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People And Technology Have Become Efficient In Blocking Ads
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People And Technology Have Become Efficient In Blocking Ads

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People and Technology Have Become Efficient in Blocking Ads. Interruption marketing is: OUT - Content marketing is: IN

People and Technology Have Become Efficient in Blocking Ads. Interruption marketing is: OUT - Content marketing is: IN
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People And Technology Have Become Efficient In Blocking Ads People And Technology Have Become Efficient In Blocking Ads Presentation Transcript

  • People and Technology have become efficient in Blocking Ads Bow nets (advertising): OUT Content nurturing (content marketing): IN
    • Interruption marketing problem:
    • Technology and
    • People
    • Block advertising
    • People and Technology have become efficient in Blocking Ads
    • Technology:
      • TV recorders/set-top boxes jump commercial breaks
      • Spam filter
      • Browsers: plug-ins stopping ads
    • Technology helps fighting ads
    • People:
      • Zap commercial breaks
      • Ignore online advertising
      • Don’t click on online advertising
      • ( Natural Born Clickers Starcom MediaVest Group )
      • Don’t open email marketing messages
      • Don’t open direct mail
      • People have become ad-adverse
    • Bow nets:
    • Companies are spending large amounts of money on interruption advertising that is:
    • No longer effective
    • Not reaching the target market
    • Interruption advertising marketing is OUT
    • Content Nurturing:
    • Instead the Internet requires Content marketing: Nurturing spots
    • Interested parties will find you
    • Potential buyers will have interest
    • Future buyers will remember your content
    • Content marketing is IN
    • Problem:
    • Many nurturing spots
    • Refresh of all your nurturing spots
    • Maintaining content
    • Generating new relevant content
    • Content Marketing more difficult to achieve
    • Benefit Content Marketing
    • Spreads and Reaches further than any of your advertising:
      • Content gets duplicated
      • Content gets distributed
      • Content get interaction
        • Creating more interest
        • Starting a conversation
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