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Marketing As Content Provider
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Marketing As Content Provider

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Interruption marketing is out. ...

Interruption marketing is out.
Content marketing is in.
Your website needs to provide relevant content in real-time.
The website needs to change from a static website to a dynamic website.

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Marketing As Content Provider Marketing As Content Provider Presentation Transcript

  • Marketing As Content Provider Do we all end up in entertainment business ?
    • Interruption marketing is Past
    • Tell-and-Sell is OUT
    • People don’t listen anymore
    • Change from:
    • Trade shows
    • Advertising
    • Email campaigns
    • The Interruption Marketing
    • To:
    • Content production
    • Content distribution
    • The Content Marketing
    • On demand
    • Content
    • Information
    • Synchronized with the Visitor
    • Entertain them for:
    • Engagement
    • Interaction with you
    • Interaction of the audience
    • The Payment with Content
    • The challenges for content:
    • Needs to be informative
    • Needs to be found
    • Needs to entertain
    • Needs to engage
    • The Creativity Rules
    • The content consumer:
    • Can engage
    • Can recommend
    • Can buy
    • Can promote
    • The Content Consumer Payment
    • The content can be anywhere:
    • Internet beyond company
    • Company website
    • Print media
    • The Company Website is Key
    • Problem with company website:
    • Static content
    • Not real-time
    • Not engaging
    • The Website should be Dynamic
    • Turning your static website
    • Into
    • Dynamic website
    • Using Popups
    • Benefits popups:
    • No integration issues
    • No major overhaul of website
    • Short implementation time
    • All manageable by marketing
    • Low Total Cost of Ownership
    • Tempting !
    • popupbooster turns website into:
    • A dynamic website that:
      • Provides relevant content
      • Timely content
    • Acts in real-time
    • Allows testing and reporting
    • Real-time Relevant Content
    • Without annoying the visitor as the popup is conditional / rules
    • Fully customizable:
    • Layout
    • Appearance
    • Timing
    • Trigger
    • Content
    • popupbooster
    • Affordable
    • Dynamic Content
    • Real-time
    • Behavioral Targeting
    • Web service
    • Low Total Cost of Ownership
    • Using popups
    • Easy to implement
    • Simple to manage
    • No IT dept involvement
    • Fast deployment and changes
    • Prototyping and Testing in seconds
    • Get
    • popupbooster
    • now !
    • Turn your Site Dynamic & Real-time
    • www.popupbooster.com