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The Internet Hype Before Launch of the actual product.

The Internet Hype Before Launch of the actual product.
The more noise - the more interest created.

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iHype iHype Presentation Transcript

  • The iHype Internet Hype Before Launch
  • What is iHype ?
    • The generated
    • Internet noise
    • On Social Media
    • By
      • Bloggers
      • People commenting
  • How to iHype ?
    • Leak information
    • Leak bogus information
    • Engage Social Media
    • Have Advocates
  • The actions
    • Setting high expectations
    • Idealizing the features
    • Imagining the functions
    • Set by:
      • Bloggers
      • Commenters
  • The effects
    • Massif Internet presence
    • WOM Word Of Mouth
    • Reach all
    • Spill over from Internet to:
      • Print media
      • Boradcast media
  • The costs
    • Little compared to:
    • Advertising
      • Print
      • Broadcast
      • Online
    • Product placement
  • iHype examples
    • Hollywood movies
      • Wolverine
    • Apple
      • iPhone
      • Tablet
    • Microsoft
      • Windows
  • The challenge
    • The product needs to:
      • Live up to the expecations created
      • Be a game changer
      • Bring value to the customer
      • Have a real use and benefit
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