Marketing As Content Provider

Marketing As Content Provider Do we all end up in entertainment business ?

Interruption marketing is Past
Tell-and-Sell is OUT
People don’t listen anymore

Change from:
Trade shows
Advertising
Email campaigns
The Interruption Marketing

To:
Content production
Content distribution
The Content Marketing

On demand
Content
Information
Synchronized with the Visitor

Entertain them for:
Engagement
Interaction with you
Interaction of the audience
The Payment with Content

The challenges for content:
Needs to be informative
Needs to be found
Needs to entertain
Needs to engage
The Creativity Rules

The content consumer:
Can engage
Can recommend
Can buy
Can promote
The Content Consumer Payment

The content can be anywhere:
Internet beyond company
Company website
Print media
The Company Website is Key

Problem with company website:
Static content
Not real-time
Not engaging
The Website should be Dynamic

Turning your static website
Into
Dynamic website
Using Popups

Benefits popups:
No integration issues
No major overhaul of website
Short implementation time
All manageable by marketing
Low Total Cost of Ownership
Tempting !

popupbooster turns website into:
A dynamic website that:
Provides relevant content
Timely content
Acts in real-time
Allows testing and reporting
Real-time Relevant Content

Without annoying the visitor as the popup is conditional / rules
Fully customizable:
Layout
Appearance
Timing
Trigger
Content

popupbooster
Affordable
Dynamic Content
Real-time
Behavioral Targeting
Web service
Low Total Cost of Ownership

Using popups
Easy to implement
Simple to manage
No IT dept involvement
Fast deployment and changes
Prototyping and Testing in seconds

Get
popupbooster
now !
Turn your Site Dynamic & Real-time
www.popupbooster.com

Marketing As Content Provider

by Engago Technologies Ltd. - PopupBooster on Jan 26, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 2

Statistics

Marketing As Content Provider — Presentation Transcript

http://www.slideshare.net	1
http://www.popupbooster.com	1