The video I decided to analyse was “We Found Love” By Rihanna Ft. Calvin Harris. This video is 4 minutes and 36 seconds long however the actual music in the video doesn’t start until 52 seconds into the video.This music video, like the previous one Ilooked at (Lady Gaga-Telephone) hasspeech at the beginning of the musicvideo. This briefly tells a short story, as ifintroducing the video and what it is allabout. During this ‘speech’ there is a linealong the lines of “When its over” whichinstantly makes the audience viewerspredict that the ‘love’ in this video is goingto end probably by the end of the musicvideo or song. The music in this video doesn’t actually start until, as previously mentioned, 52 seconds into the video. After the ‘speech’ part of the video, there is a loud crash of thunder and onto the screen flashes lightening. It is only once this has happened that the song and Rihanna’s singing actually starts.Throughout this video, there are many visual links. Andrew Goodwin identified visuallinks as a characteristic of a music video. Andrew Goodwin said “There is arelationship between the lyrics and the visuals” and also said “There is a relationshipbetween the music and the visuals”. This video is a prime example of how the music,lyrics and visuals can link together to create a music video. This has been usedthroughout this video to ensure audience viewers know and understand the musicvideo and also to make it more appealing.The title of the video “We found love in a hopeless place” has been portrayedthroughout this video, using the visuals and lyrics link. The couple can be caughtshowing affection to each other in a number of random or hopeless places such as
the takeaway shop which I have included a screenshot of. There are also visual linksof shadows and lights when they are mentioned in the music/lyrics.Although in this video personallyI do not feel there is a clear showof voyeurism, there are a fewscenes/shots that provoke thethought of women being sleazysuch as when she gets o thetable in the takeaway and startsdancing, flapping her clothesaround. Another example of this is how throughout this video women are portrayed to be vulnerable, mostly through the use of drugs. We see drugs flying around the screen shortly after we see Rihanna flapping her clothes around the screen. Later on in the video we also see the man inject awomen with what we can only think of as drugs being injected. This again showshow women are vulnerable and men are easily seen as the powerful object over awoman.The screen shot to the right again showshow in this video, women have beenportrayed as vulnerable and also howthey are seen as an object. We see inthe video a group of men together, ofwhom we assume are Rihanna’spartners friends. The next thing we seeis Rihanna being held up by all the menas if they can control her easily. The waythe lift her up and she looks powerless
again reinforces that whilst she does not have two feet on the ground, the men areonce again in control of her. In most of the shots of the video, it is both of the couple who are shown. Whilst this shows their love that is mentioned in the title of the music video/song, it also portrays that the woman is the mans possession and cannot leave his side. The upbeat an quick music makes this video a fun and lively video, as do the visuals.There are many shots for this video taken in the bath and in a dirty and untidybedroom; both of these places are quite hopeless, once again linking to the lyrics,visuals and music attached to this video.The R’n’B genre in this music video is not just obvious through the actual music, butis also portrayed through lots of choreographed dances and the whole video seemsto be styled around dance and movement.Joe Gow identified six central genres of music video, and these are all defined interms of their relationship to the display of performance. One of these was ‘the songand dance number’. I feel that Rihanna’s ‘We Found Love Ft. Calvin Harris’ video fitsinto this category of genres. Joe Gow described ‘the song and dance number’ genreas “videos which focus on the physical abilities of the dancing performer(s) and thevocal presentation of the song, usually through lip-syncing techniques. Another of hisgenres is ‘the anti-performance piece’ which he explains as being the genre of“videos which do not contain performance of the song”. Personally, although there ismany visual/lyrical and musical links in this video, I don’t feel the video actuallyperforms the lyrics or music.