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Marketing As Content Provider
Marketing As Content Provider
Marketing As Content Provider
Marketing As Content Provider
Marketing As Content Provider
Marketing As Content Provider
Marketing As Content Provider
Marketing As Content Provider
Marketing As Content Provider
Marketing As Content Provider
Marketing As Content Provider
Marketing As Content Provider
Marketing As Content Provider
Marketing As Content Provider
Marketing As Content Provider
Marketing As Content Provider
Marketing As Content Provider
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Marketing As Content Provider

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Interruption marketing is out. …

Interruption marketing is out.
Content marketing is in.
Your website needs to provide relevant content in real-time.
The website needs to change from a static website to a dynamic website.

Published in: Business, Technology
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Transcript

  • 1. Marketing As Content Provider Do we all end up in entertainment business ?
  • 2. <ul><li>Interruption marketing is Past </li></ul><ul><li>Tell-and-Sell is OUT </li></ul><ul><li>People don’t listen anymore </li></ul>
  • 3. <ul><li>Change from: </li></ul><ul><li>Trade shows </li></ul><ul><li>Advertising </li></ul><ul><li>Email campaigns </li></ul><ul><li>The Interruption Marketing </li></ul>
  • 4. <ul><li>To: </li></ul><ul><li>Content production </li></ul><ul><li>Content distribution </li></ul><ul><li>The Content Marketing </li></ul>
  • 5. <ul><li>On demand </li></ul><ul><li>Content </li></ul><ul><li>Information </li></ul><ul><li>Synchronized with the Visitor </li></ul>
  • 6. <ul><li>Entertain them for: </li></ul><ul><li>Engagement </li></ul><ul><li>Interaction with you </li></ul><ul><li>Interaction of the audience </li></ul><ul><li>The Payment with Content </li></ul>
  • 7. <ul><li>The challenges for content: </li></ul><ul><li>Needs to be informative </li></ul><ul><li>Needs to be found </li></ul><ul><li>Needs to entertain </li></ul><ul><li>Needs to engage </li></ul><ul><li>The Creativity Rules </li></ul>
  • 8. <ul><li>The content consumer: </li></ul><ul><li>Can engage </li></ul><ul><li>Can recommend </li></ul><ul><li>Can buy </li></ul><ul><li>Can promote </li></ul><ul><li>The Content Consumer Payment </li></ul>
  • 9. <ul><li>The content can be anywhere: </li></ul><ul><li>Internet beyond company </li></ul><ul><li>Company website </li></ul><ul><li>Print media </li></ul><ul><li>The Company Website is Key </li></ul>
  • 10. <ul><li>Problem with company website: </li></ul><ul><li>Static content </li></ul><ul><li>Not real-time </li></ul><ul><li>Not engaging </li></ul><ul><li>The Website should be Dynamic </li></ul>
  • 11. <ul><li>Turning your static website </li></ul><ul><li>Into </li></ul><ul><li>Dynamic website </li></ul><ul><li>Using Popups </li></ul>
  • 12. <ul><li>Benefits popups: </li></ul><ul><li>No integration issues </li></ul><ul><li>No major overhaul of website </li></ul><ul><li>Short implementation time </li></ul><ul><li>All manageable by marketing </li></ul><ul><li>Low Total Cost of Ownership </li></ul><ul><li>Tempting ! </li></ul>
  • 13. <ul><li>popupbooster turns website into: </li></ul><ul><li>A dynamic website that: </li></ul><ul><ul><li>Provides relevant content </li></ul></ul><ul><ul><li>Timely content </li></ul></ul><ul><li>Acts in real-time </li></ul><ul><li>Allows testing and reporting </li></ul><ul><li>Real-time Relevant Content </li></ul>
  • 14. <ul><li>Without annoying the visitor as the popup is conditional / rules </li></ul><ul><li>Fully customizable: </li></ul><ul><li>Layout </li></ul><ul><li>Appearance </li></ul><ul><li>Timing </li></ul><ul><li>Trigger </li></ul><ul><li>Content </li></ul>
  • 15. <ul><li>popupbooster </li></ul><ul><li>Affordable </li></ul><ul><li>Dynamic Content </li></ul><ul><li>Real-time </li></ul><ul><li>Behavioral Targeting </li></ul><ul><li>Web service </li></ul><ul><li>Low Total Cost of Ownership </li></ul>
  • 16. <ul><li>Using popups </li></ul><ul><li>Easy to implement </li></ul><ul><li>Simple to manage </li></ul><ul><li>No IT dept involvement </li></ul><ul><li>Fast deployment and changes </li></ul><ul><li>Prototyping and Testing in seconds </li></ul>
  • 17. <ul><li>Get </li></ul><ul><li>popupbooster </li></ul><ul><li>now ! </li></ul><ul><li>Turn your Site Dynamic & Real-time </li></ul><ul><li>www.popupbooster.com </li></ul>

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