Your SlideShare is downloading. ×

iHype

484
views

Published on

The Internet Hype Before Launch of the actual product. …

The Internet Hype Before Launch of the actual product.
The more noise - the more interest created.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
484
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The iHype Internet Hype Before Launch
  • 2. What is iHype ?
    • The generated
    • Internet noise
    • On Social Media
    • By
      • Bloggers
      • People commenting
  • 3. How to iHype ?
    • Leak information
    • Leak bogus information
    • Engage Social Media
    • Have Advocates
  • 4. The actions
    • Setting high expectations
    • Idealizing the features
    • Imagining the functions
    • Set by:
      • Bloggers
      • Commenters
  • 5. The effects
    • Massif Internet presence
    • WOM Word Of Mouth
    • Reach all
    • Spill over from Internet to:
      • Print media
      • Boradcast media
  • 6. The costs
    • Little compared to:
    • Advertising
      • Print
      • Broadcast
      • Online
    • Product placement
  • 7. iHype examples
    • Hollywood movies
      • Wolverine
    • Apple
      • iPhone
      • Tablet
    • Microsoft
      • Windows
  • 8. The challenge
    • The product needs to:
      • Live up to the expecations created
      • Be a game changer
      • Bring value to the customer
      • Have a real use and benefit
  • 9. Brought to you by popup booster www.popupbooster.com

×