People and Technology have become efficient in Blocking Ads Bow nets (advertising): OUT Content nurturing (content marketi...
<ul><li>Interruption marketing problem: </li></ul><ul><li>Technology and </li></ul><ul><li>People </li></ul><ul><li>Block ...
<ul><li>Technology: </li></ul><ul><ul><li>TV recorders/set-top boxes jump commercial breaks </li></ul></ul><ul><ul><li>Spa...
<ul><li>People: </li></ul><ul><ul><li>Zap commercial breaks </li></ul></ul><ul><ul><li>Ignore online advertising </li></ul...
<ul><li>Bow nets: </li></ul><ul><li>Companies are spending large amounts of money on interruption advertising that is: </l...
<ul><li>Content Nurturing: </li></ul><ul><li>Instead the Internet requires Content marketing: Nurturing spots </li></ul><u...
<ul><li>Problem: </li></ul><ul><li>Many nurturing spots </li></ul><ul><li>Refresh of all your nurturing spots </li></ul><u...
<ul><li>Benefit Content Marketing </li></ul><ul><li>Spreads and Reaches further than any of your advertising: </li></ul><u...
<ul><li>The rules of the game are changing. </li></ul><ul><li>Take advantage now </li></ul><ul><li>Start by : </li></ul><u...
<ul><li>Change your static website </li></ul><ul><li>into a dynamic website </li></ul><ul><li>Use web service for providin...
<ul><li>Your website needs to:   </li></ul><ul><li>Become dynamic </li></ul><ul><li>Have relevant content </li></ul><ul><l...
<ul><li>PopupBooster </li></ul><ul><li>Affordable </li></ul><ul><li>Dynamic content </li></ul><ul><li>Real-time </li></ul>...
<ul><li>Using Popups </li></ul><ul><li>Easy to implement </li></ul><ul><li>Simple to manage </li></ul><ul><li>No IT dept i...
<ul><li>Get </li></ul><ul><li>PopupBooster </li></ul><ul><li>Now ! </li></ul><ul><li>Turn your website: </li></ul><ul><li>...
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People And Technology Have Become Efficient In Blocking Ads

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People and Technology Have Become Efficient in Blocking Ads. Interruption marketing is: OUT - Content marketing is: IN
Use www.PopupBooster.com to turn your website in dynamic relevant content.

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Transcript of "People And Technology Have Become Efficient In Blocking Ads"

  1. 1. People and Technology have become efficient in Blocking Ads Bow nets (advertising): OUT Content nurturing (content marketing): IN
  2. 2. <ul><li>Interruption marketing problem: </li></ul><ul><li>Technology and </li></ul><ul><li>People </li></ul><ul><li>Block advertising </li></ul><ul><li>People and Technology have become efficient in Blocking Ads </li></ul>
  3. 3. <ul><li>Technology: </li></ul><ul><ul><li>TV recorders/set-top boxes jump commercial breaks </li></ul></ul><ul><ul><li>Spam filter </li></ul></ul><ul><ul><li>Browsers: plug-ins stopping ads </li></ul></ul><ul><li>Technology helps fighting ads </li></ul>
  4. 4. <ul><li>People: </li></ul><ul><ul><li>Zap commercial breaks </li></ul></ul><ul><ul><li>Ignore online advertising </li></ul></ul><ul><ul><li>Don’t click on online advertising </li></ul></ul><ul><ul><li>( Natural Born Clickers Starcom MediaVest Group ) </li></ul></ul><ul><ul><li>Don’t open email marketing messages </li></ul></ul><ul><ul><li>Don’t open direct mail </li></ul></ul><ul><ul><li>People have become ad-adverse </li></ul></ul>
  5. 5. <ul><li>Bow nets: </li></ul><ul><li>Companies are spending large amounts of money on interruption advertising that is: </li></ul><ul><li>No longer effective </li></ul><ul><li>Not reaching the target market </li></ul><ul><li>Interruption advertising marketing is OUT </li></ul>
  6. 6. <ul><li>Content Nurturing: </li></ul><ul><li>Instead the Internet requires Content marketing: Nurturing spots </li></ul><ul><li>Interested parties will find you </li></ul><ul><li>Potential buyers will have interest </li></ul><ul><li>Future buyers will remember your content </li></ul><ul><li>Content marketing is IN </li></ul>
  7. 7. <ul><li>Problem: </li></ul><ul><li>Many nurturing spots </li></ul><ul><li>Refresh of all your nurturing spots </li></ul><ul><li>Maintaining content </li></ul><ul><li>Generating new relevant content </li></ul><ul><li>Content Marketing more difficult to achieve </li></ul>
  8. 8. <ul><li>Benefit Content Marketing </li></ul><ul><li>Spreads and Reaches further than any of your advertising: </li></ul><ul><ul><li>Content gets duplicated </li></ul></ul><ul><ul><li>Content gets distributed </li></ul></ul><ul><ul><li>Content get interaction </li></ul></ul><ul><ul><ul><li>Creating more interest </li></ul></ul></ul><ul><ul><ul><li>Starting a conversation </li></ul></ul></ul>
  9. 9. <ul><li>The rules of the game are changing. </li></ul><ul><li>Take advantage now </li></ul><ul><li>Start by : </li></ul><ul><li>Publishing content on social media </li></ul><ul><li>Provide relevant content on your website </li></ul>
  10. 10. <ul><li>Change your static website </li></ul><ul><li>into a dynamic website </li></ul><ul><li>Use web service for providing: </li></ul><ul><li>real-time dynamic relevant content to your visitors </li></ul>
  11. 11. <ul><li>Your website needs to: </li></ul><ul><li>Become dynamic </li></ul><ul><li>Have relevant content </li></ul><ul><li>Present content in real-time </li></ul>
  12. 12. <ul><li>PopupBooster </li></ul><ul><li>Affordable </li></ul><ul><li>Dynamic content </li></ul><ul><li>Real-time </li></ul><ul><li>Behavioral targeting </li></ul><ul><li>Web service </li></ul><ul><li>Low Total Cost of Ownership </li></ul>
  13. 13. <ul><li>Using Popups </li></ul><ul><li>Easy to implement </li></ul><ul><li>Simple to manage </li></ul><ul><li>No IT dept involvement </li></ul><ul><li>Fast deployment and changes </li></ul><ul><li>Prototyping and Testing in seconds </li></ul>
  14. 14. <ul><li>Get </li></ul><ul><li>PopupBooster </li></ul><ul><li>Now ! </li></ul><ul><li>Turn your website: </li></ul><ul><li>dynamic & real-time & relevant ! </li></ul><ul><li>www.PopupBooster.com </li></ul>

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