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The Internet Hype Before Launch of the actual product. …

The Internet Hype Before Launch of the actual product.
The more noise - the more interest created.

More in: Business , Technology
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Transcript

  • 1. The iHype Internet Hype Before Launch
  • 2. What is iHype ?
    • The generated
    • Internet noise
    • On Social Media
    • By
      • Bloggers
      • People commenting
  • 3. How to iHype ?
    • Leak information
    • Leak bogus information
    • Engage Social Media
    • Have Advocates
  • 4. The actions
    • Setting high expectations
    • Idealizing the features
    • Imagining the functions
    • Set by:
      • Bloggers
      • Commenters
  • 5. The effects
    • Massif Internet presence
    • WOM Word Of Mouth
    • Reach all
    • Spill over from Internet to:
      • Print media
      • Boradcast media
  • 6. The costs
    • Little compared to:
    • Advertising
      • Print
      • Broadcast
      • Online
    • Product placement
  • 7. iHype examples
    • Hollywood movies
      • Wolverine
    • Apple
      • iPhone
      • Tablet
    • Microsoft
      • Windows
  • 8. The challenge
    • The product needs to:
      • Live up to the expecations created
      • Be a game changer
      • Bring value to the customer
      • Have a real use and benefit
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