Marketing As Content Provider Do we all end up in entertainment business ?
<ul><li>Interruption marketing is Past </li></ul><ul><li>Tell-and-Sell is OUT </li></ul><ul><li>People don’t listen anymor...
<ul><li>Change from: </li></ul><ul><li>Trade shows </li></ul><ul><li>Advertising </li></ul><ul><li>Email campaigns </li></...
<ul><li>To: </li></ul><ul><li>Content production </li></ul><ul><li>Content distribution </li></ul><ul><li>The Content Mark...
<ul><li>On demand </li></ul><ul><li>Content </li></ul><ul><li>Information </li></ul><ul><li>Synchronized with the Visitor ...
<ul><li>Entertain them for: </li></ul><ul><li>Engagement </li></ul><ul><li>Interaction with you </li></ul><ul><li>Interact...
<ul><li>The challenges for content: </li></ul><ul><li>Needs to be informative </li></ul><ul><li>Needs to be found </li></u...
<ul><li>The content consumer: </li></ul><ul><li>Can engage </li></ul><ul><li>Can recommend </li></ul><ul><li>Can buy </li>...
<ul><li>The content can be anywhere: </li></ul><ul><li>Internet beyond company </li></ul><ul><li>Company website </li></ul...
<ul><li>Problem with company website: </li></ul><ul><li>Static content </li></ul><ul><li>Not real-time </li></ul><ul><li>N...
<ul><li>Turning your static website </li></ul><ul><li>Into  </li></ul><ul><li>Dynamic website </li></ul><ul><li>Using Popu...
<ul><li>Benefits popups: </li></ul><ul><li>No integration issues </li></ul><ul><li>No major overhaul of website </li></ul>...
<ul><li>popupbooster turns website into: </li></ul><ul><li>A dynamic website that: </li></ul><ul><ul><li>Provides relevant...
<ul><li>Without annoying the visitor as the  popup is conditional   / rules </li></ul><ul><li>Fully customizable:  </li></...
<ul><li>popupbooster </li></ul><ul><li>Affordable </li></ul><ul><li>Dynamic Content </li></ul><ul><li>Real-time </li></ul>...
<ul><li>Using popups </li></ul><ul><li>Easy to implement </li></ul><ul><li>Simple to manage </li></ul><ul><li>No IT dept i...
<ul><li>Get </li></ul><ul><li>popupbooster </li></ul><ul><li>now ! </li></ul><ul><li>Turn your Site Dynamic & Real-time </...
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Marketing As Content Provider

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Interruption marketing is out.
Content marketing is in.
Your website needs to provide relevant content in real-time.
The website needs to change from a static website to a dynamic website.

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Transcript of "Marketing As Content Provider"

  1. 1. Marketing As Content Provider Do we all end up in entertainment business ?
  2. 2. <ul><li>Interruption marketing is Past </li></ul><ul><li>Tell-and-Sell is OUT </li></ul><ul><li>People don’t listen anymore </li></ul>
  3. 3. <ul><li>Change from: </li></ul><ul><li>Trade shows </li></ul><ul><li>Advertising </li></ul><ul><li>Email campaigns </li></ul><ul><li>The Interruption Marketing </li></ul>
  4. 4. <ul><li>To: </li></ul><ul><li>Content production </li></ul><ul><li>Content distribution </li></ul><ul><li>The Content Marketing </li></ul>
  5. 5. <ul><li>On demand </li></ul><ul><li>Content </li></ul><ul><li>Information </li></ul><ul><li>Synchronized with the Visitor </li></ul>
  6. 6. <ul><li>Entertain them for: </li></ul><ul><li>Engagement </li></ul><ul><li>Interaction with you </li></ul><ul><li>Interaction of the audience </li></ul><ul><li>The Payment with Content </li></ul>
  7. 7. <ul><li>The challenges for content: </li></ul><ul><li>Needs to be informative </li></ul><ul><li>Needs to be found </li></ul><ul><li>Needs to entertain </li></ul><ul><li>Needs to engage </li></ul><ul><li>The Creativity Rules </li></ul>
  8. 8. <ul><li>The content consumer: </li></ul><ul><li>Can engage </li></ul><ul><li>Can recommend </li></ul><ul><li>Can buy </li></ul><ul><li>Can promote </li></ul><ul><li>The Content Consumer Payment </li></ul>
  9. 9. <ul><li>The content can be anywhere: </li></ul><ul><li>Internet beyond company </li></ul><ul><li>Company website </li></ul><ul><li>Print media </li></ul><ul><li>The Company Website is Key </li></ul>
  10. 10. <ul><li>Problem with company website: </li></ul><ul><li>Static content </li></ul><ul><li>Not real-time </li></ul><ul><li>Not engaging </li></ul><ul><li>The Website should be Dynamic </li></ul>
  11. 11. <ul><li>Turning your static website </li></ul><ul><li>Into </li></ul><ul><li>Dynamic website </li></ul><ul><li>Using Popups </li></ul>
  12. 12. <ul><li>Benefits popups: </li></ul><ul><li>No integration issues </li></ul><ul><li>No major overhaul of website </li></ul><ul><li>Short implementation time </li></ul><ul><li>All manageable by marketing </li></ul><ul><li>Low Total Cost of Ownership </li></ul><ul><li>Tempting ! </li></ul>
  13. 13. <ul><li>popupbooster turns website into: </li></ul><ul><li>A dynamic website that: </li></ul><ul><ul><li>Provides relevant content </li></ul></ul><ul><ul><li>Timely content </li></ul></ul><ul><li>Acts in real-time </li></ul><ul><li>Allows testing and reporting </li></ul><ul><li>Real-time Relevant Content </li></ul>
  14. 14. <ul><li>Without annoying the visitor as the popup is conditional / rules </li></ul><ul><li>Fully customizable: </li></ul><ul><li>Layout </li></ul><ul><li>Appearance </li></ul><ul><li>Timing </li></ul><ul><li>Trigger </li></ul><ul><li>Content </li></ul>
  15. 15. <ul><li>popupbooster </li></ul><ul><li>Affordable </li></ul><ul><li>Dynamic Content </li></ul><ul><li>Real-time </li></ul><ul><li>Behavioral Targeting </li></ul><ul><li>Web service </li></ul><ul><li>Low Total Cost of Ownership </li></ul>
  16. 16. <ul><li>Using popups </li></ul><ul><li>Easy to implement </li></ul><ul><li>Simple to manage </li></ul><ul><li>No IT dept involvement </li></ul><ul><li>Fast deployment and changes </li></ul><ul><li>Prototyping and Testing in seconds </li></ul>
  17. 17. <ul><li>Get </li></ul><ul><li>popupbooster </li></ul><ul><li>now ! </li></ul><ul><li>Turn your Site Dynamic & Real-time </li></ul><ul><li>www.popupbooster.com </li></ul>

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