People And Technology Have Become Efficient In Blocking Ads

  • 592 views
Uploaded on

People and Technology Have Become Efficient in Blocking Ads. Interruption marketing is: OUT - Content marketing is: IN …

People and Technology Have Become Efficient in Blocking Ads. Interruption marketing is: OUT - Content marketing is: IN
Use www.PopupBooster.com to turn your website in dynamic relevant content.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
592
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. People and Technology have become efficient in Blocking Ads Bow nets (advertising): OUT Content nurturing (content marketing): IN
  • 2.
    • Interruption marketing problem:
    • Technology and
    • People
    • Block advertising
    • People and Technology have become efficient in Blocking Ads
  • 3.
    • Technology:
      • TV recorders/set-top boxes jump commercial breaks
      • Spam filter
      • Browsers: plug-ins stopping ads
    • Technology helps fighting ads
  • 4.
    • People:
      • Zap commercial breaks
      • Ignore online advertising
      • Don’t click on online advertising
      • ( Natural Born Clickers Starcom MediaVest Group )
      • Don’t open email marketing messages
      • Don’t open direct mail
      • People have become ad-adverse
  • 5.
    • Bow nets:
    • Companies are spending large amounts of money on interruption advertising that is:
    • No longer effective
    • Not reaching the target market
    • Interruption advertising marketing is OUT
  • 6.
    • Content Nurturing:
    • Instead the Internet requires Content marketing: Nurturing spots
    • Interested parties will find you
    • Potential buyers will have interest
    • Future buyers will remember your content
    • Content marketing is IN
  • 7.
    • Problem:
    • Many nurturing spots
    • Refresh of all your nurturing spots
    • Maintaining content
    • Generating new relevant content
    • Content Marketing more difficult to achieve
  • 8.
    • Benefit Content Marketing
    • Spreads and Reaches further than any of your advertising:
      • Content gets duplicated
      • Content gets distributed
      • Content get interaction
        • Creating more interest
        • Starting a conversation
  • 9.
    • The rules of the game are changing.
    • Take advantage now
    • Start by :
    • Publishing content on social media
    • Provide relevant content on your website
  • 10.
    • Change your static website
    • into a dynamic website
    • Use web service for providing:
    • real-time dynamic relevant content to your visitors
  • 11.
    • Your website needs to:
    • Become dynamic
    • Have relevant content
    • Present content in real-time
  • 12.
    • PopupBooster
    • Affordable
    • Dynamic content
    • Real-time
    • Behavioral targeting
    • Web service
    • Low Total Cost of Ownership
  • 13.
    • Using Popups
    • Easy to implement
    • Simple to manage
    • No IT dept involvement
    • Fast deployment and changes
    • Prototyping and Testing in seconds
  • 14.
    • Get
    • PopupBooster
    • Now !
    • Turn your website:
    • dynamic & real-time & relevant !
    • www.PopupBooster.com