People And Technology Have Become Efficient In Blocking Ads

People and Technology have become efficient in Blocking Ads Bow nets (advertising): OUT Content nurturing (content marketing): IN

Interruption marketing problem:
Technology and
People
Block advertising
People and Technology have become efficient in Blocking Ads

Technology:
TV recorders/set-top boxes jump commercial breaks
Spam filter
Browsers: plug-ins stopping ads
Technology helps fighting ads

People:
Zap commercial breaks
Ignore online advertising
Don’t click on online advertising
( Natural Born Clickers Starcom MediaVest Group )
Don’t open email marketing messages
Don’t open direct mail
People have become ad-adverse

Bow nets:
Companies are spending large amounts of money on interruption advertising that is:
No longer effective
Not reaching the target market
Interruption advertising marketing is OUT

Content Nurturing:
Instead the Internet requires Content marketing: Nurturing spots
Interested parties will find you
Potential buyers will have interest
Future buyers will remember your content
Content marketing is IN

Problem:
Many nurturing spots
Refresh of all your nurturing spots
Maintaining content
Generating new relevant content
Content Marketing more difficult to achieve

Benefit Content Marketing
Spreads and Reaches further than any of your advertising:
Content gets duplicated
Content gets distributed
Content get interaction
Creating more interest
Starting a conversation

The rules of the game are changing.
Take advantage now
Start by :
Publishing content on social media
Provide relevant content on your website

Change your static website
into a dynamic website
Use web service for providing:
real-time dynamic relevant content to your visitors

Your website needs to:
Become dynamic
Have relevant content
Present content in real-time

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People And Technology Have Become Efficient In Blocking Ads

by Engago Technologies Ltd. - PopupBooster on Jan 01, 2010

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People And Technology Have Become Efficient In Blocking Ads — Presentation Transcript