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Transcript

  • 1. Content Marketing Search Engine Social Networks
  • 2. content
    • Content marketing
    • Publish content
    • Distribute content
    • Get content found
    • Create interest
    • Get leads
  • 3.
    • How to get found:
    • The Search Engines
  • 4. finding content: search
    • Search engines
    • People search information
      • Search terms
      • Select links
      • Visit links
      • Approve
  • 5. search
    • People:
    • Actively search information
    • Invest time and effort
    • Manual selection
  • 6. Content marketing: search
    • Method:
    • Use of search engines
    • Go to the information
    • Manual filtering of information
  • 7. Content marketing: search
    • Search Engine
    • Content Marketing:
    • Investment when need
    • DIY
    • Time pressure
  • 8.
    • How to get found:
    • The Social Network
  • 9. social
    • People have Friends
      • Friends know interest
      • They find information
      • They present information
      • People take notice
      • People get interested
  • 10. social
    • People:
    • Build social network
    • Invest in social network
    • People in network find
    • Social network provides info
  • 11. Content marketing: social
    • Method:
    • Build network
    • The information is:
      • presented
      • filtered
      • For you
  • 12. Content marketing: social
    • Social Network
    • Content Marketing:
    • Investment is before
    • The network supplies
    • At your finger tips
  • 13. question
    • What will work for you ?
    • Probably both
    • Unpredictable what will work the best
  • 14. conclusion
    • You need to aim at both
    • More content:
    • Likely Search Engines
    • More sentiment or passion:
    • Likely Social Networks
  • 15.
    • popup booster
    • www.popupbooster.com
    • your dynamic website relevant content
    • by Engago Technologies Ltd.