The iHype Internet Hype Before Launch
What is iHype ? <ul><li>The generated  </li></ul><ul><li>Internet noise </li></ul><ul><li>On Social Media </li></ul><ul><l...
How to iHype ? <ul><li>Leak information </li></ul><ul><li>Leak bogus information </li></ul><ul><li>Engage Social Media </l...
The actions <ul><li>Setting high expectations </li></ul><ul><li>Idealizing the features </li></ul><ul><li>Imagining the fu...
The effects <ul><li>Massif Internet presence </li></ul><ul><li>WOM Word Of Mouth </li></ul><ul><li>Reach all </li></ul><ul...
The costs <ul><li>Little compared to: </li></ul><ul><li>Advertising </li></ul><ul><ul><li>Print </li></ul></ul><ul><ul><li...
iHype examples <ul><li>Hollywood movies </li></ul><ul><ul><li>Wolverine </li></ul></ul><ul><li>Apple </li></ul><ul><ul><li...
The challenge <ul><li>The product needs to: </li></ul><ul><ul><li>Live up to the expecations created </li></ul></ul><ul><u...
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iHype

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The Internet Hype Before Launch of the actual product.
The more noise - the more interest created.

Published in: Business, Technology
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iHype

  1. 1. The iHype Internet Hype Before Launch
  2. 2. What is iHype ? <ul><li>The generated </li></ul><ul><li>Internet noise </li></ul><ul><li>On Social Media </li></ul><ul><li>By </li></ul><ul><ul><li>Bloggers </li></ul></ul><ul><ul><li>People commenting </li></ul></ul>
  3. 3. How to iHype ? <ul><li>Leak information </li></ul><ul><li>Leak bogus information </li></ul><ul><li>Engage Social Media </li></ul><ul><li>Have Advocates </li></ul>
  4. 4. The actions <ul><li>Setting high expectations </li></ul><ul><li>Idealizing the features </li></ul><ul><li>Imagining the functions </li></ul><ul><li>Set by: </li></ul><ul><ul><li>Bloggers </li></ul></ul><ul><ul><li>Commenters </li></ul></ul>
  5. 5. The effects <ul><li>Massif Internet presence </li></ul><ul><li>WOM Word Of Mouth </li></ul><ul><li>Reach all </li></ul><ul><li>Spill over from Internet to: </li></ul><ul><ul><li>Print media </li></ul></ul><ul><ul><li>Boradcast media </li></ul></ul>
  6. 6. The costs <ul><li>Little compared to: </li></ul><ul><li>Advertising </li></ul><ul><ul><li>Print </li></ul></ul><ul><ul><li>Broadcast </li></ul></ul><ul><ul><li>Online </li></ul></ul><ul><li>Product placement </li></ul>
  7. 7. iHype examples <ul><li>Hollywood movies </li></ul><ul><ul><li>Wolverine </li></ul></ul><ul><li>Apple </li></ul><ul><ul><li>iPhone </li></ul></ul><ul><ul><li>Tablet </li></ul></ul><ul><li>Microsoft </li></ul><ul><ul><li>Windows </li></ul></ul>
  8. 8. The challenge <ul><li>The product needs to: </li></ul><ul><ul><li>Live up to the expecations created </li></ul></ul><ul><ul><li>Be a game changer </li></ul></ul><ul><ul><li>Bring value to the customer </li></ul></ul><ul><ul><li>Have a real use and benefit </li></ul></ul>
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