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People And Technology Have Become Efficient In Blocking Ads
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People And Technology Have Become Efficient In Blocking Ads

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People and Technology Have Become Efficient in Blocking Ads. Interruption marketing is: OUT - Content marketing is: IN …

People and Technology Have Become Efficient in Blocking Ads. Interruption marketing is: OUT - Content marketing is: IN
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Published in: Business, Technology

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  • 1. People and Technology have become efficient in Blocking Ads Bow nets (advertising): OUT Content nurturing (content marketing): IN
  • 2.
    • Interruption marketing problem:
    • Technology and
    • People
    • Block advertising
    • People and Technology have become efficient in Blocking Ads
  • 3.
    • Technology:
      • TV recorders/set-top boxes jump commercial breaks
      • Spam filter
      • Browsers: plug-ins stopping ads
    • Technology helps fighting ads
  • 4.
    • People:
      • Zap commercial breaks
      • Ignore online advertising
      • Don’t click on online advertising
      • ( Natural Born Clickers Starcom MediaVest Group )
      • Don’t open email marketing messages
      • Don’t open direct mail
      • People have become ad-adverse
  • 5.
    • Bow nets:
    • Companies are spending large amounts of money on interruption advertising that is:
    • No longer effective
    • Not reaching the target market
    • Interruption advertising marketing is OUT
  • 6.
    • Content Nurturing:
    • Instead the Internet requires Content marketing: Nurturing spots
    • Interested parties will find you
    • Potential buyers will have interest
    • Future buyers will remember your content
    • Content marketing is IN
  • 7.
    • Problem:
    • Many nurturing spots
    • Refresh of all your nurturing spots
    • Maintaining content
    • Generating new relevant content
    • Content Marketing more difficult to achieve
  • 8.
    • Benefit Content Marketing
    • Spreads and Reaches further than any of your advertising:
      • Content gets duplicated
      • Content gets distributed
      • Content get interaction
        • Creating more interest
        • Starting a conversation
  • 9.
    • The rules of the game are changing.
    • Take advantage now
    • Start by :
    • Publishing content on social media
    • Provide relevant content on your website
  • 10.
    • Change your static website
    • into a dynamic website
    • Use web service for providing:
    • real-time dynamic relevant content to your visitors
  • 11.
    • Your website needs to:
    • Become dynamic
    • Have relevant content
    • Present content in real-time
  • 12.
    • PopupBooster
    • Affordable
    • Dynamic content
    • Real-time
    • Behavioral targeting
    • Web service
    • Low Total Cost of Ownership
  • 13.
    • Using Popups
    • Easy to implement
    • Simple to manage
    • No IT dept involvement
    • Fast deployment and changes
    • Prototyping and Testing in seconds
  • 14.
    • Get
    • PopupBooster
    • Now !
    • Turn your website:
    • dynamic & real-time & relevant !
    • www.PopupBooster.com

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