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Interruption marketing is out. …

Interruption marketing is out.
Content marketing is in.
Your website needs to provide relevant content in real-time.
The website needs to change from a static website to a dynamic website.

More in: Business , Technology
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Transcript

  • 1. Marketing As Content Provider Do we all end up in entertainment business ?
  • 2.
    • Interruption marketing is Past
    • Tell-and-Sell is OUT
    • People don’t listen anymore
  • 3.
    • Change from:
    • Trade shows
    • Advertising
    • Email campaigns
    • The Interruption Marketing
  • 4.
    • To:
    • Content production
    • Content distribution
    • The Content Marketing
  • 5.
    • On demand
    • Content
    • Information
    • Synchronized with the Visitor
  • 6.
    • Entertain them for:
    • Engagement
    • Interaction with you
    • Interaction of the audience
    • The Payment with Content
  • 7.
    • The challenges for content:
    • Needs to be informative
    • Needs to be found
    • Needs to entertain
    • Needs to engage
    • The Creativity Rules
  • 8.
    • The content consumer:
    • Can engage
    • Can recommend
    • Can buy
    • Can promote
    • The Content Consumer Payment
  • 9.
    • The content can be anywhere:
    • Internet beyond company
    • Company website
    • Print media
    • The Company Website is Key
  • 10.
    • Problem with company website:
    • Static content
    • Not real-time
    • Not engaging
    • The Website should be Dynamic
  • 11.
    • Turning your static website
    • Into
    • Dynamic website
    • Using Popups
  • 12.
    • Benefits popups:
    • No integration issues
    • No major overhaul of website
    • Short implementation time
    • All manageable by marketing
    • Low Total Cost of Ownership
    • Tempting !
  • 13.
    • popupbooster turns website into:
    • A dynamic website that:
      • Provides relevant content
      • Timely content
    • Acts in real-time
    • Allows testing and reporting
    • Real-time Relevant Content
  • 14.
    • Without annoying the visitor as the popup is conditional / rules
    • Fully customizable:
    • Layout
    • Appearance
    • Timing
    • Trigger
    • Content
  • 15.
    • popupbooster
    • Affordable
    • Dynamic Content
    • Real-time
    • Behavioral Targeting
    • Web service
    • Low Total Cost of Ownership
  • 16.
    • Using popups
    • Easy to implement
    • Simple to manage
    • No IT dept involvement
    • Fast deployment and changes
    • Prototyping and Testing in seconds
  • 17.
    • Get
    • popupbooster
    • now !
    • Turn your Site Dynamic & Real-time
    • www.popupbooster.com