions and provides our network with the to keep our promise of delivery beyond expectation."

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Case Study: ESP, CommunicatorCorp

  1. 1. This document contains confidential and proprietary information belonging to Port25 Solutions, Inc and Message Systems, Inc.. The information in this document may not be disclosed to others, copied or reproduced in any way without the prior permission from Port25 Solutions, Inc and Message Systems Inc. Copyright © 2015-2016 All rights reserved. www.port25.com CASE STUDY Communicator Corporation
  2. 2. www.port25.com This document contains confidential and proprietary information belonging to Port25 Solutions, Inc and Message Systems, Inc.. The information in this document may not be disclosed to others, copied or reproduced in any way without the prior permission from Port25 Solutions, Inc and Message Systems Inc. Copyright © 2015-2016 All rights reserved. 1 TABLE OF CONTENTS Benefits.................................................1 Solution Overview..................................1 Challenges............................................2 Actions..................................................2 Customer’s Point of View....................2-3 About Communicator Coroporation.......3 About Port25 Solutions, Inc...................3 Transparent Deliverability Metrics paves way for Email Service Provider: Communicator Corp BUSINESS BENEFITS TO COMMUNICATOR CORPORATION • Prioritized email delivery streams for different types of email (test emails, notifications, marketing based emails) • Large queue management and monitoring • Complete visibility and control over individual email queues and delivery configuration for each domain and ISP • Centralized email installation to handle inbound email, bounce handling, outbound email delivery, and secure email relaying • Delivery investigation, which means: - Current delivery issues can be identified and solved in real-time - Customizable bounce handling shows individual bounce reasons for each domain/ISP for each email campaign - Ability to trace what happened to the email(s) for a specific individual, domain or campaign SOLUTION OVERVIEW Communicator Corporation is an ESP with a different approach to email delivery. Unlike other ESPs, they allow each client to take ownership of their deliverability, which helps clients understand and appreciate that delivery is not just something for which their ESP is responsible. Rather, delivery is a result of proper data hygiene and depends upon how and where the data is collected and segmented. We talk about data hygiene with clients a lot. Poor data hygiene is the number one reason that legitimate, permission based marketing ends up in the junk folder. Too many marketers don’t remove abandoned addresses from their mailing lists. That said, the quality and the relevancy of an email campaign correlates directly with stellar deliverability and, ultimately, the responsiveness of the list itself. Communicator Corporation’s decision to install PowerMTA™ not only allowed greater flexibility and control of outbound mail queues, but also the capacity to manage inbound streams, bounce processing, and secure email relaying for transactional pattern streams PowerMTA’s ability to identify delivery issues in real-time by alerting senders and showing the source of the problem helped the decision making process.
  3. 3. www.port25.com This document contains confidential and proprietary information belonging to Port25 Solutions, Inc and Message Systems, Inc.. The information in this document may not be disclosed to others, copied or reproduced in any way without the prior permission from Port25 Solutions, Inc and Message Systems Inc. Copyright © 2015-2016 All rights reserved. 2 CHALLENGES Before Communicator Corporation began using PowerMTA™, they lacked sufficient information to optimize delivery. They had little visibility into what was being delivered, and more importantly, lacked insight into what was not happening and why. Deliverability could not be granularly measured, which has become a significant metric for marketing professionals. Additionally, the ability to scale was a problem. Mail servers choked or bottlenecked when queues became too large. As these inefficiencies mushroomed, it created a workflow challenge. When you are sending 400K messages per hour, per server, having any sort of downtime diminishes productivity and rattles customer confidence. And, purchasing additional servers to handle increased volume was not the answer. Communicator Corporation needed sophisticated software that would easily scale, reduce the number of servers being used, and manage increased volume more easily and efficiently. Without the benefits of a commercial MTA, Communicator Corporation had resorted to managing all email queues without the ability to prioritize them. For example, a large email campaign could not be prioritized against the “five” small test campaigns, which meant the test campaigns, had the same priority as the marketing message. With PowerMTA’s queue prioritization, this is not a problem. The feature allows both prioritization of queues (like test emails vs. marketing campaigns) and granular measurement. ACTIONS Purchasing PowerMTA was a conscious business decision with many competitive advantages. Besides scalability and performance, for which PowerMTA is universally renowned, it provided deliverability insight and intelligence to asynchronous queue management, as well as the ability to customize and recalibrate the configuration for optimal sending patterns or business requirements. Rather than requiring businesses to shift requirements and resources to fit the MTA capabilities, PowerMTA revolves around current and future business requirements. A CUSTOMER’S POINT OF VIEW Steve Henderson of Communicator Corporation had this praise for PowerMTA™ and the affect it has had on his company: “We provide our clients with the information, the expertise, the support and the technology to help clients reach and maintain the highest delivery rates possible. And to do that, we rely on PowerMTA. The Communicator Intelligent Delivery Solution (IDS) uses hundreds of IP addresses across different IP ranges, automatically responding to ISP/IEP policy changes, based on sending rates of statistical analysis or previous campaigns, protecting and/or preserving delivery reputation, while at the same time allowing for the quickest inbox placement rates possible.
  4. 4. www.port25.com 6011 University Bvld. Suite 470 Ellicott City, MD 21043 www.port25.com P: 1.410.750.SMTP (7687) T: @port25solutions E: sales@port25.com This document contains confidential and proprietary information belonging to Port25 Solutions, Inc and Message Systems, Inc.. The information in this document may not be disclosed to others, copied or reproduced in any way without the prior permission from Port25 Solutions, Inc and Message Systems Inc. Copyright © 2015-2016 All rights reserved. 3 The Communicator Response Engine shows which mailing lists are generating a good or bad reputation and why—which segments of the data are more responsive than others and why. All of this relies on the sophistication and agility of PowerMTA. PowerMTA is integrated into our unique delivery-focused approach to email messaging. PowerMTA allows the delivery team to respond to delivery issues in real-time, provides our clients with the qualitative and quantitative information they need to make better business decisions and provides Communicator Corporation the power and flexibility to keep our promise of delivery beyond expectation.” ABOUT COMMUNICATOR CORPORATION Communicator Corp is an industry leader in the provision of enterprise digital communications, providing technology-based solutions, strategy, and expertise across the key digital channels of email, mobile, social and web. The Communicator® platform integrates seamlessly with clients’ existing marketing, CRM and Finance systems, enabling one-to-one and one-to- many email and mobile communications. Through the delivery of automated marketing campaigns, customers experience significant revenue gain, while the reduction of manual tasks and processes reduces costs, ensuring a significant return on investment. Some of the biggest organizations in the world have chosen Communicator Corp to help deliver their interactive marketing strategy, including Adidas Group, Future plc, Thomson Reuters, Scottish and Southern Energy plc, Travelex, and the WWF. ABOUT Port25 SOLUTIONS, INC. Port25 Solutions, Inc. has pioneered SMTP Server Software since 1999. It provides enterprise clients and more than 125 email service providers with the tools they need to undertake the considerable roadblocks involved in the successful delivery of marketing materials and important customer messaging. Port25’s innovative PowerMTA product allows clients to deliver their email messages without the reputation tarnishing that can occur when emails are not successfully navigated to a user’s inbox. The company does this by supplying clients with an easy-to-control platform and the advanced authentication features necessary to deliver their messages without fail. Visit www.port25.com for more information and to evaluate PowerMTA v4.0.

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